The Origin Story
EditorialKeinoyu is a famous confection made with yuzu, crafted by Oimatsuzono in Tsuyama.
As the name suggests—referring to yuzu as beautiful as precious jewels (tama)—this treat is elegantly prepared to highlight the refreshing flavor of yuzu.
Tsuyama is a castle town in northern Okayama Prefecture, a land where ancient wagashi (Japanese confectionery) culture lives on. Oimatsuzono has crafted this jewel-like sweet by bringing out the fresh aroma and flavor of yuzu. The characteristic crispness of the yuzu harmonizes beautifully with the gentle sweetness of the wagashi.
With a single bite, the scent of yuzu wafts through your senses. The balance between its refined sweetness and refreshing flavor is delightful, making it the perfect accompaniment to tea. It is a charming confection from Tsuyama, truly worthy of its beautiful name.
Umai Map Editorial Team
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