岡山県は「晴れの国」と称される温暖な気候と、三大河川がもたらす豊かな水と肥沃な大地に恵まれた「くだもの王国」です。白桃とマスカット・オブ・アレキサンドリアは生産量日本一を誇り、明治時代から150年以上の果物栽培の歴史を持つ岡山の顔ともいえる特産品です。シャインマスカットやピオーネなど高級ぶどうも全国トップクラスの生産量で、お取り寄せフルーツとして贈答品にも人気があります。「ばらずし(祭ずし)」は、江戸時代に岡山藩主が出した「一汁一菜」の節約令に対し、豪華な具材を酢飯の下に隠して盛った知恵から生まれた華やかな郷土料理です。「ままかりずし」は酢漬けにしたママカリ(サッパ)を寿司にした岡山ならではの名物で、「農山漁村の郷土料理百選」にも選ばれています。瀬戸内海の穏やかな海が育む鰆やタコなどの海産物も豊富で、ふるさと納税では白桃やマスカットが毎年上位にランクインする人気の返礼品です。
Food
📍井原市
Specialties from 井原市 are also available via furusato nozei

特産品
Grown in the Meiji district of Yoshii-cho, Ibara City, 'Meiji Gonbo' is a high-quality burdock known only to connoisseurs. It is cultivated slowly over time in fine-grained, heavy red clay fields spread across a plateau at an altitude of approximately 400m.
Because it takes 2 to 3 months longer to harvest than typical burdock, it features a tender flesh, a high aroma, and excellent shelf life. It has a long history, with legends stating that the local lords of the late Edo period also enjoyed it. Harvesting from heavy clay soil is labor-intensive and difficult to cultivate repeatedly, making it a rare specialty in recent years.
The peak season is from November to early January. When prepared as kinpira or tempura, you can enjoy the earthy aroma and the rich, nourishing flavor of the mountain village.

特産品
Pluck a single grape from the cluster and take a bite. The moment the skin bursts, a refreshing sweetness spreads throughout your mouth along with an abundance of juice.
Ibara is one of the leading grape-producing regions in Western Japan. In particular, Aono Town is known as the 'Grape Village,' where various varieties such as Shine Muscat, New Pione, and Seto Giants are grown. Thanks to the combination of elevation differences and cultivation methods, this land offers the unique advantage of enjoying seasonal flavors for a long period, from early July to December. It is said that lines can form even before opening at the direct sales shop 'Budou Romankan.'
The sweetness and aroma each present a different character depending on the variety. These are the prideful harvests of Ibara, a land blessed with grape cultivation.
📍岡山市
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ご当地グルメ
When you open the lid, you'll find the tonkatsu on the rice is richly coated in a glossy brown sauce. The rich demi-glace clings to the crispy breadcrumbs, providing a satisfying bite.
It is said to have been created by 'Ajino Nomura,' a Western-style restaurant founded in 1931 (Showa 6). The founder reportedly encountered demi-glace—a fundamental French sauce—at the Imperial Hotel in Tokyo and thought, 'I want to bring this taste to the local people.' They adapted the authentic sauce with ingredients like ketchup to make it pair perfectly with rice, transforming it into a katsu-don. Eventually, ramen and Chinese noodle shops within the city began adding it to their menus, helping it spread as a specialty of Okayama.
It is a rich and satisfying dish that offers a different experience from the egg-bound version (tamago-toji). If you come to Okayama, this is a bowl you must try.

ご当地グルメ
When the plate is brought to the table, you can't help but widen your eyes—it is pitch-black fried rice. However, once you take a bite, a fragrant aroma is followed by a gentle sweetness that makes it easy to keep eating.
Surprisingly, its roots are said to trace back to the curry restaurant 'Indee Ra' in Shibuya, Tokyo. It is believed to have started when Tatsumi Idei, a native of Okayama, brought the recipe back to Okayama in 1966 as an independent branch owner and served it in his own shop. To suit the preferences of the people in Okayama, who favor slightly sweeter flavors, he reportedly took time to develop it into a local specialty. The secret behind its black color is the unique Ebimeshi sauce finished with caramel and sauce.
With its striking appearance and gentle sweetness, it has now become a true soul food of Okayama.

特産品
When you gently peel the skin, luscious juice overflows from the smooth, white flesh. Upon taking a bite, an elegant sweetness spreads through your mouth before melting away.
It is said that peaches originated in China, and varieties such as Shanghai Suimitsu were brought to Japan around 1875. Through continuous breeding efforts in Okayama, the 'White Peach,' known for its whiteness and fine texture, was born in 1901 (Meiji 34). Furthermore, in 1932 (Showa 7), Chuichi Nishioka of Haga, Kita-ku, Okayama City, introduced the 'Shimizu Hakuto,' famous for its soft texture. A stone monument marking the birthplace still stands by the edge of the Shinike pond.
These are Okayama's prideful fruits, grown with care by bagging and tending to each one individually. They are the ultimate summer delicacy.

特産品
When you put a translucent yellowish-green berry in your mouth, it bursts with a plump texture, releasing an elegant sweetness and a noble, perfume-like fragrance. It is easy to see why it is called the 'Queen of Fruits.'
Its origin is said to be Alexandria, Egypt, and its name comes from how it spread to various regions via the Port of Alexandria. Cultivation in Okayama is said to have begun in 1886 (Meiji 19) by Yoshio Yamauchi in a glasshouse in Nozaya Village, Mitsu District (now Kayanidani, Okayama City). This grape prefers high temperatures and dry conditions, making it difficult to grow; however, the success was supported by Okayama's warm, low-rainfall climate and the early adoption of greenhouse cultivation.
Today, it is said that Okayama accounts for almost all domestic production. Each elegant berry is like a crystal of time and effort.

特産品
Take a bite of the silvery, vinegar-cured flesh atop piping hot rice. After a refreshing acidity, the savory umami of the blue fish spreads gently through your mouth, making it impossible to stop eating rice.
'Mamakari' refers to a small fish called sapa from the herring family. The name is said to come from the legend that it was so delicious, people would finish their own rice (mama) and go to borrow more (mama) from their neighbors. During the Edo period, it was sent to the Shogunate as a specialty of the Okayama Domain; one of the oldest records of 'Mamakari in vinegar' can be found in a document from 1817.
In addition to the pickled version, 'Mamakari-zushi' (sushi made with Mamakari) is also exceptional. It is a flavor that has been loved in Okayama households since ancient times.

郷土料理
The moment you open the lid, a gasp escapes your lips—shrimp, largescale threadfin, lotus root, and snow peas are packed tightly atop the sushi rice. It is truly a feast for special occasions, filled with colorful ingredients.
It is said that its origin lies in the ingenuity of commoners facing frugality edicts. During the Edo period, Ikeda Mitsumasa, the Lord of the Okayama Domain, issued a decree stating, "Meals shall consist of only one soup and one side dish." In response, people devised this luxurious Bara-zushi using the logic that even with many toppings, if mixed into the rice, it still counts as "one side dish." Also called "Matsuri-zushi" (festival sushi), it is an indispensable dish for festivals and celebrations.
With both treasures of the sea and bounty of the mountains all on a single plate, this bright and cheerful sushi reflects the true richness of Okayama.

特産品
Enjoy large, glossy berries with a crisp snap, without worrying about seeds or skins. With overflowing juice and an aromatic muscat scent—Shine Muscat is currently the most popular variety of grape.
Since the Meiji era, Okayama has been the "Holy Land of Muscat," cultivating grapes in glass greenhouses. By being among the first to use greenhouse cultivation to grow this fruit, which is sensitive to high temperature and humidity, Okayama has accounted for approximately 90% of the nation's Muscat of Alexandria production. While Shine Muscat itself is a relatively new variety developed by NARO and registered in 2006, the cultivation techniques perfected in Okayama further enhance its sweetness and quality.
Carefully grown cluster by cluster, Okayama-grown grapes are also known under the "Hareō" brand, making them jewel-like grapes often chosen for gifts.
📍笠岡市
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ご当地グルメ
A steaming bowl featuring a clear, shimmering soy sauce soup. With a single sip, the savory umami of chicken spreads through your palate. What sits atop the noodles is chicken rather than pork. This is a unique dish exclusive to Kasaoka, featuring what is known as 'Kashiwa Chashu.'
In Kasaoka, where poultry farming has been prosperous since ancient times, meat from spent hens was easily obtainable, leading to the establishment of a ramen culture using this 'kashiwa' (chicken). It is said that this style was enjoyed in local diners even before the war, and was officially named 'Kasaoka Ramen' around the year 2000. The firm, well-cooked chicken chashu releases a rich umami flavor with every bite.
With its light chicken bone soy sauce base and the chewy texture of kashiwa, this is a nutritious Chinese-style noodle dish nurtured by the city of Kasaoka, the town of chicken.

特産品
Pick a glossy, bright red ripe berry and pop it into your mouth. The moment it bursts, a juicy sweetness overflows, and a gentle aroma drifts through your nose.
These are grown in the reclaimed lands of Kasaoka Bay, spreading across the Seto Inland Sea. Since around 1998, elevated cultivation—which allows for harvesting while standing—has become widespread, and varieties such as Benihoppe, Sagahonoka, and Yumenoka are carefully nurtured. The large and solidly sweet Benihoppe, and the Yumenoka, where a moderate acidity enhances the sweetness—every variety turns bright red after soaking up plenty of sunlight.
Enjoy the freshest, most delicious berry possible. These are strawberries like jewels, born from the vast reclaimed lands.
📍吉備中央町
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特産品
Kibi Central Town is a town with a cool climate, located on the Kibi Plateau at an altitude of 200 to 500m. Utilizing this plateau climate, flavorful highland vegetables are grown here.
An environment blessed with pure water and significant temperature differences between day and night brings out the sweetness and umami of the vegetables. A key characteristic of these vegetables, which grow slowly amidst these temperature fluctuations, is their robust flavor. Various highland vegetables, such as tomatoes and cabbage, are harvested seasonally, with a strong emphasis placed on organic cultivation.
Freshly harvested highland vegetables are juicy when eaten raw and their sweetness is enhanced when cooked. Please enjoy the vegetables nurtured by the clear air of the Kibi Plateau, located in the very heart of Okayama.

特産品
Grown in the cool highlands of Kibichuo Town, our pride lies in their thick texture and high aroma. The clear air and pure water of the high-altitude Kibi Plateau nurture these flavorful mushrooms.
We use log cultivation methods, slowly growing them over time on oak and sawtooth oak logs. These laboriously nurtured mushrooms are plump and meaty, releasing an abundance of umami with every bite. Our dried shiitake are exceptional as a base for dashi (broth), adding a profound depth of richness to your cooking.
Simply grilled with a pinch of salt, you can fully enjoy their aroma and texture. A true blessing from the Kibi Plateau, they are indispensable for simmered dishes and hot pots. Please bring these fragrant mushrooms to your dining table.
📍久米南町
Specialties from 久米南町 are also available via furusato nozei

特産品
The soft, pastel-yellow tips of the leaves are enough to soothe your mind just by looking at them. Once in your mouth, they offer a crisp texture accompanied by an elegant sweetness and subtle aroma that is almost unrecognizable as chives.
As a specialty of Okayama Prefecture, it accounts for approximately 70% of Japan's total production. Due to the blanching cultivation method that blocks sunlight, the fibers are so soft they can even be eaten raw. It is said that the spread of this method began when softening cultivation was attempted in the Musa and Gyoku-haku districts of Okayama City during the Meiji era.
Whether used as a colorful garnish for blanched ohitashi, egg simmered dishes (tamagotoji), or sushi, its sweetness transforms dishes into something magnificent. Please bring this exceptional bunch, unparalleled in both color and aroma, to your dining table.

特産品
Kume-minami Town is known as the 'Village of Senryu' and is also a production area for highly aromatic yuzu. It boasts the highest production volume in the prefecture, with many farmers working diligently during the winter harvest season.
Cultivation of yuzu in Kume-minami began around 1995. The golden fruits that ripen from autumn to winter are characterized by their refreshing aroma and moderate acidity. The town and JA (Japan Agricultural Cooperatives) have launched a 'Yuzu Project' to widely promote it as a local specialty. Processed products number about 25 varieties, ranging from ponzu and miso to honey and sweets.
Just a squeeze into your cooking will instantly release the refreshing scent of yuzu. Please enjoy these refreshing fruits, nurtured in the town of Senryu, both fresh and in processed forms.
📍鏡野町
Specialties from 鏡野町 are also available via furusato nozei

特産品
Headquartered in Kagamino Town, Yamada Bee Farm is a company known nationwide for its honey. They deliver a wide variety of bee products, including high-quality domestic honey and royal jelly.
It all began in 1948 with a small apiary started by Masao Yamada. A major turning point came in 1960 when the founder's daughter was born with a heart condition. Driven by this, the father devoted himself to researching royal jelly and succeeded in mass-producing it using his own unique technology. Eventually, mail-order sales expanded across the country, and today their product lineup has grown to over 200 varieties.
Natural honey that changes its character depending on the type of flower. Every jar born from the land of Kagamino contains the journey of a beekeeper whose heart is always with his family.

特産品
The 'Hime Chili Pepper,' a specialty of the Okutsu district in Kagamino Town, is a chili pepper renowned for the heat that arrives just a few seconds after eating. It possesses about 70% of the spiciness of Togarashi (red chili pepper) while also offering excellent flavor.
Measuring approximately 15cm in length, it is 2 to 3 times larger than typical chili peppers, and its most distinctive feature is its curled tip. Due to this appearance, it is also known locally as 'Dojo (loach) Chili Pepper.' It is a native variety that has been grown for self-sufficiency across generations in the small settlements of Okutsu; once identified as an ancient Japanese variety, it was named 'Hime (Princess) Chili Pepper.' Today, an NPO leads the effort, with contract farmers cultivating it with great care.
Processed into ichimi and shichimi powders, dressings, and miso, it serves as a perfect supporting actor that adds a subtle kick to dishes. It is a masterpiece of both spice and umami that Kagamino continues to protect and pass down.
📍玉野市
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ご当地グルメ
Place the creamy hot spring egg onto the rice, sizzling freshly cooked on the griddle, and break it open. Each bite, coated in rich yolk, combines the savory aroma of soy sauce and kabayaki glaze with a mellow sweetness, creating an irresistible flavor.
Mixed into the fried rice is the bounty of the Seto Inland Sea: conger eel. The umami of the fragrant grilled eel permeates every single grain of rice. This dish was born in 2010 during Tamano City's B-grade gourmet contest. It won the grand prize through citizen voting and became an officially recognized local specialty of Tamano.
A creamy, fragrant, and satisfying dish. A piping hot delicacy that the port town of Tamano in the Seto Inland Sea is proud to present.

特産品
On top of the charcoal, the eel coated in sauce sizzles. As you pass through the rising steam and take a bite, the tender meat melts in your mouth, entwined with the fragrant sweet sauce—the Seto Inland Sea spreads throughout your palate.
Tamano, facing the Seto Inland Sea, is a land where fresh conger eel is landed. When the rainy season ends, the amount brought to the shores reaches its peak, making early summer to mid-summer the true seasonal period. At seaside direct sales offices and local fishmongers, 'Yaki-anago' (grilled conger eel), prepared by grilling split eel over charcoal right on the spot, has become a hallmark of summer.
Plump, fragrant, and fatty—this is a seasonal taste. A dish that allows you to savor the entirety of a Setouchi summer.
📍高梁市
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ご当地グルメ
The aroma of curry rises softly from the griddle. Thick, chewy noodles are coated in a spice-infused sauce and the bright acidity of ripe red tomatoes—one bite, and you'll be hooked.
Its origin lies in the 'Indian Yakisoba,' a curry-flavored dish served in Takahashi City school lunches during the 1970s and 80s. This nostalgic flavor, once beloved by children, has been rediscovered and reborn as a local gourmet dish by adding the region's famous tomatoes. The richness of the curry and the refreshing acidity of the tomato create a seemingly strange yet perfectly harmonious combination.
Spicy, yet somehow nostalgic. It is an addictive dish from Bitchu Takahashi.

特産品
When poured into a cup, a clear amber color gently rises. With just one sip, you'll find almost no astringency; instead, a subtle sweetness and a somewhat nostalgic aroma will soothe your soul.
It was born in Takahashi, a castle town in Bitchu. The Uji-Matsubara region, at an altitude of 460 meters, has significant temperature differences between day and night, making it land suitable for tea cultivation since ancient times. The raw material used is 'Yabukita,' which is well-known for green tea production. Compared to overseas black teas, it has less astringency, and because you can sense a gentle sweetness even when drinking it straight, it pairs perfectly with Japanese cuisine and sweets.
A mellow Japanese black tea that is easy even for children to drink. A pride of Takahashi that heralds the arrival of spring.

特産品
Growing in Bitchu-cho, Takahashi City, 'Yuzukichi' is a citrus fruit with a refreshing aroma similar to yuzu. Its small fruits, about the size of a golf ball, are characterized by their mellow acidity and abundant juice, adding a sharp fragrance to your cooking.
Originally rooted in the Nagato region of Yamaguchi Prefecture, this variety spread to various areas as a cold-resistant and easy-to-grow citrus fruit. It thrives even in the mountainous climate of Takahashi and is beloved locally as an accent for many dishes.
When squeezed into ponzu or dressings, its refreshing acidity enhances the dining table. Please try this highly aromatic mountain citrus with a quick squeeze over grilled fish or hot pots.
📍勝央町
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ご当地グルメ
The B-grade gourmet event held in Shoo Town is a perfect opportunity to learn about the local cuisine. Prideful creative dishes made with agricultural products and processed goods harvested in the Shoo region gather in one place.
This event, featuring dishes that fully utilize local ingredients, serves as an important venue for revitalizing the town and promoting its food culture. While tasting dishes filled with the ingenuity of their makers, you can encounter the blessings unique to this land. The menus born from locally rooted ingredients offer new discoveries every time you visit, ensuring you never tire of returning.
Sharing a moment with the local people while holding a freshly made creative gourmet dish—that warm bustle is the greatest charm of the Shoo event.

特産品
The 'Kintoki sweet potato' grown in Shoo Town is a variety of sweet potato with a charming fluffy texture and natural sweetness. Grown slowly over time in local fields, it reaches its long-awaited harvest season in autumn.
As the potatoes slowly accumulate nutrients within the soil, they become soft and crumbly when cooked, spreading a gentle sweetness throughout the mouth. When made into roasted sweet potatoes, they are moist and sweet, and they also play a wide role as an ingredient for various confections such as sweet potato cakes and dried sweet potato slices. It is a simple yet nostalgic flavor that warms the hearts of everyone who eats it.
In the colder seasons, the happiness of biting into a piping hot roasted sweet potato is exceptional. Please enjoy a relaxing, warming moment with these Kintoki sweet potatoes nurtured by the earth of Shoo.
📍新見市
Specialties from 新見市 are also available via furusato nozei

特産品
Briefly sear the meat, which is beautifully marbled with fine fat. The melting sweetness of the fat and the overflowing umami of the lean meat with every bite spread throughout your mouth—it's enough to make you let out an involuntary sigh.
Chiyada Beef is a breed of Japanese Black Wagyu believed to have originated in Niimi. It inherits the bloodline of 'Takenotani-tsuru,' the oldest lineage in Japan, and is a prestigious breed considered to be the root of Wagyu nationwide. The cattle are raised with great care in the high-altitude Chiya region, benefiting from the cool climate and significant temperature fluctuations. A long history of improvement dating back to the Bunsei era (1820s) supports this superior taste.
An all-encompassing umami that can be called the very origin of Wagyu. It is a traditional brand beef that Niimi is proud of.

ご当地グルメ
Niimi City promotes 'A-Class Gourmet,' aiming higher than the typical 'B-class' gourmet. This initiative shares our 'A-Class Pride' by showcasing selected ingredients raised in the rich nature of a city where forests cover over 80% of the area.
Our flagship is 'Chiyada Beef,' a rare brand of beef with roots in Japan's oldest lineage of cattle. The lineup is luxurious, featuring large-grained Pione grapes grown on karst plateaus, wine made from locally produced grapes, and domestic caviar farmed in clear streams. The unique natural conditions of Niimi—clear water, fresh air, and significant temperature fluctuations between day and night—enhance the quality of every single ingredient.
During our autumn fairs, these A-class gourmet items are gathered in one place. You can fully indulge in the authentic flavors born from the nature of Niimi.

特産品
A large, deep purple-black berry that slides smoothly into your mouth. The moment it bursts, an intense sweetness, refreshing acidity, and a rich aroma rush over you all at once.
In Niimi, Pione grapes grow exceptionally large and satisfying to eat. The production area is a karst plateau composed of limestone at altitudes of 400 to 500 meters. The sticky red soil and a climate with significant temperature differences—even in summer—cultivate fruit with high sugar content. It is also wonderful that the skin peels away easily and there are no seeds, making them easy to eat. Having transformed from former tobacco fields, they have now become Niimi's representative fruit.
Large, sweet, and fragrant. This is our pride-and-joy grape, packed with the blessings of the plateau.

特産品
An unexpected specialty of Niimi City is "Niimi Caviar," made from sturgeon eggs. You will surely be surprised to learn that authentic caviar is being produced in this mountainous town.
efforts in Niimi City date back about 20 years. To utilize the clear streams of the Takahashi River system, the Niimi Fisheries Cooperative began raising sturgeons. It is said that the mineral-rich hard water provided by the limestone of the karst topography resembles the water quality of Europe, the sturgeon's native habitat. After 12 years of trial and error, they succeeded in producing domestic caviar.
Each sturgeon, raised for over 7 years from the egg stage, is inspected individually to select only eggs with the optimal level of maturity. This is a masterpiece of rich, individual grains nurtured by the nature of Niimi, perfect for savoring on special occasions.
📍新庄村
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特産品
"Himenomochi," produced in Shinjo Village at the northernmost tip of Okayama Prefecture, is known as a premium variety of glutinous rice. It results in mochi with strong stickiness and a fine, delicate texture.
Although Himenomochi originally hails from the Tohoku region, cultivation in Shinjo Village began in 1983. The significant temperature fluctuations characteristic of hilly and mountainous areas, combined with the pure water flowing from Mount Kenashi—a primeval beech forest at the source of the Asahi River—provide an ideal environment for growing glossy, high-quality glutinous rice. Today, it is a proud specialty that accounts for approximately 70% of the village's paddy rice cultivation.
Freshly pounded mochi is an exquisite delicacy, smooth and highly elastic. It is also delicious when prepared as okowa (seasoned rice) or zoni (soup with mochi). Please enjoy the taste of this beautiful village, famous for its century-old "Gaisen Sakura" cherry blossoms.

特産品
In the mountains of the north, there exists a simple craft born from winter handiwork. This is 'Gama-zaiku,' passed down in Shinjo Village.
It is a traditional craft woven using the leaves of the lesser bulrush, a type of gama (cattail), with a history said to date back long ago. The lightweight, water-resistant, and flexible material once supported daily life as carrying baskets for mountain work and as floor mats. A charming feature is how the material changes to an amber color the more it is woven, deepening its character alongside its user. Inherited in the Maniwa and Hiruzen regions of northern Okayama Prefecture, it is still carefully crafted today as handwork during the agricultural off-season.
Each piece—from sandals to flower vases and baskets—is unique. When you hold one in your hands, you can gently feel the warmth nurtured by life in this mountain village.
📍真庭市
Specialties from 真庭市 are also available via furusato nozei

ご当地グルメ
As the cabbage and chicken are browned on the griddle, a mellow miso-based sauce coats them, sending up fragrant steam. The sweet and savory sauce, infused with garlic, onion, and apple, clings to every strand of noodle, releasing a rich, deep flavor with every bite.
This local yakisoba has been crafted with unique family recipes in the Hiruzen Highlands of Maniwa City, Okayama Prefecture, and crisp, locally grown cabbage is an essential ingredient. It rose to national fame after winning 1st place nationwide at the 6th B-1 Grand Prix in 2011.
The combination of the sweet miso sauce, savory charred bits, and tender chicken is unforgettable once tasted. Please enjoy it piping hot while imagining the refreshing breeze of the highlands.

特産品
When poured into a glass, it reveals a slightly pale golden hue. With just one sip, a thick richness lingers on the tongue, followed by a clean aftertaste. With a high milk fat content of approximately 5%, it provides a satisfaction akin to eating dessert.
It is produced from the raw milk of Jersey cows raised on the Hiruzen Plateau in Maniwa City, Okayama Prefecture, at an altitude of over 500 meters. Hiruzen is one of Japan's leading regions for Jersey cattle, and it is said that about one in every five Jersey cows in the country is raised here. Cows grazing on the pastures of this cool highland produce this rich, golden milk.
Rich in calcium and protein, it is packed with nutrition. Please enjoy a chilled glass, as if tasting the very freshness of the highland air.

特産品
When it comes to souvenirs from the Hiruzen Highlands, "Hiruzen Jersey Yogurt" is always one of the first names mentioned. The thick layer of yellow cream covering the surface provides a unique sense of luxury.
The star of this yogurt is the Jersey cow, which was introduced to Hiruzen in 1953. The milk from these cows, which graze on vast pastures, has a rich average annual fat content of 5.0%.
When it was developed in 1983, its mild acidity—achieved using only raw milk and lactic acid bacteria without stabilizers—overturned the conventional wisdom of yogurt at the time.
This is a product that allows you to enjoy the contrast between two flavors: the rich cream layer and the refreshing yogurt layer. Experience the blessings of the Hiruzen earth in every smooth bite.

特産品
Grown in the cool air of the Hiruzen Plateau, 'Hiruzen Daikon' boasts exceptional juiciness and sweetness. They grow under abundant sunlight on the plateau at altitudes of 450m or higher.
The soil here is a volcanic ash soil known as 'Kuroboko,' created by the eruptions of Mount Daisen. This fine-grained soil, which combines both water retention and permeability, is perfect for cultivating daikon radish. The process of 'kanjime' (cold tightening)—where the radish stores nutrients gathered during the day to protect itself from the nighttime cold—produces sweet and delicious radishes.
The peak season is from November to December. With its crisp texture and natural sweetness, it is versatile enough for use in oden, salads, and even pickles. Please bring this winter blessing nurtured by the plateau to your dining table.
📍瀬戸内市
Specialties from 瀬戸内市 are also available via furusato nozei

特産品
Mushake in Setouchi City is one of Japan's leading oyster-producing regions, following only Hiroshima and Miyagi. These oysters are raised in a beautiful inlet that has been selected as one of the top 100 Japanese sunrises for its 'Dawn of Mushake Setomon'.
Surrounded by islands, Mushake Bay features calm tidal currents and is blessed with nutrient-rich waters. With minimal river inflow, the salinity levels are ideal, creating a prime fishing ground where high-quality plankton thrives. Notably, their '3-year oysters'—which are raised for three years, more than twice the duration of standard aquaculture—are known for being large and intensely sweet.
We invite you to taste these rich, single pearls raised in seas dyed by the morning glow. It is a luxurious winter delicacy, polished over time by the nature of Setouchi.

特産品
Setouchi City's Ushimado area, often referred to as the 'Aegean Sea of Japan,' is a land where olives thrive in a landscape reminiscent of the Mediterranean. The warm, low-rainfall climate with long hours of sunshine is perfect for olive cultivation.
The history of olives here is long; it began in 1942 when a local wealthy individual reclaimed a pine forest and planted 39 saplings received from Shodoshima. Eventually, they succeeded in commercializing olive oil for cosmetic use. The beautiful scenery of scattered islands also resembles the Mediterranean itself.
Freshly pressed olive oil and table olives are highly aromatic and rich in flavor. Why not bring these blessings, grown under the abundant, gentle sunlight of Setouchi, to your dining table?
📍西粟倉村
Specialties from 西粟倉村 are also available via furusato nozei

特産品
In Nishiawakura Village, famous for its '100-Year Forest Vision,' gibier made by utilizing the local deer and wild boar as regional resources is a specialty. It offers a flavor unique to this nature-rich land, where forests cover more than 90% of the village area.
The 100-Year Forest Vision, launched in 2008, is an initiative to protect and nurture planted forests for the next generation. Gibier, which ensures that the deer and wild boar living in these forests are used without waste, is truly a blessing from the forest itself. Processed products such as sausages and jerky have been developed, becoming a new attraction for the village.
With a robust umami and a wild, rustic taste, this is a nutritious delicacy that can only be enjoyed in a village that lives in harmony with the forest.

特産品
An unexpected specialty of Nishiawakura Village is the 'Mori no Unagi' grown in the mountains. In this small mountain village far from the sea, land-based eel aquaculture is being carried out.
Surprisingly, the aquaculture facility is located in the gymnasium of a closed elementary school. To make effective use of the timber produced from the forests that cover 93% of the village, a system has been developed to heat the water using thinned wood as fuel. 'The water is clean, there is thinned wood available, and there is plenty of space'—it turns out that these hilly and mountainous areas possess all the necessary conditions for eel farming.
Eels raised in such pure water are odorless with plump flesh. Each single eel embodies the wisdom and ingenuity born from the cycle of forest and water.
📍赤磐市
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特産品
When it comes to the quintessential taste of summer in Okayama, peaches are the star. Akai-wa City, in particular, is a special production area known as the birthplace of white peaches.
In fact, the white peach varieties that serve as the foundation for types like Shimizu Hakuto were discovered in an orchard in the former Kumayama Town in 1901. Akaiwa is a land of tradition that has continued peach cultivation since ancient times; its long hours of sunlight, warm climate, and well-drained soil produce sweet and juicy peaches. A characteristic feature is how they ripen into a white, elegant state by covering each fruit with a bag to block direct sunlight.
With milky-white flesh that is soft to the touch, a single bite releases an abundance of juice and a melting sweetness. Adorned with an elegant 'white peach fragrance,' each piece is a masterpiece that makes for a delightful summer gift.

特産品
In the Koresato district, located in the northern part of Akaiwa City, grapes are grown specifically for winemaking. The vineyards spread across hilly terrain at altitudes of 300–400 meters, utilizing a unique red soil rich in minerals and iron.
Winemaking in this region began in 1985, led by local grape farmers. They focus on specific varieties such as Campbell and Riesling, using 100% grapes that producers have nurtured with great care and effort. The warm environment, blessed with abundant sunlight, produces fruit with a well-balanced sweetness and acidity.
Koresato wines born from these grapes offer a fresh and fruity flavor. Each individual grape, carefully grown by local people, reaches you as a gentle, comforting glass of wine.
📍浅口市
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特産品
Kamogata in Asakui City is the birthplace of hand-stretched somen, boasting a smooth texture that glides down the throat. The warm and dry climate of the Seto Inland Sea is ideal for sun-drying the noodles, resulting in thin noodles with a firm bite.
The origins of hand-stretched noodle making date back to the late Edo period. It is said that Keisuke Harada of Kuchibayashi Village invited somen masters from Banshu and established a noodle-making business by building a watermill on the Sugitani River. The area possessed all the perfect conditions for noodle making: clean water springing from Mount Yasho, salt from the Seto Inland Sea, and high-quality wheat from the Takahashi River basin.
These thin, delicate noodles slide effortlessly through the throat when dipped in tsuyu (sauce). Please enjoy a bundle nurtured by the winds of the 'Land of Sunshine' during a summer moment.

特産品
Asakuchi City has long been a land where grape cultivation flourishes. Blessed with a warm climate facing the Seto Inland Sea and abundant sunlight, it provides the perfect conditions for grapes to grow freely.
What makes Asakuchi unique is the cultivation of a wide variety of species, including Pione and Muscat. The gentle climate characteristic of the Setouchi region, combined with well-drained soil, produces juicy fruits with high sugar content. During the harvest season, you can enjoy grape picking at tourist farms, experiencing the luxury of biting into a freshly picked berry on the spot.
These large, juicy grapes are a seasonal delicacy from summer to autumn, perfect for eating as they are or as a gift. Please come and enjoy the sweetness developed under the abundant sunlight of the Setouchi region.
📍倉敷市
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ご当地グルメ
You pour the thick sauce all around the firm noodles, top them with green onions, tempura scraps (tenkasu), and a raw egg, then mix it well before eating. When you slurp it up, the punchy dashi flavor spreads throughout your mouth.
It is said to have originated at 'Furuichi,' an udon shop in Kurashki. An anecdote remains that during the 1960s/70s, the president of the shop, while eating between mahjong games, ate a dish made by his child where toppings and sauce were poured over zaru udon; he was so inspired by its deliciousness that he created this style. While it was originally a local flavor of Kurashiki, it is now widely known as 'Bukkake Udon' and has become popular enough to win consecutive national championships.
A specialty of Kurashiki that is delicious whether served cold or hot. Once you try it, it's a bowl you will find yourself craving again and again.

ご当地グルメ
While walking through the Bikan Historical Quarter, your steps might suddenly halt—at the sight of a vibrant blue bun. Named the 'Denim Burger,' it is a dish that truly embodies the essence of Kurashiki.
The reason for this blue color lies in the fact that Kojima, Kurashiki City, is the 'birthplace of Japanese denim.' It is said that the burger's color reflects the pride of the land where the first authentic denim jeans were produced in Japan in 1965. Sold on the Kurashiki Denim Street, this burger features a patty and cabbage sandwiched between buns crafted by a local bakery. Alongside blue soft-serve ice cream and indigo-dyed denim manju, it has become a symbolic presence in the city.
The visual impact is extraordinary. It is a playful creation unique to Kurashiki, a city renowned for its craftsmanship.

特産品
When sliced into rounds, a white and glossy cross-section appears. When lightly cooked and bitten into, it offers a pleasant, crisp crunch. Renjima lotus root takes pride in its whiteness and texture.
Renjima was once a group of islands surrounded by the sea, with land reclaimed during the Edo period. The sandy, clay-like soil rich in minerals produces lotus roots with white, tender flesh. Cultivation is said to have begun in the Meiji era, and it is believed that an early-maturing variety called 'Oojiro' (Great White), discovered by chance in this area about 40 years ago, became the main star. Eventually, it began to be used in famous restaurants and hotels, growing into a brand vegetable representing Kurashiki.
Whether boiled, fried, or eaten raw, its crunchy texture enhances any dish.

特産品
When you bite into the firm flesh, a crunchy texture is followed by a gentle, spreading sweetness. Whether served as sashimi, tempura, or in octopus rice (takomeshi)—Kojima octopus is exquisite no matter how it is prepared.
Off the coast of Shimotsui in Kojima, Kurashiki City, lies one of the Seto Inland Sea's premier fishing grounds for common octopus, characterized by its swift tidal currents. Because they grow while being tossed by intense currents, the flesh becomes firm and is known for its concentrated flavor. It is said that "there are only three days in a year when they are not delicious," and the "Kanda-ko" (winter octopus) from autumn to winter is particularly prized for its firm texture.
A bounty of the sea overlooking the Seto Ohashi Bridge. The more you chew, the more the savory flavors of the Seto Inland Sea expand.
📍早島町
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特産品
When speaking of Hayashima Town, the culture of rush (igusa) is indispensable. This town was once a major production center for rush and tatami mats, renowned throughout the country.
Its history is ancient, with records dating back to the Muromachi period showing that tatami mats were supplied from Hayashima. During the Edo period, rush was planted in land enriched with salt created through land reclamation; the tatami mats woven here were shipped to Osaka and Edo under the name 'Hayashima-omote.' In the Meiji era, 'hana-goza' (decorative rush mats) even reached America as a valuable export. While the cultivation of rush itself came to an end in the Heisei era, that tradition continues today through various rush products.
Experience the cool, comfortable sensation unique to natural materials found in tatami mats and decorative mats. Why not incorporate the warmth of Hayashima's handcrafted heritage into your daily life?

特産品
Hayashima Town is a production area for fresh vegetables, taking advantage of its prime location adjacent to Okayama and Kurashiki cities. Despite being near urban areas, vast fertile farmlands stretch out, delivering freshly harvested vegetables directly to local dining tables.
The charm of Hayashima lies in the rows of morning-picked vegetables lined up at the direct sales market. The freshness of being harvested immediately and their affordable prices are the reasons they have been loved by locals for a long time. As the seasons change, various vegetables appear, offering the joy of selecting the very best of the season.
Freshness is the greatest delicacy of all. When eaten raw, they are juicy; when cooked, their sweetness is greatly enhanced. Please pick up the blessings of the local fields at the direct sales market and bring vitality to your dining table.
📍総社市
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ご当地グルメ
If you walk through Soja City, the 'Soja Dog' is something you must taste. Born in 2010 amidst the B-grade gourmet boom, this hot dog originated in Soja from a desire to 'energize the local community.'
To officially call itself a Soja Dog, a shop must be certified by the Promotion Research Association, with the condition that it includes at least two ingredients produced in Soja City. It is packed with local bounties such as Senryo eggplant, black soybeans, and Pione grapes. You can enjoy a wide variety of unique flavors depending on the shop, including Japanese-style, chili sauce, and curry.
This dish even energized the town so much that it attempted a Guinness World Record in 2011. Please take a big bite of this piping hot treat filled with the essence of Soja's ingredients.

特産品
As you gently peel the skin, luscious juice spills from the smooth, white flesh. Upon taking a bite, an elegant sweetness spreads smoothly through your mouth before melting away.
Soja, the birthplace of ancient Kibi culture, has a long history of peach cultivation, with production continuing since the beginning of the Meiji era. The representative variety is 'Shimizu Hakuto.' It boasts fine white skin that makes you sigh, a rich aroma, and a clean sweetness. Because each peach is carefully nurtured using a bagging method to protect them from direct sunlight, the skin remains thin and finishes in an elegant white.
Soft, fragrant, and summer's finest delicacy. This is an exquisite white peach raised in the heart of the Kibi region.
📍津山市
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ご当地グルメ
On a hot iron griddle, plump offal, vegetables, and udon noodles sizzle together. As the spicy sauce coats everything and fragrant steam rises, you won't be able to stop your chopsticks.
Tsuyama has long been a hub for the distribution of cattle and horses, and even during eras when meat consumption was prohibited, it was one of the rare cities—alongside Hikone—where 'Yojo-gui' (medicinal eating) was permitted, fostering a unique meat-eating culture. The custom of grilling and eating fresh offal took root here, and it is said that about 30 to 40 years ago, the style of adding this stir-fried udon as a finishing dish to accompany alcohol became established. Since winning 3rd place in the 2009 B-1 Grand Prix, its popularity has spread nationwide.
Tsuyama boasts offal that is processed quickly and has very little odor. It is a hot, stamina-boosting local gourmet specialty.

郷土料理
Thinly shaved beef floats in a pot where the sweet and savory sauce simmers. When simmered together with vegetables and tofu, the intense umami unique to the area around the bone gradually melts into the broth.
'Sozuri' means 'to scrape' in the Tsuyama dialect. It is said that the name comes from the practice of scraping off the meat attached to beef ribs and using it. Tsuyama was a strategic point on the Izumo Kaido highway, and during the Edo period, along with Hikone, it was a region permitted by the Shogunate to consume beef as medicinal food (yojoshoku). Alongside dried meat and meat jelly (nikogori), Sozuri Nabe grew within this rich beef culture.
It is a wisdom of eating deliciousness from parts that are often discarded. It is a hot pot that warms you to the core during the cold season.

特産品
If you come to Tsuyama, 'Hoshiniku' is a local soul food you must try at least once. It is a simple preserved food made by rubbing salt into thinly sliced or chunky beef and drying it over several days. The more you chew, the more the savory umami spreads through your mouth.
In fact, Tsuyama is a town with a rare history of meat consumption in Japan. Even during the long period when the consumption of beef and horse meat was prohibited following the ban in 675, Tsuyama allowed 'Yojo-gui' (medicinal eating), where meat was consumed for health purposes. It is said that the meat culture from the ancient era, when cattle markets were held, gave birth to dried meat as a preserved food.
When lightly toasted, its fragrant aroma rises, making it the perfect accompaniment to alcohol. This is a dish that allows you to experience Tsuyama's long culinary history in a single bite.

ご当地グルメ
Insert a fork into the softly rolled dough. The moist, tender sponge and the cream that melts in your mouth. With just one bite, a gentle sweetness spreads, bringing a relaxing smile to your face.
The dough uses 'Fuku Honoka,' a wheat variety grown in Tsuyama. As wheat cultivation expands locally, eight confectionery shops (both Japanese and Western style) joined forces to create this local sweet to share its charm, each contributing their own ingenuity. Since 2010, they have been sold under a unified brand, offering a diverse lineup of unique roll cakes that incorporate local ingredients such as black soybeans, cherry blossoms, peaches, and Japanese mountain yam (jinenjo) depending on the shop.
With eight different shops, the joy of choosing is all part of the experience. It is a slice of happiness, rolled with the bounties of Tsuyama.
📍奈義町
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特産品
Nagi Beef, the brand beef of Nagi Town, is a single breed that combines both marbling and the umami of lean meat. The cattle are raised healthily surrounded by abundant nature and clear air, including the 1000-meter class mountains of the Nagi Mountain Range.
Our commitment lies in the feed. We strive for integrated crop and livestock production, primarily feeding them rice straw collected locally, and during the finishing period, we provide powdered 'Sakushu Kuro,' a specialty black soybean from the Shoei region. This further enhances the deliciousness of the meat. We pride ourselves on moderate marbling and deep flavor that does not fall short of famous brands.
Experience the melting sweetness of the fat and the robust umami of the lean meat. Please come and taste this beef raised by the nature of Nagi.

特産品
The blueberries grown in the highlands of Nagi Town have an exquisite balance of sweetness and acidity. The cool environment at high altitudes produces fruit with a sharp, well-defined flavor.
The cool highlands spreading at the foot of Mount Nagi are ideal land for blueberry cultivation. Ripening slowly amidst large temperature fluctuations between day and night, the fruit becomes intensely flavorful, with each berry packed with a refreshing sweet and sour taste. In summer, you can enjoy blueberry picking at the tourist farm and experience the joy of picking ripe blue clusters with your own hands.
They are delicious to eat as they are, but also wonderful when processed into jams, juices, or sweets. Please enjoy this fresh summer bounty nurtured by the highlands of Nagi.
📍備前市
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ご当地グルメ
On the iron griddle, the batter sizzles. As you slice into the fluffy, puffed-up okonomiyaki, what overflows from within is plump oyster, oyster, and more oyster. With a single bite, the savory umami of the sea spreads through your mouth.
Bizen Hinase is a famous production area for Seto Inland Sea oysters. It is said that Kakioko began in the 1960s when aquaculture flourished, and local people started adding plenty of freshly caught oysters instead of meat in their okonomiyaki. The Hinase style is characterized by an incredible amount of oysters. Every time you bite into the plump flesh, a rich aroma of the sea and sweetness burst forth.
An okonomiyaki packed with oysters—like the entire sea in one dish. It is a Hinase delicacy that makes you crave it during the cold season.

特産品
In winter, Hinase oysters are an absolute must-have in Okayama. Located in Bizen City on the border with Hyogo Prefecture, Hinase is one of the top oyster-producing regions in the prefecture. Surrounded by islands of various sizes, the calm waters of the Seto Inland Sea are rich in nutrients, allowing the oysters to grow freely.
The peak season runs from late October to early April, with the prime period being from late December to around February when the oysters are largest and most plump. Freshly harvested one-year-old oysters are so fresh they can even be eaten raw. Once you take a bite, a plump texture and a rich umami flavor wrapped in the scent of the sea spread through your mouth.
Locally, there is also 'Kakioko,' a fisherman's dish featuring irregularly shaped oysters added to okonomiyaki. Grilled oysters with the shell intact are also exceptional, allowing you to enjoy the flavors of winter in the Seto Inland Sea to your heart's content.

ご当地グルメ
Bizen Curry is a local gourmet specialty of Bizen City, featuring a way to enjoy the food unique to the home of Bizen pottery. It is sometimes served in Bizen ware—one of Japan's six ancient kilns—allowing you to savor the meal along with the warmth of the clay.
Bizen ware is a simple yet powerful type of pottery, fired using only clay and flame without the use of glazes. Due to 'yohen' (kiln changes) that occur inside the kiln, every piece has a different expression, making no two items exactly alike. This local curry was born from connecting this pottery culture with local ingredients. Each shop offers its own arrangement using local produce, making it fun to compare different versions.
Savoring the aromatic curry in Bizen ware makes both the taste and the mood feel special. Please come and experience this unique culinary tradition in person.
📍美咲町
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ご当地グルメ
Misaki Town is known as the holy land of Tamago Kake Gohan—commonly referred to as TKG. The specialty is a simple bowl consisting of freshly laid eggs and rice grown in terraced paddies, seasoned with a dedicated soy sauce.
Behind its reputation as a 'holy land,' there is a theory that Ginka Kishida, a great figure from Misaki Town, loved Tamago Kake Gohan and helped spread its popularity throughout Japan. The town is home to one of the largest poultry farms in Western Japan, ensuring an abundant supply of eggs. Locally, they have named a special set meal the 'Kofuku (Happiness) Set,' playing on the words 'Ko' (from the yellow yolk) and 'Fuku' (happiness), using it as a centerpiece for town revitalization.
Dropping a fresh egg onto glossy rice and drizzling a swirl of the dedicated soy sauce creates a simple yet brilliant taste that highlights the quality of the ingredients—a truly happy flavor unique to Misaki.

特産品
In the Ohagani-nishi district of Misaki Town, breathtakingly beautiful terraced rice fields spread across the mountain valleys. This scenic spot, selected as one of the '100 Best Terraced Rice Fields in Japan,' features approximately 750 paddies coloring the slopes.
What is grown in these fields is 'Tanada Rice.' At an altitude of about 400m, the pure water springing from the mountains and the significant temperature difference between day and night produce high-quality rice with a rich sweetness. Seedlings of Akita Komachi and Koshihikari are planted in the paddies that form beautiful curves.
This terraced rice, passed down through much time and effort, cooks up fluffy, with umami residing in every single grain. It is a nutritious flavor nurtured by Japan's original landscape.
📍美作市
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特産品
Known as 'Sakushu Kuro,' these are the highest grade black beans essential for Osechi cuisine from the Mimasaka region. They are large-grained and glossy, and when simmered, they offer a smooth texture and a rich, spreading flavor.
The Shoei area, where they are produced, has weather conditions very similar to the Tanba region in Hyogo Prefecture, a famous producer of Tanba black soybeans. The temperature difference between day and night in summer, along with the thick morning mists, nurtures large-grained, deep, and flavorful black beans. Okayama Prefecture is one of Japan's leading producers of black soybeans, and among them, Sakushu Kuro is carefully cultivated as a premium brand.
In autumn, large-grained, chewy black edamame also become available, offering an unforgettable deliciousness. Every single bean that graces the New Year's table is packed with the power of the Mimasaka earth.

ご当地グルメ
When visiting Yugo Onsen, one of the Mimasaka Three Hot Springs, the onsen tamago is a must-try. It is a dish unique to this hot spring town that you can easily enjoy while strolling through the streets filled with rising steam.
Yugo Onsen is a prestigious hot spring with over 1,200 years of history. Legend has it that the monk Ennin discovered the springs after seeing a white heron healing its wounded leg in the water. With a rare spring quality recognized globally, it has long been beloved as a 'spring for beautiful skin.' The onsen tamago steamed in this very town features an exceptionally creamy yolk.
Take a bite of the gently warmed egg while soaking your feet in a footbath. Please savor the slow, relaxing time that only Yugo Onsen can provide.
📍矢掛町
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ご当地グルメ
The former Yagake-juku in Yagake Town is a post town where the atmosphere of the Edo period still remains deeply. In the center, which flourished as a station on the old Sanyo-do highway, the streetscape of that era is carefully preserved.
The charm of this post town lies in the fact that both the Honjin, where daimyo traveling via Sankin-kotai stayed, and the Wakihonjin, where their retainers stayed, remain as National Important Cultural Properties. Yagake is the only place in the country where both the Honjin and Wakihonjin have survived together. In 2020, it was also selected as a National Important Preservation District for Groups of Traditional Buildings.
Scattered along these historic streets are eateries using local ingredients and traditional folk house cafes. You can enjoy a luxurious stroll—tasting local gourmet delicacies while tracing the vestiges of an Edo-period post town.

特産品
Yagake Town is also known as a production area for highly aromatic yuzu. The significant temperature fluctuations in the mountainous region produce glossy, fragrant yuzu.
In addition to being used fresh, the yuzu from this region has been enjoyed in processed forms since ancient times. Local specialties such as yuzu ponzu, yuzu jam, and yuzu miso are handmade here, making full use of their refreshing aroma and acidity. The fruit, which turns golden during the cold season, serves as a seasonal symbol announcing the arrival of winter.
Just a quick squeeze into your cooking will instantly brighten the dish with the scent of yuzu. Simply adding a little to hot pots, grilled fish, or clear soups significantly enhances the flavor. Please try bringing the refreshing aroma nurtured by the mountains of Yagake to your dining table.
📍里庄町
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特産品
Satosho Town's specialty, 'Makomotake,' is an autumn delicacy with an addictive crunchy texture. It is formed by the enlargement of the stem of the Zizania plant due to the action of smut fungus. Rather than being a relative of bamboo shoots, it has a crispness similar to asparagus.
In Chinese cuisine, this vegetable is highly valued as a premium ingredient. Satosho Town began cultivating it in 2009 as an initiative to address abandoned farmland. Full-scale cultivation started in 2011, with producers and enthusiast groups working to promote its widespread use. It has almost no bitterness or strong aftertaste, and is also wonderful for being low in calories and rich in dietary fiber and potassium.
The peak season is from September to November. When prepared as a stir-fry or tempura, you can enjoy its subtle sweetness and refreshing texture. Please try this taste of autumn grown in Satosho.

特産品
The mandarin oranges grown in Satoshō Town are a winter delicacy created by the warm climate of the Seto Inland Sea. This area, facing the Seto Inland Sea, is blessed with ample sunlight, producing heavy clusters of highly sweet oranges.
Raised carefully one by one under a mild climate and abundant sunshine, these oranges are bursting with juice and very satisfying to eat. When the cold season arrives, vibrant orange fruits line the local farm stands, announcing the arrival of winter. Because they are harvested only after reaching full ripeness, the balance between sweetness and acidity is superb.
Enjoying a single mandarin while tucked under a kotatsu is a pleasure unique to winter. Once peeled, a refreshing aroma rises, and the sweet and sour juice spreads throughout your mouth. It is the bounty of Satoshō's winter, grown under the sun of the Seto Inland Sea.
📍和気町
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特産品
Waki Town is a place where many different varieties of grapes grow. Blessed with a warm climate and abundant sunlight, it provides the perfect environment for grape cultivation.
What characterizes Waki is the cultivation of various varieties, including Pione and Shine Muscat. Grapes that grow slowly under this mild climate feature large berries and rich sweetness. At tourist farms, you can enjoy grape picking and experience the joy of tasting a freshly picked berry.
These fresh and juicy grapes are exceptional even when eaten on their own. In autumn, colorful clusters bear fruit, making it a wonderful time for family visits. Please enjoy to your heart's content the sweetness nurtured by the sunshine of Waki.

特産品
In the mountainous areas of Waki Town, high-quality bamboo shoots emerge from the earth when spring arrives. Growing in well-maintained bamboo groves, these shoots are a mountain delicacy that heralds the arrival of spring.
Harvested from premium bamboo forests, our shoots boast a prideful lack of bitterness and a tender texture. The fresher they are, the better the flavor, and they have long been cherished locally as a seasonal pleasure. Digging through the earth to find that single hidden shoot—this specialty product is filled with the joy of uncovering nature's bounty during a spring moment.
When freshly harvested shoots are prepared as simmered dishes, tempura, or bamboo rice, their subtle sweetness and crisp texture are irresistible. We invite you to bring the finest taste of spring from the bamboo groves of Waki directly to your dining table.
📍Others

特産品
The Okayama white peach is a fruit that tells you in a single bite why Okayama is called the 'Fruit Kingdom.'
Peach cultivation in Okayama dates back about 150 years to the beginning of the Meiji era, when water-sweet peaches were introduced from China. The first white peach was born in the prefecture in 1901, and the Shimizu White Peach was discovered in Haga, Okayama City, in 1918. The cultivation method—where each small fruit is individually hand-bagged from a young age—is rare even nationwide; by blocking direct sunlight, an elegant whiteness, melting flesh, and delicate sweetness are created.
It is a summer treasure of Okayama, preserved through painstaking effort. Please enjoy a juicy, tender bite.

特産品
Elegant aroma and translucent fruit. Okayama's Muscat is a premium grape often referred to as the 'Queen of Fruits.'
Muscat cultivation in Okayama began in 1886 with an ambitious challenge using glass greenhouses. Because the region's origin was a hot and dry area, cultivation was extremely difficult; however, by leveraging the Setouchi climate—which is warm, blessed with sunlight, and has low rainfall—and through continuous research and use of glasshouses, the crops took root. Today, Okayama accounts for the majority of the national production. In addition to the mellow Muscat of Alexandria, the spread of Shine Muscat, which can be eaten with the skin, supports the Okayama grape industry.
When you take a bite, an elegant sweetness and a magnificent aroma gently unfold. This is a cluster that represents the fruit kingdom of Okayama.

特産品
A vibrant golden color with a gentle sweetness. Okayama's 'Yellow Chives' are a specialty product that tastes distinctly different from regular chives.
Yellow chives are grown using a blanching method on green chives, where covers are placed over the new shoots to block sunlight, resulting in a pale and beautiful yellow finish. Cultivation in Okayama began during the Meiji era and expanded dramatically once the cultivation method was established. Today, Okayama is a major production area responsible for about 70% of the national share. They feature a mild flavor with an elegant sweetness and aroma.
In addition to egg dishes and hot pots, scattering them over Okayama's famous Bara-zushi makes the colors stand out remarkably. The pleasant, crisp texture also adds a refined touch to any dish. They are the golden supporting actors indispensable to the dining tables of Okayama.

特産品
No glaze is applied, and no painted designs are added. Bizen ware is a simple yet powerful pottery created solely by earth and fire.
Centered around Imbe in Bizen City, it is one of Japan's Six Ancient Kilns. With a history spanning approximately one thousand years, it is said to descend from the Sue ware of the Kofun period. Because it is slowly fired for about two weeks in kilns exceeding 1200 degrees Celsius, it possesses high strength and has been described as being 'so durable it won't break even if thrown.' The kiln transformations (yohen) created by flames and ash are unique every time, and during the Momoyama period, it was beloved by tea masters.
It is said that the texture improves with use, and pouring beer or sake into it makes the flavor smoother. Please enjoy the warmth of the clay in your daily life.
Snacks
📍岡山市
Specialties from 岡山市 are also available via furusato nozei

和菓子
When picked up, the gyuhi is soft and clings slightly to your fingers, releasing a gentle aroma of millet. Once in your mouth, it melts with a chewy texture, allowing an elegant sweetness to slowly spread.
A quintessential Okayama confection, produced by Koeido, which has been established since 1856. By adding millet flour to gyuhi kneaded with glutinous rice, sugar, and starch syrup, they have achieved both a smooth texture and a rustic flavor. The Momotaro packaging, illustrated by the world-renowned illustrator Taro Gomi, is also well-loved.
It is a nostalgic taste that makes you want to reach for one piece after another. Please enjoy this classic, perfect as an accompaniment to tea or as a souvenir from Okayama.

和菓子
This is a moist manju where the dark color of the bean paste can be faintly seen through the thin skin. When broken open, the rich aroma of amazake (sweet sake) wafts up, and the gentle sweetness of the smooth red bean paste melts on your tongue.
It is a signature confection preserved by Ibeya, which was founded in 1837 near the Otemon Gate of Okayama Castle in Okayama City. The dough is made by fermenting wheat flour with amazake brewed from high-quality Bizen rice, then steamed around a thin layer of smooth red bean paste made from Hokkaido adzuki beans. It is counted as one of Japan's three great manju, alongside Tokyo's Shiose Manju and Fukushima's Kashiwaya Usu-kawa Manju.
Please enjoy a freshly made piece, where the richness of the amazake and the mellowness of the bean paste melt together.

和菓子
When you open the peach-themed package, cute Momotaro characters greet you. This is the kibi dango from Yamakata Eijudo.
Since its founding in 1946, this specialty shop has remained dedicated to kibi dango, preserving traditional manufacturing methods. The eye-catching individual wrappers feature lovely Momotaro designs, inspired by Okayama's connection to the Momotaro legend. The classic Kinako Kibi Dango features chewy gyuhi (sweet rice cake) layered with the fragrant aroma of Okayama-grown kinako, spreading a refined sweetness. Flavors featuring Okayama fruits, such as white peach and Muscat, are also popular.
With both cute appearance and authentic taste, it is enjoyed by everyone from children to the elderly, instantly conveying the essence of Okayama. It is one of the classic Okayama souvenirs loved by many generations.

洋菓子
A luxurious jelly that feels as if it has captured the essence of summer in Okayama. This is our Shimizu White Peach Jelly.
This popular sweet features Okayama's specialty, the Shimizu white peach—often hailed as the 'pinnacle of white peaches'—transformed into a refreshing jelly. Using plenty of white peach flesh and juice within smooth jelly, you can enjoy an elegant sweetness and a soft mouthfeel. Various confectioneries within the prefecture apply their own unique creativity, including luxurious masterpieces that encase half a fruit whole. A major appeal is the ability to enjoy delicate, fresh white peaches—which are typically difficult to preserve—all year round.
Chilled and refreshing with a gorgeous appearance, this is an Okayama-proud white peach sweet loved nationwide as a summer gift.

洋菓子
Enjoy the sweetness and acidity of fully ripe tomatoes in a refreshing, jiggly texture. This is our Momotaro Tomato Gelee.
'Momotaro' is a representative variety of large pink tomatoes, characterized by the ability to be fully ripened on the vine before shipping. Renowned for its clean acidity and deep sweetness, it is beloved as a vegetable symbolizing Okayama, the home of Momotaro.
This dish transforms that juicy flavor into a delicate gelee. A luscious mouthfeel allows the natural fruity sweet-and-sour notes of the tomato to spread across your palate.
It can be enjoyed chilled as is, or used to add a splash of color to various dishes. With its refreshing appearance, it is also perfect as a summer gift. This is a new type of souvenir unique to Okayama, where vegetables take center stage.
📍笠岡市
Specialties from 笠岡市 are also available via furusato nozei

和菓子
This monaka looks so much like a real horseshoe crab that you might do a double-take. When flipped over, you can see an exquisite design molded down to every single leg; once you crack the crisp, fragrant wafer, a rich, sweet bean paste is revealed.
It is a famous confection from Kasaoka City, Okayama Prefecture, produced by makers such as Seigetsudo. Kasaoka is known as a breeding ground for horseshoe crabs, and the city even hosts the Kasaoka City Horseshoe Crab Museum. We have humorously captured the town's symbol inside a fragrant monaka shell.
Despite its striking appearance, it offers a gentle, traditional Japanese sweet flavor once tasted. Why not pick some up as a souvenir from Kasaoka—it's sure to be a great conversation starter?
📍鏡野町
Specialties from 鏡野町 are also available via furusato nozei

洋菓子
A castella cake where the natural sweetness of domestic honey has soaked in deeply. This is the Honey Castella from Yamada Bee Farm.
Yamada Bee Farm is a beekeeping company based in Kagamino Town, northern Okayama Prefecture. To preserve the nutrients and flavor of the ripe honey collected by the bees, they implement strict temperature control with as little processing as possible. This castella is baked using plenty of their pride-and-joy honey, resulting in a chewy sponge cake with a rich honey flavor and gentle sweetness.
This is a luxurious item packed with the ingredient dedication unique to a bee farm. With just one bite, the soft aroma of honey will gently spread through your senses. Please enjoy the blessings of the bees and the nature of Kagamino.
📍高梁市
Specialties from 高梁市 are also available via furusato nozei

和菓子
The moment you open the package, the refreshing scent of yuzu wafts up. As you bite into the chewy dough, the slight bitterness of the yuzu blends with a gentle sweetness, leaving an elegant aftertaste that fills your mouth.
As a representative wagashi (Japanese sweet) of Takahashi City, Okayama Prefecture, it has been produced since the Edo period in this region, which has long been a producer of yuzu. The production method involves kneading yuzu into mochi flour, and varieties such as flat-wrapped yubeshi exist. Its rich yuzu aroma and mild sweetness have long been loved as an accompaniment to tea.
The scent of yuzu that spreads with every bite is truly a confection for adults. It is a masterpiece you'll want to savor slowly with a cup of tea.
📍新見市
Specialties from 新見市 are also available via furusato nozei

洋菓子
A dish that allows you to savor the umami in the very town where the roots of Wagyu reside. This is the Chiya Beef Jerky from Niimi City.
Chiya Beef is a Japanese Black breed believed to have originated in Niimi City, carrying the lineage of Japan's oldest cattle breeds and often referred to as the root of Wagyu brands nationwide. Raised in the blessed natural environment of the Chugoku Mountains, it boasts moderate marbling and tender red meat. This jerky, processed from that high-quality meat, releases a concentrated burst of Wagyu umami with every chew.
As you savor it slowly, the rich depth and aroma unique to Wagyu spread through your mouth. It is perfect as a snack to accompany alcohol or as a slightly luxurious souvenir. It is an item that allows you to easily take home the deliciousness of the historic Chiya Beef.
📍真庭市
Specialties from 真庭市 are also available via furusato nozei

洋菓子
A rich cheesecake infused with the aroma of Hiruzen Highland milk. This is the Hiruzen Jersey Cheesecake.
Spanning altitudes of 550 to 650 meters, the Hiruzen Highlands are a dairy farming village blessed with clear air and abundant water. Rare Jersey cattle were introduced to this land in 1954, and today, the area boasts one of the highest numbers of cattle in the country. Jersey milk, which is high in milk fat and rich in flavor, is ideal for cheesemaking; this cheesecake is baked using plenty of that very milk. We take pride in its intense milky flavor and smooth melting texture.
As a staple souvenir for Hiruzen sightseeing, it is a beloved item throughout the year. Please come and taste the blessings of the highlands.

洋菓子
When visiting the Hiruzen Plateau, this is a local flavor you must try: Hiruzen Jersey Soft Serve Ice Cream.
Spanning the border of Okayama and Tottori prefectures, the Hiruzen Plateau is a major production area for rare Jersey cattle. Introduced in 1954, these Jersey cows have grown steadily amidst clear air and lush pastures. As a precious breed that makes up only a tiny fraction of all dairy cattle in Japan, their milk is characterized by high milk fat content and a profound richness. The soft-serve ice cream made from this milk offers an exceptional sweetness and smooth melting texture.
Enjoying a cone while feeling the highland breeze is truly a local treat—a flavor that stays close to your heart as a cherished travel memory.
📍浅口市
Specialties from 浅口市 are also available via furusato nozei

和菓子
In the temple town of Konkokyo, there is a simple manju that has been passed down since the Meiji era: Konko Manju.
In Konko-cho, Asakuji City, where the headquarters of Konkokyo is located, this famous confection has been cherished as a souvenir for worshippers. Its origins are said to date back to around 1893, when a local confectionery shop began selling them under the name 'Kibi Manju.' It features a sponge-like dough made from flour, eggs, sugar, and honey, baked with a smooth sweet bean paste filling inside. Its soft, gentle sweetness has been loved across generations.
Local shops such as Ogawaya and Bitchudo continue to preserve these handmade flavors. It is a nostalgic taste of the temple town that you'll want to pick up on your way home from visiting the shrine.
📍倉敷市
Specialties from 倉敷市 are also available via furusato nozei

和菓子
With its thin, crepe-like skin gently enveloping glossy whole red bean paste, it resembles a tiny woven straw hat. When you break through the fragrant skin, plump red bean paste from Hokkaido is revealed, spreading a moist sweetness.
This famous Kurashiki confection was created by the founder of Kikkado in 1877. It is said that the name 'Murasuzume' (meaning 'gathering sparrows') came from the way the woven hats worn by people during harvest festivals looked like sparrows swarming around ears of rice. The skin, made with flour and eggs, was considered revolutionary for its time, similar to Western-style confectionery.
The aroma of the egg-based batter paired with the simple sweetness of the red bean paste makes this a perfect souvenir for strolling through the Bikan Historical Quarter.

洋菓子
There is a souvenir that perfectly complements the white-walled streets of the Kurashiki Bikan Historical Quarter. These are sweets inspired by Kurashiki Canvas.
Kurashiki is a textile town with a history dating back approximately 400 years to the cultivation of cotton. Among its many products, Kurashiki Canvas is a famous specialty, accounting for about 70% of domestic canvas production; its durable, thick, and textured fabric is known nationwide. These sweets express that traditional industry through confectionery, featuring packaging and sets that evoke the sturdy texture of the canvas, making them a hit with tourists.
By picking one up while strolling through the Bikan Historical Quarter, you can take home not just a treat, but the story unique to Kurashiki. Please enjoy the atmosphere of this manufacturing town along with these sweet treats.

洋菓子
A chewy texture paired with a gentle, refreshing aroma. Muscat Kibi Dango is packed with the essence of Okayama.
This is a new style of confectionery that combines Okayama's famous kibi dango with the flavor of muscat grapes, representing the fruit kingdom of Okayama. It is an encounter between two specialties: the gyuhi (sweet mochi) associated with the legend of Momotaro and the premium grapes that Okayama takes pride in. As you bite into the soft gyuhi, the elegant and magnificent aroma of muscat spreads, filling your mouth with a refined sweetness.
An exclusive taste unique to Okayama, where the legends of Momotaro and muscat grapes meet. With a perfect balance of soft texture and fruity aroma, it is a delightful treat for tea time or as a souvenir.
📍総社市
Specialties from 総社市 are also available via furusato nozei

和菓子
There is an adorable-looking monaka named Sesshu Monaka, named after the painter Sesshu, who was born in Soja.
Sesshu was a master of ink wash painting active during the Muromachi period, and his birthplace is present-day Soja City. An anecdote remains from his childhood training at Hoafuku-ji Temple in the city: while he spent all his time painting instead of meditating and was tied to a pillar as punishment, he used his spilled tears to paint a mouse on his toe, surprising the monk. That mouse serves as the motif for this monaka. Established in the early Meiji era, Hirakawa Sesshu-an finishes this treat by wrapping carefully cooked Hokkaido red bean paste inside fragrant monaka wafers.
This is a product where the harmony of elegant bean paste and wafer overlaps with the history and stories of Soja. It is something you will want to savor slowly along with some tea.
📍津山市
Specialties from 津山市 are also available via furusato nozei

和菓子
In the castle town of Tsuyama, there is a popular sweet that rolls up the local bounty: the Tsuyama Roll.
Born in 2010, this relatively new local specialty boasts a sponge cake made from 100% 'Hohoemi' wheat grown in Tsuyama. Smooth cream is rolled into a soft, fluffy sponge. Various confectioneries in Tsuyama City, Kagamino Town, and Misaki Town create their own unique versions, allowing you to enjoy different personalities such as those infused with cherry leaves or featuring seasonal fruits.
This is the new signature sweet of the castle town, committed to local ingredients. The harmony of the soft sponge and smooth cream is packed with the blessings of Tsuyama. When you visit, it is a treat you should definitely try by comparing the different flavors from each shop.

和菓子
As soon as you take a bite, it slowly and gently dissolves—this is 'Hatsuyuki,' a traditional confection of Tsuyama.
Made solely from glutinous rice and sugar, it is a pure white and simple sweet. Its name is derived from its whiteness, reminiscent of the first snow falling in Tsuyama. Legend has it that when Emperor Go-Daigo spent a night in Tsuyama while being exiled to Oki, an elderly woman from the village presented this sweet to him, and it has been passed down as a local specialty ever since. It is delicious whether eaten as is, baked, or fried, and it is said that in the past, it was highly valued as a preserved food and even as food for the sick.
Its unpretentious, elegant sweetness pairs perfectly with tea. The way it melts in your mouth brings a sense of nostalgia and peace to the heart. It is a white, gentle confection that stays close to the history of Tsuyama.
📍備前市
Specialties from 備前市 are also available via furusato nozei

和菓子
In the village of Bizen ware, there is a uniquely shaped signature confection: the Bizen Ware Manju.
Bizen City is a production center for Bizen ware, one of Japan's six ancient kilns, where pottery is fired using only clay and flame without the use of glaze. The Bizen Ware Manju expresses this traditional craft through the form of a sweet. Finished with an appearance that evokes the texture and look of Bizen pottery vessels, its charm lies in the unique way it makes you think of real ceramics when you hold it. Inside, elegant red bean paste is wrapped, allowing you to enjoy both the fun visual design and a gentle sweetness at once.
This is the perfect item to commemorate a visit to this pottery town. Please take home the history and culture of Bizen along with this sweet treat.
📍美咲町
Specialties from 美咲町 are also available via furusato nozei

洋菓子
The pure taste of the egg itself, nurtured by the 'holy land of tamago kake gohan.' This is Misaki Town's Egg Pudding.
Misaki Town is known as a place associated with the Meiji-era journalist Ginka Kishida and is said to be the birthplace of tamago kake gohan. Home to one of Western Japan's leading poultry farms, the town has been promoting 'Kofuku' (yellow happiness) urban development, playing on the connection between the color yellow and happiness.
This Egg Pudding uses those freshly laid, premium eggs in abundance. You can enjoy a rich, smooth melt-in-your-mouth texture and the deep, authentic flavor of the egg.
It is a simple yet luxurious sweet filled with the town's collective love for eggs. Please come and taste the unique 'Kofuku' that only Misaki can offer.
📍美作市
Specialties from 美作市 are also available via furusato nozei

和菓子
A confection that has been cherished alongside the rising steam by the shores of this famous hot spring, which boasts over 1,200 years of history: Yugo Onsen Manju.
Yugo Onsen is one of the Mimasaka Three Hot Springs. Legend has it that the monk Ennin of Enryaku-ji discovered the spring after seeing a white heron healing its wounds there, leading it to be known as 'Sagi-no-yu' (Heron's Spring). In this hot spring town, which has flourished as a place for medicinal bathing since ancient times, Onsen Manju has been a beloved treat for moments of relaxation after a soak. Its charm lies in its simple, rustic flavor, with elegant sweetness wrapped in a moist, thin skin.
A staple souvenir of the hot spring town, long loved by both bathers and tourists alike. It is an item that makes you want to take a relaxing break along with the warmth of the famous hot springs.
📍Others

和菓子
Kibi Dango is a quintessential Okayama confection, passed down alongside the legend of Momotaro.
Made by combining glutinous rice, sugar, and millet flour into a soft gyuhi-style sweet, it has been a staple Okayama souvenir, associated with the folktale where Momotaro shared these dumplings with his followers. While once a simple, rustic food made from steamed and hardened millet, it has been refined into a soft and elegant confection using glutinous rice and other ingredients. Various manufacturers, such as Eieido and Yamakata Eijudo, offer unique flavors through their respective production methods, including fruit-flavored varieties like white peach and Muscat grape, which are native to Okayama.
Its chewy texture and gentle sweetness are loved across generations. Comparing the different flavors from various companies is a pleasure unique to Okayama.

洋菓子
Sweets that allow you to fully experience the summer of Okayama, the kingdom of fruit. These are Okayama's white peach sweets.
Okayama's white peaches are a specialty product that has been refined over approximately 150 years since the beginning of the Meiji era. A cultivation method where each peach is individually covered with a bag by hand produces an elegant whiteness and a melting sweetness. White peach sweets are crafted by using these peaches luxuriously to create various treats such as jelly, parfaits, cakes, and tarts. Confectioneries throughout the prefecture use their own unique techniques to bring out the charm of the white peach.
Fresh, fragrant, and visually stunning. Please enjoy the summer blessings that Okayama is proud of in whatever form you prefer.

洋菓子
An elegant aroma and sweetness presented in various forms. These are Muscat sweets from Okayama.
Since 1886, Okayama has challenged itself with cultivation in glass greenhouses, establishing itself as a major production area for the 'Queen of Fruits,' Muscat of Alexandria. High-quality grapes, including the richly aromatic Alexandria and the skin-edible Shine Muscat, are grown here. Muscat sweets are crafted using these jewel-like fruits into jellies, parfaits, tarts, cakes, and more. You can fully enjoy the juicy texture and magnificent aroma of the fruit.
These dishes from Okayama are luxurious in both appearance and taste. Please experience the prowess of this 'Fruit Kingdom' through these sweet treats.
Sake
📍岡山市
Specialties from 岡山市 are also available via furusato nozei

日本酒
Upon taking a sip, a gorgeous aroma reminiscent of fruit gently rises, followed by a rich umami and a pleasant, dry finish. This profound cup changes its expression with every temperature, whether served chilled or warm.
This local sake is brewed by Limori Shuzo in Akaiwa City, Okayama Prefecture. They are known as the brewery that revived the once-legendary sake rice, Omachi, and they use Akaiwa Omachi rice grown through contract farming with local farmers. Sake Hitosuji is an authentic local sake, committed to Ginjo brewing with a rice polishing ratio of 55% or less, as well as Junmai brewing.
A powerful yet refined taste born from rice grown in the birthplace of Omachi. Please enjoy its depth slowly alongside Japanese cuisine.

日本酒
A famous sake rooted in the land of Maniwa, passed down since the Taisho era. This is 'Taisho no Tsuru' from Ochi Shuzojo.
Ochi Shuzojo began brewing in 1893 in the Azae area of Kitafusa, Maniwa City, in search of high-quality water. The brewery is committed to using Okayama Prefecture's representative rice, such as 'Asahi,' and the mineral-rich subsoil water from the Bitchu River. Using this pure water, they produce a sake with a powerful and crisp character. The flagship brand 'Taisho no Tsuru' was named by the third generation of the family and has been beloved locally for a long time.
With its mellow umami and clean aftertaste, it can be enjoyed both chilled and warm, and has long been a staple at local dining tables. It is a gentle yet resilient local sake nurtured by the nature and craftsmanship of Maniwa.
📍高梁市
Specialties from 高梁市 are also available via furusato nozei

日本酒
Brewed with underground water from Maniwa, this local sake brings out the full umami of the rice. This is 'Taisho no Tsuru' from Ochi Brewery. You can experience a rich, mellow rice flavor followed by a clean aftertaste.
In 1893 (Meiji 26), the first generation of Ochi Brewery established the brewery in the Azae area of Kitafusa, Maniwa City, in search of high-quality water. The brewery's specialty is producing powerful and crisp sake using locally grown Okayama rice and mineral-rich underground water from the Bitchu River. In addition to their flagship brand 'Taisho no Tsuru,' their cloudy sake 'Yuki Kozo' also enjoys deep popularity locally. Despite being a small-scale operation, it is a brewery that meticulously builds its craft through careful attention to every step of the process.
The rich umami of the rice and a clean finish. This is a deeply flavorful bottle where the nature of Maniwa and the skill of the master brewers come to life.
📍新見市
Specialties from 新見市 are also available via furusato nozei

日本酒
Sanko Masamune is a dry local sake brewed in Niimi, at the foot of the Chugoku Mountains.
With a unique history, the brewery was established in 1913 after the founder, Juro Miyata, traveled to America, amassed wealth through strawberry cultivation, and returned home to begin sake brewing. Using rice from Okayama Prefecture and groundwater from Sankyo Gorge, it is carefully brewed with master craftsmanship. The crisp, dry finish pairs excellently with Niimi delicacies such as Chiyada beef and wild game. In recent years, the brewery has also achieved multiple gold awards at the National New Sake Awards.
It offers a powerful yet refined flavor nurtured by the nature of the Chugoku Mountains. It can be enjoyed delicious both chilled or warm (nukankan). A reliable cup that complements the mountain bounties of Niimi.
📍真庭市
Specialties from 真庭市 are also available via furusato nozei

日本酒
With a single sip, a full-bodied richness gently spreads across the palate, followed by a clean and pleasant finish. Within its smooth mouthfeel, the wide-ranging umami characteristic of Omachi rice lives vibrantly.
Tsuji Honten, established in 1804 in Katsuyama, Maniwa City, Okayama Prefecture, brews this sake. The name originates from 'Gozen-shu,' a sake presented to the Katsuyama Clan as an official tribute. Since 2022, they have brewed using 100% Okayama-grown Omachi rice, becoming the only brewery in Japan to do so entirely with Omachi. It is also known for being led by Okayama Prefecture's first female Toji (master brewer).
A cup that combines richness, sharpness, and smoothness. Please experience the profound flavor created by the local legendary sake rice in a traditional cup.

日本酒
A new style of sake born from young sensibilities. This is 'Gozenshu 9 (NINE)' from the Gozenshu brewery, Tsujimoto Shoten.
Founded in 1804 (Bunka 1), Tsujimoto Shoten is a long-established brewery in Katsuyama, Maniwa City. Centered around Maiko Tsuji, Okayama's first female Toji, a group of young brewers created NINE with the desire to 'make sake more enjoyable for the younger generation.' The name is inspired by the nine people involved in its development. Using 'Omachi,' a sake rice variety with ties to Okayama, and incorporating traditional Bodaimoto brewing methods, its hallmark is a fresh and aromatic flavor.
It is clean and easy to drink, yet possesses great depth. It is a new Gozen-shu where tradition meets challenge.
📍赤磐市
Specialties from 赤磐市 are also available via furusato nozei

ワイン
Born from the passion of local grape farmers in the village of Akaiwa, this is Shiori Wine.
The Shiori district of Akaiwa City has long been known as a famous region for grape production. In 1985, in response to changes in the market environment, local farmers came together to add value to their local grapes, marking the beginning of Shiori Winery's commitment to winemaking using Shiori grapes. They carefully brew small batches using grapes grown on their own estate. The warm, sun-drenched climate of Okayama nurtures a fruity and approachable flavor.
This is a single bottle from Akaiwa, filled with love for the land and the grapes. Please come and experience the charm of Okayama wine.
📍浅口市
Specialties from 浅口市 are also available via furusato nozei

日本酒
The name Kamihime is written with characters meaning 'to rejoice in a beautiful heart.' It is a brewery that produces delicious, sweet-style sake in a port town of the Seto Inland Sea.
Kamihime Sake Brewery was founded in 1913 in Yorishima, Asakuchi City. It is said that the second generation founder, wishing to 'brew sake that purifies both body and soul,' chose the name 'Kamihime' specifically avoiding the character for 'god' (kami) out of a sense of profound reverence.
By using an abundance of rice and employing meticulous techniques to bring out the rice's natural umami, they have continued to create delicious, sweet-style sake that is never tiring to drink. Their winter-exclusive brand, 'Fuyu no Tsuki,' is also highly popular.
Nurtured by the mild climate of the Seto Inland Sea, the flavor is mellow and gentle. Its rich sweetness subtly enhances the umami of food. It is a cup from Yorishima that makes your heart feel at ease with every sip.
📍倉敷市
Specialties from 倉敷市 are also available via furusato nozei

日本酒
An elegant cup brewed in a brewery where Mozart flows through the halls. This is 'Ryokan' by Kikuchi Shuzo.
Founded in 1878 in Tamashima, Kurashiki, Kikuchi Shuzo is a brewery known for its flagship brand 'Sanzen.' The Ryokan brand is named after the famous monk of the Edo period, Ryokan. The brewery is also known for its love of music, as the head brewer is also a violinist and plays Mozart in the brewery during the brewing season. Using sake rice such as Yamada Nishiki, Omachi, and Asahi, combined with the waters of the Takahashi River, it is brewed to achieve a gentle and refined taste.
It has a mellow mouthfeel that pairs well with the seafood of the Seto Inland Sea. A soothing local sake nurtured by the port town of Kurashiki.

日本酒
When poured into a cup, the plump and rounded umami characteristic of Omachi rice expands on the palate, followed by a moderate acidity that cleanly tightens the finish. It possesses a wide flavor profile yet maintains a sharp crispness, making it a perfect companion for food.
Brewed by Kikuchi Shuzo, founded in 1878 in Tamashima, Kurashiki City, Okayama Prefecture. It was named 'Sanzen' (meaning 'brilliant' or 'glittering') with the wish that it would shine even more brightly among many other sakes. The brewery is also known for playing Mozart during the brewing process, and the sake is carefully crafted using high-quality water from the Takahashi River basin, Okayama's rice varieties such as Omachi and Yamada Nishiki, and the skills of the Bitchu Toji (master brewers).
A local Kurashiki sake that possesses both depth and a refreshing aftertaste. It is a fine sake to be enjoyed slowly with meals, whether served chilled or warmed.
📍総社市
Specialties from 総社市 are also available via furusato nozei

日本酒
From the paddy field to the sake, all by their own hands. This is 'Chikurin' from Marumoto Shuzo, a brewery striving to be an 'agricultural brewery.'
Marumoto Shuzo was founded in 1867 in Kamogata-cho, Asakuchi City, the home of Bitchu brewers. Since 1987, the brewery master has engaged in self-cultivation, working on a circular, organic rice-growing method that returns rice bran and sake lees to the fields. The local Kamogata-cho was also designated as Japan's first 'Sake Rice Agricultural Special Zone.' Their flagship brand, 'Chikurin,' is characterized by its clear and elegant flavor, brewed using self-cultivated sake rice and spring water from Mount Chikurinji.
Straightforward sake production where farming and brewing are one. A crisp bottle that allows you to feel the power of the earth.
📍津山市
Specialties from 津山市 are also available via furusato nozei

日本酒
A premium sake brewed in the castle town of Tsuyama by a brewery said to have the oldest history in Okayama Prefecture. This is 'Kamo Goyo' from Tago Honke Sake Brewery.
Founded during the Kanbun era of the Edo period (1661–1673), they have continued to brew sake using locally sourced ingredients for approximately 350 years. The name of their flagship brand, 'Kamo Goyo,' was given in honor of the lush green five-needle pine and the clear Kamo River.
Rather than flashiness, they value a flavor that complements everyday dining. It is carefully brewed using high-quality water and rice from Tsuyama.
An unpretentious cup that pairs excellently with the meat dishes unique to Tsuyama. This local sake has walked alongside the long history of the castle town.
📍備前市
Specialties from 備前市 are also available via furusato nozei

日本酒
When you bring a glass of their Yamahai-style sake to your nose, a soft aroma reminiscent of melon wafts up. Upon tasting, the umami expands alongside a powerful acidity, leaving a gentle finish—a flavor that pairs beautifully with food.
This is a brand managed by Juhachimori Sake Brewery, which was founded in Kojima, Kurashiki City, Okayama Prefecture, in 1785 (Tenmei 5). It was named in honor of the 5th generation head, Takaji Ishiai, who was the restorer of the brewery's prosperity. The sake is brewed using Okayama-grown Omachi, Yamada Nishiki, and Asahi rice varieties, incorporating new techniques every year. Their Junmai Daiginjo has even received high scores in international evaluations.
A single bottle where complex umami and rich aromas enhance your cuisine. It is a local sake you'll want to savor slowly alongside the flavors of the Seto Inland Sea.
📍美作市
Specialties from 美作市 are also available via furusato nozei

日本酒
Sakes that accompany your dining table, nurtured by the nature of the Chugoku Mountains. This is the local sake of Mimasaka.
The Mimasaka region in northeastern Okayama Prefecture is a land of hot springs and mountain villages, known for the three Mimasaka hot spring areas: Okutsu, Yubara, and Yugo. The pure waters of the Chugoku Mountains and the temperature fluctuations between day and night nurture high-quality sake rice, allowing breweries in each area to brew uniquely characterful sakes. From Gozenshu, founded in the first year of the Bunka era, to varieties that utilize Omachi rice or reflect the local terroir, the flavors are diverse. You will find unpretentious sakes that complement local ingredients.
A cup enjoyed alongside local cuisine at ryokans in Yugo Onsen is truly exceptional. A drink after warming up slowly in the hot springs gently melts away the fatigue of your travels. These are flavorful local sakes nurtured by the mountain villages of Mimasaka.
📍Others

日本酒
A full-bodied cup brewed from what is said to be Japan's oldest sake rice: Sake made from Okayama's Omachi rice.
Omachi is a high-quality sake rice discovered in 1859 in the present-day Omachi district of Naka-ku, Okayama City. It is considered an ancient, non-hybridized indigenous species and serves as the parent to famous varieties such as Yamada Nishiki and Gohommoku. Due to its tall stalks and susceptibility to lodging (falling over), it is difficult to cultivate, and at one point, production decreased so significantly that it was known as a 'phantom sake rice.' However, it has since made a comeback, and Okayama Prefecture still produces approximately 95% of all Omachi rice in Japan.
Sake brewed with Omachi is characterized by its lush, wide-ranging umami and richness. The deliciousness of the rice can be felt strongly, and its charm unfolds even further when warmed. Please take your time to savor the power of this sake rice that Okayama proudly presents to the world.

ワイン
Wine born from the unique characteristics of the fruit kingdom, nurtured by the warm climate of the Seto Inland Sea. This is Okayama Wine.
Okayama, with its thriving fruit cultivation, is also known as a production area for wine grapes. The warm climate, long hours of sunlight, and low rainfall are ideal for grape cultivation, with wineries scattered throughout the prefecture. Traditions of winemaking that leverage the characteristics of the land continue, such as Kore-sato Wine, established by local farmers, and Hiruzen Wine from the Hiruzen Highlands. A diverse range of varieties, including Muscat Bailey A and Chardonnay, are brewed.
Experience the prowess of the fruit kingdom of Okayama in the form of wine. Please enjoy a glass filled with the blessings of this land.

クラフトビール
A unique glass that goes hand-in-hand with the food of Okayama. This is Okayama's craft beer.
In the fruit kingdom of Okayama, there is active production of craft beers that utilize local ingredients such as white peaches and muscat grapes. Notably, Kibi Dote-shita Beer in Okayama City was born in 2006 in a warehouse-style building along the Asahi River; with the concept of 'a beer loved by the neighbors,' they brew local sparkling alcoholic beverages with a strong commitment to barley as the primary ingredient. From ale types to seasonal fruit beers and even brews using local chamomile, the individuality of the brewers shines through.
Beer unique to the land that pairs perfectly with Okayama's ingredients. The joy of comparing different breweries throughout the prefecture is also expanding.
Souvenirs
📍岡山市
Specialties from 岡山市 are also available via furusato nozei

和菓子
📍 岡山空港、新橋駅
One of the 'Three Great Manju of Japan,' this is a representative confection of Okayama. This is Ote Manju.
Ote Manju Ibe-ya was founded in Tempo 8 (1837). The name originates from its creation around the Otemon Gate of Okayama Castle. It was highly favored by the Lord of the Bizen Clan at the time, the Ikeda Marquis, and became an indispensable sweet for tea ceremonies. It is said that even the name 'Ote' was bestowed by the Marquis. Its characteristic feature is smooth koshi-an (smooth red bean paste) wrapped in a thin dough made from koji starter prepared from high-quality Bizen rice, infused with the flavor of amazake.
With its elegant sweetness and a subtle aroma of amazake, it is a pride of Okayama, loved for over 180 years.

和菓子
📍 岡山空港
A playful monaka shaped like the masks used in 'Bitchu Kagura,' a local performing art passed down for about 400 years in Okayama. Miyake Seika has captured the charm of this community-rooted traditional art in this confectionery.
Bitchu Kagura is a style of kagura (sacred dance) inherited in the Bitchu region, including Takahashi and Ibara cities, and is designated as a National Important Intangible Folk Cultural Property. It is said that during the Edo period, the scholar Seirin Kokkyo structured 'Kamiyo Kagura' based on the myths of the Kojiki and Nihon Shoki, incorporating elements of Noh and Kyogen to develop it into the glamorous dance seen today. The expressive kagura masks used in these performances have become the shape of this monaka.
With a crisp, fragrant wafer and plenty of bean paste, you can savor the depth of Okayama's culture while admiring the different facial expressions of each mask.

スイーツ
📍 岡山空港、倉敷駅、新橋駅
A smooth pudding that luxuriously uses the 'Queen of Peaches,' Shimizu Hakuto, which Okayama is proud of. Okayama Momoko has crafted this treat to turn the elegant flavor of white peach into a melting delight.
Shimizu Hakuto is the highest variety of white peach discovered in Okayama in 1932, characterized by its strong aroma, mellow sweetness, and melting flesh. Its season is very short, from late July to early August, making it a precious fruit. We have used plenty of this Shimizu Hakuto, integrating it with the smooth melt-in-the-mouth texture of the pudding.
The gentle sweet aroma of white peach spreads the moment you dip your spoon in. This is a representative sweet souvenir of Okayama that can be enjoyed along with its silky texture. Please taste the true power of this famous peach production region.

和菓子
A chewy daifuku made by kneading millet (kibi) into the dough, reminiscent of Kibi province in Okayama, the land associated with Momotaro. It offers a different texture from the classic kibi-dango, allowing you to enjoy the rustic flavors of Okayama.
Okayama has long been known as a producer of millet and is said to be the birthplace of the Momotaro legend. We have incorporated millet, linked to the land of Kibi, into the dough and wrapped it around smooth bean paste. Its specialty lies in the gentle flavor of millet and the soft mouthfeel characteristic of daifuku.
With chewy dough and moderately sweet bean paste, there is a joy in tasting the familiar flavor of kibi-dango in the form of a daifuku. This is a Japanese confection that carries the scent of home, perfect to enjoy while reflecting on the history of Okayama.

その他
📍 岡山空港
This item combines the original taste of Koeido—a long-established maker of Okayama's famous kibi-dango—with sea salt from the Seto Inland Sea. We are proposing a new way to enjoy the classic kibi-dango by adding a hint of saltiness.
Kibi-dango is a representative confection of Okayama, made primarily from glutinous rice and finished as soft gyuhi with granulated sugar and starch syrup, flavored with millet flour. Known nationwide alongside the Momotaro legend, Koeido is an established shop founded in 1856. We have enhanced that traditional taste with sea salt harvested from the Seto Inland Sea.
With a single bite, the subtle saltiness sharply enhances the sweetness alongside the chewy texture. With a refreshing aftertaste, you'll find yourself reaching for another. This sea-salt flavored kibi-dango is something we want those who already know the classic version to try.

洋菓子
📍 岡山空港、倉敷駅
These adorable heart-shaped chocolate cookies capture the sweet aroma of Okayama white peaches. Their delicate texture that melts in your mouth has made them a popular choice for stylish gifts.
Okayama is famous for its white peaches, which are characterized by their mellow sweetness and elegant fragrance. We have incorporated this peach flavor into the dough and baked them into cute heart shapes. True to the name 'melting,' they feature a light mouthfeel that gently dissolves upon tasting.
With a delicate, crumbly texture and the soft scent of sweet white peach, these cookies are perfect as a gift for women or as a small token of appreciation. This is a treat that allows you to enjoy the charm of Okayama peaches in a sophisticated baked good.

その他
📍 千葉駅、JR八王子駅、平塚駅
This is the flagship product of Gen Kitchoan, which originated in Okayama City and has now expanded worldwide. It is a fusion of Japanese and Western styles, featuring a wavy-patterned Western-style rice cracker sandwiched with gently sweet cream.
The name 'Fukuwatari' is derived from the place name Fukuwatari in Okayama City, which is closely associated with Gen Kitchube, and it also carries the wish to 'distribute good fortune.' The crispy, fragrant cracker harmonizes mellowly with the melt-in-your-mouth cream. While crafted by a long-established Japanese confectionery maker, its hallmark is a lightness reminiscent of Western sweets.
With a soft texture similar to a cookie and an elegant sweetness in the cream, it is loved by all generations and is popular as a gift for celebratory occasions. Please enjoy this famous confection born in Okayama, where Japanese and Western flavors meet.

その他
📍 岡山空港、JR児島駅、倉敷美観地区 ほか1件
This is 'Chofu,' a traditional confection made by Nakayama Shoyodo in Okayama City, and is counted as one of the four great famous confections of Okayama. It consists of chewy gyuhi (sweet rice paste) rolled in a thinly baked castella sponge.
The name 'Chofu' is said to derive from 'Cho,' which refers to the payment of cloth as tax in ancient times. This famous Okayama confection is said to have been devised by confectionery artisans around Kurashiki during the late Edo period, and today many Japanese confectionery shops within the prefecture produce it. Nakayama Shoyode is one of the establishments that carries on this tradition.
The moist sponge and the soft texture of the gyuhi inside create an elegant sweetness that is perfect with tea. Please enjoy this confection that has been cherished in tea ceremonies in Okayama for a long time.

洋菓子
📍 岡山空港、倉敷美観地区
A Western-style sweet consisting of Okayama white peach gelee enveloped in smooth chocolate. This is a new sensation that allows you to enjoy the combination of fruity white peach and mellow chocolate.
Okayama is a famous producer of white peaches. We have prepared the mellow and elegant Okayama white peaches into a flowing gelee and coated them in chocolate. The charm lies in the unexpected compatibility between the freshness of the fruit and the richness of the chocolate.
With one bite, the white peach gelee flows out from within. It is a stylish flavor where the smoothness of the chocolate and the fruitiness of the white peach melt together in your mouth. A souvenir that lets you enjoy Okayama's peaches through a slightly luxurious Western-style sweet.

洋菓子
📍 岡山空港、JR児島駅、倉敷駅 ほか1件
A langue de chat featuring an exquisite combination of sweetness and saltiness from Okayama white peaches and cheese. This new sensation of baked confectionery features a crispy wafer sandwiched with white peach cheese cream.
Okayama is famous for its white peaches, which are characterized by their mellow and elegant sweetness. We have sandwiched a cream made by combining that white peach flavor with rich cheese between thin, baked langue de chat wafers. The fruity sweetness and the saltiness of the cheese resonate beautifully within a single treat.
With its light, crispy texture and smooth cream, the pleasant balance of white peach sweetness and cheese saltiness will keep you reaching for more. It is a perfect souvenir to enjoy Okayama's peaches in a slightly twisted Western-style confection.

その他
📍 岡山空港、倉敷駅、新橋駅 ほか3件
A special version of Eieido's original kibidango infused with the flavor of Okayama's famous white peaches. This unique taste from Okayama features the chewy texture of kibidango paired with the fruity aroma of white peach.

和菓子
An elegant Japanese sweet, 'Horai Bridge,' crafted by Koieido, a long-established maker of Okayama's famous kibi-dango. This exquisite treat reflects the meticulous craftsmanship of skilled artisans.
Founded in 1856, Koieido is a venerable Okayama institution known nationwide for its Momotaro-themed kibi-dango. Utilizing confectionery techniques cultivated over many years, they created this sweet named after the auspicious 'Horai.' Its hallmark is a calm flavor that highlights its ingredients.
With every bite, you can feel the certainty of careful handwork. While not flashy, its charm lies in its deeply satisfying and refined sweetness. This is an Okayama wagashi to be enjoyed with the sense of security only a long-established shop can provide. Please enjoy this perfect accompaniment to your tea.

和菓子
📍 千葉駅、JR八王子駅、平塚駅
A matcha version of Genkichoan's popular 'Fukuwatari Senbei.' This Japanese-style, richly flavored treat features matcha cream sandwiched between thin rice crackers, making it particularly delightful for tea lovers.

その他
A Western-style Japanese sweet from Nakayama Shohodo in Okayama City, which puts a chocolate twist on the famous Kurashiki confection 'Mura Suzume.' You can enjoy a unique flavor where tradition meets modernity.
Mura Suzume is a traditional Kurashiki confection consisting of bean paste wrapped in a thin skin. It has long been beloved for its adorable shape resembling a sparrow. By combining chocolate with this traditional concept, a new dimension is added to the wagashi.
It features the gentleness of Japanese confectionery paired with the mellow richness of chocolate. There is a joy in seeing a familiar confection reborn with an unexpected flavor. This is a quintessential Okayama treat that respects tradition while maintaining a sense of playfulness. It is perfect for those looking for a new type of souvenir.

洋菓子
📍 岡山空港
A moist madeleine baked by Shikishimado, a long-established Japanese confectionery shop in Okayama City. This is an authentic Western-style pastry that shines with the meticulous craftsmanship of a traditional wagashi maker.
Created by Shikishimado, which has continued to make Japanese sweets in Okayama for many years, using their proven skills. The batter, rich with the flavor of butter, features a characteristically moist texture. The delicacy cultivated through making Japanese confectionery is also alive in this Western pastry.
With one bite, the richness of butter and the flavor of egg spread softly through your mouth. It possesses a simple yet somewhat elegant deliciousness. It pairs well with coffee or tea, making it a comforting madeleine that is perfect for daily snacks or as a gift.

その他
A famous confection from Tsuyama called 'Hatsuyuki,' made by the long-established Takeda Taikido. It is a simple yet profound dry confectionery (higashi) made only with glutinous rice and sugar.
Made from the simple ingredients of glutinous rice and sugar, Hatsuyuki is a specialty of Tsuyama with a history that says it was once presented to Emperor Go-Daigo. The traditional way to eat it is to toast it over a fire until it puffs up and turns golden brown, then let it cool before enjoying. It has also been valued as a preserved food and portable snack.
When toasted and eaten, it offers a light, crispy texture followed by a melting sensation in the mouth, spreading a subtle, elegant sweetness. It is a piece where the history of Tsuyama lives on, offering the joy of preparing it with care.

その他
Produced by Okayama's Okinoki, 'Chofu' is a traditional confection counted among the four great famous sweets of Okayama. It is a Japanese sweet characterized by a chewy texture, featuring gyuhi (sweet rice paste) wrapped in thinly baked dough.
It is said that the name 'Chofu' originates from 'Cho,' a system of paying taxes in cloth in ancient times. Created in the late Edo period, Okinoki has been the original producer of this famous Okayama sweet since its founding in the 22nd year of the Meiji era. It is a long-selling product that has been loved for over a hundred years.
The texture of the gyuhi wrapped in moist dough is both soft and chewy. With its elegant sweetness, it is perfect as an accompaniment to tea. Please enjoy this prestigious tea ceremony sweet that has long been cherished by the people of Okayama.

和菓子
📍 広島空港、岩国飛行場、出雲空港 ほか9件
This is a product exclusive to the Chugoku and Shikoku areas, combining the familiar Happy Turn with the refreshing flavor of Setouchi lemon. The signature sweet and salty 'Happy Powder' is lightly layered with the acidity of lemon.
Setouchi lemons are domestic lemons grown in the climate of islands characterized by warmth, low rainfall, and many sunny days. A calm environment with few typhoons nurtures lemons that are highly aromatic with a mild acidity. The refreshing scent, even from the peel, adds a travel-like flair to this classic snack.
A bag you can only encounter in this region, adding local freshness to its usual deliciousness. It is a flavor you'll find yourself reaching for as a souvenir or a memory of your travels.

和菓子
📍 岡山空港
A product where two of Okayama's prides—Kibi Dango and Muscat grapes—meet. The chewy kibi dango is enveloped in the juicy aroma of muscat.
Okayama is a grape kingdom, boasting the highest production of Muscat of Alexandria in Japan. The charm lies in the elegant aroma and refreshing sweetness emitted by the emerald green fruit. The Setouchi climate, blessed with warmth and sunlight, nurtures high-quality grapes. This flavor is layered onto the kibi dango associated with Momotaro.
With one bite, a gorgeous aroma characteristic of the fruit kingdom of Okayama wafts through. It is an indulgent souvenir that allows you to taste Okayama's specialties all at once.

その他
📍 岡山空港、倉敷美観地区
A popular flavor that adds the savory aroma of kinako (roasted soybean flour) to Eieido's original kibi dango. The deep flavor of kinako spreads through the chewy texture, allowing you to enjoy a traditional Japanese taste even more.

洋菓子
📍 岡山空港、倉敷駅、倉敷美観地区
Heart-shaped chocolate cookies that capture the aroma of Okayama-grown Muscat grapes. These stylish baked sweets feature a delicate, melt-in-your-mouth texture and a vibrant Muscat flavor.

その他
📍 岡山空港、JR児島駅、倉敷駅 ほか2件
Kibi dango created by Yamawaki Sangetsudo, a long-established shop in Okayama City, inspired by the local hero Momotaro. Founded in 1881, this is one of Okayama's most prestigious confectionery stores, with a history of presenting sweets to both the Meiji and Showa Emperors.
'Momotaro Legend' consists of three soft, fluffy kibi dango skewers coated in fragrant domestic kinako. It is an award-winning treat that received the Grand Prize at the National Confectionery Expo. Its light, elegant sweetness makes it perfect for pairing with tea.
Its chewy texture and savory kinako flavor have been loved across generations. This is a quintessential Okayama souvenir to enjoy while reflecting on the tale of Momotaro.

その他
A traditional kibi dango (millet dumpling) that preserves the authentic taste of millet without adding unnecessary ingredients. As the name 'Mukashi' (old-fashioned) suggests, this item focuses on a simple production method and a nostalgic flavor.
Kibi dango has been cherished as a representative confection of Okayama, alongside the folktale of Momotaro giving kibi dango to his followers. Its defining characteristics are its chewy texture, the subtle aroma of millet, and a modest sweetness. In Okayama, it has been produced as a souvenir since the late Edo period and continues to be loved as a staple today. While not flashy, its gentle flavor lingers with every bite.
A comforting taste of Okayama that evokes childhood memories. It is an item you'll want to savor slowly alongside a cup of tea.

その他
📍 千葉駅、平塚駅
A Japanese confection from the prestigious Gen Kitchoan, luxuriously using chestnuts from the autumn harvest. Gen Kitchoan is a long-established shop known for creating sweets that highlight seasonal fruits, valuing both the deliciousness and beauty of the fruit itself.
'Kurimagaku' features the rich flavor of carefully selected chestnuts and an elegant taste that brings out their natural sweetness. True to its elegant name, it is finished with a moist and luxurious mouthfeel. It is a dish that heralds autumn, available only during the chestnut season. The flavor of the chestnuts, simmered with great care by artisans, is exceptional.
A gift for the harvest season, with the fluffy flavor of chestnuts spreading throughout your mouth. A Japanese sweet to be enjoyed slowly with warm tea.

その他
📍 岡山空港、倉敷美観地区、岡山後楽園
Murasuzume is a famous confection born in Kurashiki, featuring bean paste wrapped in a thin skin reminiscent of a crepe. It was devised in 1877 by Kikkado in Kurashiki, and it is said that the then-mayor named it after the shape of an 'amigasa' (woven hat). The name is also said to originate from the 'Murasuzume' summer festival held to pray for a bountiful harvest.
This particular item is carefully baked by Nakayama Shohyodo, founded in 1950. The fragrant, moist texture of the skin pairs perfectly with the gentle sweetness of the chunky bean paste (tsubu-an).
It offers a simple and warm flavor that retains the character of being hand-baked one by one. Its adorable appearance, reminiscent of a woven hat, embodies the very atmosphere of the Kurashiki Bikan Historical Quarter with its white-walled streets. It is the perfect Japanese sweet to serve as a memory of your trip to Kurashiki.

和菓子
A Western-style manju (steamed bun) that combines the gentle aroma of Okayama white peaches with the mellowness of milk. White peaches are a pride of Okayama, carefully cultivated using the bag-hanging method. They are characterized by their elegant sweetness and fragrance.
By utilizing the flavor of these white peaches and enveloping them in the richness of milk, we have created a taste where Japanese and Western elements blend softly. The compatibility between the fluffy dough and the peach-scented filling is exceptional. With a single bite, you can feel the brilliance of Okayama, the fruit kingdom.
The mellow aftertaste, created by the union of the gentleness of both peach and milk, is also a major charm. It has a light sweetness that pairs well with both tea and coffee. A lovely taste characteristic of Okayama, making it a souvenir that will please all generations.

和菓子
This is a famous rice cracker that has been loved for a long time on the approach to Mogami Inari, one of Japan's three major Inari shrines. Mogami Inari is one of Okayama's premier places of prayer, attracting the highest number of visitors in the prefecture during the first three days of the New Year.
This yuzu senbei is the most famous specialty produced by Okamoto-ya, a long-established shop spanning three generations on the shrine approach. Small crackers about the size of a ten-yen coin are coated with yuzu paste from Okayama Prefecture. With a light, crispy texture, the aroma of yuzu fills your mouth.
The pleasant combination of yuzu fragrance and the lightness of the cracker makes it impossible to stop at just one. It is perfect not only as a souvenir from shrine visits but also as an accompaniment to tea. Small and easy to eat, the flavor makes you reach for another.

洋菓子
A premium baked chocolat crafted to highlight the ingredients of Okayama. This item is characterized by its perfect balance of rich chocolate flavor and a light, crispy texture.
As it melts in your mouth, the richness of the chocolate spreads from the delicate, crumbly pastry. It features a pleasant bitterness amidst the sweetness, making it enjoyable for both children and adults. Its elegant deliciousness makes it hard to stop at just one bite.
Since each piece is individually wrapped, it is also very convenient as a gift. This high-quality chocolate confection is perfect as a special souvenir from Okayama. It is also recommended to accompany coffee or red wine, adding a touch of luxury to your leisure time.

和菓子
📍 岡山空港
An adorable monaka (wa-gashi) produced by Shikishimado, a shop associated with the representative painter of Taisho Roman, Takehisa Yumeji. Born in Oku, Okayama—the birthplace of Yumeji's artistry—Shikishimacydo bears this name to honor the local great figure.
'Monaron' is a striking item with a round, cute appearance reminiscent of a macaron. It features smooth bean paste wrapped inside a crisp monaka shell. The gap between its cute appearance and its simple, gentle flavor is part of its charm.
It is small, easy to eat, and so delightful that you will find yourself reaching for more. This stylish Japanese sweet evokes the lyrical worldview of Yumeji. It is a quintessential Okayama item that serves as a great conversation starter when given as a gift.

その他
Vineyard Gebäck is nurtured in Okayama, a land famous for its grapes. 'Gebäck' is a German word meaning baked goods. True to its name, each piece is carefully baked using Western confectionery techniques.
Okayama is known as a region that produces high-quality grapes, such as Muscat and Pione. The makers, who have grown alongside these fruits, have poured their dedication to ingredients into this baked treat. You can enjoy a perfect balance of the fragrant, crisp dough and a gentle sweetness.
Its palm-sized portion makes it easy to eat and ideal for a small gift. This elegant baked sweet is a delightful companion for tea or coffee time. It is a heartwarming confection that captures the essence of the grape kingdom, Okayama.

和菓子
📍 千葉駅、平塚駅
A delicate Japanese confection that finishes the citrus flavor as light as water bubbles. True to its beautiful name 'Suimatsukan' (water foam), its specialty is a fleeting yet refreshing mouthfeel.
The refreshing citrus aroma and subtle, elegant sweetness spread softly. You can enjoy a gentle taste that seems to melt away the moment it enters your mouth. The presentation also evokes a sense of coolness, making it a perfect Japanese sweet for the hot season.
The aftertaste, which leaves a faint hint of citrus bitterness, is a delight for adults. Served alongside tea, its delicacy instantly brightens the occasion. When chilled, it brings a sense of coolness even in the heat—an elegant and lovely Japanese confection born in Okayama.

その他
An assortment that brings together Koeido's two flagship products: kibidango and murasuzume. Koeido is a long-established maker of Okayama's representative kibidango, while murasuzume is a traditional confection originating from Kurashiki.
This luxury set allows you to enjoy both of Okayama's proud famous sweets at once: the simple sweetness of chewy kibidango and the moist taste of murasuzume, which features bean paste wrapped in a thin, crepe-like skin. It also offers the fun of comparing two different flavors.
A great feature is that it can be shared with family or colleagues so everyone can enjoy according to their preference. This 'best of both worlds' assortment is wonderful when you can't decide between the two. If you are unsure what to pick for an Okayama souvenir, this versatile item is the first one you should reach for.

その他
📍 千葉駅、平塚駅
A seasonal Japanese confection crafted by the head house Gen Kichioan using whole figs. 'Eijitsuka' is an elegant name for fig. This is a unique item only found at this long-established shop, known for its confectionery that highlights the natural essence of fruit.
It features a delicate preparation where soft-cooked fig paste is wrapped in a glossy layer. You can enjoy the popping texture of the fruit and its refined sweetness. This is a seasonal masterpiece available only from early to late autumn when figs are in season.
The crunchy texture of the fig seeds provides an enjoyable accent in your mouth. The flavor, which treasures the deliciousness of the fruit itself, is truly a gift from the season. It is a Japanese sweet you will want to savor slowly along with warm tea.

スイーツ
📍 岡山空港、倉敷美観地区
A Western-style confectionery where the sweet aroma of Okayama white peaches melts into a moist cake batter. This is a classic sweet that utilizes the peach flavor unique to the fruit kingdom of Okayama.
Okayama's white peaches are grown using a rare cultivation method where bags are placed over them from a small size, resulting in an elegant whiteness and fragrance. The cake, leveraging this rich flavor, allows the sweet aroma of peach to spread softly with a single bite. The soft sponge and fruity taste melt gently in your mouth.
Since they are individually wrapped and have a long shelf life, they are very useful as gifts for distribution or homecoming visits. It is an approachable flavor that is enjoyed by all generations. A classic souvenir sweet that allows you to easily enjoy the essence of Okayama.

洋菓子
A baked chocolate treat typical of Okayama, themed after the local hero, Momotaro. With its eye-catching cute packaging, it is a delightful item for souvenirs.
It is crafted to offer a rich chocolate flavor with a light, crispy texture. As the crumbly cake melts away, the richness of the chocolate spreads throughout your mouth. It has a moderate bitterness within the sweetness, making it perfect as an adult snack.
Small and easy to eat, you will find yourself reaching for one after another. This baked confection is a fitting Okayama souvenir to enjoy while reflecting on the story of Momotaro. It is an item that is fun in both appearance and taste, sure to please when given as a gift.

和菓子
Sesame-flavored rice crackers inspired by Mogami Inari, one of Japan's three major Inari shrines. With plenty of fragrant sesame seeds, their crispy texture and rustic flavor make them a classic souvenir for shrine visitors.

洋菓子
📍 倉敷美観地区
A new type of Japanese confectionery from Koeido, a long-established shop in Okayama, combining traditional daifuku with chocolate. This is a challenging creation unique to an old establishment known for its kibi-dango.
Smooth chocolate is wrapped inside soft, chewy gyuhi (sweet rice cake). The simple texture of the Japanese sweet and the rich depth of the chocolate harmonize surprisingly well. With a single bite, an unprecedented deliciousness emerges from the meeting of East and West.
When enjoyed chilled, the chocolate firms up, offering a different kind of deliciousness. A souvenir that reflects the playful spirit of Koeido, challenging new flavors while preserving tradition. It is a treat that both lovers of Japanese and Western sweets can enjoy.

和菓子
📍 岡山空港
The representative confection of Shikishimado, bearing the name of the painter Takehisa Yumeji, a leading figure of Taisho Roman. Shikishimado, born in Oku, Okayama—the birthplace of Yumeji—named it to honor this local great.
'Yumeji' is a moist baked treat featuring white bean paste, cooked softly with carefully selected ingredients, wrapped in dough with a subtle hint of milk aroma. Using Hokkaido butter luxuriously, it is finished with a melt-in-your-mouth smoothness. A gentle sweetness and rich flavor spread slowly.
With every bite, the gentle aroma of butter and milk expands, making you want to eat it again and again. An elegant taste reminiscent of Yumeji's lyrical world. A heartwarming souvenir that allows you to enjoy both the culture and flavors of Okayama at once.

和菓子
A high-quality warabi mochi crafted by Okayama's Bien using authentic warabi powder. We take pride in its genuine taste, insisting on the use of time-consuming, authentic warabi powder.
The unique, bouncy texture is exclusive to real warabi powder. The sweetness is subtle, and when enjoyed with kinako (roasted soybean powder) and kuromitsu (black honey), the original flavor of the warabi mochi is further enhanced. Its smooth, melting mouthfeel conveys elegance in a single bite.
It offers a chewy, elastic texture that sets it apart from commercially available warabi mochi. A slightly special warabi mochi that respects its ingredients. When chilled, it becomes a refreshing treat for the hot season. Please enjoy it slowly with some tea.

その他
📍 新橋駅、倉敷美観地区、岡山後楽園
A traditional Okayama Japanese sweet, 'Chofu,' crafted by Koeido. It is a simple confection consisting of soft gyuhi (sweet rice paste) rolled in a thinly baked castella-style dough.
It is said that the name 'Chofu' comes from its resemblance to 'Chofu,' a hand-woven roll of cloth that was paid as tax to the Imperial Court in ancient times. Born in the Edo period, it is a famous confection that has been loved in Okayama for a long time. The savory dough pairs perfectly with the gentle sweetness of the chewy gyuhi.
The bite-sized portions make it easy to eat, and its charm lies in how you can't stop at just one. An elegant sweet enjoyed as a staple of Koeido alongside Kibi-dango. A comforting taste of Okayama that is perfect for accompanying tea.

その他
📍 岡山空港、JR児島駅、倉敷駅 ほか2件
A souvenir with a name that will make you chuckle, unique to Okayama, the land of Momotaro. The charming name 'Momotorao' is packed with the playfulness of Okayama, known for the legend of Momotaro.
It is said that Okayama's connection to the story of Momotaro stems from the legend of Kibitsuhiko-no-mikoto defeating the ogre Ura at Kibitsu Shrine. This friendly sweet, inspired by the setting of that demon-slaying tale, is perfect for sparking conversation when given as a gift.
Beyond just the cuteness of its name, its gentle flavor is also a major attraction. Why not choose this item to bring a smile to your face as a memory of your trip to Okayama?

洋菓子
This item captures the aroma of Okayama's pride, Muscat grapes, within a stick-shaped cake. As you take a bite of the moist sponge, an elegant fruit flavor gently spreads through your palate.
Okayama's history of grape cultivation is ancient, said to have begun with the cultivation of 'Muscat of Alexandria' over 130 years ago. Despite being a variety that is difficult to grow due to its vulnerability to rain, Okayama was one of the first regions to establish production, and it is now known as one of Japan's leading Muscat regions. The aroma of fruit nurtured by the long sunlight of the 'Land of Sunshine' lives softly within this cake.
Its individually wrapped, easy-to-distribute size is also a charm. It adds an elegant touch of Okayama to souvenirs for colleagues or friends.

その他
A unique confection born in Okayama, shaped like a traditional drum (taiko). You can enjoy a satisfyingly substantial texture and a simple, warm flavor that matches its robust appearance.
The name 'Kibi Taiko' is derived from the fact that Okayama was once known as the 'Land of Kibi.' Local folk performing arts in Okayama include brave festivals featuring the beating of drums, and the naming leaves an impression reminiscent of that powerful resonance. Taking a bite of this sweet makes you feel the history and culture of Kibi closer to hand.
Its firm texture pairs excellently with tea or coffee. It is a treat you'll want to savor slowly while appreciating its simple sweetness. A heartwarming souvenir to enjoy while imagining the landscape of Okayama.

和菓子
📍 千葉駅
An adorable Japanese sweet shaped like a rabbit, crafted by the long-established master, Gen Kitchoan, which originated in Okayama. Its round shape is enough to melt your heart just by looking at it, and you can almost imagine the smile on the recipient's face.
Gen Kitchoan's origins trace back to 1946, when Toritaro Okada began confectionery making in Okayama, a treasure trove of fruits. Today, it has grown into a famous Japanese confectionery brand with many stores both domestically and internationally. The hallmark of this shop is the creation of elegant sweets that reflect the seasonal atmosphere and the beauty of nature.
With its cute appearance and delicate, gentle flavor, this is the perfect item to accompany you when you want to give a slightly special gift.

スイーツ
A chestnut cake that allows you to enjoy the flavors of autumn all year round, made with plenty of chestnuts. This luxurious Western-style confectionery features a moist sponge where the flavor of chestnut is concentrated, offering a delightful, fluffy texture.
Chestnuts have been a beloved bounty for the Japanese people since ancient times and are used in various sweets across both Japanese and Western styles. This cake is crafted with a commitment to bringing out the full deliciousness of the chestnut. Every bite evokes a warm feeling, as if walking through the autumn fields. It is a deeply satisfying flavor that chestnut lovers will find irresistible.
Paired with coffee or tea, it creates a slightly luxurious teatime experience. We recommend this sweet as a gift for loved ones or as a well-deserved treat for yourself.

その他
This Okayama souvenir captures the rich aroma of matcha in an easy-to-eat stick cake. The moist sponge and the bittersweet flavor of matcha harmonize to allow you to enjoy a touch of Japanese elegance effortlessly.
Matcha has been nurtured alongside the culture of tea ceremonies and is now widely loved as an essential flavor in Japanese sweets. Its subtle bitterness and deep aroma are paired with soft, Western-style sponge to create a more approachable treat. It is a sophisticated taste where Japanese and Western elements gently melt together.
One of its charms is the individually wrapped packaging, making it easy to distribute. Not only is it perfect as an accompaniment to tea, but it is also highly useful as a gift when you want to convey a sense of Japanese refinement. It is an ideal item for souvenirs for colleagues or friends.

和菓子
A ginger-flavored rice cracker inspired by Mogami Inari. This simple cracker offers a delightful combination of a spicy ginger kick and a crispy texture, making it a classic souvenir for visitors.

和菓子
📍 倉敷美観地区
A beautiful white chocolat daifuku crafted by Eieido, a long-established shop famous for its kibidango. Inside the chewy gyuhi (sweet rice dough), smooth white chocolate cream flows luxuriously.
Eieido is an Okayama institution that began its history by transitioning from a ceramics shop to a confectionery shop during the Ansei era (late Edo period). While known as the original home of kibidango, they have also continued to challenge themselves with the fusion of Japanese and Western styles using traditional techniques. This daifuku is a product born from the playful spirit of such an established shop.
The compatibility between its elegant appearance and the melt-in-your-mouth cream is exceptional. A new Okayama souvenir that will delight both lovers of Japanese and Western sweets.

和菓子
📍 岡山空港
A rice cracker from Shikishimado, wrapped in the world of Takehisa Yumeji, a representative painter of Taisho Roman. This treat offers an emotional package characteristic of Yumeji and a light texture.
Takehisa Yumeji was a painter with ties to Okayama, born in 1884 in present-day Setouchi City. He took the world by storm with his 'Yumeji-style beauties' featuring large, expressive eyes. Founded in 1948 in his hometown, Shikishimaryado bears Yumeji's name and continues to create sweets inspired by his art. The scent of the Yumeji era seems to rise gently from these sweets.
A refined flavor that is perfect with tea. A souvenir that softly delivers the culture and aesthetic sense of Okayama.

その他
This item captures the flavor of Okayama's proud white peaches within a traditional Japanese sweet called kintsuba. From within the thin skin, the fruity aroma of white peach bean paste spreads softly.
Kintsuba is a traditional Japanese confection made by wrapping bean paste in a thin layer of dough and baking it. It is said to have originated in Kyoto during the Edo period and spread to various regions. By combining this with Okayama's unique white peaches, a touch of brilliance has been added to this traditional wagashi. Okayama's white peaches, carefully grown under protective bags, boast an elegant sweetness and a melting texture. That charm is condensed into a single bite of this confection.
A quintessential Okayama souvenir that combines Japanese elegance with the brilliance of fruit. It is a treat that will be appreciated both as an accompaniment to tea and as a gift.

その他
📍 岡山空港、JR児島駅、倉敷駅 ほか2件
A new sensation that layers the flavor of salt chocolate onto Okayama's famous kibi dango. The bittersweet sweetness of the chocolate and the sharp saltiness pair surprisingly well with the chewy texture.
Kibi dango is a simple Japanese confection that has long been cherished in Okayama, the land of Kibi. By adding Western elements like chocolate and salt, this traditional flavor reveals a new side of itself. The balance of sweetness and saltiness is exquisite, making it an irresistible treat once you start eating.
Why not add a touch of surprise to your souvenirs with this version that differs from the standard kibi dango? It's a fun item that also serves as a great conversation starter.

その他
📍 JR笠岡駅、JR児島駅、倉敷駅 ほか4件
A popular kibi dango made by Yamakata Eijudo in Okayama City, known for its adorable packaging. The wrapper, featuring Momotaro's companions—the pheasant, the monkey, and the dog—is an item you won't be able to resist picking up.
Since its founding in 1946, Yamakata Eijudo has been a specialty shop dedicated solely to kibi dango. The playful packaging, where opening a peach-shaped box begins the story of Momotaro, was designed by a local design unit and is now a hot topic on social media. A story unique to Okayama lives within the souvenir itself.
The chewy, gentle sweetness is a flavor loved across generations. It is a classic Okayama souvenir that is as fun to look at as it is delicious to eat.

その他
A luxurious set containing three varieties of Koieido's kibi dango in one box. Featuring popular flavors such as plain, kinako (roasted soybean flour), and white peach, it is the perfect Okayama souvenir for when you can't decide which to choose.

和菓子
📍 千葉駅
An elegant Japanese confection created by the head house Gen Kichojoan, inspired by a boat floating under a moonlit night. As the name 'Shungetsuya' (Boat in the Moonlit Night) suggests, its delicate and beautiful appearance is a delight to the eyes.
Gen Kichojoan was born in Okayama, a treasure trove of fruits, and has grown into a renowned confectionery brand with many stores both in Japan and abroad. They specialize in creating sweets that reflect the changing seasons and natural scenery, and this particular piece embodies the quiet charm of a moonlit night. It allows you to experience Japanese aesthetics through a single sweet.
Its refined taste and beautiful presentation make it perfect for special gifts. We recommend it when you want to deliver authentic Japanese confectionery from Okayama with all your heart.

洋菓子
📍 岡山空港
These cookies allow you to enjoy two varieties, butter and chocolate, inspired by 'Sunny Country' Okayama. This item is characterized by its light, crispy texture and a fragrant, rich flavor.
Okayama is a land blessed with the warm climate of the Seto Inland Sea and long hours of sunshine, and has been known as the 'Sunny Country' since ancient times. Reflecting this bright character, these cookies are a slightly indulgent treat that lets you taste two flavors at once. The joy lies in being able to enjoy a different expression with every single cookie.
Individually wrapped for easy distribution, they are perfect as souvenirs for colleagues or friends. It is an item that allows you to easily share the bright atmosphere of Okayama. They are also very useful as small gifts.

スイーツ
A chiffon cake that offers the gentle sweetness of banana and a fluffy mouthfeel. This is a light Western-style confection, carefully baked by Baker M to highlight the natural flavors of the ingredients.
Chiffon cake achieves its unique airy texture by incorporating plenty of eggs and air. By adding the natural sweetness of ripe bananas, we have created a gentle and approachable flavor. With just one bite, a melt-in-your-mouth texture spreads through your mouth, making it a truly happy treat.
With moderate sweetness, it is perfect for an everyday snack. It is an item that adds a moment of relaxation to your tea time, enjoyable for everyone from children to adults.

和菓子
A tomato-flavored vegetable arare made by Koeyodo, a long-established maker of kibidango. This healthy rice cracker highlights the flavor of vegetables, with a light, crunchy texture that is truly addictive.
While arare and okaki are traditional Japanese sweets made from rice, the addition of vegetable flavors makes this an item even those who aren't fond of sweets can enjoy. The subtle acidity and umami of the tomato pair perfectly with the fragrant crackers. It is so delicious you won't be able to stop eating them.
It is perfect not only as a snack with tea but also as an accompaniment to alcohol. We highly recommend this for anyone looking for a non-sweet souvenir.

和菓子
Chofu is a traditional confection produced by Shimoyama Shojuken, a long-established shop in Okayama City, and is counted as one of Okayama's four great famous sweets. You can enjoy an elegant and soft taste, with gyuhi (sweet mochi) wrapped in a thinly baked skin.
It is said that the name 'Chofu' originates from hand-woven hemp cloth that was once paid to the Imperial Court as tax. The name came about because the shape of the sweet resembled the appearance of wrapped cloth. Shimoyama Shojuken, founded in 1887, has carefully continued to make this confection, which was devised at the end of the Edo period. Its long history lives on in every bite.
Its gentle melting texture and simple sweetness are flavors loved across generations. This is a recommended item when you want to deliver the traditions of Okayama.

和菓子
Kibino Monogatari is a Japanese sweet created by Bi-an, themed around the landscape of the Kibi region. As the name suggests, it is a simple and flavorful item that tells the story of Okayama's rich nature and history.
'Kibi' is a prestigious place name that Okayama has been called since ancient times. In this fertile land, confectionery making utilizing various blessings, including rice and fruit, has been passed down. One can feel the memories of the land and the warmth of the maker's hands in Kibino Monogatari.
Its unpretentious, gentle sweetness is perfect with tea. This souvenir allows you to softly touch upon the story of the Okayama region through a sweet. It is an item meant to be savored slowly.

その他
A luxurious dessert that allows you to enjoy the rich flavor of Okayama-grown white peaches through two decadent layers: pudding and cake. The smooth pudding and moist cake perfectly enhance the elegant sweetness of the white peach.
Okayama white peaches are known for a labor-intensive cultivation process where each fruit is individually covered with a bag. By avoiding direct sunlight, the peaches develop a characteristically translucent white color and a melt-in-your-mouth texture. Okayama is renowned as a "Fruit Kingdom" active in the production of fruits such as peaches and grapes, with white peaches being its most iconic representative. The joy of this dessert lies in experiencing the charm of such luxurious fruit through two different textures.
A greedy treat that offers double the deliciousness in every bite. It is highly recommended when you want to grandly deliver the essence of Okayama's fruit.

その他
📍 岡山空港
A kibi dango that allows you to enjoy the flavors of autumn, luxuriously using black beans and chestnuts. The richness of the black beans and the fluffy flavor of the chestnut blend gently with the rustic sweetness of the kibi dango.
Kibi dango is a traditional Japanese confection that has been beloved since ancient times in the land of Kibi, Okayama. By adding the bounties of the harvest—black beans and chestnuts—we have added depth and a seasonal touch to this classic flavor. Finished as a satisfying treat, you can feel the presence of the plump beans and fluffy chestnuts within its chewy texture.
This is a luxurious taste that differs from the standard kibi dango. It is highly recommended as an autumn souvenir or a special treat for yourself.

和菓子
📍 岡山空港、JR児島駅、倉敷駅 ほか1件
A fragrant shrimp cracker that makes full use of the flavor of shrimp caught in the Seto Inland Sea. Along with a light, crispy texture, the savory umami of the shrimp spreads throughout your mouth.
The Seto Inland Sea, with its calm waves, is a fishing ground blessed with tidal currents and abundant plankton, having provided diverse seafood since ancient times. It is said that seafood raised in this calm inner sea has firm flesh and excellent flavor. This cracker, made with shrimp caught there, is a dish where you can fully enjoy the fragrant essence of the ingredients. Its addictive deliciousness makes it hard to stop at just one piece.
Perfect as an accompaniment to tea or as a snack with alcohol. It is a quintessential Okayama souvenir that allows you to easily take home the bounty of the Seto Inland Sea. It is truly wonderful to be able to enjoy the blessings of the sea so conveniently.

その他
📍 岡山空港、倉敷駅
Fragrant kinako-flavored kibi dango made by Koeyando Takeda, the original master of kibi dango. The savory flavor of kinako overlaps with the chewy texture, enhancing its gentle sweetness.
Koeyando Takeda is a representative long-established shop in Okayama, founded in 1856 (Ansei 3). Known as the home of kibi dango, in 1977 they created "Kinako Kibi Dango," which features their traditional kibi dango coated in domestic kinako. This is a product that adds a new deliciousness to a long-beloved classic.
The aroma of the kinako pairs perfectly with the chewy texture. Please try this popular variation that offers a different taste from the standard kibi dango.

スイーツ
📍 千葉駅
A seasonal wagashi set from Genkichi An Soke, featuring the summer motifs of goldfish and the 'Dance of Clear Water.' Its refreshing appearance and delicate flavor bring a sense of coolness to the hot season.
Genkichi An is a renowned shop originating from Okayama, specializing in confectionery that reflects the changing seasons. Among its offerings, 'Goldfish' is a quintessential summer masterpiece, resembling a goldfish bowl with goldfish made of yokan floating in cool agar jelly. It can only be enjoyed from early summer through summer. This box is packed with the essence of enjoying a Japanese summer—feeling the coolness with your eyes and tasting the sweetness on your tongue.
It is perfect as a summer greeting or an Ochugen gift. It is a confection you can choose with heartfelt care for loved ones to whom you wish to deliver a sense of refreshment.

スイーツ
A set by Koeido titled 'Rest in the Shade,' featuring summer-oriented fruit confections. It includes refreshing Japanese sweets such as jelly and mizuyokan (soft bean jelly), providing a delightful moment on hot days.
Koeido, a long-established shop famous for its kibi-dango, has also dedicated itself to creating seasonal sweets while utilizing traditional techniques. These smooth-textured fruit confections are the very definition of refreshing flavor, helping to alleviate the summer heat. You can enjoy a relaxing deliciousness that feels like taking a break in the shade of a tree.
It is even more refreshing when served chilled. This assortment subtly adds a touch of coolness to summer gifts or hospitality. It is perfect as a souvenir for the hot season.

和菓子
A matcha version of Kinmando Honpo's Kibi-Dengaku. This Japanese-style, flavor-rich treat combines the simple taste of millet with the subtle bitterness of matcha, making it a recommended Okayama souvenir for tea lovers.

その他
A luxurious dorayaki called 'Hare-dora,' inspired by Okayama, the 'Land of Sunshine,' now featuring added chestnuts. The fluffy dough is generously filled with red bean paste and chestnuts, making it incredibly satisfying to eat.
Okayama has long been known as the 'Land of Sunshine,' blessed with a warm climate and long hours of sunlight. This Hare-doria reflects that bright character of the region by combining dorayaki with chestnuts, a representative flavor of autumn. The moist bean paste and tender chestnuts harmonize perfectly with the chewy dough.
The presence of the chestnut within the sweetness is truly captivating. It is a quintessential Okayama treat, perfect not only as an accompaniment to tea but also as a delightful small gift.

その他
A confection that allows you to enjoy the rich flavor of Pione, the large-grained grapes that Okayama is proud of. A mellow sweetness and moderate acidity spread throughout your mouth.
Okayama Prefecture is a famous grape-producing region, boasting one of the highest production volumes of Pione in the country. Grape cultivation in Okayama began in 1875 (Meiji 8) and has been passed down for 150 years. The warm Setouchi climate and the meticulous cultivation techniques of ancestors—such as bagging the grapes—have nurtured this rich fruitiness.
An irresistible treat for grape lovers, unique to the 'Fruit Kingdom' of Okayama. Please savor a taste that feels as though it has captured the very essence of Okayama's harvest.

洋菓子
A fusion of Japanese and Western styles, this 'Nama Chocolate Mochi' is crafted by Koeido Takeda, a long-established shop founded in 1856 (Ansei 3). Smooth nama chocolate is gently enveloped within chewy gyuhi (sweet rice dough).
This new sensation in Japanese sweets was created by leveraging the mochi-making skills cultivated over many years by this venerable shop, famous for its kibi-dango. The combination of soft mochi texture and melting, rich chocolate creates a unique deliciousness that is neither purely Japanese nor purely Western.
This new flavor was made possible only by a traditional Japanese confectionery shop. Eating it chilled further enhances the richness of the chocolate. It is highly recommended as an accompaniment to tea or as a small gift.

和菓子
📍 岡山空港
A creative Japanese confection that fills daifuku with the flavor of white peach and chocolate, reminiscent of the fruit kingdom of Okayama. The chewy gyuhi (sweet rice cake) envelops the gentle aroma of fruit and the sweetness of chocolate.
Okayama's white peaches were developed during the Meiji era; they are known for their elegant white skin and refined sweetness, with each fruit carefully grown under individual covers. By combining a flavor inspired by these white peaches with chocolate, a Western ingredient, we have created an indulgent treat where East meets West.
Enjoy the harmony of Okayama's unique fruit and chocolate in a single bite of daifuku. Please savor the gentle aroma of white peach and the richness of the chocolate.

和菓子
📍 倉敷美観地区
A playful souvenir sweet unique to Okayama, the birthplace of the Momotaro legend. With packaging themed around the story of Momotaro, it is a treat that is fun to look at and delicious to eat.
Okayama is known as a land deeply connected to the Momotaro legend, and many famous sweets featuring Momotaro motifs are widely loved. The narrative-driven wrapping makes it more than just a sweet; it is a gift that can be handed over along with stories of your travels.
This confection is packed with Okayama charm, making it perfect as a souvenir for children. Please take home the taste of the homeland, along with the entire world of Momotaro. It is sure to spark lively conversation about your trip.

その他
📍 岡山空港
A dorayaki called 'Yume Dora' from Shikishima-do, named after the painter Takehisa Yumeji, who had ties to Okayama. The name is derived from 'Yumeji Dorayaki.' It features a generous amount of bean paste sandwiched between fluffy pancake-like dough.
Shikishima-do was founded in 1948 as a small handmade confectionery shop in Setouchi City. The headquarters is located in Oku, the birthplace of Yumeji, who is famous for his paintings of beautiful women. With the recommendation of Yumeji's relatives and the approval of his son, the shop operates under the name 'Takeh_isa Yumeji Honpo.' You can enjoy varieties such as chunky bean paste made from Hokkaido adzuki beans or a combination of cream and red beans.
An item that exudes the atmosphere of Taisho Roman. Please relax and enjoy the classic taste of soft dough and smooth bean paste.

和菓子
A vibrant green manju (steamed bun) created with the imagery of the nature found in the Land of Kibi. Within its gentle sweetness, a soft flavor reminiscent of matcha and mugwort spreads through the palate.
岡山 (Okayama) was once known as the 'Land of Kibi' and is a region where a rich confectionery culture, including kibi-dango, has been nurtured. This simple Japanese sweet expresses an affection for that local heritage through its green ingredients. The harmony of Kibi's rustic flavor and green aroma evokes a sense of nostalgia.
A soothing taste that is perfect with tea. Please enjoy it slowly with green tea or matcha while imagining the lush greenery of the Kibi countryside.

和菓子
📍 岡山空港
Another famous confection, 'Monami,' produced by Ote Manju Ibeya—a shop established in 1837 and known for the Okayama specialty 'Ote Manju.' This lovely treat features smooth red bean paste topped with honey-soaked Dainagon adzuki beans, gently wrapped in high-quality mochi.
With a delicate flavor crafted using the long-standing techniques of this venerable shop, you can also enjoy comparing it to their famous Ote Manju. The harmony of soft mochi and elegant bean paste spreads through your mouth with every bite.
This is an exquisite item that allows you to feel the depth of Okayama's Japanese confectionery culture. We invite you to order both famous sweets together and enjoy comparing their respective flavors.

その他
A luxurious tart combining white peaches from Okayama with cheese. The crispy tart crust layers the flavor of white peach with the richness of cheese, allowing you to enjoy an exquisite balance of sweetness and saltiness.
Okayama's white peaches are a fruit we take pride in for their elegant sweetness, grown by carefully covering each one with a bag. By crafting a pastry that combines the gentle aroma of these peaches with mellow cheese, we have created a unique encounter between fruit and cheese, something only possible in Okayama, the kingdom of fruit. With every bite, sweetness and richness intertwine.
When enjoyed chilled, the flavors of each ingredient are further enhanced. Please enjoy the bounty of Okayama through this exquisite pastry.

洋菓子
📍 岡山空港、JR児島駅
A new sensation in sweets, featuring whole muscat jelly enveloped in chocolate. The juicy texture of the muscat and the smooth sweetness of the chocolate melt together perfectly in your mouth.
Okayama is a famous grape-producing region that boasts the highest production of Muscat of Alexandria in Japan. Since its introduction in 1886, it has been beloved for its emerald green fruit and refreshing aroma. This product is a true taste of Okayama, combining that premium muscat flavor with chocolate.
A luxurious treat where you can enjoy the unexpected compatibility of grapes and chocolate, tasting both fruit and chocolate in a single bite. Please give it a try.

和菓子
📍 岡山空港、新橋駅
A representative confectionery of Okayama made by Ibe-ya, founded in 1837. Featuring an exquisite combination of thin skin fermented with amazake and smooth red bean paste, it is one of Japan's three major manju, once loved by the Lord of the Ikeda clan.

その他
📍 倉敷駅、新橋駅
A Japanese-style flavor that adds matcha notes to Eieido's original kibidango. The subtle bitterness of matcha spreads through the chewy texture of the kibidango, making it a delightful flavor for tea lovers.

スイーツ
📍 千葉駅、平塚駅
A seasonal fruit confection called 'Saisaika' from the long-established Japanese confectionery maker, Soke Gen Kitchoan, featuring fresh domestic loquats. A refreshing and cool Japanese-style jelly envelops the gentle sweetness of the loquat.
Gen Kitchoan is an Okayama-based confectionery shop known for its philosophy that 'fruit is the origin of confectionery,' expressing the deliciousness of seasonal fruits through wagashi (Japanese sweets). Founded in Okayama in 1946, they have continued to create sweets that utilize the blessings of the fruit kingdom of Okayama. Saisaika is a seasonal item available only during a limited period from early summer to summer, carefully capturing the freshness of the fruit itself using traditional Japanese techniques.
A masterpiece that provides a sense of coolness, perfect for the hot season. Please chill well and slowly enjoy the taste of the season.

スイーツ
An assortment of jellies made with an abundance of fruits from Okayama, the fruit kingdom. This luxurious assortment captures the authentic flavors of Okayama's pride, such as white peach and Muscat grapes.
Fruit cultivation in Okayama began in earnest during the Meiji era, and quality has been refined over many years. The warm, low-rainfall climate of the Seto Inland Sea, combined with the painstaking techniques of predecessors—such as bagging fruit to protect it—nurtures fruits with elegant sweetness. White peach, Muscat, and Pione grapes are known nationwide as Okayama's three major representative fruits. This assortment allows you to enjoy many of these blessings of Okayama in a single box.
A colorful assortment that is also perfect for gifting. Please chill well and savor the bounty of the fruit kingdom, Okayama.

その他
A limited-edition milk castella available only within the Okayama Station premises. The moist and soft sponge cake features a gentle sweetness of milk that spreads softly through the mouth.
Castella is a long-beloved baked good known for its melt-in-the-mouth texture. By adding an abundance of milk flavor, it has been finished with a richer and more mellow taste. The special feeling of it being an Okayama Station exclusive is a point that piques the traveler's interest, making it an item you'll want to pick up if you find it.
It is recommended as a companion for waiting for the Shinkansen or as a souvenir for your family. Please enjoy this limited confectionery unique to Okayama Station, which you can encounter during your journey.

スイーツ
A Western-style confection whose name is derived from its light mouthfeel, much like an angel's kiss. With its fluffy texture and gentle sweetness, it is the perfect item for when you want to take a relaxing break.
The combination of soft sponge and elegant sweetness pairs well with coffee or tea. Fitting its romantic name, its charm lies in its delicate and light melt-in-the-mouth sensation, soothing your heart as a post-meal dessert or an afternoon snack. Its cute appearance also makes it highly recommended as a gift.
This sweet treat's gentle flavor will naturally bring a smile to your face. Please enjoy a relaxing moment alongside your favorite beverage.

和菓子
A fragrant sake-steamed manju made with plenty of Okayama local sake. A subtle aroma of Junmai sake rises from the soft white dough, which is filled with finely textured smooth red bean paste.
Okayama is known nationwide as a major producer of sake rice, including Omachi rice. This is the flagship product of Urashima Honpo, a long-established shop with over 80 years of history, carefully steamed to leverage the flavor of local sake; every bite offers a gentle harmony between the aroma of the sake and the sweetness of the bean paste.
This elegant item is also highly appreciated as a gift for sake lovers. Please take your time to savor the gentle harmony of the sake's fragrance and the sweetness of the bean paste.

その他
Produced by Shimoyamatsujuken of Tsuru no Tamago Honpo, these are adorable pentagonal butter rice crackers. Sprinkled with Bizen rice on the surface, they offer a light, crispy texture and a gentle sweetness.
The pentagonal shape is modeled after a 'Naruko,' a traditional farming tool used to make noise to protect rice stalks from sparrows. As the name 'Kome no Naruki' (Tree of Rice) suggests, this item embodies a fondness for rice and a deep affection for the agricultural landscapes of Okayama. While they may look hard at first glance, once in your mouth, a light, cookie-like flavor spreads across your palate.
Individually wrapped for easy sharing, they are highly recommended as a snack or a gift. Please enjoy this piece of Okayama's playful spirit along with a cup of tea.

和菓子
This is the Ankoromochi (mochi coated in red bean paste) from Ganso Toraya, which continues to preserve its traditional flavor on the approach to Mount Yuga in Kojima, Kurashiki City. Bite-sized soft mochi is generously coated with smooth, lightly sweetened red bean paste.
It is said that the origin of this treat lies in local people providing hospitality by wrapping mochi coated in red bean paste in bamboo leaves to welcome pilgrims visiting Mount Yuga and passing daimyo processions. This simple masterpiece is crafted from carefully selected ingredients, such as domestic glutinous rice and adzuki beans from Hokkaido.
Because it is simple, the high quality of both the bean paste and the mochi truly stands out. The combination of soft mochi and clean-tasting red bean paste creates a deliciousness that makes you want to eat more and more. Please take your time to enjoy this traditional taste along with your visit to Mount Yuga.

その他
📍 岡山空港、倉敷駅、倉敷美観地区
A beloved confection from Kutsuma Seika that has been cherished in Ihara City since the post-war era. This simple yet flavorful treat features dough kneaded with uniquely cooked red bean paste and topped with a chestnut.
Kutsuma Seika was founded in 1952 and released this "Yamanbou" in 1969. It is a masterpiece where the rich flavor of the dough, enriched with almonds, harmonizes perfectly with the chestnut. The name is also well-known for being calligraphed by Kei Fujiwara, a Living National Treasure and Bizen ware potter.
This item allows you to feel the depth of Okayama's confectionery culture, having been enjoyed locally for a long time. With every bite, the meticulous craftsmanship of the maker shines through. Please enjoy it slowly along with some tea.

和菓子
These kibi dango (millet dumplings) are made by Shimoyama Shojuken, a long-established shop known for 'Tsuruno Tamago.' This is an Okayama staple souvenir characterized by its chewy texture achieved through a long-inherited production method and its elegant sweetness.
Shimoyama Shojuken was founded in 1887. The shop was opened by a craftsman who trained at 'Kakiya,' the official confectioner to the Lord of the Okayama Clan, and they have continued to make kibi dingo using the same unchanged methods for many years. They have been cherished by the people of Okayama, preserving a simple deliciousness that highlights the ingredients. Along with their signature product 'Tsuruno Tamago,' it is known as a classic souvenir sweet.
A representative classic sweet from Okayama, the birthplace of the Momotaro legend. Please enjoy its soft and nostalgic flavor slowly along with some green tea.

和菓子
This is 'Chofu,' a traditional confection from Okayama, carefully crafted by Daishiya Seika. It is a gentle Japanese sweet consisting of soft gyuhi (sweet rice cake) wrapped in a thin, castella-like baked skin.
Chofu is said to have been invented in Okayama at the end of the Edo period. The name is said to derive from its resemblance to 'cho,' a type of cloth once paid as tax. As one of Okayama's famous sweets alongside Kibidango and Ote Manju, the artisan's skill shines through the simple composition, creating a soft harmony between the dough and the gyuhi. Its simple yet timeless flavor has been loved for a long time.
A profound item representing Okayama's confectionery culture. Please enjoy its soft texture and elegant sweetness as an accompaniment to tea.

その他
📍 岡山後楽園
An Okayama specialty confection inspired by Korakuen, one of the three most beautiful gardens in Japan. This item reflects the seasonal beauty of the garden in its confectionery form, offering an elegant taste suitable as a travel souvenir.
Korakuen is a daimyo garden commissioned by Tsuda Nagatada under the orders of Ikeda Tsunamasa, the second lord of the Okayama Domain; construction began in 1687 and took 14 years to complete in 1700. It is counted as one of the 'Three Great Gardens of Japan' alongside Mito's Kairakuen and Kanazawa's Kenrokuen, and is designated as a Special Place of Scenic Beauty by the national government. This is a prestigious sweet named after that famous garden.
A treat to be enjoyed while imagining the elegant scenery of the great garden. Please take it home as a souvenir of your visit to Korakuen.

スイーツ
📍 岡山空港、倉敷駅、新橋駅
A pudding luxuriously made with Shimizu Hakuto, Okayama's highest-grade white peach variety. It is the flagship product of the 'Okayama Momoko' brand, offering a melt-in-your-mouth smoothness and the rich aroma of white peaches.

スイーツ
📍 千葉駅
A seasonal fruit confection crafted by the long-established Japanese confectionery maker, Gen Kichioan, utilizing the flavor of grapes grown in Okayama. You can enjoy its beautiful purple appearance and rich grape aroma.
Gen Kichioan is an Okayama-based confectionery shop known for treating 'fruit' as the origin of sweets, expressing the deliciousness of seasonal fruits through Wagashi (Japanese sweets). True to Okayama, a famous grape-producing region, this item highlights the freshness of the fruit itself, with a beautiful purple color that enhances the seasonal feeling.
This masterpiece wraps the bounty of Okayama, the kingdom of fruit, in traditional Japanese techniques. Please chill it well and enjoy the juicy texture, rich aroma, and beautiful purple color to your heart's content.

スイーツ
A refreshing lemon jelly presented by the long-established Eieido, founded in 1856, for the hot season. The refreshing acidity of the lemon and the pleasant, jiggly texture bring a sense of coolness.
This summer-inspired, refreshing jelly is crafted by this venerable shop, famous for its Kibi-dango. The bright citrus flavor is perfect for a snack on a hot day or as a post-meal dessert, leaving your palate feeling refreshed. Its charm lies in being crafted to taste even better when chilled.
Recommended as a summer gift. Chill it well and enjoy a cool moment on a hot day with the refreshing acidity of lemon.

洋菓子
📍 岡山空港、観音寺駅、琴平駅 ほか3件
An elegant langue de chat combining Setouchi lemons and honey. The crispy, thin wafer blends the refreshing acidity of lemon with the mellow sweetness of honey.
The Setouchi region is known as a lemon-producing area that takes advantage of its warm climate, and many sweets utilizing its bright fruitiness are widely enjoyed. By adding the richness of honey, the balance with the lemon's acidity is perfectly tuned, resulting in a light yet satisfying flavor.
Its elegant melt-in-your-mouth texture is perfect with coffee or tea. Please take your time to enjoy this refreshing baked good, characteristic of Setouchi, during your afternoon break.

洋菓子
A stick-shaped cake that captures the sweet aroma of Okayama white peaches. The moist sponge spreads the flavor of white peach, and its easy-to-eat size is its main charm.
Okayama white peaches are a fruit we take pride in for their elegant sweetness, grown with individual bags placed over each peach. By bringing that gentle aroma into this baked good, we have created a treat that can be easily enjoyed as an everyday snack. The stick shape makes it easy to eat, and since they are individually wrapped, they are also very useful as small gifts.
An ideal souvenir for the workplace, representing the essence of Okayama. Please take a relaxing break with the soft scent of white peach and a cup of coffee or tea.

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Furo-mochi (meaning 'eternal youth cake') is a Japanese confection with an auspicious name, crafted by the long-established Okayama confectionery, Okiken. It features an elegant flavor, with soft, marshmallow-like mochi mixed with chopped walnuts.
Okiken is a venerable shop founded in 1889. The name 'Furo' (eternal youth) is said to derive from the use of walnuts, which are believed to be highly nutritious and restorative. Each piece is individually hand-wrapped in bamboo skin, following a traditional production method that preserves the essence of the ingredients—a long-selling classic that has been loved for generations. The fluffy texture combined with the savory aroma of walnuts creates a truly unique taste.
A masterpiece imbued with wishes for longevity. Please enjoy this signature confection from Okiken along with your tea; it is a wonderful choice for celebrations or as a gift for someone special.

洋菓子
A crispy langue de chat cookie filled with a sense of hospitality, as if saying 'Welcome to Okayama.' Featuring thin, baked wafers sandwiched with cream and finished with a moderate sweetness, it is the perfect treat to commemorate your travels.
'Langue de chat' is French for 'cat's tongue,' referring to these thin and light baked cookies. Due to their elegant melt-in-the-mouth texture and ease of eating, they have long been a favorite as a gift. Wrapped in packaging that evokes the essence of Okayama, this treat allows the recipient to feel the atmosphere of your journey.
Individually wrapped for easy distribution, it is highly practical as a souvenir for colleagues or friends. It is a sweet treat you can give with a small token of appreciation to mark your visit to Okayama.

和菓子
A simple and rustic ankoromochi from Kinseido, featuring authentic mochi pounded with a mallet and coated in plenty of sweet bean paste. The chewy texture of the mochi and the gentle sweetness of the bean paste melt together in your mouth.
Ankoromochi is a traditional Japanese confection consisting of mochi wrapped in bean paste. The firm, elastic texture unique to mallet-pounded mochi provides a depth of flavor that machine-made versions cannot replicate. Because it is such a simple sweet, it allows the inherent quality of both the mochi and the bean paste to shine through.
Its rustic and warm flavor makes it perfect as an accompaniment to tea. It also makes a delightful gift for those who love traditional Japanese sweets. Please enjoy it whenever you need a relaxing moment.

和菓子
A Japanese confectionery assortment themed around the adventures of Momotaro, created by 'Tsuruno Tamago Honpo Shimoyama Shojuken.' This fun set brings together famous sweets unique to Okayama in one box, like embarking on a journey through a fairy tale.
Shimoyama Shojuken is an established shop founded in 1887, known for its signature sweet 'Tsuruno Tamago,' inspired by the cranes of Korakuen Garden. Fitting for Okayama, the birthplace of the Momotaro legend, the charm of this set lies in its storytelling approach, assorting famous treats including kibi-dango.
This box is perfect for gifting and fun for the whole family to open together. As a souvenir of your trip to Okayama, please take home the entire world of Momotaro.

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📍 岡山空港
An strawberry-flavored Japanese sweet named after the painter Takehisa Yumeji, who has ties to Okayama. This lovely item blends the world of Taisho Roman with the sweet and sour flavor of strawberries.
It is produced by 'Takehisa Yumeji Honpo Shikishimado,' which has its main store in Oku-cho, Setouchi City, the hometown of Yumeji. Since its founding in 1948, they have continued the craft of making Japanese sweets while inheriting Yumehi's spirit. This item is a sister product to 'Yumeji no Yoimachi-gusa'—a famous sweet consisting of bean paste sandwiched between Fuayaki crackers made with ginger sugar—enhanced here with the colorful touch of strawberry.
This confection allows you to enjoy both the sweet and sour strawberry flavor and Yumeji's lyrical worldview. It is a wonderful gift that lets you take home both the culture and taste of Okayama.

和菓子
📍 岡山空港
Shikishimado's famous confection 'Yumeji no Yoimachi-gusa' is inspired by Takehisa Yumeji's masterpiece 'Yoimachi-gusa.' It is an elegant item featuring smooth bean paste made from Hokkaido adzuki beans and soft mochi, sandwiched between Fuayaki crackers made with ginger sugar.
It is produced by 'Takehisa Yumeji Honpo Shikishimado' in Oku-cho, Setouchi City, Yumeji's hometown. 'Yoimachi-gusa' is also the title of a poem by Yumeji about a summer romance. This exquisite sweet expresses that worldview—layering the fleeting nature of flowers that bloom in the evening and wither in the morning onto the theme of love—and was even selected as a confection presented to the Emperor in 2005.
With a moist, elegant taste that hides a lyrical story, this is a memorable sweet that allows you to enjoy both the culture and flavor of Okayama.

その他
📍 JR笠岡駅、倉敷駅、新橋駅 ほか2件
Kinako-flavored kibidango (millet dumplings) crafted by Yamagata Eijudo. This popular arranged flavor features the fragrant aroma of kinako roasted soybean powder, which enhances the delicious chewy texture of the kibidango.

和菓子
📍 千葉駅
A chilled fruit-like confection, 'Hiyashi An Torori,' specially prepared by Gen Kitchoan for the summer season. The smooth texture of the bean paste and its refreshing chill bring a sense of coolness during the hot season.
Gen Kitchoan is a renowned Japanese confectionery shop headquartered in Okayama, known for creating sweets that reflect the changing seasons. The charm of this item lies in enjoying the delicate sweetness unique to wagashi along with a summer-like coolness through chilled, smooth bean paste.
When chilled in the refrigerator, it becomes the perfect snack for hot days. This seasonal sweet is also suitable as a gift for Obon or summer greetings. Please try it when you are seeking a refreshing treat.

スイーツ
An assortment of jelly and mizu-yokan (soft bean jelly) featuring summer sweets from the long-established Koeido of Okayama. The combination of juicy jelly and refreshing mizu-yokan brings coolness to your summer table.
Founded in 1856, Koeido is a venerable confectionery shop known as the originator of Okayama's famous 'kibidango.' The skills in bean paste making cultivated over many years are reflected in the smooth texture of the mizu-yokan. Paired with refreshing jelly, this box is finished to look visually cooling.
When served chilled, it is perfect for hospitality on hot days. This elegant assortment of summer sweets is also highly useful as a gift for summer greetings or Ochugen (mid-year gifts).

その他
The 'Okayama Kibi Chocolat' is a chocolate creation featuring the flavor of Okayama's famous Kibidango. It is a new Japanese-Western fusion souvenir from Okayama, where the simple taste of millet meets the richness of chocolate.
Kibidango is a representative confection of Okayama, which was once known as the 'Land of Kibi.' By utilizing that traditional flavor and combining it with chocolate, we have created a unique taste that differs from both traditional Japanese and Western sweets. This is a modern arrangement of the local flavor associated with Momotaro.
This sweet allows you to enjoy a new side of the familiar Kibidango. It is recommended when you want to add a little variety to standard souvenirs or as a gift for those who love sweets.

和菓子
📍 岡山空港、新橋駅
This is 'Kirikasane,' the flagship product of the long-established Tsuyama shop 'Kirikasane Honpo Kyogomon.' It is an elegant bite-sized manju with a moist skin enveloping white bean paste that highlights the aroma of yuzu.
Kyogomon is a representative Japanese confectionery shop in Tsuyama, founded in 1935. Because Kirikasane uses the flavor of yuzu produced in the Sakushu region and contains high moisture levels making it difficult to bake, each piece is carefully hand-baked one by one. As its prestigious name suggests (evoking paulownia crests), it is a masterpiece suitable for gifts and celebrations.
Its charm lies in the harmony between the refreshing aroma of yuzu and the smooth white bean paste. It is a famous confection of Tsuyama that is perfect not only as an accompaniment to tea but also as a gift that will please superiors.

和菓子
A fruit version of the Momotaro Kiko series from Shimoyama Shojuken. These Japanese sweets utilize the flavors of Okayama's fruits, allowing you to enjoy a fruity taste unique to the land of the Momotaro legend.

その他
📍 岡山後楽園
A traditional confection originating from Kurashiki, produced by Kinmando of Okayama City. It is an adorable, half-moon-shaped Japanese sweet consisting of smooth bean paste wrapped in a thin, crepe-like dough.
In 1877, Kikokado of Kurashiki created this famous sweet, inspired by the shape of a traditional woven hat (amigasa) and the golden color of ripening rice stalks. It is said that the name originated from the sight of people dancing with hats on their heads, looking like sparrows gathering around ears of rice. Kinmando carries on this tradition, finishing each piece with their unique craftsmanship.
The depth of this famous sweet lies in the fact that the flavor varies from shop to shop, even among those called 'Murasuzume.' Please enjoy the harmony of the soft dough and bean paste along with the history of Okayama confectionery.

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📍 岡山空港
"Okayama Momo no Tenshi" is a sweet finished with an angelic lightness, featuring the gentle sweetness of peaches from Okayama. It is a lovely souvenir that allows you to easily enjoy the charm of Okayama's peaches from the kingdom of fruit.
Known as the "Land of Sunshine," Okayama has been famous for its white peaches under its warm climate. Since the Meiji era, Okayama's peaches have been elegant fruits carefully grown by bagging each one individually. This confection utilizes that refined sweetness and aroma to create a fluffy, light treat.
This visually adorable item allows you to gently experience the flavor of peach. It is perfect as a gift for fruit lovers or for those looking for a quintessential Okayama souvenir.

洋菓子
📍 岡山空港、倉敷美観地区
This is the Okayama version of the beloved "Koibito" series found in various regions. Featuring Langue de Chat made with ingredients unique to Okayama, it is a perfect item to enjoy as a standard souvenir from your travels.
Langue de Chat is a light and elegant baked confection consisting of thin, baked wafers sandwiched with cream. Due to its ease of eating and sharing, it has been enjoyed nationwide as a classic souvenir sweet. This product, wrapped in the flavors of Okayama, is an ideal memento of your trip.
Individually wrapped for easy distribution, it is also highly useful as a gift for colleagues or friends. A classic sweet that can be easily picked up to commemorate your visit to Okayama. It is also recommended as a small token of appreciation.

その他
📍 岡山空港、倉敷駅
A set containing two types of Kibi Dango (millet dumplings) from Koeido Takeda. This box is irresistible to Kibi Dango lovers, allowing you to compare popular flavors such as plain and kinako (roasted soybean flour).

スイーツ
📍 岡山空港
A luxurious dessert made from white peaches grown in "Hare no Kuni" (Land of Sunshine) Okayama. This item allows you to enjoy the texture of white peach flesh and a smooth mouthfeel, showcasing the true strength of the kingdom of fruit.
Okayama's white peaches were established in the Meiji era and are elegant fruits grown individually under bags within a warm climate. We have captured that refined sweetness and juiciness within this dessert while preserving the texture of the fruit. It is the taste of Okayama's pride-worthy peaches, which grow specifically because of the long hours of sunshine in the "Land of Sunshine."
When eaten chilled, the aroma of the white peach becomes even more pronounced. This is a luxurious dessert souvenir, perfect as a gift for fruit lovers or as a treat for yourself.

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📍 千葉駅
“Shimizu Kage” is a Japanese confection crafted by Minamoto Kitchoan, inspired by the atmosphere of a pure waterside. It is a seasonal treat that offers a refreshing appearance and a delicate, elegant flavor.
Minamoto Kitchotian is a renowned confectionery shop headquartered in Okayama, known for creating sweets that reflect the changing seasons. As its name suggests, this piece expresses the coolness of clear water through confectionery, bringing refreshment to both the eyes and the palate with its visual beauty and delicate taste.
This wagashi is perfect for hospitality during the hot season or as a summer gift. Please enjoy its refined flavor, which creates a cool and refreshing moment.

その他
“Yasashii Kibidango” is made with a focus on gentle sweetness and a soft texture. With a simple flavor that respects the natural taste of the ingredients, it can be enjoyed safely by everyone from small children to the elderly.
Kibidango is a representative confection of Okayama, which was once known as the "Land of Kibi." It is a local flavor characteristic of Okayama, also known as the birthplace of the Momotaro legend. This particular item has been specially crafted with reduced sweetness and a soft finish to make it easy for a wide range of generations to eat.
With its rustic and warm flavor, this sweet is enjoyed regardless of age. It is a perfect item for tea time or as a souvenir from Okayama that the whole family can enjoy.

スイーツ
A Western-style sweet featuring juice from Okayama-grown white peaches crafted into a rare cheesecake mousse. This chilled dessert souvenir allows you to enjoy a fluffy mousse and the sweet aroma of white peaches.
Okayama's white peaches were established in the Meiji era and are elegant fruits carefully nurtured under the warm climate of the 'Land of Sunshine.' By combining their refined sweetness and aroma with the mellow acidity of rare cheesecake, we have created a flavor where Japanese fruit and Western sweets harmonize.
When thoroughly chilled in the refrigerator, the melt-in-your-mouth texture becomes even more pronounced. It is recommended as a gift for fruit lovers or as a slightly special dessert. This is a dish that lets you enjoy the charm of Okayama's peaches through Western confectionery.

和菓子
📍 岡山空港、新橋駅
This is 'Kinpei Manju,' produced by the long-established Okayama confectioner Miyake Seika. It is a simple and warm baked manju made by wrapping homemade white bean paste in a moist, castella-style dough.
Miyake Seika was founded in Naru, Takahashi City, in 1905. It is said that the founder, Kin太郎 Miyake, who returned from the Russo-Japanese War, began making manju with the desire to 'make everyone smile with sweets.' The name of this confection was given in honor of Kin太郎, who was affectionately known as 'Kinpei-san.' It is truly a local snack that has been loved for over 100 years.
The charm of this item lies in the harmony between the creamy white bean paste and the moist dough. Please enjoy its traditional, simple flavor alongside your tea.

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A Japanese sweet called 'Okayama Matcha Kanoko' that allows you to enjoy the rich flavor of matcha and the plump texture of kanoko beans. This elegant Okayama souvenir features a harmony of matcha's subtle bitterness and the gentle sweetness of the beans.
Kanoko (deer spots) is a traditional Japanese sweet where bean paste balls are densely coated with honey-soaked beans. The name is said to originate from the pattern of the beans resembling the spots on a fawn's back. By adding matcha, the characteristic bitterness and rich aroma of tea are introduced, adding depth to the flavor.
This item is perfect for tea time, offering a pleasant combination of matcha and beans. It is recommended as a gift for lovers of Japanese sweets or as an accompaniment when you want to take a relaxing break.

洋菓子
'Kokoro Okuru Chocolat' is a chocolate confection crafted with the heartfelt feelings of the giver in mind. The smooth melting sensation of the chocolate and its elegant sweetness make it a perfect gift for conveying your emotions.
This confectionery features a deep flavor that highlights the essence of cacao. True to its name, which means 'Sending your heart,' it is characterized by a meticulous preparation that evokes scenes of gifting with affection to loved ones. The aroma of cacao that spreads with every bite creates a truly special moment.
It is the perfect sweet for expressing gratitude or celebration. This elegant chocolate is best enjoyed slowly alongside coffee or tea. It is also highly recommended as a gift.

スイーツ
Maricheese from Marigatoh allows you to fully enjoy the rich flavor of cheese. This Western-style confection features a moist, baked dough where the richness and aroma of cheese spread softly through your palate.
Baked goods made with cheese are charming due to the balance between sweetness and moderate saltiness. By bringing out the natural flavors of the ingredients, it has been crafted into a flavor that is never tiring and pairs well with both tea and coffee. It is a dish where you can enjoy a moist melt-in-your-mouth texture and a lingering cheese aftertaste. It is finished with just the right balance, making it a favorite even for those who are not fond of overly sweet sweets.
Perfect as a souvenir or a little treat for yourself. If you find it in Okayama, please be sure to experience its rich cheesy flavor.

その他
📍 千葉駅、JR八王子駅、平塚駅
This Kurikinton (chestnut paste) is made with carefully selected chestnuts by Genkichoan, a famous Japanese confectionery shop born in the fruit kingdom of Okayama. It is a Japanese sweet that evokes autumn, preserving the natural sweetness and fluffy flavor of the chestnuts themselves.
Founded in Okayama, Genkichoan has continued to create confections that utilize seasonal ingredients, based on the philosophy that fruit is the origin of confectionery. This Kurikinton is also crafted as an ingredient-focused item, valuing the original taste of the chestnut without unnecessary additives. Its charm lies in its fluffy texture and natural sweetness.
A profound, elegant flavor where the bounty of autumn spreads with every bite. Please enjoy it slowly, either as a companion to your tea time or as a seasonal gift.

その他
📍 岡山空港、JR児島駅、倉敷駅
These are kibidango (millet dumplings) wrapped with sweet bean paste, made by Nakayama Shohyodo in Okayama City. This is a substantial, famous Okayama confection that encloses plenty of bean paste inside chewy kibidango.
Kibidango is a representative sweet of Okayama, well-known from the tale of Momotaro. Nakayama Shohyube is an established shop that has continued to make kibidango for half a century, and by pairing their traditional taste with bean paste, they have created a more satisfying and filling item. The soft, gyuhi-like texture harmonizes well with the gentle sweetness of the abundant bean paste.
A friendly confection that allows you to fully taste the essence of Okayama. It is highly recommended as a snack for tea time, a souvenir for your family, or a gift to share at the workplace.

その他
📍 千葉駅、JR八王子駅
This Mizu-yokan (soft jelly dessert) is crafted by Gen Kitchoan, a famous Japanese confectionery shop born in Okayama. It is a delightful summer treat that offers a smooth mouthfeel and the gentle sweetness of smooth bean paste.
Gen Kitchoan was founded in Okayama and has continued to create confections that cherish the changing seasons. This Mizu-yokan is also crafted with a clean sweetness so that you can feel a refreshing chill during the hot season. When well-chilled, the flavor becomes even more refreshing, gently soothing a body tired from the heat.
The charm lies in its smooth throat-feel and elegant sweetness. Please enjoy it well-chilled as an accompaniment to tea on a hot day or as a summer gift.

和菓子
'Ichino Kuri' is an elegant Japanese sweet that gently brings out the flavor of chestnut. It is a treat where you can enjoy a fluffy taste created by the harmony of smooth bean paste and chestnuts.
Okayama has long been a land active in wagashi (Japanese confectionery) making, and chestnut-based sweets have been enjoyed as a seasonal pleasure. By carefully crafting it to respect the natural sweetness and aroma of the chestnut, we have achieved a meticulous flavor that conveys the quality of the ingredients. The harmony between the smooth bean paste and the fluffy chestnut is its main attraction.
A profound sweetness where the chestnut flavor spreads richly with every bite. Please savor it slowly, either as an accompaniment to tea time or as an autumnal seasonal gift.

その他
📍 岡山空港
A handmade Japanese sweet, 'Yama-ho,' crafted by Kutsuma Seika in Ibara City. This simple yet flavorful item features homemade chunky red bean paste (tsubuan) coated in a delicate, crumbly crust and topped with chestnut.
Kutsuma Seika is an established confectionery founded in 1952, and they released Yama-ho in 1980 alongside their other famous sweets and monkfish snacks. This masterpiece shines through its meticulous, handmade process, where the gentle sweetness of the homemade chunky red bean paste harmonizes perfectly with the fluffy flavor of the chestnut.
While rustic, it is a reliable taste that clearly conveys the quality of its ingredients. Please enjoy it slowly as an accompaniment to tea time or as a souvenir from your travels to Ibara.

その他
Nankoka is a creative confectionery produced by Kutsuma Seika in Ibara City. This item features a gentle flavor that brings out the natural essence of its ingredients, reflecting the heartfelt dedication unique to a local confectionery shop.
Kutsuma Seika is a long-established shop founded in 1952, continuing to create sweets that reflect the climate and culture of Ibara, including famous local treats and monkfish-shaped candies. Many of their sweets incorporate creative ideas inspired by Ibara's reputation as a denim production center, valuing the infusion of regional charm into their confectionery. The appeal lies in its gentle flavor, characteristic of handmade goods.
With every bite, you can sense the meticulous craftsmanship of the maker. Please consider picking this up as a souvenir of your trip to Ibara or as a thoughtful gift for others.

洋菓子
An Okayama chocolate sandwich consisting of chocolate cream sandwiched between crispy biscuits. With its affordable price and easy-to-eat size, it is a highly useful item for sharing as treats at the workplace.

洋菓子
A playful confectionery titled "Momotaro, Descends." that captures the essence of Okayama, famous for the Momotaro legend. This Western-style sweet features a fun design inspired by Okayama's specialty, the peach.
Okayama is said to be the birthplace of Momotaro and is also known as a famous producer of white peaches. This item transforms the symbol of Okayama—the peach—into an enjoyable sweet accompanied by a unique name. The impactful and unique name serves as a great conversation starter when given as a souvenir. You can enjoy a gentle flavor that utilizes the essence of Okayama-grown peaches.
Beyond the taste, its charm lies in the joy that brings a smile to your face. Why not choose this sweet, packed with the essence of Okayama, as a souvenir of your travels?

和菓子
This is the 'Bitchu Usu-kawa Manju' produced by Kuzuma Seika in Ibara City. As the name suggests, it features a thin skin packed with smooth red bean paste, making it an irresistible treat for bean paste lovers.
Kuzuma Seika is a long-established shop founded in 1952, and they released this Bitchu Usu-kawa Manju in 1993. The charm lies in the ability to fully enjoy the flavor of the smooth bean paste by making the skin as thin as possible. It is a handmade specialty where the moist skin and gentle sweetness of the bean paste harmonize perfectly.
This is a satisfying confection, perfect for those who want to savor the taste of the bean paste deeply. Please enjoy it slowly with some tea as a souvenir from your trip to Ibara.

その他
📍 岡山空港、倉敷駅、倉敷美観地区 ほか1件
A treat featuring flavorful black sesame paste wrapped in kibi-dango (millet dumplings). This is a slightly more sophisticated version of kibi-dango, where the toasted aroma of black sesame harmonizes with the chewy texture of the millet dumpling.

その他
📍 岡山空港
This is 'Murasuzume,' a famous confection from Kurashiki produced by Koeido, an established shop known for the original Kibi-dango. It is a moist and soft treat featuring a thin, crepe-like dough wrapped around a generous amount of chunky red bean paste.
Koeido is a historic confectionery founded in the third year of the Ansei era. Murasuzume is a traditional Kurashiki confection born in 1877, inspired by the shape of a straw hat and the sight of sparrows gathering around ripening rice ears. You can enjoy a flavor often called a 'Japanese-style crepe,' where the rich egg-flavored soft dough harmonizes with the gentle sweetness of the chunky red bean paste.
Experience a profound sweetness nurtured by the history of Kurashiki. Please enjoy it slowly with tea as a souvenir of your trip to the beautiful Bikan Historical Quarter with its continuous white walls.

和菓子
📍 千葉駅、平塚駅
'Oribe Nishiki' is produced by Soke Genkichi Choan, a renowned Japanese confectionery shop born in Okayama. It is a flavorful baked manju that encapsulates chestnut-infused paste and smooth red bean paste, elegantly steamed.
Oribe Nishiki is a visually beautiful item featuring a pattern of bamboo gentian on its surface, combining chestnut-infused sweet potato paste with smooth red bean paste. It exudes a calm elegance worthy of the name 'Oribe,' which has deep ties to Okayama's Bizen ware. The nutty flavor of the chestnuts harmonizes well with the smooth sweetness of the bean paste.
It is a moist and elegant taste that evokes the autumn harvest. Please enjoy it slowly as an accompaniment to tea time or as a seasonal gift.

その他
📍 岡山空港、倉敷美観地区、岡山後楽園
This is a Kibi-dango that utilizes Okayama's specialty, Muscat grapes, produced by Nakayama Shoyodo in Okayama City. It is a fruity treat that traps the fruit nectar of Muscat grapes inside a chewy Kibi-dango.
Kibi-dango is a representative confection of Okayama, famous for the legend of Momotaro. By combining it with the flavor of Muscat grapes—a pride of the fruit kingdom of Okayama—it has been crafted into a new taste where refreshing fruit nectar melts in your mouth with every bite. You can enjoy its soft texture and the aroma of the fruit.
A fun confection packed with tradition and the essence of Okayama. Why not take this flavor, which is enjoyed by children and adults alike, as a souvenir?

その他
📍 JR児島駅
This is a melt-in-your-mouth Polvorone that utilizes the white peaches of Okayama, the fruit kingdom. It is a baked confection where the gentle sweetness and aroma of white peach spread along with a delicate, crumbly texture.
Polvorone is a sweet born in Spain that crumbles delicately in the mouth like powdery snow. By combining it with the flavor of Okayama's famous white peaches, it has been crafted into an elegant and fruity taste. It is an impressive souvenir with a delicate melt-in-the-mouth sensation and a floating peach aroma.
A piece with a gentle sweetness that pairs well with coffee or tea. Please enjoy it slowly during your afternoon while feeling the gentle aroma of Okayama's white peaches.

洋菓子
A crispy peach sablé that makes the most of peaches from Okayama, the fruit kingdom. This elegant baked treat features a light texture with the gentle sweetness and aroma of peach softly spreading through your palate.
Okayama has long been known as a famous producer of peaches, where plump and sweet fruits are carefully cultivated. By incorporating the flavor of these peaches into the sablé, we have created a taste that is not overly sweet and easy to enjoy, making it a favorite across all generations. With its charming crispy and light texture, this souvenir truly captures the essence of Okayama.
It is the perfect item for a tea time snack, a gift for your family, or a treat to share with colleagues. Please enjoy a relaxing moment while savoring the aroma of Okayama's peaches.

その他
"Chara-koro" is produced by Nakaya Muneyoshi, a confectioner dedicated to the art of confectionery making in Okayama. It is a friendly snack that you can enjoy for its cute, rounded shape and gentle flavor.
Nakaya Muneyoshi is an Okayama-based confectionery shop that continues to create sweets while valuing connections with local ingredients and producers. That spirit of craftsmanship is infused into every single piece. The charm lies in its gentle, non-tiring flavor that brings out the essence of Okayama-grown ingredients.
With its rounded, easy-to-hold loveliness, it is a perfect item for a small souvenir. Please take your time and enjoy this gentle, Okayama-style sweet along with some tea.

その他
A lovely "Kororon Momotaro Peach Puff" reminiscent of Okayama, the setting of the famous Momotaro legend. This snack features a round, cute appearance reminiscent of Okayama's specialty peaches and offers a delightful, light mouthfeel.
Okayama is said to be the birthplace of Momotaro and is also known as a famous production area for white peaches. Featuring a peach motif—the symbol of the region—this visually enjoyable treat is a perfect item to give as a souvenir that is sure to bring joy. Its charm also lies in its light, melt-in-your-mouth texture.
Beyond the taste, its adorable, round shape is sure to bring a smile to your face. Why not take home this snack, packed with the essence of Okayama, as a wonderful memento of your trip?

洋菓子
"Journey of the Okayama Hero" is a confectionery with a name reminiscent of the Momotaro legend, truly characteristic of Okayama. This Western-style sweet features a motif of Okayama's famous peaches, combining playfulness with elegance.
Okayama is well-known for the legend of Momotaro setting off to defeat ogres, and is also famous as a producer of plump, sweet white peaches. A confection with a name tied to such an Okayama legend serves as a great conversation starter when given as a souvenir. You can enjoy a refined and gentle flavor that brings out the essence of Okayama-grown peaches.
This item's charm lies in its name that evokes an adventure story and its reliable, delicious taste. Please choose it as a souvenir to accompany your happy memories of traveling through Okayama.

その他
Colorful macarons produced by Patisserie Cocoro in Kurashiki City, Okayama Prefecture. This visually stunning French confectionery features a crisp shell sandwiching moist cream.
Cocoro's macarons are attractive for their wide variety of colorful flavors, ranging from classics like vanilla and chocolate to matcha, berry, lemon, and passion fruit. Arranged side by side in various colors, they look just like a jewelry box. The unique texture—crisp on the outside and moist on the inside—is the quintessential joy of a macaron. They are also well-received as souvenirs from a trip to Okayama.
These adorable sweets lift your spirits just by looking at them. Please choose your favorite flavor as a gift for someone special.

和菓子
A Japanese confectionery called "Kibi Omote," created by the long-established Kutsuma Seika in Ibara City, Okayama Prefecture, themed around the traditions of Bitchu. This exquisite sweet features a soft, castella-like dough wrapped around homemade smooth red bean paste or white bean paste.
"Kibi Omote" is shaped like the characters from "Bitchu Kagura," a traditional folk performing art passed down since ancient times in the Bitchu region. Each piece is finished using a mold, creating an adorable appearance that brings joy just by looking at it. Kutsuma Seika is a Japanese confectionery shop founded in 1952, continuing its tradition of community-rooted confectionery making. The dynamic energy of Kagura is expressed through the fluffy dough.
A refined item infused with the culture of western Okayama. Please enjoy the rich local flavors of Bitchu along with your tea.

その他
📍 千葉駅
A seasonal wagashi (Japanese confectionery) called "Ayaichigo," crafted by the renowned confectionery shop Genkitchoan using seasonal strawberries. It is a visually and tastefully brilliant treat that allows you to enjoy the vibrant colors and sweet-and-sour flavor of strawberries.
Genkitchoan is a famous shop with roots in Okayama, known for expressing the charm of seasonal fruits through wagashi under the philosophy that "fruit is the origin of confectionery." Founded in Okayama in 1946, they have continued to create sweets that utilize the blessings of Okayama, the kingdom of fruit. Ayaichigo is a seasonal masterpiece available only when strawberries are in season. Using traditional Japanese techniques, it encapsulates the juiciness of the fruit, spreading a sweet and tangy aroma with every bite.
A gorgeous wagashi that condenses the charm of seasonal strawberries. Please take your time to enjoy this limited seasonal flavor.

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📍 岡山空港
"PEACH RICH White Peach Soft Baked" is a treat featuring the rich flavor of Okayama-grown white peaches, baked to a soft perfection. This luxurious Okayama souvenir allows you to enjoy the rich taste of white peach along with a moist and tender texture.
Okayama white peaches are a fruit we take pride in, known for their elegant sweetness and aroma, grown by covering each individual peach with a bag. By avoiding direct sunlight during cultivation, they develop beautiful white skin and meltingly tender flesh. This confection captures that fruity charm within a baked good, crafted with a soft mouthfeel. A wonderful bonus is that you can easily take the essence of Okayama's representative fruit, the white peach, home with you.
This is an Okayama-style baked good where the moist texture and white peach aroma are delightful. It is highly recommended as an accompaniment to tea or as a gift.

その他
📍 岡山空港、JR児島駅、倉敷駅
These kibi dango (millet dumplings) are crafted using traditional methods by Yamawaki Sangetsudo in Okayama City. Emphasizing the rustic flavor of millet and a chewy texture, they are a classic souvenir representative of Okayama, the home of Momotaro.
Yamawalli Sangetsudo is an established shop founded in Meiji 14 (1881), with over 140 years of experience in making kibi dango. Their specialty lies in a soft mouthfeel and subtle sweetness achieved through long-refined manufacturing processes. Kibi dango have been cherished as a signature confection of Okayama, tied to the folklore of Momotaro sharing them with his followers. In recent years, they have also focused on creating new products, such as 'Nama' (fresh) kibi dango and chocolate flavors.
A quintessential item from Okayama, the birthplace of the Momotaro legend. Please enjoy the traditional chewy taste slowly, paired with green tea.

その他
📍 JR児島駅、倉敷駅、倉敷美観地区 ほか1件
Kibidango made by Nakayama Shoyodo with a commitment to traditional manufacturing methods. With its simple and rich millet flavor, it is an authentic Okayama confection that avoids unnecessary additives.

その他
A creation by the long-established Okayama shop Koieido, which is an arrangement of the Kurashiki specialty 'Murasuzume' using matcha. It is a Japanese-style confection rich in atmosphere, featuring whole red bean paste wrapped in a thin, crepe-like skin infused with the aroma of matcha.
'Murasuzube' is a famous Kurashiki confection said to have derived its name from the holes on the surface of its thin skin resembling sparrows gathering around ears of rice. Koieido's Murasuzume is characterized by whole red bean paste from Hokkaido wrapped in a shape resembling a woven hat. The Matcha Murasuzume incorporates matcha into the skin, creating a flavor where the sweetness of the red bean paste and the bitterness of the matcha resonate exquisitely.
A delightful item for tea lovers that allows you to enjoy the aroma of matcha and the sweetness of bean paste. Please enjoy it slowly along with green tea or coffee.

和菓子
📍 千葉駅
A matcha mochi finished using high-quality matcha by the famous Japanese confectionery shop Gen Kitchoan. It is a dish that allows you to savor traditional flavors, with the bitterness and rich aroma of matcha spreading through a chewy texture.
Gen Kitchoan was founded in Okayama in 1946 and is a renowned shop known for making confections that utilize seasonal fruits and high-quality ingredients. The Matcha Mochi is a simple yet deep Japanese sweet that combines soft mochi with matcha. When placed in the mouth, the smoothness of the mochi and the clean bitterness of the matcha harmonize, leaving an elegant aftertaste. It is a product where the quality of the ingredients is directly reflected in the taste.
A calm-flavored Japanese sweet that allows you to fully enjoy the aroma of matcha. Recommended for when you want to take a relaxing break with green tea.

その他
📍 岡山空港、JR児島駅
A white peach kibi dango that combines two of Okayama's greatest specialties by Nakayama Shoyodo. This unique Okayama flavor features a fruity white peach aroma added to chewy kibi dango.

洋菓子
Crispy cookies that highlight the aroma of black tea. These baked sweets feature the gentle spread of tea leaves such as Earl Grey, making them an elegant souvenir to enjoy alongside a cup of tea.
Baked goods using black tea are charming due to the subtle astringency and rich aroma of the tea leaves. By kneading the tea leaves into the dough, a mellow fragrance rises with every bite. It is a luxurious taste where the richness of butter harmonizes with the scent of black tea. The light, crispy texture is perfect for an afternoon tea time. Individually wrapped versions are also very useful as small gifts.
These highly aromatic cookies are irresistible to black tea lovers. Please brew your favorite tea and enjoy a relaxing moment.

洋菓子
A stick-shaped cake that captures the rich flavor of Okayama-grown New Pione grapes. With the mellow aroma of grapes and a moist texture, this is a convenient item for sharing as a gift.
Pione is one of Okayama's three major fruits, alongside white peach and Muscat. In particular, the seedless 'New Pione' is known for its large size and intense sweetness, with Okayama being one of Japan's leading production areas. This cake incorporates that rich grape flavor into the batter and shapes it into an easy-to-eat stick form. The aroma of Pione spreads softly with a moist mouthfeel.
The fact that it is easy to snack on and simple to distribute is another great point. It is a souvenir that allows you to casually enjoy the charm of grapes from the fruit kingdom of Okayama.

洋菓子
Crispy cookies baked with the sweet aroma of Okayama-grown white peaches. A convenient and delightful souvenir that lets you enjoy the gentle flavor of white peach. The individual packaging also makes them easy to distribute.
Okayama's white peaches are a fruit boasting elegant sweetness and aroma, grown by placing a bag around each one. They are a representative fruit of the 'Fruit Kingdom' of Okayama. By baking that fruity charm into cookies, the scent of white peach spreads softly with every bite. It is a light baked good where the richness of butter harmonizes with the sweet aroma of white peach.
A quintessential Okayama cookie that is fun to eat with its crunchy texture and white peach scent. Since they are individually wrapped, they are perfect as small gifts for colleagues or friends. Please enjoy them alongside your tea.
![Okayama Assorted Waffle Cookies [5 Varieties]](/_next/image?url=https%3A%2F%2F7gmtheghzmhaigdy.public.blob.vercel-storage.com%2Fillustrations%2F16593.webp&w=256&q=75)
洋菓子
An assortment of Okayama waffle cookies that allows you to enjoy five different flavors. A variety-rich set where you can experience the tastes of Okayama, such as white peach and Muscat, in a waffle-shaped cookie.
Okayama is known as the 'Fruit Kingdom,' with its three major fruits being white peach, Muscat, and Pione. This assortment features these characteristic Okayama fruit flavors crafted into crispy waffle cookies. Because you can enjoy a little bit of each flavor, there is the joy of comparing them. It is a delightful item with the light texture unique to waffles and the brilliant aroma of fruit.
A colorful assortment that offers the joy of choosing your favorite flavor. Please enjoy the tastes of Okayama while sharing them with family and friends.

その他
A moist bar confectionery featuring an exquisite combination of Okayama-grown Muscat and cheese. A new sensation in baked goods, where the fruity aroma of Muscat harmonizes with the richness of cheese.
Muscat is one of Okayama's three major fruits, alongside white peach and Pione. Known for its elegant aroma and refined sweetness, Okayama is one of Japan's leading production areas. By pairing the refreshing flavor of Muscat with the rich, salty depth of cheese, it has been crafted into a flavor with a perfect balance of sweetness and umami. The moist batter spreads a rich aroma with every bite.
A new Okayama souvenir that allows you to enjoy the unexpected compatibility between fruit and cheese. Please take your time to savor it along with coffee or tea.

洋菓子
📍 千葉駅、平塚駅
A waffle confection presented in spring by Gen Kitchoan, a Japanese confectionery manufacturer originating from Okayama. Founded in Okayama in 1946, Gen Kitchoan is a long-established shop known for Japanese sweets that utilize seasonal fruits. It is a prestigious store that Okayama is proud of, with many locations both domestically and internationally.
This Sakura Waffle is themed around the cherry blossoms that herald the arrival of spring. You can enjoy the gentle scent of sakura and a light, fluffy texture. With every bite, you can feel the splendor of spring.
This is a seasonal flavor characteristic of Gen Kitchoan, which values the changing of the seasons. It is a perfect seasonal gift to be enjoyed with the feeling of cherry blossom viewing. You are sure to want more.

和菓子
📍 岡山空港
A monaka confectionery by Miyake Seika, modeled after the masks used in Bitchu Kagura. This Japanese sweet features a fun shape inspired by the unique expressions of traditional performing arts, and is a satisfying Okayama specialty filled with plenty of bean paste.

和菓子
📍 岡山後楽園
The prestigious Ikeda clan, beginning with Ikeda Mitsumasa, ruled the Okayama Domain throughout the Edo period. This elegant Japanese confection is named after the feudal lord who moved from Tottori to Okayama, established Okayama Castle as his residence, and laid the foundation for the castle town of Okayama.
This piece expresses the history and prestige of Okayama, which was governed by the Ikeda family, through its confectionery form. Its charm lies in its calm appearance, evoking the traditional Japanese atmosphere passed down in the castle town. It possesses a level of dignity suitable for celebrations and gift-giving.
Enjoying it with tea offers a moment to reminisce about the bygone days of the Okayama castle town. This is a quintessential Okayama item, perfect as a gift for those who wish to taste the romance of history. You are sure to want to eat it again.

洋菓子
📍 岡山空港
A playful creation that rearranges 'Chofu,' one of Okayama's four great famous confections, with chocolate. Chofu is a traditional Japanese sweet consisting of chewy gyuhi (sweet rice cake) wrapped in a thin castella sponge, said to have been invented by a craftsman from Kurashiki at the end of the Edo period.
'Choko-Chofu' layers the sweetness of chocolate onto that signature chewy texture of Chofu. It is finished as a new flavor where the gentleness of Japanese confectionery meets the richness of Western sweets.
It is a slightly unexpected transformation of a familiar Okayama specialty. Please enjoy the best of both worlds, East and West. This item pairs well with both tea and coffee. You will surely want to eat it again.

その他
📍 岡山空港、倉敷駅、倉敷美観地区
When you think of Okayama, you think of Momotaro. The legend of Kibitsuhiko-no-Mikoto defeating the ogre Ura is said to be the root of the folktale 'Momotaro' and is deeply rooted in the land of Okayama. These skewer dumplings are themed around Momotaro.
It features a simple flavor, with chewy dumplings generously coated in a sweet miso sauce. The combination of the fragrant sauce and the chewy texture evokes a sense of nostalgia. Another great feature is that they can be easily enjoyed on the go.
A street-food sweet unique to the birthplace of the Momotaro legend. It is an item that makes you want to grab a skewer while wandering through the towns of Okayama. You will surely want to eat it again.

その他
This is a special creation that layers the flavor of white peach, representing the fruit kingdom of Okayama, onto the traditional Okayama confection 'Chofu.' Chofu is a Japanese sweet consisting of gyuhi (soft mochi) wrapped in a thin castella sponge cake, and it is counted among the four great famous confections of Okayama.
Okayama is a famous peach-producing region, home to the renowned Shimizu White Peach. We have captured the flavor of white peach, known for its melting flesh and elegant aroma, within chewy gyuhi. With every bite, the gentle scent of peach spreads through your mouth.
Traditional Chofu meets Okayama's pride, the white peach. It is a fruity and luxurious taste born from the meeting of these two specialties. This item is perfect for gifts, allowing you to fully enjoy the essence of Okayama. You will surely want to eat it again.

和菓子
📍 千葉駅、平塚駅
This is a mochi confection crafted by Gen Kitchoan, a Japanese confectionery manufacturer originating from Okayama, utilizing Okayama's pride: the white peach. Founded in Okayama in 1946, Gen Kitchoan is an established shop known for its Japanese sweets made with fruits from the fruit kingdom of Okayama.
Okayama is a major peach-producing area, including the Shimizu White Peach. We have carefully enclosed the flavor of white peach, loved for its melting flesh and gentle aroma, within chewy mochi. This product honors the true taste of the fruit itself.
It offers a luxurious taste unique to a fruit-producing region. As you take a bite, the sweet aroma of white peach gently spreads, making it an elegant Japanese sweet characteristic of Gen Kichowan. You will surely want to eat it again.

その他
📍 岡山空港、倉敷美観地区、岡山後楽園
'Kibikko' consists of Okayama's specialty kibidango (millet dumplings) generously coated with fragrant kinako (roasted soybean powder). Kibidango is a representative confection of Okayama, known as the dumpling that Momotaro shared with the animals. The name 'Kibi' is said to derive from the place name Kibi Province.
This item layers the fragrance of kinako onto chewy kibidango. The combination of simple sweetness and the flavor of kinako results in a nostalgic taste. Its deliciousness makes it impossible to stop at just one bite.
A comforting snack that adds a creative twist to an Okayama classic. It is widely enjoyed as a casual Okayama souvenir. You will surely want to eat it again.

その他
These are gluten-free brownies baked with rice flour instead of wheat flour. As the name 'Assorted 4 Wild Mountain Flavors' suggests, this is a delightful assortment containing four different varieties, offering the joy of selection.
With a moist texture unique to rice flour, you can enjoy a rich flavor even without wheat. These are body-friendly sweets made carefully with a commitment to ingredients. The charm lies in being able to enjoy a different taste with each piece.
A brownie born in Okayama that is wonderful for those looking to reduce wheat intake. This assortment, allowing you to enjoy various flavors in small amounts, is a perfect treat for yourself or as a gift. You will surely want to eat it again.

洋菓子
An assortment of Western-style confectionery themed around the famous sights and specialties of Okayama. This assorted type contains multiple flavors in one box, allowing you to enjoy a little bit of various tastes.
From Okayama Castle and the Kurashiki Bikan Historical Quarter to the bounties of the Fruit Kingdom, Okayama is full of highlights. This box is crafted so that you can take those travel memories home with you entirely. The joy of wondering which one to eat first is a unique pleasure of this sweet.
Both the excitement of opening the box and the delight of tasting it are wonderful features. It is an assortment perfect for gifts, allowing you to linger in the afterglow of your Okayama trip while sharing it with family and friends. You will surely want to eat it again.

その他
A moist bar combining Okayama-grown peaches and cheese. This new sensation of baked confectionery offers an exquisite balance between the fruitiness of the peach and the saltiness of the cheese, making it easy to enjoy.

和菓子
📍 千葉駅、平塚駅
A spring-limited sakura mochi presented by Genkichoan, a Japanese confectionery manufacturer originating from Okayama. Founded in Okayama in 1946, Genkichoan is a long-established shop known for creating wagashi that honors the changing of the four seasons.
This treat features a perfect harmony between the moderate saltiness of the cherry blossom leaves and the sweetness of the chewy dough. As you take a bite, the gentle aroma of cherry blossoms softly spreads, making you feel the arrival of spring. The pale cherry-blossom pink appearance also adds a subtle touch of springtime elegance.
Enjoying the seasons through sweets is a quintessential Japanese spring pleasure. Please enjoy this elegant sakura mochi, true to the Genkichoan style, which is perfect for accompanying hanami (cherry blossom viewing) or for spring hospitality.

その他
📍 広島空港、岡山空港、高松空港 ほか7件
A local Pocky that allows you to enjoy the refreshing flavor of Setouchi's Iyokan (mandarin orange). This product, exclusive to the Chugoku-Shikoku area, layers the aroma of sun-drenched citrus onto the familiar stick snack.
The Setouchi region is known as a citrus-producing area blessed with a warm climate. The juicy citrus scent pairs perfectly with Pocky's crunchy texture, leaving a refreshing aftertaste. It is so delicious you'll want to open a box immediately.
Because it is such a familiar snack, encountering this unique local flavor is a delight. It is perfect as a travel souvenir or an easy gift to distribute. You are sure to want more.

その他
📍 岡山空港、高松駅
A product that adds the richness of brown sugar to Eieido's original Kibi Dango. The deep sweetness of the brown sugar pairs excellently with the chewy texture of the kibi dango, allowing you to enjoy a deeper Japanese flavor.

その他
An arranged version of Okayama's traditional confectionery, Chofu, with the added freshness of lemon. This new sensation of Chofu features lemon-flavored gyuhi wrapped in a thin dough, making it a popular flavor during the summer.

その他
📍 千葉駅、JR八王子駅、平塚駅
A shigure confectionery crafted by Gen Kitchoan, a Japanese confectionery manufacturer originating from Okayama, utilizing Okayama's pride, the Shimizu Hakuto peach. Founded in Okayama in 1946, Gen Kitchoan is an established shop known for wagashi made with seasonal fruits.
Shimizu Hakuto is a variety born in Okayama City in the early Showa era, boasting melting flesh and an elegant aroma. We have carefully enclosed that white peach flavor within moist shigure dough. It is a product that treasures the taste of the fruit itself.
A luxurious taste unique to a fruit-producing region. A delicate creation typical of Gen Kitchoan, where the elegant aroma of white peach gently spreads. Please enjoy the blessings of Okayama.

その他
📍 岡山空港、倉敷美観地区、岡山後楽園
Kibi Dango is a representative confectionery of Okayama, a region also known as the 'Land of Sunshine.' It is famously known as the dumplings shared by Momotaro with the animals, and it is said that 'Kibi' originates from the place name Kibi Province, making it an iconic sweet of Okayama.
Originally served as a confection for tea ceremonies, it became popular as a souvenir during the late Edo period. It is even told that it was presented to the Emperor during the Meiji era and praised as being 'the best in Japan.' Its chewy texture and simple sweetness create a classic, quintessential flavor.
An enduring staple of Okayama souvenirs. Please enjoy it while reflecting on the legend of Momotaro. You are sure to want more.

洋菓子
A crispy langue de chat that captures the flavor of Pione grapes, the pride of the fruit kingdom, Okayama. Pione is a black grape variety created by crossing Kyoho and other varieties, and Okayama is known as Japan's leading production area.
This exquisite treat features the magnificent aroma of large, intensely sweet Pione grapes layered onto thinly baked dough. With a light, crunchy texture, the elegant flavor of the grapes spreads through your mouth. It is elegantly finished, making it perfect for a gift.
A luxurious baked sweet unique to this grape-producing region. This langue de chat is a delightful souvenir that allows you to experience the essence of Okayama. Please enjoy it with tea or coffee. You are sure to want more.

洋菓子
This sweet takes its name from the texture of its baked dough, which crumbles delicately. As the name 'Yakihororo' suggests, its charm lies in the delicate mouthfeel that gently melts when placed in your mouth.
As you bite into the crisp-baked dough, a savory aroma spreads. The light, crumbling texture makes it so delicious that you'll find yourself reaching for another piece. It is finished with a simple yet addictive flavor.
We want you to experience the texture exactly as the name implies. This is a gentle sweet, perfect for when you want to take a relaxing break with tea or coffee. You are sure to want more.

洋菓子
📍 岡山空港、倉敷美観地区
This sweet features Pionié grapes—the pride of the fruit kingdom, Okayama—transformed into a gelee and coated in chocolate. Pionié is a large-berried, intensely sweet black grape, and Okayama is known nationwide as Japan's leading producer.
It offers a new sensation where the juicy fruit texture of the grape gelee meets mellow chocolate. With every bite, the vibrant flavor of the Pionié and the sweetness of the chocolate spread through your palate. You can enjoy an unprecedented combination.
A luxurious sweet unique to a fruit-producing region. It is a wonderful souvenir that allows you to feel the essence of Okayama. Please enjoy it as a slightly special treat. You are sure to want more.

その他
Yokonomochi is a simple and rustic mochi crafted by Shogetsudo. It is one of Okayama's hidden gems that has been loved locally for a long time.
Its charm lies in its chewy texture and subtle, gentle sweetness. Within its unpretentious simplicity, you can feel the warmth of the craftsmanship unique to a local confectionery shop. While not flashy, it is finished with a deep, nourishing flavor that mysteriously makes you want to eat it again.
An item known to those in the know, beloved by the local community. Please enjoy this simple Japanese sweet, rooted in the lifestyle of Okayama, slowly alongside some tea. It also makes for a subtle and appreciated gift. You are sure to want more.

スイーツ
📍 千葉駅、平塚駅
A seasonal Japanese sweet finished by Soke Gen Kitchoan, a Japanese confectionery manufacturer originating from Okayama, making the most of the flavor of seasonal melon. Founded in Okayama in 1946, Gen Kitchoan is an established shop known for its Japanese sweets using seasonal fruits.
This item carefully captures the rich sweetness and fresh aroma of melon within a Japanese sweet. The dedication unique to Gen Kitchoan shines through, respecting the flavor of the fruit itself. With every bite, you can feel the luxury of seasonal fruit.
A luxurious seasonal taste that reflects a love for fruit. Please enjoy this special sweet, which can only be encountered during its season, when the time is right. You are sure to want more.

洋菓子
📍 岡山空港
A baked confection that captures the splendor unique to Okayama, a treasure trove of fruits, in a single bite. Since 2009, Okayama City has promoted itself as the 'City of Fruit Parfaits,' boosting the local economy with prideful fruits such as white peach and Muscat grapes. This sandwich cookie reflects that very spirit.
It features cookies kneaded with Muscat grape juice, gently sandwiched with whipped chocolate mixed with white peach powder and dried orange and strawberry pieces. The colorful fruit flavors and sweet-tartness of Okayama are layered within the crispy dough. Produced by local Setouchi Kotobuki, it has been popular as a new souvenir from Okayama since its debut in 2018.
This item is like a tiny parfait and can be found at Okayama Station and airport shops. Please enjoy the brilliance of the fruit kingdom leisurely at home.
📍久米南町
Specialties from 久米南町 are also available via furusato nozei

その他
📍 JR笠岡駅、JR児島駅、倉敷駅 ほか3件
These kibidango (millet dumplings) are kneaded with yuzu from Kumenan Town, one of the prefecture's leading yuzu-producing areas. The refreshing aroma of yuzu and the chewy texture of the kibidango harmonize beautifully.
Kumenan Town is known as a top yuzu producer in the prefecture, where over 60 farms cultivate winter yuzu that is used in various processed products such as ponzu and sweets. By combining this highly aromatic yuzu with Okayama's famous kibidango, we have added a refreshing touch of the satoyama (mountain village) landscape to a classic flavor.
This is a local specialty kibidango that lets you experience the blessings of Kumenan's satoyama. Please enjoy the subtle scent of yuzu and the chewy texture.
📍玉野市
Specialties from 玉野市 are also available via furusato nozei

その他
These are original bite-sized rice crackers that can only be found at the popular theme park, Omocha Okoku (Toy Kingdom), in Tamano City. Their easy-to-eat size makes them enjoyable for both children and adults.
Omocha Okoku has been beloved as a toy theme park where you can see, touch, and experience. It features many pavilions where you can lose yourself in play with Tomica, Plarail, wooden toys, and more. The joy lies in being able to take home the memories of such an exciting day along with these souvenir rice crackers.
They are also perfect as a souvenir for small children. This is a treat that allows you to experience the excitement of the theme park once again at home.

洋菓子
📍 軽井沢おもちゃ王国
These cookies feature the design of Brave & Tender, popular characters from Toy Kingdom in Tamano City. You can take home both the sweet taste of caramel chocolate and the fun memories of the theme park.
Toy Kingdom has been beloved by families as a toy theme park where you can see, touch, and experience toys. These cookies, adorned with characters from this place where you can enjoy yourself all day with many pavilions and rides, are perfect as a souvenir of your visit. Even after returning home, the feeling of excitement will be revived.
It is a delightful item as a souvenir for small children. It is a treat that allows you to deliciously savor the memories of the theme park.

洋菓子
📍 軽井沢おもちゃ王国
Original butter cookies from Omocha Okoku, a theme park located in Tamano City. True to the name 'King,' you can enjoy a rich buttery flavor and a light, crispy texture.
Omocha Okoku is a theme park for toys and play located in Tamano City, overlooking the Seto Inland Sea. These original sweets, which can only be found within the park, are widely loved by children and adults alike as souvenirs to take home alongside the memories of a fun day spent with family.
Simple, delicious, and safe to enjoy. Please consider picking them up as a treat to end a day of play or as a souvenir for home. They are enjoyable for the whole family.

洋菓子
📍 軽井沢おもちゃ王国
A large chocolate stick original to Omocha Okoku (Toy Kingdom), the theme park in Tamano City. This voluminous chocolate snack is sure to delight children, with the joy of play packed into every stick.
Omocha Okoku is a theme park for toys and play located in Tamano City, overlooking the Seto Inland Sea. The original sweets found only within the park are popular as special souvenirs that can be taken home along with the memories of a fun day spent with family. Its impactful appearance is also part of its charm.
A fun snack perfect as a souvenir for children. Please enjoy it as a post-play treat, alongside your memories of the theme park.

その他
📍 軽井沢おもちゃ王国
An original mini gaufrette (wafer) set from the Tamano City theme park "Omocha Okoku" (Toy Kingdom). These are bite-sized, easy-to-eat treats consisting of light wafers sandwiched with cream.
Gaufrettes are Western-style sweets made of thin, circular baked wafers filled with cream. Due to their elegant and light taste, they have been a long-loved classic snack. The mini size, wrapped in fun packaging characteristic of Omocha Okoku, is easy for children to eat and perfect as a theme park souvenir.
An item you will want to take home along with the memories of your day of play. The convenient size makes it a delightful, casual gift for family and friends.

その他
📍 軽井沢おもちゃ王国
A sweet potato confection featuring the design of Heart Princess, a popular character from the Tamano City theme park 'Omocha Okoku' (Toy Kingdom). This snack is popular with children and allows you to enjoy the gentle sweetness of sweet potatoes.
Sweet potato confectionery is a Western-style treat made by straining and baking mashed sweet potatoes for a smooth and rustic taste. The packaging, adorned with adorable characters characteristic of Omocha Okoku, captures children's hearts. It is a snack that can be eaten with peace of mind, highlighting the natural sweetness of the sweet potato.
An ideal treat to take home along with the happy memories of a day spent playing. It is perfect as a souvenir for your family or a small gift for children.

洋菓子
📍 軽井沢おもちゃ王国
This is an original Chocolat Porcoloné that you can find at Omocha Okoku (Toy Kingdom), a theme park in Tamano City. This chocolate confection is characterized by its delicate texture that gently melts and crumbles the moment it touches your mouth.
Porcoloné is a sweet born in Spain, known for melting in your mouth like powdery snow. By layering chocolate flavor onto it, we have created a sweet and rich taste. It is a unique theme park item that you'll find yourself wanting to pick up at the souvenir corner after a full day of fun with your family.
With a gentle melt-in-your-mouth sensation that can be enjoyed by everyone from small children to adults, please take home this treat along with your memories of your time at Omocha Okoku.

和菓子
📍 軽井沢おもちゃ王国
A simple kinako mochi that can be enjoyed at the theme park Omocha Okoku in Tamano City. This snack has a nostalgic taste, with soft mochi generously coated in fragrant roasted soybean powder (kinako).
Kinako mochi is a traditional snack that allows you to enjoy a chewy texture and the aroma of kinako. It is a gentle, sweet treat perfect for taking a relaxing break after a full day of playing at the theme park. The chewy texture and fragrant kinako are enjoyed by everyone from children to adults.
It is a nostalgic and heartwarming flavor that you will want to take home along with the fun memories spent with your family. Please be sure to pick it up as a souvenir from Omocha Okoku.

その他
Located in Shimotsui at the foot of the Seto Ohashi Bridge, 'Isono Yokan' is a signature confection from Tanaka Kashojodo, which has been in business since 1910. This yokan (sweet bean jelly) is characterized by its beautiful, translucent green color infused with aonori (dried seaweed) and its elegant sweetness.
Tanaka Kashojodo is a long-established shop beloved in the port town of Shimotsui, overlooking the Seto Ohashi Bridge. The Isono Yokan utilizes aonori, a specialty of this seaside town, and is carefully cooked using natural mineral-rich water without any preservatives. It offers a unique flavor profile featuring the aroma of the sea, a smooth texture, and a perfectly balanced, refined sweetness.
This flavorful yokan was nurtured by a seaside town. Please enjoy it slowly with some tea as a souvenir of your travels to Shimotsui, overlooking the Seto Ohashi Bridge.

その他
📍 軽井沢おもちゃ王国
An original souvenir from "Omocha Okoku" (Toy Kingdom), a popular theme park in Tamano City. This baked confection features moist dough with the gentle sweetness of maple syrup.
Omocha Okoku is a leisure facility for parents and children in Tamano City, where you can play with many toys such as Tomica, Plarail, and wooden toys. This maple cake is a classic souvenir available at the park's shop, perfect for capturing memories after a full day of play. The soft texture and maple aroma provide a gentle flavor that both children and adults can enjoy.
A perfect item to accompany the lingering excitement of a day enjoyed with the whole family. Please savor it slowly at home along with your memories of the theme park.

和菓子
A monaka (wafer sandwich) that has been long loved in the port town of Shimotsui, Kurashiki, at the foot of the Seto Ohashi Bridge. Tanaka Kasado was established in 1907. This 'Furusato Monaka' is crafted by this long-established shop—known for its signature Iso no Yokan—with deep affection for their hometown.
It is a simple Japanese sweet featuring a crispy, fragrant monaka shell generously filled with bean paste cooked with Hokkaido adzuki beans. This item is made with great care, filling the shells with paste only after receiving an order, ensuring the vibrant flavor of the adzuki beans remains alive. Their commitment to not using preservatives is also why they are trusted locally.
It offers a nostalgic and comforting taste. Please enjoy it slowly with tea while imagining the sea breeze of Shimotsui.

その他
📍 軽井沢おもちゃ王国
"Toy Kingdom" in Tamano City, Okayama Prefecture, is a beloved theme park for families with children. This is an original baked doughnut from this facility, which features pavilions where you can play with popular toys like Tomica and Plarail.
Because they are baked to be fluffy without being deep-fried in oil, they feature a light aftertaste that makes them easy to eat. They are crafted with a gentle flavor that can be enjoyed safely by everyone from small children to adults. The easy-to-hold size is also a great point for families.
Make it a part of your memories of a day spent at Toy Kingdom. These heartwarming doughnuts are something you'll want to share with everyone. You are sure to want to eat them again.

和菓子
A monaka that evokes the feeling of cherry blossom viewing with its adorable cherry blossom shape. It is crafted by Tanaka Kashodo, founded in 1910 in Shimotsui, Kurashiki City. This long-established shop, known for its Iso no Yokan, creates this as one of its seasonal monaka for spring.
This item features a crispy, fragrant monaka shell filled with bean paste carefully cooked using Hokkaido adzuki beans. The gorgeous cherry blossom-shaped appearance gently colors your springtime tea time. You can also enjoy the harmony between the fragrance of the shell and the sweetness of the moist bean paste.
A Japanese sweet that is delightful to look at and delicious to eat, allowing you to feel the season. This delightful spring item shines with the craftsmanship of a Shimotsui veteran. Why not have one as an accompaniment to your cherry blossom viewing?

洋菓子
📍 軽井沢おもちゃ王国
"Omocha Okoku" (Toy Kingdom) in Tamano City, Okayama Prefecture, is a beloved family-oriented theme park for children. This is an original chocolate crunch from this facility, which features pavilions where you can play with popular toys.
This treat offers a delightful, crunchy texture paired with a rich chocolate flavor. Crafted as a classic theme park snack, its taste is irresistible to both adults and children alike. The individual packaging also makes it easy to distribute.
Perfect as a way to remember your day at Omocha Okoku. This snack is ideal as a souvenir for families to share. We are sure you will want to eat it again.
📍高梁市
Specialties from 高梁市 are also available via furusato nozei

その他
A traditional confection from Takahashi, said to have been presented as a tribute sweet to the Bitchu Matsuyama Domain during the Edo period. Sato Gyundo, an established shop founded in 1830, continues to pass down the highly aromatic yuzu-scented Yuzubeshi.
Yuzubeshi (yuzu mochi) is a type of mochi confectionery derived from preserved foods, made by kneading glutinous rice, sugar, and starch syrup with finely chopped yuzu peel and then drying it. It has long been produced as portable food and for tribute offerings, with Takahashi and Yakage in Okayama known as representative production areas. Sato Gyundo is a venerable shop with records showing that Atsuhime (Tensho-in) requested Yuzubeshi when traveling to Edo.
With the refreshing aroma of yuzu and an elegant sweetness that spreads through the chewy dough, this is a deeply flavorful item where the history of the castle town lives on.

その他
An assortment of Yuzubeshi (yuzu-flavored confection) continuously crafted by Sato Gyundo in the Bitchu Matsuyama area of Takahashi City. This traditional sweet features a perfect harmony between the aroma of yuzu and the sweetness of the bean paste, making it a gift that evokes the atmosphere of a historic castle town.

その他
A yuzu-flavored yokan produced by Sato Tamundo, a long-established shop continuing since the Edo period. Founded in Tenpo 1, (1830), Sato Tamundo is a Japanese confectionery shop that was originally a specialty store for Yuzubeshi (a yuzu-based Japanese sweet) associated with the Bitchu Matsuyama Domain.
This Yuzu Yokan is a beautiful creation, featuring slices of yuzu placed atop smooth white bean paste yokan. The refreshing aroma of yuzu and an elegant sweetness harmonize gently. It is a Japanese sweet that can be enjoyed visually as well, offering a cool and refreshing appearance.
The slight bitterness of the sliced yuzu provides a sharp contrast that tightens the sweetness of the white bean paste. The flavor embodies a dedication to yuzu cultivated through the making of Yuzubeshi. This is a famous confection fragrant with the traditions of Bitchu, best enjoyed with warm tea.

その他
This is a Fujiya confection that makes the most of ingredients nurtured in the land of Bitchu. As the name 'Bitchu Sodachi' (Raised in Bitchu) suggests, you can enjoy a simple and warm flavor that evokes the natural climate of this region.
The Bitchu region, including the castle town of Takahashi, is an area in western Okayama where rich nature and history thrive. In this land, blessed with pure mountain waters and bountiful harvests, a culture of confectionery making has been nurtured since ancient times. Fujiya's sweets reflect the unique climate of Bitchu and the warmth of handmade craftsmanship.
Its unpretentious, gentle flavor is perfect for accompanying tea. It is a souvenir that carries the scent of the land, something you will want to take home along with your memories of visiting Takahashi.

和菓子
Baked by Sato Gyundo, a long-established shop located in the historic streets of Yakata-juku since its founding in Tempo 1 (1830), these are colorful rice crackers shaped like flowers. They are characterized by their gorgeous appearance and light texture.
Sato Gyundo is a Japanese confectionery shop with over 190 years of history. In Yakata, an old post town on the Sanyo-do highway, they have continued to preserve handmade sweets such as Yuzumochi.
'Hana Senbei Irodori' is one of their representative masterpieces, featuring beautiful colors that are carefully finished one by one to delight the eyes.
A masterpiece that is beautiful to look at and light to eat. Please enjoy it while reflecting on the atmosphere of the post town, Yakata.

その他
Produced by Genkichoan, 'Tokoyo' is an elegant confection that highlights the flavor of yuzu. Using candied yuzu peel, it offers a refreshing aroma and a pleasant hint of bitterness.
Genkichoan was founded in Okayama, and based on the philosophy that fruit is the origin of confectionery, they have continued to create sweets that utilize seasonal ingredients. Tokoyo is also crafted with a refreshing and deep flavor that preserves the natural charm of the yuzu fruit. You can also enjoy the moist texture of the candied yuzu peel.
It is an addictive deliciousness where the scent of yuzu spreads softly with every bite. Please savor it slowly, either as an accompaniment to tea or as a gift to feel the essence of the season.

和菓子
Since its founding in Tempo 1 (1830), Sato Tamun-do has been a long-established confectionery maker, continuing the tradition of crafting sweets for eight generations. Located in the former post town of Yakage on the old Sanyo Road, it is a Japanese confectionery shop with a long and storied history.
This Hanayuzu is a Japanese sweet that highlights the refreshing aroma of yuzu. Its charm lies in its lovely appearance and the flavor of yuzu that spreads through the mouth. It is a masterpiece where you can feel the reliable craftsmanship cultivated over more than 180 years of history.
It offers an elegant taste with a pleasant yuzu freshness. This is an exquisite, elegant confection characteristic of Okayama, crafted by a long-established shop in a historic post town. Please enjoy it leisurely with some tea. We are sure you will want to eat it again.
📍新見市
Specialties from 新見市 are also available via furusato nozei

その他
📍 JR児島駅
Born in the area of Kurashiki/Kojima, where the scent of the sea drifts, this is a yokan (sweet bean jelly) infused with salt. It is crafted by Shiojiri Kishitsudo, founded in 1910. This Salt Yokan was devised during the Taisho era out of the first generation's desire to 'create sweets that utilize local salt' in Kojima, where salt production was once thriving.
It is cooked using only domestic red beans, sugar, local Nozaki salt, agar, and starch syrup, with no preservatives used at all. The subtle saltiness that cuts through the sweetness further enhances the flavor of the red beans. This simple yet deep flavor has been loved locally for a long time.
A single piece allows you to feel the history of Kojima, the town of salt. Please enjoy this profound flavor, perfect as an accompaniment to tea.
📍真庭市
Specialties from 真庭市 are also available via furusato nozei

その他
The Hiruzen Plateau stretches across the border of Okayama and Tottori prefectures. These are white chocolate-coated rusks made using milk from Jersey cows raised on that plateau.
At an altitude of over 500 meters, the Hiruzen Plateau is a home to the largest population of Jersey cows in Japan. Jersey cow milk has a high fat content and is often referred to as 'golden milk' for its sweet and rich flavor. We have generously coated crispy rusks with smooth white chocolate made from that very milk.
With the light, crunchy texture of the bread and the melting richness of the white chocolate, every bite allows you to experience the blessings of the Hiruzen Plateau. It is a slightly luxurious snack that pairs perfectly with coffee or tea.

その他
This is a traditional neriyokan (soft yokan) that Nishiguchiya Honten, an established shop in Ochiai, Maniwa City, has been crafting for many years. It is a simple and deeply nourishing confection passed down through the mountain villages of Bitchu.
Ochiai is a town nestled along the banks of the Asahi River in northern Okayama Prefecture. Surrounded by rich nature, Nishigently, Nishiguchiya Honten has carefully simmered its yokan. The moist neriyokan features an unpretentious flavor that highlights the natural essence of the adzuki beans.
As you take a bite, an elegant sweetness spreads along with a smooth texture. Packaged in a bag with a good shelf life, it is highly useful as an accompaniment to tea or as a gift. It is a comforting yokan nurtured by the lifestyle of the mountain villages.

その他
An Ochiai-style yokan in a boat shape, crafted by Nishiguchiya Honten in Maniwa City. This neriyokan (soft sweetened bean jelly) comes in an elegant boat-shaped container, evoking the history of Ochiai which once flourished through river transport on the Asahi River.

その他
A rich caramel confection made using Jersey milk from the Hiruzen Highlands. Located at an altitude of over 500 meters, the Hiruzen Highlands is a dairy region blessed with clear air and snowmelt water. The high-fat, sweet, and rich Jersey milk is often referred to as 'Golden Milk' due to its pale golden hue.
This caramel, making full use of that rich milk, is a treat where you can enjoy a crunchy texture and deep richness. The flavor of the milk and the toasted aroma of the caramel slowly expand in your mouth.
Jersey cattle are a rare breed in Japan, and the richness of their milk creates this intense flavor. This taste, packed with the blessings of the highlands, is unique to Hiruzen. It is a rich sweet that is perfect both as a souvenir and a snack.

その他
Ochiai Yokan from Nishiguchiya Honten in Maniwa City, presented in a paper boat-shaped container. It features an easy-to-eat size and elegant packaging, making it the perfect item for travel souvenirs.

その他
This salted yokan is poured into a boat-shaped container by Nishiguchiya Honten of Maniwa City. A subtle saltiness enhances the sweetness, allowing you to enjoy an elegant and lingering flavor.
Salted yokan is a type of yokan where a small amount of salt is added to the bean paste to sharply define the sweetness. Passed down in the nature-rich Maniwa region nestled in the mountains, this item offers a simple, nostalgic taste that isn't overly sweet. The boat-shaped container is also charming, reflecting an attention to detail that makes the experience enjoyable even after eating.
Perfect for when you want to take a relaxing break with some tea. It is a flavorful souvenir that delivers the atmosphere of the mountain villages of Bikkoku. Within its simplicity, the careful craftsmanship of the artisan shines through.

その他
📍 岡山空港、倉敷駅
A mellow milk-flavored kibi dango made by kneading Jersey milk from the Hiruzen Kogen plateau into the dough. The rich sweetness of the milk and the chewy texture of the kibi dango blend gently together.
Located at an altitude of about 550 meters, Hiruzen Kogen is a dairy farming village blessed with clear air and fertile land. The milk from Jersey cows, which is high in fat and richness, is often called "golden milk," and its intense flavor is utilized in this kibi dango. It is a dish where the blessings of the plateau meet the traditions of Kibi.
The mellowness of the milk is a flavor loved by all generations. Why not choose this unique Hiruzen-style kibi dango as a souvenir?

洋菓子
The 'Hiruzen Milk Tart' uses plenty of Jersey milk from the Hiruzen Highlands. You can enjoy a rich flavor created by the intense milky aroma and crispy tart crust.
Spreading across northern Okayama Prefecture, the Hiruzen Highlands are a production area for Jersey cattle, boasting the highest number of livestock in Japan. The rich Jersey milk, often called 'Golden Milk' due to its high milk fat content, provides the deep, savory foundation for this tart. This is a product that allows you to truly feel the blessings of the milk nurtured by the highland's abundant nature.
An irresistible, rich, and satisfying baked sweet for milk lovers. It pairs perfectly with coffee or tea and is beloved as a classic souvenir from the Hiruzen Highlands.

その他
A baked confection combining cheese from the Hiruzen Highlands with chestnut Mont Blanc. This creation is a product of the synergy between Hiruzen's dairy farming and pastry craftsmanship, where the rich depth of cheese meets the mellow flavor of chestnuts.
The Hiruzen Highlands in northern Okayama are home to Japan's largest population of Jersey cattle. The cheese made from this rich Jersey milk is characterized by its profound depth of flavor and umami. By baking this cheese and layering it with chestnut flavor, we have created a unique Mont Blanc. It is a luxurious baked sweet that makes full use of the highland's blessings.
A confection where you can enjoy two rich flavors: cheese and chestnut. Please take home this unique taste of the Hiruzen Highlands as a souvenir.

洋菓子
A rich financier that makes full use of the milk from the Hiruzen Highlands, one of Japan's leading areas for Jersey cattle breeding. The moist, baked dough is filled with a deep, abundant milk flavor.
In the Hiruzen Highlands, at an altitude of about 550 meters, approximately 2,000 Jersey cows are raised, making it one of the largest populations in Japan. Jersey milk is characterized by its high milk fat content, resulting in a sweet and rich taste; because freshly milked milk shines with a pale golden hue, it is often called 'Golden Milk.' By using this abundant milk generously, we have crafted a financier with a fragrant and profound flavor.
A luxurious baked sweet that allows you to feel the blessings of the highlands in every bite. Please enjoy it slowly alongside coffee or tea.

洋菓子
The Hiruzen Plateau stretches across the foot of the three peaks of Mount Hiruzen, which exceed 1,000m in altitude in northern Okayama Prefecture. This heart-shaped confection makes use of the blessings of this region, known as one of Japan's largest breeding grounds for Jersey cattle.
Hiruzen Jersey milk is characterized by its high fat content and a sweet, rich flavor. This tart cookie combines milk-rich white chocolate with a crispy, fragrant cookie dough, making it adorable in appearance as well.
It is a treat you will want to enjoy while imagining the idyllic scenery of the plateau. A heart-fluttering sweet that is perfect as a souvenir of your trip to Hiruzen. It will also be well-received as a gift for loved ones. You are sure to want more.

その他
📍 倉敷美観地区
This is a rich milk caramel made from the milk of Jersey cows raised in the Hiruzen Highlands of northern Okayama Prefecture. Hiruzen is known as one of Japan's largest Jersey cow breeding areas, and its milk is characterized by its sweet and creamy richness.
Hiruzen's Jersey milk is sometimes called 'Golden Milk' because of its subtle golden glow. The caramel, which highlights this mellow sweetness, gently melts in your mouth. The milk flavor is intense, providing a satisfying taste with just a single piece.
This is a simple sweet that allows you to easily enjoy the blessings of highland dairy farming. It is an item you will want to savor one by one while imagining the pastoral scenery of Hiruzen. You are sure to want more.
📍赤磐市
Specialties from 赤磐市 are also available via furusato nozei

スイーツ
This is a pudding set made with fresh eggs from the farm of Ubukkokke-ya in Akaiwa City. It is a luxurious item that allows you to enjoy the rich flavor of eggs, something only an egg shop can provide.
Ubukkokke-ya is a shop run by an egg producer engaged in poultry farming in Akaiwa City, Okayama Prefecture. Because of this, they use incredibly fresh eggs without hesitation, crafting puddings that highlight the natural richness and flavor of the egg. The quality of the ingredients is directly reflected in the taste.
When scooped with a spoon, the smooth texture is accompanied by an expanding rich egg flavor. It offers a simple yet deeply satisfying experience. This is a luxurious pudding set that can only be made by a shop dedicated to eggs. It also makes a wonderful gift for your loved ones.

洋菓子
This is a baumkuchen unique to an egg shop, baked using plenty of freshly picked eggs from their own farm. We take pride in its rich flavor, made possible only because the makers are dedicated to high-quality eggs.
By using fresh eggs luxuriously, the cake is finished with a moist and deeply flavorful texture. As the layers of the baumkuchen stack like tree rings, a single slice allows the rich aroma of egg to gently spread. Its gentle sweetness and fluffy mouthfeel make it a delicious treat you'll want to eat again and again.
The moist cake remains delicious even as days pass. It is a comforting baked good that is enjoyed by all generations. A heartfelt product filled with the power of eggs, perfect for gifting.

洋菓子
A hard-textured baumkuchen baked with fresh eggs from our very own farm. It features a dense, heavy finish where the flavor of the eggs is concentrated, making it a truly satisfying treat.

スイーツ
A 3-piece set of hard jellies crafted by Sato Orchard using their self-cultivated white peaches and strawberries. This luxurious jelly is packed with the fresh flavor of fruit, a hallmark of being delivered directly from the orchard.
Known as the 'Land of Sunshine,' Okayama's warm climate has made it famous for its white peach production. Since the Meiji era, Okayama's white peaches have been carefully nurtured, with each fruit individually bagged during growth. Because they are crafted by the very farmers who grow the fruit, the jelly is finished in a way that fully utilizes the natural sweetness and aroma of the ingredients.
This is a masterpiece from the 'Fruit Kingdom' that captures the essence of the fruit itself. Enjoy the bounties of Okayama to the fullest when served chilled. It is also highly recommended as a gift.

その他
A gentle, sweet tamago-boro made with fresh eggs. With a simple texture that crumbles and melts in your mouth, this snack evokes a sense of nostalgia.
It features a simple flavor that never gets tiring, highlighting the mellow taste of the eggs. Because it melts softly, it can be enjoyed safely by everyone from small children to the elderly. It is a gentle snack that makes you want to reach for just another pinch.
This nostalgic treat has been loved for generations. A comforting snack that the whole family can easily enjoy together. It is also the perfect companion for tea time. You are sure to want more.
📍浅口市
Specialties from 浅口市 are also available via furusato nozei

和菓子
A manju that has been cherished in the temple town of Konko-cho, Asakuchi City, where the headquarters of Konkokyo is located. Ogawaya has continued to produce these as souvenirs for people visiting the shrine.
The origin of Konko Manju dates back to around 1893. It began when a confectionery shop in the temple town started selling them as souvenirs for pilgrims; it gained such popularity that it grew into a representative local sweet produced by many shops in the town. The bean paste is wrapped in a sponge-like dough made from flour, eggs, sugar, and honey, then baked to a golden brown.
With its fluffy dough and gentle sweetness, this simple yet never-tiring treat allows you to feel the warmth unique to the heart of Konko. It is a manju meant to be enjoyed along with the atmosphere of the temple town.

和菓子
Ogawaya's Konko Manju has been long cherished in the temple town of Konkokyo. This simple manju is often purchased to accompany visits to the shrine and serves as a representative souvenir of Konko, Asakuchi City.

和菓子
Ogawaya's Konko Senbei is a beloved treat in Konko-cho, Asakuchi City, a town known as the temple town of Konkokyo. Characterized by its simple flavor and crispy texture, it is a staple souvenir for visitors, alongside Konko Manju.
As its name suggests, Konko-cho originates from the Konkokyo sect. Located right in front of the religious headquarters, Ogawaya has continued to make Konko Senbei and Konko Manju for those visiting on pilgrimage. A unique feature of these rice crackers is the design inspired by Konkokyo and the engraved character for 'gold' (金), evoking the traditional atmosphere unique to this temple town. Its old-fashioned, simple sweetness and savory aroma have been loved for many years.
It is a wonderful item both as a memento of your visit and as an accompaniment to your daily tea. Please enjoy it while reflecting on the history of this temple town.
📍倉敷市
Specialties from 倉敷市 are also available via furusato nozei

和菓子
📍 倉敷駅、新橋駅
A traditional confection of Kurashiki that evokes memories of the Genpei War. This is Fujito Manju.
Born in the area of Fujito, Kurashiki, which served as a stage for the 'Battle of Fujito'—one of the battles of the Genpei War—this specialty is said to have over 800 years of history. It is a simple manju consisting of smooth koshi-an wrapped in a unique thin skin made with amazake. The flavor is profound, harmonizing the subtle aroma unique to fermented dough with elegant sweetness. It has been passed down through the ages alongside the history of the land.
This is a product where deep history lives within unadorned simplicity. With one bite, you can sense the taste that has been inherited across 800 years. If you visit Kurashiki, this is a traditional taste you should definitely try.

その他
📍 岡山空港、JR児島駅、倉敷駅 ほか3件
A traditional confection that Kikkodo, with its main store in the Bikan Historical Quarter of Kurashiki, has continued to make since Meiji 10. It features high-quality tsubu-an (chunky red bean paste) softly wrapped in a thin, crepe-like skin made from eggs and flour.
While the founder, Daiyoshi Yoshimoto, was searching for a specialty sweet for Kurashiki, he was inspired by the shape of a woven hat (amigasa) and the golden color of rice ears. It is said that it was named 'Murasuzume' because the sight of people dancing in hats during the Obon harvest dance resembled sparrows swarming around rice ears. At a time when rice flour was the mainstay, this was a revolutionary item, much like a Western-style pastry, using wheat flour and eggs.
With its adorable half-moon shape and the gentle sweetness of the bean paste wrapped in moist skin, it is a perfect confection to enjoy with tea, alongside the atmosphere of Kurashiki.

スイーツ
📍 明石駅、倉敷駅、倉敷美観地区 ほか2件
A jelly that captures the full charm of Okayama's pride, the premium Pione grape. The GOHOBI brand has crafted this as a rewarding dessert bursting with fruitiness.
Pione is a large-berried grape with rich juice, and Okayama is a land blessed with grape cultivation due to its warm climate, long hours of sunlight, and low rainfall. We have enclosed the mellow aroma and intense sweetness of locally grown Pione grapes in a smooth jelly, also adding collagen.
With a single spoonful, the juicy flavor of the grape spreads softly. Perfect when enjoyed chilled, it is ideal as a treat for yourself or a gift for someone special. This is a product that allows you to easily savor Okayama's status as a fruit kingdom.

スイーツ
📍 明石駅、JR児島駅、倉敷駅 ほか1件
A jelly that reproduces the elegant sweetness and aroma of the Muscat of Alexandria that Okayama Prefecture is proud of. Featuring collagen, this product balances fruit luxury with a sense of reward.

洋菓子
Born in Kurashiki, these okara (soy pulp) cookies are designed to gently reduce your guilt. We knead the okara, which is a byproduct of tofu making, into the dough and bake it with a rich buttery flavor.
Since okara is a soybean-derived ingredient, it creates a uniquely moist texture. Combined with the richness of butter, it delivers a satisfying taste while remaining healthy. The simple plain flavor makes it an easy choice for your everyday snack.
With a moist mouthfeel and a subtle aroma of butter, these are delightful cookies you can enjoy without hesitation whenever you feel a little hungry or crave something sweet. Please enjoy this gentle snack, unique to Kurashiki.

スイーツ
📍 倉敷駅
This sweet treat features white peaches from Okayama, finished as beautifully as gemstones. With a gorgeous appearance worthy of its name, it is an item that will be delighted to receive as a gift.
Okayama is a famous producer of white peaches. We have utilized the charm of Okayama white peaches—known for their soft white skin, mellow sweetness, and melting flesh—to create this dessert. The beautiful, translucent finish is a joy to behold and makes it perfect as a souvenir for special occasions.
Upon taking a bite, the juicy sweetness of the white peach gently spreads through your mouth. It offers both a magnificent appearance and the authentic flavor of the fruit itself. This is a slightly special sweet that allows you to experience the luxury unique to Okayama, the kingdom of fruit. Please enjoy it as a gift for someone special.

スイーツ
📍 明石駅、倉敷駅、倉敷美観地区
A product from the GOHOBI series featuring a jelly made with the refreshing citrus flavor of mandarins grown in Yamaguchi Prefecture. A delightful combination of bittersweet citrus aroma and collagen.

その他
📍 倉敷美観地区
A white peach-flavored caramel that can only be found in Okayama. This item is perfect for travel memories, capturing the aroma of the region's famous white peaches in a convenient caramel form.
Okayama is known as a major producer of white peaches, which are characterized by their mellow and elegant sweet aroma. We have combined this fruity white peach flavor with the rich sweetness unique to caramel. Individually wrapped for easy portability, it is also highly useful as a casual souvenir to share.
As it slowly melts in your mouth, the aroma of white peach and the richness of the caramel blend together. It is a flavor that can be enjoyed easily while truly feeling the essence of Okayama. A sweet choice for travel mementos or small gifts.

スイーツ
📍 明石駅、倉敷駅、倉敷美観地区
A luxurious jelly that allows you to taste the fruit of Muscat of Alexandria, the premium grape that Okayama is proud of. The GOHOBI brand has captured its rich aroma exactly as it is.
Muscat of Alexandria is a noble grape known as the 'Queen of Fruits,' characterized by a rich fragrance similar to musk perfume. Okayama accounts for approximately 90% of Japan's national production, and these grapes are carefully grown in greenhouses under a climate blessed with warmth and sunlight.
With just one spoonful, the elegant aroma and sweetness of the Muscat spread softly. When enjoyed chilled, it offers a luxury as if you were eating the fruit itself. A special dessert that lets you fully enjoy the prowess of Okayama, the kingdom of fruit.

その他
📍 徳島駅、倉敷美観地区、宮島口旅客ターミナル
A regional edition of Hi-Chew that lets you enjoy the refreshing acidity of Setouchi lemons. While maintaining its signature chewy texture, this popular product allows you to bring home the taste of Setouchi as a travel memory.
The Setouchi region is a land blessed with citrus cultivation, featuring long hours of sunlight and low rainfall. This product features a clean acidity inspired by these Setouchi lemons. The familiar chewy bite of Hi-Chewy pairs perfectly with the refreshing lemon flavor.
Individually wrapped and easy to distribute, it is perfect as a casual souvenir to share. The refreshing lemon flavor expands with every chew. A fun regional sweet that, when picked up during your travels, might even bring back memories of the bright scenery of Setouchi.

その他
📍 倉敷美観地区
This caramel, bearing the name 'Jewel Fruit,' captures the magnificent aroma of Muscat grapes that Okayama is proud of. It is a treat that allows you to easily enjoy the charm of Okayama, the kingdom of fruit.
Muscat of Alexandria is a noble grape known as the 'Queen of Fruits,' and Okayama accounts for approximately 90% of the national production. Its characteristic feature is a rich fragrance similar to musk perfume. We have paired this elegant scent with deep, flavorful caramel.
As it slowly melts in your mouth, the brilliant aroma of Muscat and the sweetness of caramel spread throughout. It offers an exquisite taste worthy of its name, 'Jewel Fruit.' Individually wrapped for easy portability, it is a perfect souvenir to easily share the essence of Okayama.

洋菓子
An authentic chocolate confection crafted by Patisserie Alba in Kurashiki. Named after the scientific name for cacao, 'Theobroma,' this item shines with the skill of a pastry chef dedicated to high-quality ingredients.
'Theobroma' is the scientific name for cacao, meaning 'food of the gods.' True to its name, it is made with a commitment to bringing out the inherent flavor of the cacao. It is a specialty product unique to a patisserie that continues the tradition of careful confectionery making in the heart of Kurashiki.
The moment it enters your mouth, the rich aroma of cacao and a smooth melt-in-the-mouth texture spread. This authentic chocolate taste is perfect as a treat for yourself or as a gift for connoisseurs. Please enjoy the sophisticated sweets of Kurashiki.

スイーツ
Produced by the French confectionery shop Bonte in Kurashiki, this is a matcha-flavored version of 'Madame Kurashiki.' It is an elegant Western-style sweet characteristic of Kurashiki, combining French pastry techniques with Japanese matcha.
In Kurashiki, a town beautiful for its white-walled streets, Bonte continues to create authentic French confections. They have added a matcha flavor that evokes Japanese elegance to their signature product, Madame Kurashiki. It is a creation where the delicacy of Western sweets meets the subtle bitterness of matcha.
Upon entering your mouth, the rich aroma of butter is followed by the light spread of matcha's bitter fragrance. It is a sophisticated taste where East and West melt together. An stylish souvenir unique to Kurashiki that suits the calm atmosphere of the Bikan Historical Quarter.

スイーツ
📍 倉敷駅
A sweet treat that finishes the essence of Okayama-grown muscat grapes as beautifully as jewelry. A gorgeous souvenir that allows you to enjoy a jewel-like brilliance and a rich muscat flavor.

和菓子
📍 倉敷駅
Kinako-flavored kibidango made by Seiwado in Kurashiki. You can enjoy a different take on the classic kibidango, coated in fragrant kinako (roasted soybean flour).
Kibidango is a representative confection of Okayama, known alongside the legend of Momotaro. By coating the chewy gyuhi-based kibidango with fragrant kinako, a rich flavor is added to its rustic charm. It offers a slightly nostalgic taste crafted by a Japanese confectionery shop in Kurashiki.
With one bite, the chewy texture and the light aroma of roasted kinako spread through your mouth. A gentle flavor that is irresistible to kinako lovers. This is a recommended item for those who want to enjoy the familiar kibidango with a new twist.

スイーツ
📍 明石駅、倉敷駅、倉敷美観地区
A part of the GOHOBI series, featuring the sweet and sour flavor of apples from Tokusa, Yamaguchi Prefecture, in a jelly form. It is popular for its delightful combination of fresh apple taste and collagen.

スイーツ
📍 明石駅、倉敷駅、倉敷美観地区
A luxurious jelly that captures large pieces of New Pione grapes from Okayama Prefecture. The intense sweetness and rich aroma of the seedless, easy-to-eat Pione grapes spread throughout your mouth.

和菓子
This mochi is produced by 'Yaya,' a Japanese confectionery shop in Kurashiki, and is associated with the high priest Ryokan from the Edo period. It is a simple and flavorful Japanese sweet that evokes the history and culture of Kurashiki.
Ryokan was an Edo-period monk known for his life of simple poverty and warm personality. This mochi, bearing his name, embodies a spirit of careful confectionery making within its unpretentious simplicity. It is an item that conveys the atmosphere of traditional Japan in the heart of Kurashiki.
Featuring a chewy mochi texture and a gentle sweetness, its unpretentious flavor pairs perfectly with tea time. The taste seems to deepen when enjoyed while reflecting on this historical figure. It is a charming Japanese sweet characteristic of Kurashiki.

スイーツ
This roasted sweet potato dessert is crafted by Patisserie Alba, a renowned cake shop in Kurashiki. The shop is beloved locally for its dedication to quality, where a female pastry chef trained in France meticulously prepares each item using carefully selected ingredients sourced from around the world and seasonal fruits.
This roasted sweet potato uses the Beni-azuma variety, known for its fluffy texture and gentle sweetness. A key feature of this dessert is how it utilizes the natural sweetness of the sweet potato while applying Western confectionery techniques to achieve a light finish. With its subtle sweetness and clean aftertaste, it pairs perfectly with both coffee and tea.
This is an exquisite creation from a beloved local Kurashiki patisserie that reflects a true commitment to ingredients. If you visit the shop, please be sure to try it.

和菓子
These are simple, egg-flavored crackers baked by Tenjindo, a long-established shop in Takahashi. Tenjindo is a store that has continued since the Edo period and is also known for Takahashi's specialty, Yubeshi (a Japanese confection featuring the flavor of yuzu).
The name 'Saru Senbei' (Monkey Crackers) comes from the Japanese macaques that have long inhabited Mount Gyu, where Bitchu Matsuyama Castle towers. This sweet was created to commemorate the opening of the Gyuuzan Natural Zoo in 1955; even though the zoo has since closed, this cracker alone continues to be produced. The dough, made with plenty of flour and eggs, is characterized by its light texture and gentle sweetness.
The crispy texture and rich egg flavor make it a perfect accompaniment to tea. Please enjoy them as a companion while exploring the castle or strolling through the town of Takahashi.

その他
📍 明石駅、倉敷駅、倉敷美観地区
This is a fruit candy from the GOHOBI brand, made using yuzu from Kumenan Town, Okayama Prefecture. Kumenan Town is a nature-rich area known as the home of yuzu.
As soon as you take a piece into your mouth, the refreshing aroma of yuzu and its natural sweet and sour flavor gently spread. It is a candy with a gentle taste that brings out the flavor of the fruit itself. The subtle yet deep yuzu flavor slowly melts away.
Individually wrapped for easy portability, its size is convenient to keep in your bag. It is the perfect 'reward' (gohobi) for when you want to take a little break. A small gift from the villages of Okayama, enveloping you in a refreshing yuzu scent.

スイーツ
📍 明石駅、倉敷駅、倉敷美観地区
A product that captures the refreshing acidity and aroma of Setouchi lemons directly in jelly. This GOHOBI fruit jelly features a clean taste that is particularly enjoyed during the hot season.

その他
📍 倉敷美観地区
Part of the 'Jewel Fruit' series, this caramel captures the sweet aroma of Okayama-grown white peaches. Each piece is individually wrapped for easy distribution, making it a convenient souvenir that allows you to enjoy the fruity flavor of white peach.

和菓子
📍 岡山空港、倉敷美観地区
An experiential monaka where you finish the assembly yourself, crafted by Kikkado in Kurashiki. Kikkado is a long-established shop and the birthplace of the famous Kurashiki confection, Murasuzume. It is a renowned confectionery store representing Kurashiki that has been loved for many years.
'Oteduzuri Monaka' features fragrant monaka shells and chunky red bean paste (tsubu-an) cooked with adzuki beans from Tokachi, Hokkaido, packaged separately. Because you insert the bean paste yourself just before eating, you can always enjoy the shells in a perfectly crispy state. The elegant design of the shell, featuring vertically arranged miwa flowers, is also a highlight.
The chunky red bean paste made from Tokachi adzuki beans has a refined sweetness that allows you to fully experience the rich flavor of the beans. It is a delightful souvenir that lets you savor the texture of a freshly made treat. This is a product that allows you to gift the joy of hands-on experience along with the sweets.

その他
A creation from Kinshando where two of Okayama's greatest specialties—white peach and kibi dango (millet dumplings)—meet. The chewy kibi dango is enveloped in the fruity aroma of white peach.
Okayama white peaches are grown using a rare cultivation method where bags are placed over the small fruits from an early stage, resulting in fruit with elegant whiteness and fragrance. By layering that flavor onto the kibi dango associated with Momotaro, we have created a taste overflowing with Okayama's essence. One bite allows the sweet aroma of peach and the gentle flavor of millet to spread softly.
A magnificent souvenir that lets you taste the entirety of the fruit kingdom, Okayama. If you are unsure what to choose for an Okayama souvenir, this is the item you should definitely pick up.

和菓子
📍 倉敷駅
This is an Okayama Japanese confection that allows you to enjoy the aromatic fragrance of sesame and the chewy texture of mochi. The rich flavor of black sesame spreads through your mouth with every bite.
The aroma of black sesame kneaded into the soft mochi offers a nostalgic and simple taste. The sweetness is subtle, crafted so that you can fully appreciate the natural flavor of the sesame. Once you eat one, you'll find yourself reaching for another due to its lingering deliciousness.
With its chewy texture and sesame aroma, this flavor is enjoyed by everyone from the elderly to children. It is a comforting Japanese sweet that pairs perfectly with tea. We recommend it when you crave that gentle taste, like something you ate in your childhood.

その他
📍 明石駅、倉敷駅、倉敷美観地区
A fruit candy that captures the flavor of Okayama's highest-grade variety, the Shimizu White Peach. This candy from the GOHOBI brand features the elegant sweetness of white peach slowly spreading in your mouth.

スイーツ
📍 明石駅、倉敷駅、倉敷美観地区 ほか2件
A jelly that captures the deep purple color and rich juice of Okayama-grown Pione grapes. This popular flavor from GOHOBI combines deliciousness with beauty benefits through its collagen formula.

洋菓子
📍 倉敷美観地区
A confectionery that encapsulates the flavor of Okayama Muscat grapes within chocolate. This is the chocolate version of the Ohinata series, featuring a harmony of elegant muscat aroma and sweet chocolate.

その他
📍 倉敷駅、倉敷美観地区
A spring-themed Chofu with the scent of cherry blossoms, crafted by Koeido Honten in Kurashiki. Chofu is a traditional Okayama sweet consisting of gyuhi wrapped in thinly baked dough. It is said to be named after 'Chofu,' hand-woven rolls of cloth presented to the Imperial Court in ancient times.
This Sakura Chofu is a spring-like treat that combines soft gyuhi with cherry blossom (sakura) bean paste. The savory aroma of the dough and the gentle scent of sakura spread elegantly in your mouth. A single bite makes you feel the arrival of spring.
The balance between the chewy texture of the soft gyuhi and the subtle saltiness of the sakura bean paste is exquisite. A seasonal Japanese sweet perfect for cherry blossom viewing or as a spring gift. The pale pink color also provides visual delight.

スイーツ
An adult-oriented cake featuring the rich aroma of liqueur and the flavor of grapes from Okayama. This is a moist baked confection crafted by Orione.
Okayama is a producer of high-quality grapes, such as Muscat and Pione. By soaking dough that leverages the fruit's flavor with plenty of liqueur, we have created a mellow and deep taste. With every bite, the aroma of the liqueur and the richness of the grapes spread through your palate.
As time passes, the dough and liqueur meld together, increasing the depth of flavor. This is a cake for adults, perfect for a slightly luxurious snack time. It is a dish that allows you to enjoy a moist moment alongside coffee or tea.

和菓子
📍 倉敷駅、倉敷美観地区、岡山後楽園
An adorable Japanese sweet shaped like a peach, truly representative of the fruit kingdom of Okayama. Its round and plump appearance is exactly like the pride of Okayama: the white peach.
Okayama's white peaches are fruits that boast an elegant sweetness and aroma, carefully grown by covering each one with a bag. By growing them while avoiding direct sunlight, a beautiful white skin and meltingly tender flesh are created. Utilizing the flavor of those white peaches, this sweet is crafted to be all about peach in both appearance and taste. Its lovely size, fitting in the palm of your hand, makes it a delightful gift.
Its adorable appearance is well-suited for Peach Festival (Hina Matsuri) or celebratory occasions. This souvenir allows you to enjoy the symbol of the fruit kingdom, Okayama, entirely in sweet form. It is a quintessential Okayama item that brings a smile to your heart, whether looking at it or eating it.

その他
📍 倉敷駅、岡山後楽園
An ambitious sweet that layers the freshness of Setouchi lemons onto Okayama's famous kibidango. The sharp acidity of the lemon is added to the chewy, gentle sweetness of the kibidango, allowing you to enjoy a light aftertaste.
Setouchi lemons are grown in a mild climate with warm temperatures, little rain, and few typhoons. Compared to foreign varieties, they are characterized by a mellow acidity and umami, and many can be used including their peel. It is a product where the blessings of the Setouchi region meet: kibidango born in the land of Kibi and lemons bathed in the Setouchi sun.
We recommend this refreshing flavor even to those who are not fond of overly sweet things. It will be appreciated as an accompaniment to tea or as a small gift.

洋菓子
📍 倉敷美観地区
A Western-style confection that features the flavor of Okayama's pride, white peach, in a crispy chocolate sandwich. Light biscuits are sandwiched with chocolate cream infused with the aroma of white peach, allowing you to easily taste the essence of Okayama.
Okayama's white peaches are produced through 'bagging cultivation,' where each fruit is grown in an individual bag. By preventing direct sunlight, the fruit grows translucent white with a meltingly tender flesh. The joy lies in being able to enjoy the flavor of such labor-intensive fruit in an everyday snack.
Individually wrapped and easy to share, it is perfect as an accompaniment to tea time. It is a treat that allows you to casually deliver the essence of Okayama's fruit.

スイーツ
📍 明石駅、倉敷駅、倉敷美観地区 ほか2件
A product that captures the bittersweet flavor and refreshing acidity of Hassaku oranges from Hiroshima prefecture in a jelly. Part of the GOHOBI series, which allows you to care for your beauty while enjoying the taste of citrus with added collagen.

和菓子
A traditional ankoromochi (sweet rice cake with red bean paste) made by Tasuke Chaya, located near the Bikan Historical Quarter in Kurashiki. You can enjoy a nostalgic flavor featuring soft mochi generously coated in smooth koshian (smooth red bean paste).
Ankoromochis have long been beloved treats at teahouses along highways, serving to soothe weary travelers. As you stroll through the beautiful streets of Kurashiki with their white walls and tiled roofs, the simple sweetness will resonate even more deeply. Both the historic cityscape and the unchanging taste of this sweet allow you to experience the unique charm of Kurashiki.
Perfect for when you want to take a relaxing break with a cup of tea. It is a treat you will surely want to take home as a memento of your stroll through Kurashiki.

洋菓子
The chocolate version of the 'Ohinata' series, capturing the flavor of Okayama-grown white peaches within chocolate. A treat that allows you to enjoy the combination of sweet white peach aroma and chocolate.

和菓子
📍 倉敷駅
A fragrant yuzu monaka produced by Tennindo in Kurashiki. When you break through the crispy monaka shell, bean paste infused with the refreshing aroma of yuzu is revealed, spreading throughout your mouth.
Monaka is a traditional Japanese sweet consisting of bean paste sandwiched between thin, baked wafers. By adding the refreshing flavor of yuzu, a sharp aftertaste is created within the sweetness. Tasting this yuzu monaka in Kurashiki, a town famous for its white-walled streets, allows you to feel even more of the atmosphere of old, beautiful Japan.
Its compatibility with tea goes without saying—it is outstanding. It is the perfect souvenir for those who want to slowly enjoy Japanese aromas. It will also be appreciated as a memento of your visit to Kurashiki.

スイーツ
This is a cake for adults, generously soaked with the undiluted sake (genshu) of Bitchu's famous brand, Ran no Homare. With a single bite of the sponge, the rich aroma unique to Japanese sake rises softly.
Ran no Homare is a local sake of the Bitchu region, brewed by Yamanari Shuzo in Yoshii-cho, Ibara City. This cake, which uses this undiluted sake luxuriously, achieves a magnificent harmony between the flavor of the alcohol and the moist sponge. It is deeply moving to think that both the Japanese sake born from rice and this aroma-infused sweet are flavors nurtured by the climate of Bitchu.
There is no better item as a gift for sake lovers. It is also recommended as an accompaniment to a slightly special teatime; it is a sophisticated flavor for adults.

その他
📍 岡山空港、JR児島駅、倉敷駅 ほか3件
Murasuzume crafted by Kikkado of Kurashiki. This traditional half-moon shaped confection consists of grain bean paste wrapped in a thin, crepe-like skin, and has long been loved as a souvenir for strolling through the Kurashiki Bikan Historical Quarter.

その他
📍 倉敷駅、岡山後楽園
Kibi dango with bean paste made by Kinsendo of Kurashiki. This substantial treat features bean paste wrapped inside chewy kibi dango, offering a different kind of enjoyment compared to standard kibi dango.

和菓子
📍 倉敷駅、新橋駅
A traditional taste preserved by Fujito Manju Honpo in Fujito, Kurashiki City. These thin-skinned manju, fermented with amazake (sweet sake), possess a simple yet profound flavor and continue to be a beloved local specialty of Kurashiki.

その他
Setojun is a versatile seasoning that makes food lovers happy, crafted by making the most of ingredients from the Setouchi region. Based on Chinese-style 'jang' (paste), this single ingredient can instantly elevate your everyday dishes to an authentic level.
Setouchi is a treasure trove of ingredients, blessed with calm seas and a warm climate. Setojun was developed as an easy-to-use seasoning that captures the bounty of this region, including both seafood and mountain produce. Simply add it to stir-fries, dressings, or various other dishes to enjoy a deep, complex flavor.
This is a practical souvenir from Okayama that differs from typical sweet treats. It is quietly gaining popularity as an essential item for any kitchen.

スイーツ
📍 明石駅、倉敷駅、倉敷美観地区 ほか2件
A collagen jelly that captures the tropical sweetness of pineapples from Ishigaki Island, Okinawa. Part of the GOHOBI series, allowing you to enjoy the refreshing taste of tropical fruits.

その他
📍 JR児島駅、倉敷駅、新橋駅 ほか1件
An adorable Japanese sweet crafted by Hirai of Kurashiki, featuring the motif of Ryokan's temari (handball) play. The round shape of the temari and its gentle flavor provide enjoyment both visually and through taste.
Ryokan was a Zen monk who trained in his youth at Entsu-ji Temple in Kurashiki Tamashima. Because of anecdotes that he played temari with children until dusk, he is still affectionately called 'Ryokan-san.' This sweet reflects those heartwarming stories, subtly incorporating the history and personality associated with Kurashiki.
Its cute appearance makes it perfect for a gift. It is an item you will want to pick up as a memento of your encounter with the culture of Kurashiki.

スイーツ
📍 明石駅、倉敷駅、倉敷美観地区
A collagen jelly combining Hiroshima Prefecture lemons and Ama-no-umi sea salt. Part of the GOHOBI series, it offers a unique flavor where the acidity of the lemon is enhanced by the mineral richness of the sea salt.

その他
📍 倉敷美観地区
An original Wasanbon (fine sugar) confection from the Ohara Museum of Art, which opened in Kurashiki in 1930 as Japan's first museum of Western art. You can enjoy an elegant, light sweetness that melts instantly in your mouth.
Wasanbon is a fine-grained sugar used for traditional Japanese sweets, traditionally produced in regions like Shikoku. It is a type of dry confectionery (higashi) finished by skilled artisans by hand. This Wasan-bon from the Ohara Museum features designs symbolic of the museum, making it a unique item that can be enjoyed alongside the lingering impressions of masterpieces by artists such as El Greco and Monet. The museum is renowned for its collection of famous paintings gathered by Kurashiki businessman Sonokuro Ohara.
It is also perfect as a souvenir of a trip to the Kurashiki Bikan Historical Quarter. Please take your time to enjoy both its beautiful appearance and gentle sweetness with both your eyes and your palate.

和菓子
📍 倉敷駅
An adorable bite-sized sweet themed after Momotaro, reflecting the essence of Okayama, the birthplace of the Momotaro legend. Its charm lies in its easy-to-eat size and cute design characteristic of Okayama.
Okayama is known as the land associated with Momotaro, and many famous sweets shaped like him have been beloved for generations. The folktale of Momotaro setting off to defeat the ogres and giving kibidango (millet dumplings) to his followers has spread nationwide, making it a staple of Okayama souvenirs. Because these bite-sized sweets are small and easy to distribute, they are highly useful as gifts for colleagues or friends. It is a joy to be able to share the essence of Okayama with many people.
With its lovely appearance, this item is sure to bring a smile to anyone who receives it. Please consider choosing it as a souvenir from your trip to Okayama.

その他
📍 倉敷美観地区
This is the Kurashiki specialty 'Murasuzume' produced by Tenryuan, a Japanese confectionery shop in Kurashiki. It features a thin, crepe-like dough made with eggs, wrapping a generous amount of chunky red bean paste.
Created in 1877 by Kikado of Kurashiki, Murasuzube was inspired by the shape of a traditional woven hat (amigasa) and the sight of sparrows gathering around ripening rice stalks. Tenryuan's Murasuzume is characterized by its generous filling and a moist, smooth texture. You can enjoy the harmony between the soft, egg-rich dough—often called a Japanese-style crepe—and the gentle sweetness of the chunky red bean paste.
Take home a taste nurtured by the history of Kurashiki as a souvenir of your trip to the Bikan Historical Area. Please pick one up while reminiscing about the white-walled streets and willow-lined paths.

和菓子
A juicy strawberry daifuku made by Konishiya, a Japanese confectionery shop in Soja. This popular sweet consists of sweet and sour strawberries and bean paste wrapped in soft gyuhi (sweet rice cake).
With one bite, the juicy essence of the strawberry and the gentle sweetness of the bean paste spread throughout your mouth. While strawberry daifuku is a relatively new type of Japanese confectionery that combines fruit with traditional sweets, it has now become a complete staple. To make the most of the fruit's freshness, this is a dish you'll want to taste when strawberries are in season, and it is a highly reputed item that draws crowds of buyers during that time.
A seasonal flavor that allows you to enjoy the happy encounter between fruit and Japanese confectionery. Please try the juicy juice and sweet bean paste when the strawberries reach their peak season.

洋菓子
📍 倉敷美観地区、倉敷市美観地区
An original sablé from the Ohara Museum of Art in Kurashiki, which opened in 1930 as Japan's first museum of Western art. This sweet, fitting for an artistic city, features packaging with a design inspired by the museum.
Located in the Kurashiki Bikan Historical Area, the Ohara Museum of Art is known for its collection of famous Western paintings, including works by El Greco and Monet. The original confectionery found in the museum shop is a perfect item for travel memories, as it can only be obtained here. Its charm lies in its light, crispy texture.
A high-quality souvenir unique to Kurashiki that you'll want to enjoy alongside the afterglow of art appreciation. Please take some home as a memento of your trip.

その他
📍 倉敷美観地区
This is an arrangement of the Kurashiki specialty 'Murazuzume,' featuring cream made from Okayama-grown white peaches. It is a luxurious collaboration between tradition and fruit, combining white peach cream with an egg-based crepe-like dough.
Murazuzume is a famous sweet born in Kurashiki in 1877, similar to a Japanese-style crepe. By combining it with elegant, sweet Okayama white peaches—which are grown individually in bags—a new color is added to the traditional flavor. This is a unique item where traditional confectionery meets the bounty of the fruit kingdom.
A sweet that allows you to enjoy the gentle aroma of white peach and the smooth melting sensation of the cream. Please enjoy it as a memento of your trip to Kurashiki.

和菓子
📍 岡山空港、倉敷駅
'Kurashiki Tayori' embodies the charm of Kurashiki in a confection. It is crafted as an elegant Japanese sweet with a calm appearance, reminiscent of the white walls and namako (latticed) walls found in the Bikan Historical Quarter.
The Kurashiki Bikan Historical Quarter was a prosperous merchant city that flourished during the Edo period as a 'Tenryo' (land under direct control of the Shogunate). The streetscape, featuring white-walled storehouses and 'namako walls'—where flat tiles are raised with plaster for fire prevention—remains to this day. The atmospheric scenery created by the willow-lined paths and the Kurashiki River has been designated as a National Important Preservation District for Groups of Traditional Buildings. These streets convey the vestiges of a time when the area bustled as a hub for the collection and distribution of goods.
A gift that evokes memories of Kurashiki's historic streets. Please enjoy it slowly, along with the lingering emotions of a stroll through the Bikan Historical Quarter.

和菓子
📍 倉敷駅、倉敷美観地区、岡山後楽園
A fragrant rice cracker baked with the flavor of Okayama-grown white peaches. This souvenir offers a light, crispy texture and the fruity aroma of white peach, with a subtle sweetness.
White peach cultivation in Okayama expanded during the Meiji era, and these elegant fruits are carefully grown by covering each one individually with a bag. By utilizing that gentle aroma in the cracker, we have created an elegant and easy-to-eat item that is not overly sweet. Amidst many white peach sweets, a fragrant rice cracker is rare, making it a memorable souvenir.
With a flavor loved by all generations, it is also perfect for those who do not prefer very sweet foods. It is highly recommended as an accompaniment to tea or as a gift to share with colleagues.

スイーツ
📍 明石駅、倉敷駅、倉敷美観地区
A gorgeous collagen jelly combining Okayama white peaches and Fukuyama roses. A GOHOBI specialty that is sure to delight women, featuring the sweetness of white peach complemented by the elegant scent of roses.

スイーツ
📍 倉敷美観地区
This is a sophisticated cake for adults, bursting with the rich aroma of Ginjo sake, crafted by 'Heisuiken,' a gourmet select shop located in the Kurashiki Bikan Historical Quarter. The mellow flavor of the premium sake spreads elegantly through the moist sponge.
Heisuiken is operated by Morita Sake Brewery, which was founded in 1909. The great appeal of this cake lies in the use of high-quality sake directly from the brewery's own storehouse located in the Bikan district, which is infused into the cake batter. Even among the carefully selected products from all over Japan and the world available in the shop, this cake is beloved as one of their signature items.
It is a treat to be enjoyed slowly while savoring the aroma of the alcohol. It pairs perfectly with coffee or tea, and is also recommended as an accompaniment for a nightcap. Please pick one up as a souvenir of your stroll through Kurashiki.

和菓子
📍 倉敷美観地区
A traditional mochi confection made with takakibi (foxtail millet), crafted by 'Furuya Honpo' in the Kurashiki Bikan Historical Quarter. The chewy dough spreads a simple and fragrant flavor unique to this ancient grain.
Takakibi, also known as 'morokoshi,' is a multi-grain rich in dietary fiber and minerals. Furuya Honpo is a shop dedicated to the local flavors of Kurashili, also well-known for their 'kibi-soba' made by kneading this takakibi into the dough. This mochi confection, utilizing Okayama-grown takakibi, results in a nutritious flavor unique to this region.
It is a dish that allows you to enjoy the deep, simple flavor of millet. Please enjoy this traditional taste as a companion while strolling through the Bikan Historical Quarter.

スイーツ
📍 明石駅、倉敷駅、倉敷美観地区 ほか1件
The 'Kobe Grape Sisters' from GOHOBI's Meneko series is a luxurious jelly made using two types of grapes: Cabernet Sauvignon from Hyogo Prefecture and Kyoho from Yamanashi Prefecture. The deep flavor of the fruit expands with every bite.
It combines the rich flavor of the famous wine variety, Cabernet Sauvignon, with the sweet and juicy taste of Kyoho grapes. By pairing these two distinct varieties, the jelly achieves a depth of flavor reminiscent of a drink. It is a masterpiece truly worthy of its name, 'Gohobi' (a reward), making you want to treat yourself.
When eaten chilled, the aroma of the grapes is further enhanced. It is also recommended as a special dessert or a gift for someone important.

その他
A yokan (sweet bean jelly) with a striking beautiful crimson color, crafted by the Kurashiki Japanese confectionery shop "Konishiya." You can enjoy its vibrant hue and clean, elegant sweetness.
Yokan is a traditional Japanese sweet made by boiling agar and red bean paste together. Konishiya's Beni-Yokan is characterized by the beauty of its clear crimson color; due to its gorgeous appearance when sliced, it has long been cherished for celebratory occasions and as a gift. It is a delightful treat with a smooth texture and a sweetness that does not linger heavily.
Visually beautiful and perfect for serving with tea, this exquisite confection is also suitable as a souvenir for special events or seasonal gifts. Please enjoy it as a memento of your visit to Kurashical.

洋菓子
📍 倉敷美観地区
Original cookies produced by the "Ohara Museum of Art" in Kurashiki. With a crunchy texture and simple sweetness, these are the perfect item to commemorate an art viewing session, featuring designs unique to the museum.
The Ohara Museum of Art is Japan's first private museum focused on Western art, opened in 1930 (Showa 5) by businessman Sonokuro Ohara to honor painter Kojiro Kojima. It houses world-renowned masterpieces by artists such as El Greco, Monet, and Matisse. These cookies, which capture the charm of the museum in their packaging, allow you to take home your memories of the visit.
An ideal treat to enjoy alongside the lingering impressions of viewing famous paintings. They are also a wonderful gift for art lovers. Please enjoy them as a souvenir of the Kurashiki Bikan Historical Quarter.

その他
A traditional Kurashiki confection, "Murasuzume," crafted by Daishiya Seika. This adorable, half-moon-shaped Japanese sweet consists of a thin, egg-based crepe-like dough wrapped around a generous amount of chunky red bean paste.
Murasuzume was created in 1877 (Meiji 10) by Kurashiki's Kikkado, inspired by the shape of a woven hat (amigasa) and the golden color of ripening rice ears. The name is said to derive from the sight of people dancing with hats on their heads looking like sparrows gathering around rice ears. Daishiya Seika's Murasuzume offers a flavor where the moist dough and bean paste harmonize perfectly.
Often referred to as a Japanese-style crepe, it has a soft mouthfeel. Please enjoy this taste nurtured by the history of Kurashiki as a souvenir of your trip to the Bikan Historical Quarter.

その他
📍 倉敷美観地区
An arranged version of the famous Kurashiki confection 'Murazureme' that adds the refreshing zest of lemon. This item fuses tradition and innovation, featuring a crepe-like skin paired with lemon-flavored cream.

その他
📍 倉敷駅、岡山後楽園
Kinako-flavored kibidango made by Kinseido in Kurashiki. The deep, roasted aroma of kinako pairs perfectly with the chewy kibidango, offering a delicious twist on the classic flavor.

スイーツ
📍 明石駅、JR児島駅、倉敷駅 ほか1件
A collagen jelly that captures the noble aroma of Muscat of Alexandria from Okayama Prefecture. You can enjoy the luxurious taste of Muscat, often referred to as the king of fruits.

洋菓子
📍 倉敷美観地区
The rich flavor of Okayama-grown Pione grapes is featured in this chocolate sandwich. A Western-style confection unique to grape-producing regions, consisting of Pione chocolate cream sandwiched between crispy biscuits.

スイーツ
📍 明石駅、倉敷駅、倉敷美観地区 ほか1件
Part of the GOHOBI Meneko series, this elegant jelly is a blend of Chardonnay from Hyogo Prefecture and Muscat of Alexandria from Okayama Prefecture. Enjoy the delicate sweetness and aroma of white grapes.

その他
"Suzume" is produced by the Kurashiki Japanese confectionery shop "Konishiya." It is an adorable, crescent-shaped wagashi (Japanese sweet) consisting of bean paste wrapped in a thin layer of dough, following the lineage of Kurashiki's traditional famous confection, Murasuzume.
Murasuzume was created in 1877 by Kikodo in Kurashiki, inspired by the golden color of woven hats and rice ears. The name is said to originate from the sight of people dancing with hats on their heads, which resembled sparrows gathering around rice ears. Konishiya inherits this tradition, finishing it with an elegant flavor using a method unique to their shop.
A quintessential Kurashiki treat that allows you to enjoy the harmony of soft dough and bean paste. Please enjoy this classic taste as a companion while strolling through the historic Bikan Historical Quarter.

洋菓子
📍 倉敷市美観地区
This biscuit tin from Kajiya Foods features a design inspired by the white-walled streets of the Kurashiki Bikan Historical Quarter. It is a delightful souvenir that combines a simple, nostalgic biscuit flavor with a beautiful tin design.
The predecessor of Kajiya Foods was the 'Kajiya Hardtack Factory,' founded in 1944. They are a long-established confectionery manufacturer in Kurashiki, well-known for their 'Cigar Fry,' a snack loved by Okayama residents for over half a century. This product captures a simple taste crafted with long-cultivated biscuit-making techniques, presented in a beautiful tin depicting the white walls of Kurashiki.
This souvenir allows you to enjoy the tin itself, which can be reused as a small storage container even after the biscuits are gone. It is an item that lets you take home both a nostalgic flavor and the atmosphere of the Bikan Historical Quarter. Perfect as a memento of your visit to Kurashiki.

その他
A high-quality warabimochi carefully prepared by Daishiya Seika using authentic bracken starch. This refreshing Japanese confection features a pleasant, bouncy texture and a subtle sweetness.
Warabimochi is a traditional Japanese sweet made by kneading bracken starch. By using authentic bracken starch, it achieves a smooth, melting mouthfeel that sets it apart from commercially available versions. When coated with kinako (roasted soybean flour), it gains a savory aroma, creating an even deeper flavor. This is a masterpiece that showcases artisanal skill with a commitment to quality ingredients.
Perfect as a chilled snack during the hot season. Please take your time to savor the unique texture that only premium warabimochi can provide. It is also highly recommended as a gift for lovers of Japanese sweets.

その他
📍 倉敷美観地区
A rose-scented Chofu produced by Koieido Honten in Kurashiki. This is a glamorous arrangement of the traditional Chofu confection infused with rose flavor, featuring an elegant floral aroma that spreads beautifully.

その他
📍 明石駅、倉敷駅、倉敷美観地区
Fruit candy that captures the magnificent aroma of Muscat of Alexandria grown in Okayama Prefecture. Each piece allows the elegant sweetness of premium grapes to slowly spread in your mouth.

洋菓子
A healthy cookie made using okara (soy pulp) born in Kurashiki. With an exquisite balance of buttery flavor and the moist texture of okara, it is a natural snack you can enjoy without guilt.

和菓子
📍 倉敷美観地区
'Bokko Manju' is the signature product that Kimoto Ebisu-do, a Japanese confectionery shop in the Kurashiki Bikan Historical Quarter, has continued to produce since its founding. It is a simple and warm manju (steamed bun) carefully finished using traditional methods.
'Bokko' is a dialect word from the Kurashiki region meaning 'very' or 'amazing.' With over 100 years of history, Kimoto Ebisu-do has protected this Bokko Manju as its flagship product alongside its famous 'Murazusume' confection. A major feature is that it is still handmade today without the use of preservatives.
Its flavor is simple yet clearly demonstrates why it has been loved for so long. Please enjoy this traditional taste preserved by a Kurashiki institution, perfect as a companion while strolling through the Bikan Historical Quarter.

その他
📍 倉敷駅、倉敷美観地区
A yuzu-flavored Chofu produced by Kurashiki's Koieido Honten. This is an arrangement that adds the refreshing aroma of yuzu to the traditional Chofu confection, further expanding its Japanese flavor profile.

スイーツ
'Kurashiki Fuwa-Fuwa Chocolat' is produced by the French confectionery shop 'Bonte' in Kurashiki. As the name suggests, this Western-style sweet allows you to enjoy a light, fluffy texture and a rich chocolate flavor.
This chocolate confection, utilizing French pastry techniques, is characterized by its delightful lightness that seems to melt instantly in your mouth. Produced in the atmospheric streets of the Kurashiki Bikan Historical Quarter, it is finished as a product where you can enjoy authentic Western confectionery flavors with a light texture.
An elegant chocolate sweet that pairs perfectly with coffee or tea. It is recommended as a gift for chocolate lovers or as a souvenir to commemorate a stroll through Kurashiki. Please experience its light, melting texture.

洋菓子
This 'Baked Chocolate' is crafted by 'Patisserie Ciel.' It is a treat that allows you to enjoy a crispy texture and rich flavor created by baking the chocolate to a fragrant perfection.
Baked chocolate is a Western-style confection that achieves a unique crunchy texture through the baking process. Unlike typical raw chocolate, it is characterized by its combination of toasted aroma and smooth melt-in-the-mouth quality. With the meticulous preparation unique to a patisserie, the full flavor of the cacao is brought to life.
It is the perfect sweet to accompany coffee or as a small gift. It will also be well-received as a present for chocolate lovers. Please enjoy the charm of this new kind of chocolate, baked to a fragrant perfection.

和菓子
📍 倉敷美観地区
These 'Setouchi Oyster Rice Crackers' are produced by 'Bitchu Kurashiki Setouchian,' located in the Kurashiki Bikan Historical Quarter. Using whole oysters, a specialty of the Setouchi region, these crackers are thinly baked to deliver a luxurious, spreading rich umami flavor.
Setouchian is a shop in Kurashiki that promotes the food culture of Setouchi. They provide handmade special dashi and seasonings that make use of locally sourced ingredients. Since its release, this cracker—which uses an entire oyster—has become a topic of conversation due to its uniqueness and intense flavor; it has become so popular that walking through the Bikan Historical Quarter with an oyster cracker in hand is now a local staple.
This item packs the rich umami and aroma of oysters into a light, crispy texture. It pairs perfectly with alcohol and serves as a wonderful souvenir that allows you to bring the unique taste of Setouchi home with you.

和菓子
A spring-colored 'Sakura Mochi' crafted by Daishiya Seika. This Japanese confection evokes the arrival of the season through the harmony of subtly salty cherry blossom leaves and elegantly sweet bean paste.
Sakura Mochi is a quintessential spring treat, consisting of mochi filled with sweet bean paste and wrapped in a salt-pickled cherry blossom leaf. The aroma and saltiness of the leaf further enhance the sweetness of the paste. The combination of soft mochi, sweet paste, and the cherry leaf brings the essence of a Japanese spring right to your palate.
A charming delicacy that is a must-try during the cherry blossom season. It is perfect as an accompaniment to hanami (flower viewing) or as a seasonal gift for greetings. Please enjoy it slowly while feeling the transition of the seasons.

スイーツ
📍 倉敷駅
A smooth pudding made with white peaches, the pride of the fruit kingdom, Okayama. This is a luxurious sweet that allows you to enjoy a melting texture along with the gentle sweetness and aroma of white peaches.
Okayama's white peaches are elegant fruits, carefully grown by covering each one with a bag. By avoiding direct sunlight, they develop beautiful white skin and meltingly soft flesh. By capturing that refined flavor in pudding, we have created a dish where the juiciness of the peach spreads along with a smooth texture. The deliciousness is further enhanced when eaten chilled.
With an adorable appearance and a flavor loved by children and adults alike, please enjoy this unique Okayama white peach sweet while it is nice and cold.

その他
📍 明石駅、倉敷駅、倉敷美観地区
GOHOBI fruit candy that captures the refreshing acidity of Hiroshima lemons. A crisp-tasting candy where the fresh flavor of lemon spreads throughout your mouth.

和菓子
📍 新橋駅
A popular karinto manju (fried sweet bun) called 'Kogeman' from Kashidokoro Hirai, a long-beloved confectionery in Tamashima, Kurashiki City. This item features smooth red bean paste wrapped in a fragrant crust with the rich depth of brown sugar.
While karinto manju is enjoyed nationwide, Kashidokoro Hirai has created its own unique version. It is a humorous confection named after the words of the previous generation: 'Koge-na mitame no manju ga umeen ka' (Is a bun that looks burnt actually delicious?) in the Okayama dialect. The crispy, fragrant fried crust pairs perfectly with the gentle sweetness of the smooth red bean paste.
Though simple in appearance, its deliciousness is undeniable from the first bite. Please enjoy it as a souvenir loved by the people of Okayama or as an accompaniment to tea.

スイーツ
An 'Alcohol-Infused Cake' for adults, crafted by Patisserie Berger. This flavorful baked good features a moist sponge soaked with the rich aroma of spirits.
This luxurious pastry, flavored with liqueur, allows the aroma to expand with every bite. By carefully letting the dough absorb the flavor of the spirits, it is finished with a moist and intense taste. It is a highly aromatic item that pairs well not only with coffee or tea but also with alcoholic beverages.
A sophisticated flavor for adults to enjoy slowly. Please savor it during a relaxing moment at the end of the day or as a small treat on special occasions.

その他
📍 倉敷美観地区
Murasazume is a product from Kimoto Ebisu-do, which boasts over a hundred years of history on Honadori in the Kurashiki Bikan Historical Quarter. It is a moist and soft Kurashiki specialty, featuring smooth red bean paste gently wrapped in a thin, crepe-like dough.
Founded in the Meiji era, Kimoto Ebisu-do has continued to handmade Murasazume for four generations without using additives. This item showcases artisanal craftsmanship, where the soft, aerated dough harmonizes with the gentle sweetness of the chunky red bean paste. Made by hand without preservatives, it offers a traditional taste fitting for the historic streets of Kurashiki.
It is a deeply satisfying sweetness that you'll want to savor after walking through the white-walled town. Please enjoy it with some tea as a memento of your stroll through the Bikan Historical Quarter.

その他
📍 倉敷美観地区
A fruity arrangement of the famous Kurashiki confection 'Murazuzume,' infused with blueberry flavor. This Western-style treat features a crepe-like skin paired with blueberry cream.

スイーツ
A refreshing 'Machiya Lemon' produced by Patisserie Ciel in Kamogata-cho, Asakuchi City, Okayama Prefecture. It is a small and cute confection consisting of dough made with Okayama lemon juice topped with lemon chocolate.
The dough, which includes lemon juice and peel, features an accent of refreshing acidity and a hint of bitterness. By layering lemon chocolate on top, it is crafted to achieve a well-balanced taste of sweetness and acidity. It is part of the 'Machiya Series,' inspired by the 'Machiya Park' in Kamogata-cho, and its Japanese-style packaging is also popular. If chilled in the refrigerator, the texture becomes moister and even more delicious.
A clean flavor that is perfect for the hot season. Please enjoy the cool sensation of eating it chilled.

その他
A Japanese confection 'Nakayoshi' produced by Kitchokodo, the birthplace of the famous Kurashiki confection 'Murazuzume.' It is a treat with a gentle sweetness and rustic flavor that will soothe your heart.
Kitchokodo is a long-established shop in Kurashiki, founded in 1877, which has dedicated itself to creating famous confections in Kurashiki, once a hub for the distribution of Bitchu rice. The meticulous craftsmanship unique to this historic confectionery shop shines through, with a name that incorporates the scent of citrus (tachibana), said to be the ancestor of sweets.
Its charm lies in its gentle flavor that brings out the essence of the ingredients. With every bite, you can taste the warmth of a confectionery shop that has been loved for a long time. Please enjoy it along with a stroll through the white-walled Kurashiki Bikan Historical Quarter.

和菓子
📍 倉敷駅
Named after the Seto Ohashi Bridge that connects Honshu and Shikoku, this is an Okayama specialty sweet. It features a soft, sponge-cake-like dough wrapped around a gently sweet milk bean paste.
It is said that this manju was created when the Seto Ohashi Bridge was still just a concept, born from a wish for the bridge's early completion. Its charm lies in its simple, rustic flavor, made without synthetic preservatives or artificial coloring. The soft, fluffy dough harmonizes perfectly with the mellow milk bean paste.
With an approachable flavor perfect as a souvenir of your journey across the Seto Ohashi Bridge, please enjoy it slowly while imagining the landscapes of Okayama and Shikoku connected by the bridge.

洋菓子
📍 倉敷駅
Part of the 'Momoko no Hitotoki' series, which allows you to enjoy the refreshing flavor of Okayama-grown Muscat grapes. These Kurashiki sweets are cookies with a vibrant Muscat aroma, perfect for brightening your tea time.

洋菓子
📍 倉敷美観地区
The flavor of Okayama-grown muscat grapes is captured in this sweet chocolate sandwich. A Western-style confectionery worthy of the fruit kingdom, featuring muscat chocolate cream sandwiched between crispy biscuits.

その他
📍 倉敷美観地区
A soft and gentle milk donut that makes the most of white peaches from Okayama, the fruit kingdom. The moist dough features a delicate flavor where the sweet aroma of white peach meets the mellow richness of milk.
Okayama's white peaches are elegant fruits, carefully grown with individual bags placed around each one. By combining their refined flavor with the richness of milk, we have created a donut that is easy to eat without being overly sweet. It is a gentle deliciousness that can be enjoyed by children and adults alike.
Perfect for snack time or as a small gift. Please enjoy a relaxing moment while savoring the fragrance of Okayama's white peaches.

洋菓子
A moist madeleine produced by Patisserie Ciel in Kamogata-cho, Asakuchi City, Okayama Prefecture. This Western-style confectionery features a rich buttery aroma and a gentle sweetness, making it perfect for gifts.
"Machiya Madeleine" is part of the "Machiya Series," inspired by "Machiya Park" in Kamogapore-cho. The Japanese-style package design is eye-catching, and it has gained popularity as a beloved local souvenir. The fluffy baked dough spreads the richness of butter and eggs with every bite, offering a moist mouthfeel. It is a flavor that never grows old, highlighting the natural essence of its ingredients.
It is a delightful item for tea time or a small gift. Please enjoy it alongside coffee or tea during a relaxing moment.

洋菓子
📍 倉敷駅
A Western-style sweet that wraps the flavor of Okayama-grown white peaches in crepe and chocolate. It is a luxurious roll confection where the sweetness of chocolate and white peach layers over chewy crepe dough.
Okayama's white peaches are fruits boasting an elegant sweetness, grown individually with bags placed over them. They are a representative fruit of the 'Fruit Kingdom' Okayama. By combining the brilliant flavor of these white peaches with the richness of chocolate, this item is crafted to melt the Japanese fruit and Western flavors together. You can enjoy a smooth melting sensation wrapped in moist crepe.
A luxurious sweet with a fresh combination of white peach and chocolate. The flavor stands out even more when eaten chilled. Please enjoy this fruit sweet unique to Okayama.

洋菓子
📍 倉敷美観地区
A luxurious sweet featuring the premium variety Shimizu White Peach, which Okayama is proud of, prepared as a tart. This masterpiece, unique to the fruit kingdom of Okayama, features the rich sweetness of Shimizu White Peach in a crispy tart crust.
Shimizu White Peach is a high-end variety born in 1932 in the Shimizu district of Kita-ku, Okayama City, and is often referred to as the "Queen of Peaches." It is known nationwide as a representative fruit of Okayoma, boasting soft white skin, a sweet aroma, and meltingly tender flesh. By pairing its elegant flavor with a fragrant tart crust, the charm of the fruit is further enhanced.
A luxurious tart that allows you to taste the essence of Okayama's fruit. Please enjoy the elegant sweetness unique to Shimizu White Peach.

その他
📍 倉敷美観地区
A Muscat-flavored gummy sold exclusively in Okayama. This convenient and delightful souvenir allows you to enjoy the gorgeous aroma of Muscat with a chewy, bouncy texture.
Muscat is one of Okayama's three major fruits, alongside white peach and Shine Muscat (Pione). In particular, Muscat of Alexandria is known as the "Queen of Fruits" for its elegant aroma and refined sweetness, and Okayama is known as one of Japan's leading production areas. This confection captures that brilliant Muscat flavor in an easy-to-eat gummy. One bite will cause the aroma of grapes to spread through your mouth.
A casual Okayama souvenir that can be enjoyed by children and adults alike. A product worthy of the fruit kingdom, it is also well-received as a treat to distribute to others.

その他
The Kurashiki Bikan Historical Quarter is beautiful, with white-walled storehouses and rows of willow trees. Kurashiki, which flourished during the Edo period as a direct territory of the Shogunate, still features streetscapes that retain an Edo-period atmosphere, attracting many visitors. Patisserie Ciel's 'Machiya Castella' was named after the image of these traditional townhouses.
The moist, baked castella spreads a gentle sweetness of egg throughout your mouth. Its charm lies in its careful baking, offering an elegant taste wrapped in nostalgia.
This is a quintessential Kurashical item that you will want to take home along with your memories of walking through the Bikan Historical Quarter. Please savor it slowly while soaking in the afterglow of your trip.

その他
📍 倉敷美観地区
A seasonal arrangement of the famous Kurashiki confection 'Murazusume' themed around Tanabata. This limited-time sweet adds a festive Tanabata elegance to the traditional flavor, allowing you to experience the essence of summer in Kurashiki.

その他
📍 倉敷駅、新橋駅、倉敷美観地区 ほか1件
The 'Takasebune' once traveled the rivers of Okayama. This is an Okayama specialty featuring eye-catching paper containers shaped like those very boats. The Takasebune played a leading role in river transport, carrying cargo and people, and long supported the logistics of Okayama.
This yokan is produced by Komiya Yokan, founded in Ochiai, Maniwa City, in the first year of Meiwa (1t64). It is a long-established shop known as the origin of Ochiai Yokan. The slender container holds yokan that, after sitting for a while, develops a thin film of sugar on the surface, which acts as an accent to the flavor.
This is a dish where the history of the river overlaps with the moist, well-kneaded yokan. Please savor it slowly while feeling the atmosphere of Okayama. You will surely want to eat it again.

和菓子
📍 倉敷駅、倉敷美観地区
A chestnut manju produced by Kikkado, a long-established shop known for the Kurashiki specialty 'Murasuzume.' Kikkado was founded in the 10th year of Meiji (1877) and has long been beloved as a representative confectionery shop of Kurashiki that created Murasuzume.
This Kuri-man is a bun filled with bean paste rich in chestnut flavor. Its charm lies in its moist taste that evokes the bounty of autumn. You can enjoy a deliciousness unique to the chestnut season, different from Murasuzume.
A classic taste perfect for an accompaniment while strolling through the Bikan Historical Quarter or as a souvenir. Please taste the craftsmanship passed down by this historic Kurashiki confectionery shop. You will surely want to eat it again.

洋菓子
📍 倉敷美観地区
A Western-style confectionery featuring the flavor of Okayama white peaches in a sweet chocolate sandwich. A convenient and delicious souvenir consisting of crispy biscuits sandwiched with white peach chocolate cream.

その他
📍 倉敷美観地区
This is an Okayama-exclusive snack that turns the flavor of white peaches, representing the fruit kingdom of Okayama, into a convenient gummy. Okayama is known nationwide as a famous producer of peaches, including the Shimizu White Peach.
Its charm lies in the juicy sweetness of the white peach combined with a chewy, elastic texture. It is an easy-to-enjoy local sweet that lets you experience the essence of Okayama. Its portability makes it something you'll want to tuck into your bag.
Since they are compact and easy to distribute, they are perfect as souvenirs for colleagues or friends. This is a treat that allows you to enjoy the flavor of Okayama's white peaches anytime, anywhere. You are sure to want more.

和菓子
A refreshing sweet made with lotus flour, perfect for summer. This seasonal Hasumochi is crafted by Patisserie Alba in Kurashiki. It is a smooth-textured treat that is ideal for the humid season.
Its charm lies in its bouncy, elastic texture and elegant, subtle sweetness. When enjoyed chilled, the smooth melt-in-your-mouth sensation feels even more pleasant. With its visually cooling appearance, it is also perfect for summer hospitality.
This Japanese sweet brings a refreshing chill to hot days. Please take your time to savor the delicate craftsmanship unique to this Kurashiki confectionery shop during your summer moments. You are sure to want more.

その他
This is 'Yubeshi,' a traditional confection passed down in Takahashi, the castle town of the Bitchu Matsuyama Domain. It is said to have originated when a rice cake sweet made with locally grown yuzu was presented to Lord Itakura Katsusada, the feudal lord during the Edo period.
Later, Yamada Hokoku, a scholar of Yomeigaku who was responsible for rebuilding the domain's finances, encouraged the planting of yuzu trees and is said to have spread Yubeshi to Edo and Osaka. Made using traditional methods with rice and yuzu from Takahashi, the chewy dough retains the vibrant aroma of yuzu.
This is a piece that allows you to feel the weight of history through the harmony of yuzu flavor and the sweetness of the bean paste. Please take your time to savor this traditional taste that has been inherited in the castle town. You are sure to want more.

その他
📍 出雲空港、松山空港、高松空港 ほか4件
A local candy that layers a Setouchi-style citrus mix flavor onto the Milky candy exclusive to the Chugoku-Shikoku area. This product adds a refreshing citrus flavor to the familiar Milky taste.
The Setouchi region is known as a citrus-producing area blessed with a warm climate. The fresh citrus brightness meets the mellow milkiness unique to Milky, resulting in a gentle flavor.
A special local taste of a well-known candy. It is a delightful item for travel memories or as an easy-to-distribute souvenir. Its appeal lies in how easily it can be enjoyed. You are sure to want more.

その他
📍 倉敷駅
Kibidango from Kurashiki's Seiwado, infused with the flavor of fruit. This colorful treat offers a delightful encounter between Okayama's fruits and kibidango, making it a favorite among children.

スイーツ
📍 倉敷駅
A dessert that captures the aroma of Muscat, representing the fruit kingdom of Okayama, within a smooth pudding. Okayama is known nationwide as a major production area for Muscat, and its elegant sweetness and rich aroma are widely loved.
Its charm lies in the juicy flavor of Muscat combined with the melting texture of the pudding. With every bite, the aroma of the 'King of Grapes,' Muscat, spreads through your palate. It is visually elegant and perfect for gifting.
This is a luxurious sweet unique to a fruit-producing region. A delightful pudding for souvenirs that allows you to fully experience the essence of Okayama. Please enjoy well-chilled. You are sure to want more.

その他
📍 倉敷美観地区
These nostalgic drops allow you to enjoy the flavor of white peaches, representing the fruit kingdom of Okayama. Okayama is known nationwide as a famous peach-producing region, home to varieties such as the Shimizu White Peach.
This treat captures the gentle sweetness of white peaches within round, colorful drops. The convenience of the tin packaging and its somewhat retro atmosphere make it beloved across all generations. Taking your time to let each piece melt slowly in your mouth is part of the pleasure.
Because they are compact and easy to distribute, they are perfect as a small souvenir. It is a snack that combines nostalgia with the essence of Okayama, easy to enjoy anytime. A delightful companion for your travels, it is sure to leave you wanting more.

洋菓子
This raw chocolate sable is crafted by the Kurashiki-based pastry studio Berge, with the name 'En' (meaning connection/fate) imbued with deep meaning. It is a heartfelt creation, made with the wish that it serves as a gift to connect people.
It is a luxurious combination of light, crispy sable paired with rich raw chocolate. The savory aroma of the sable meets the smooth sweetness of the raw chocolate, resulting in an elegant flavor. It is a delightful treat that allows you to enjoy two delicious elements in a single bite.
This is a carefully handcrafted sweet, worthy of sharing with someone special. A perfect item for gifting, made by a confectionery shop in Kurashiki. You are sure to want more.

洋菓子
This is a carefully crafted nama chocolate from Patisserie Alba in Kurashiki. It is a chocolatier's masterpiece, created with a focus on a smooth melt-in-your-mouth texture.
Its charm lies in the smooth sensation on the tongue as it melts the moment it enters your mouth. The rich cacao flavor spreads, leaving an elegant aftertaste. Finished with an authentic taste that emphasizes ingredients and craftsmanship, it allows you to enjoy a luxurious moment with just a single piece.
A chocolate for adults that accompanies a slightly luxurious moment. A pride of this Kurashiki confectionery shop, it is suitable as a treat for yourself or a gift for someone special. You are sure to want more.

その他
Musubi Yubeshi from Tenjindo in Kurashiki, infused with wishes for matchmaking. This auspicious sweet features a charming knotted shape and offers a delightful combination of yuzu flavor and a chewy texture.
📍総社市
Specialties from 総社市 are also available via furusato nozei

和菓子
A manju with a unique name inspired by the legend of Momotaro's demon subjugation. It is an Okayama-style souvenir confection imbued with the playful spirit that it is 'so delicious even demons would be surprised.'
Okayama is said to be the birthplace of the Momotaro legend. This manju, drawing from the story of the demon slayer, has a name that will surely bring a smile to your face, making it a perfect conversation starter for gifts. It is finished with a friendly taste, featuring bean paste wrapped in fluffy dough.
Soft dough and moderately sweet bean paste. Beyond its impactful name, the fact that it is truly delicious is a wonderful bonus. It is a manju you can enjoy with fun while feeling the story unique to Okayama, the home of Momotaro.

その他
A healthy donut baked without frying, made by Hirakawa Sesshu-an in Soja. Hirakawa Sesshu-an is a long-established confectionery rooted in Soja, a place associated with the painter Sesshu, and was founded in 1868.
'Chuppy' is the officially recognized mascot character of Soja City. This baked donut, bearing its name, has been certified as the first item of the city's 'Chuppy BRAND.' By using plenty of eggs and baking instead of frying, it achieves a light finish. The gentle flavor of the egg spreads through the fluffy dough.
The texture unique to baked donuts—golden on the outside and fluffy on the inside—is also part of its charm. It is a gentle flavor that can be enjoyed by children and adults alike. A heartwarming sweet perfect as a souvenir from Soja, which you can enjoy along with the local character.

和菓子
This is a rare manju (sweet bun) made with Akamai (red rice), an ancient grain that has been passed down in Soja City. You can enjoy its subtle coloring and the rustic flavor unique to red rice.
Soja City is known as one of the few places in Japan where the cultivation of ancient red rice and related Shinto rituals are still practiced today. It is said that the history of red rice dates back to the Yayoi period when rice cultivation was first introduced, and it has been carefully preserved as a sacred rice offered before the gods. Sweets made with such prestigious red rice breathe with the long history of the Kibi region.
Beyond its rarity, its gentle flavor is also a major attraction. Please pick one up as a memento of your visit to Soja.

和菓子
Sesshu Monaka was born in Soja City, a place closely associated with the master painter Sesshu. This is a substantial Japanese sweet featuring a generous amount of bean paste inside a crisp monaka wafer.
Sesshu, famous for his ink wash paintings, is said to have been born in present-day Soja City in 1420. He is one of Japan's most iconic painters, known for the anecdote that while training at Hoafuku-ji temple as a child, he drew a picture of a mouse using only his tears after being punished and tied to a pillar. This monaka, named after his birthplace, embodies pride in the great figure nurtured by this land.
With an elegant sweetness intended to be savored slowly with tea, it is the perfect item to take home as a memory of your visit to Soja.

和菓子
A rod-shaped mochi confection called 'Tenchu,' crafted by Hirakawa Sesshu-an, a long-established shop in Soja City. It features a clean sweetness and a moist, soft texture.
In Gokei, a canyon in northern Soja City, many giant and unusual rocks tower above; among them, on Mount Tenchu, there is a massive rock engraved with the characters for 'Tenchu.' It was named after this sky-piercing mountain, which the poet Akiko Yosano also wrote about in her poems. The shop, founded in the first year of the Me-iji era, has crafted it with a refined taste unique to its heritage.
This is a famous confection rooted in the land of Soja, perfect to enjoy while reflecting on the grand landscapes of the Kibi Road. Please take your time and enjoy its simple yet dignified flavor along with some tea.

和菓子
When you think of Okayama, you think of Momotaro. The legend of Kibitsuhiko-no-Mikoto defeating the ogre Ura is said to be the root of the folktale "Momotaro" and is deeply rooted in Okayama. This impactful manju is shaped like the ogre mask appearing in that story.
The appearance of the ogre face is unique and full of playfulness that makes you want to pick it up. Contrary to its fun appearance, the inside is a manju with a simple and gentle flavor. It is a fun souvenir that also serves as a great conversation starter.
A noteworthy item unique to the land of the Momotaro legend. It is an Okayama-style sweet that is fun to look at and delicious to eat. You are sure to want more.
📍津山市
Specialties from 津山市 are also available via furusato nozei

その他
Keinoyu is a famous confection made with yuzu, crafted by Oimatsuzono in Tsuyama. As the name suggests—referring to yuzu as beautiful as precious jewels (tama)—this treat is elegantly prepared to highlight the refreshing flavor of yuzu.
Tsuyama is a castle town in northern Okayama Prefecture, a land where ancient wagashi (Japanese confectionery) culture lives on. Oimatsuzono has crafted this jewel-like sweet by bringing out the fresh aroma and flavor of yuzu. The characteristic crispness of the yuzu harmonizes beautifully with the gentle sweetness of the wagashi.
With a single bite, the scent of yuzu wafts through your senses. The balance between its refined sweetness and refreshing flavor is delightful, making it the perfect accompaniment to tea. It is a charming confection from Tsuyama, truly worthy of its beautiful name.

和菓子
The flagship confection 'Mangetsu' produced by Oimatsuen, a long-established shop in Soja. This is an adorable baked manju with a round dome shape that evokes a full moon floating in the night sky.
Measuring about four centimeters in diameter, the lower half of the manju is a pale yellow while the upper half has a fragrant toasted color, making its appearance look exactly like a waxing or waning moon. It is a local specialty available only at the Oimatsuen storefront in the Soja shopping district. The moist dough and the gentle sweetness of the bean paste harmonize beautifully.
Thanks to its name and appearance that allude to the full moon, it serves as a great topic for stories. Each piece is carefully baked, offering a sense of warmth. It is a must-have item when visiting Soja.

和菓子
This is a traditional, simple manju (steamed bun) that has been beloved in the teahouses of Tsuyama. Its warm, handmade flavor makes it the perfect treat for a quick break while strolling through town.
Manju is one of Japan's representative sweets, historically used to welcome travelers at teahouses along highways. In Tsuyama, where the atmosphere of an old castle town remains strong, these locally rooted sweets continue to be carefully crafted today. I believe it is precisely because of its unpretentious flavor that it possesses a nostalgic quality that makes you want to eat it again and again.
Enjoy it with some tea when you want to take a relaxing moment for yourself. Please enjoy this locally loved taste as your companion while exploring Tsuyama. It is sure to soothe your soul.

和菓子
The 'Godai Hokuten Manju' has been a beloved treat in Tsuyama. It is a steamed manju with a nostalgic flavor, featuring smooth red bean paste wrapped in a simple dough made with brown sugar.
This manju is characterized by the use of carefully selected ingredients such as brown sugar, Hokkaido wheat, and adzuki beans, without any additives. Because of this, it does not have a long shelf life, but that is precisely what makes its freshly-made, rustic deliciousness so appealing. It is a perfect match of the gentle richness of brown sugar and the elegant sweetness of smooth red bean paste.
This manju conveys an unpretentious, sincere deliciousness. Please enjoy this fresh taste as a companion during your travels to Sakuso Tsuyama.

その他
Tsuyama flourished as a castle town of the Mimasaka Tsuyama Domain during the Edo period. "Matsunoro" is a famous confection that has been loved in this land. It is said that its name comes from its appearance, reminiscent of morning dew reflecting against the green pines of Tsuyama Castle.
Originally created by artisans in the castle town, it is a prestigious sweet that once served as an official confection for the Tsuyama Domain. Although production once ceased, the third generation of Kuraya revived it in 1926 based on traditional methods. It features an elegant taste, with yuzu-flavored gyuhi (soft mochi) coated in Wasanbon sugar.
It is also said that Emperor Showa purchased this item during his visit to Tsuyama. Please enjoy this pride of Tsuyama, which evokes the elegance of a castle town. You are sure to want more.

その他
This is an assortment of donuts beloved in Tsuyama, a castle town in northern Okayama Prefecture. This variety set brings many different flavors into one box, allowing you to enjoy a little bit of each taste.
Tsuyama is a historic town that flourished as the center of Mimasaka. It is the kind of snack you'll want to pick up casually after walking through streets that retain the atmosphere of an old castle town. Its simple and friendly flavor gently relieves the fatigue of exploring the town.
Part of the joy is the excitement of opening the box to see what's inside. This is a casual souvenir that you can share with family and friends, enjoying it alongside your memories of strolling through Tsuyama. You are sure to want more once you've tried it.
📍備前市
Specialties from 備前市 are also available via furusato nozei

和菓子
A simple manju (sweet bun) passed down in the Bizen region, featuring a sharp accent of saltiness. Yamamoto Seika has crafted a unique flavor by adding a touch of salt to a lightly sweetened bean paste.
Bizen is an area in eastern Okayama Prefecture, also known for its pottery. Salt manju is a Japanese confection that enhances sweetness while leaving a clean aftertaste by adding a subtle hint of salt to the dough and filling. Its characteristic feature is a deep flavor that is even preferred by those who do not favor overly sweet foods.
With one bite, the saltiness gently emerges after a mild sweetness. The balance between sweet and salty is pleasant, with a simplicity that makes you want to eat more and more. It is an enduring taste of Bizen that pairs perfectly with tea.

その他
“Bizen Ancient Style Yokan: Bitchu White Adzuki Yokan” is crafted by the long-established Eieido using rare Bitchu white adzuki beans. This masterpiece conveys the confectionery culture of Okayama, characterized by its elegant sweetness and smooth mouthfeel.
Bitchu white adzuki is a rare variety with whitish skins that produce a translucent bean paste. Due to the difficulty of cultivation and the labor-intensive selection process, production is low, leading it to be called a "phantom luxury ingredient." It is said that the yokan served by Toyotomi Hideyoshi during the Azuchi-Momoyama period was also made from these white adzuki beans, and they have been carefully cultivated in the Bitchu region since ancient times.
This treat features a light, elegant sweetness with the unique flavor of white adzuki beans spreading through the palate. Please take your time to savor this taste nurtured by Okayama's history along with some tea.
📍美作市
Specialties from 美作市 are also available via furusato nozei

和菓子
Mimassukami is a famous confection made by Daimonji, a long-established shop in Tsuyama, named after the province of Mimasaka. It is a Japanese sweet that evokes a sense of history, featuring a rich, substantial appearance filled with the flavor of plump bean paste.
Mimasaka Province is a historic region in northeastern Okayama Prefecture, which branched off from Bizen Province in Wado 6 (713 AD). Mimassukami has been continuously crafted by Daimonji, founded in 1948, in this area that flourished around the castle town of Tsuyama. It is a local pride, having even won a gold medal at the National Confectionery Expo.
It is a sweet you will surely want to pick up as a memento of your visit to the historic land of Mimasaka. Please take your time to enjoy its profound flavor along with some tea.

その他
Juman-goku is a signature confection representing Tsuyama. It features smooth fine-grained red bean paste (koshian) wrapped in soft gyuhi (sweet rice cake) and sandwiched between thin layers of dough, creating an elegant, melt-in-your-mouth delicacy.
It is said that Daimonji created Juman-goku by repeatedly refining the recipe of 'kanmochi,' a traditional chilled mochi that was once loved as a tea sweet by the lords of the Tsuyama Clan. The name is derived from the kokudaka (rice production rating) of the Tsuyama Domain, which was ruled by the Matsudaira clan. This historic confection allows you to enjoy the harmony between carefully simmered red bean paste from Hokkaido and soft gyuhi.
It is a prestigious and elegant flavor nurtured by the climate of Sakuso Tsuyama. Please enjoy it slowly with tea while reflecting on the history of the castle town, Tsuyama.

和菓子
A small-sized version of Omonji's famous confection, Mimasukamori, which is deeply connected to the Mimasaka region. This Japanese sweet allows you to feel the history of the Mimasaka area, and its convenient size makes it perfect as a souvenir for solo travelers or small groups.
📍Others

和菓子
An assortment of two types of mochi confectionery from Shozando, a long-beloved shop located in front of Niimi Station. You can enjoy both chewy yamimo mochi (made with kneaded mountain yam) and matcha-flavored chafuku mochi at once.
Shozando is a Japanese confectionery shop located in Niimi City, Okayama Prefecture, and its signature yamimo mochi is a famous sweet that has been cherished locally for a long time. Its specialty lies in the sticky texture unique to mountain yam and a simple sweetness that highlights the ingredients. Due to its location near the station, it has been highly valued as a souvenir for visitors to Niimi.
With the smooth texture of the yamimo mochi and the elegant, slightly bitter matcha flavor of the chafuku mochi, this set makes you want to spend a relaxing tea time comparing the two flavors.

その他
An adorable confectionery from Okayama designed with the image of dimples formed by a smile; just looking at it will make your cheeks relax. These bite-sized, cute treats are packed with a gentle sweetness.
Their size is perfect for small gifts or as an accompaniment to tea. With an unpretentious and rustic flavor, they are enjoyed by all generations, from young children to the elderly. As the name suggests, this product embodies the wish that natural dimples of smiles will spread to both the eater and the maker.
With their lovely appearance and a comforting sweetness upon tasting, these are casual sweets that can be easily chosen for daily snacks or modest gifts. They gently deliver the kindness of Okayama.

和菓子
A simple yet exquisite Japanese confection nurtured by the natural environment of the Sanyo region, showcasing the brilliance of artisanal skill. This flavorful treat carries on the long-standing confectionery culture of Okayama.
Facing the warm Seto Inland Sea, the Sanyo region has been a thriving area for wagashi production since ancient times. It has produced numerous famous sweets, including Kibidango and Chofu. Inheriting the traditions of this confectionery hub, we create sweets with an unpretentious flavor that highlights the essence of the ingredients.
This wagashi allows you to feel the meticulous craftsmanship within its simple appearance. Its gentle sweetness is perfect as a companion to tea. While not flashy, it is a quintessential Okayama treat that invites you to savor it deeply as a taste of home.

その他
This is a confection that utilizes the refreshing flavor of lemons grown in the warm climate of Setouchi. You can enjoy the fresh acidity unique to Okayama, which is blessed with abundant sunlight.
The Setouchi region has long hours of sunshine and little rain, making it ideal land for citrus cultivation. This sweet leverages the sharp acidity and refreshing aroma of Okayama-grown lemons ripened under such a climate. The freshness of the lemon provides a pleasant contrast to the sweetness of the confection, leaving a clean aftertaste.
With just one bite, the fresh aroma of lemon spreads softly. Its refreshing taste makes it a perfect choice even during the hot season. This is an Okayama souvenir that allows you to easily enjoy the charm of lemons that have basked in the Setouchi sun.

洋菓子
A mellow chocolate accented with salt from the Setouchi region. This item allows you to enjoy an exquisite balance where the saltiness enhances the sweetness of the chocolate.
The Setouchi Sea has long been a region active in salt production. We have paired this Setouchi salt with smooth chocolate. The subtle saltiness sharpens the sweetness of the chocolate, leaving a clean aftertaste. Its characteristic feature is a deep flavor that is not just sweet.
With one bite, the rich mellowness of the chocolate is followed by a gentle emergence of saltiness. The exquisite balance of sweet and salty makes it irresistibly delicious. It is a delightful sweet for adults that allows you to feel the blessings of Setouchi.

洋菓子
Cookies where the refreshing acidity of Setouchi lemons harmonizes with the mellow sweetness of white chocolate chips. The aroma of lemon rises beautifully from the crisp-baked dough.
Setouchi lemons are domestic lemons nurtured by the warm, sunny climate of the islands. Harvested after reaching full ripeness, they offer a gentle acidity and rich depth, which enhances the mild sweetness of the white chocolate. The pleasant balance of sweet and sour makes it impossible to stop at just one.
These bright-tasting baked sweets evoke the sea breeze of Setouchi. They are an excellent choice for tea time or as a delightful gift for a group.

洋菓子
A limited edition addition to the popular Press Butter Sand series, featuring a refreshing lemon flavor. This luxurious treat consists of crispy butter cookies sandwiching lemon-flavored buttercream and caramel.
With just one bite, the fragrant aroma of the cookie is followed by the perfect acidity of lemon and the rich richness of butter. The sharp acidity within the sweetness leaves a light aftertaste. It is a deep, layered deliciousness created by the harmony of ingredients.
Upon opening a box, the bright scent of lemon gently rises. With its elegant taste and beautiful appearance, it is an item that will be appreciated as a gift. It creates a slightly luxurious snack time when enjoyed with coffee or tea.

洋菓子
A stick-shaped cake that utilizes the refreshing acidity of Setouchi lemons. The bright flavor of lemon wafts through the moist sponge cake.
Setouchi lemons are domestic lemons grown in the warm, sunny climate of the islands. Because they are harvested after reaching full ripeness, they offer a mellow acidity and richness. That flavor enhances the gentle sweetness of the cake. With a refreshing aftertaste, it is so delicious you feel like you could eat many.
The lemon acidity permeates the moist sponge, providing a clean finish to the sweetness. The easy-to-hold stick shape is convenient for sharing as souvenirs at the workplace. Individually wrapped, these baked goods are perfect as small gifts of appreciation.

その他
An adorable Okayama confection inspired by a dimpled smile. These bite-sized treats are easy to eat and feature a simple sweetness, making them a perfect souvenir to enjoy casually.

洋菓子
A sandwich confection that layers the refreshing acidity reminiscent of Setouchi lemons with the mellow sweetness of sweet chocolate. Chocolate cream is sandwiched between crisp-baked dough, allowing the citrus aroma to spread softly with every bite.
The entire Setouchi region, including Okayama, is known as a lemon-producing area blessed with a warm climate. By incorporating that bright fruitiness into a Western-style confection, this treat features a characteristic clean aftertaste rather than just pure sweetness. The balance of sweetness and acidity pairs well with both coffee and tea.
Light and easy to eat, it is perfect for a small gift or a snack. Please enjoy the refreshing essence of Setouchi at your leisure.

その他
This is a regional mixed flavor of Kataiage Potato, featuring a refreshing taste reminiscent of citrus from the Setouchi region. The crunchy, hard texture and pleasantly acidic flavor will keep you coming back for more.
The Setouchi area is well-known as a production hub for citrus fruits, including lemons. This region-exclusive snack incorporates those bright flavors, adding a unique local twist to the familiar Kataiage Potato. It has been crafted with a light, easy-to-eat taste that makes it hard to stop snacking.
Perfect as a snack to accompany alcohol or as a small souvenir. If you come across it during your travels in Okayama, please be sure to give it a try.

洋菓子
📍 高松空港、高松駅、道後温泉
A flavorful chocolat that utilizes the blessings of the Setouchi region. This Western-style confection uses Setouchi salt and fruit as accents to add depth to the chocolate flavor.
The area facing the calm Seto Inland Sea is known for its salt production and citrus cultivation. By combining local ingredients with chocolate, it has been crafted into an impressive, deep item where a faint saltiness and refreshing fruity notes spread within the sweetness. Even a single piece provides a sense of satisfaction.
A flavor that evokes the calm scenery of Setouchi with every bite. Please enjoy it slowly as a souvenir of your travels or as a reward for yourself.