Red bean paste, zunda, walnut, sesame, natto—a colorful array of rice cakes is lined up across the tray. This is the Ichinoko Mochizen (Mochi Honzen), a celebratory feast where every dish offers a different flavor.
The mochi food culture of this region is said to originate from the Sendai Domain during the Edo period. The custom of pounding mochi on the 1st and 15th of every month to offer to gods and Buddha spread, leading to the creation of a 'Mochi Calendar' where rice cakes are eaten at seasonal milestones. In ceremonial settings such as weddings or funerals, the Honzen is enjoyed following specific etiquette in accordance with the formal announcements made by the master of ceremonies.
It is said that there are over 300 different ways to eat mochi in Ichinoseki. Please enjoy this feast of rice cakes to your heart's content.
Freshly pounded mochi topped with eye-catching bright green paste. The subtle sweetness and aroma of mashed edamame—the moment it touches your mouth, the flavors of summer burst forth in this Tohoku specialty, Zunda Mochi.
The paste made by mashing edamame has been beloved in Southern Tohoku since ancient times. There are various theories regarding the origin of the word 'zunda'; some suggest it comes from 'zunda,' an onomatopoeia for the sound of mashing beans, while others believe it derives from 'jinda,' an archaic word for miso. It is believed that sweet zunda became widely consumed after the late Edo period when sugar became more available.
Vibrant green and a gentle sweetness. Please enjoy it chilled with mochi during the summer.
With the clear streams of the Iwai River flowing through it, Ichinoseki has long been a land where hand-kneaded soba is cherished. The noodles, made from high-quality buckwheat flour, are characterized by their firm texture and smooth swallowability. When enjoyed as chilled mori-soba, the natural aroma of the buckwheat rises beautifully.
In Ichinoseki, some long-established shops even offer a "soba full course," starting with soba-based sweets and soba tea, followed by soba sashimi, sesame-dressed soba, and kake-soba, finally concluding with soba-yu (buckwheat water). A culture of savoring a single bowl of soba through its various expressions is deeply rooted here.
We invite you to enjoy a single serving created by the artisan's craftsmanship in a shop with a charming warehouse-style atmosphere. It is an authentic taste that will surely delight any soba lover.
A wooden basket glides smoothly along a rope crossing the gorge. If you tap the board and wait after inserting your money, it returns to you with tea and dango—this is the famous 'Flying Dango' of Genbikyo Gorge.
This unique way of selling is a local attraction where baskets travel back and forth on a wire from the Kakkou-ya shop on the opposite bank. It is said that the shop's name originates from the founder, Chiba Torikichi, being a master at imitating the call of a cuckoo.
The dango come in three varieties: red bean, black sesame, and soy sauce. Each skewer holds five dumplings, which is said to be a nod to the fact that this area was once known as 'Gokushi Village.'
Enjoy a skewer while gazing at the scenery of continuous, magnificent rock formations. Please make it an unforgettable memory of your journey.
A solid fuel tablet is placed inside a tin bucket, with the pan set on top, as the mutton sizzles. The rising fragrant smoke and the smell of caramelizing sauce—'Bucket Genghis Khan,' enjoyed gathered under the blue sky, is the most delicious everyday luxury for the people of Tono.
It began shortly after the war in a butcher shop/diner opened in Tono. It is said that the innovation of combining a pan with a bucket featuring air holes was born from the dilemma of charcoal braziers breaking on mountain paths.
Slowly grilled mutton is much lighter than it looks. As the juices overflow and coat the meat in sauce, it pairs perfectly with rice. For cherry blossom viewing, sports days, or festivals—whenever people gather, the buckets come out. The mutton shared among everyone somehow always tastes more delicious than usual.
Hittsumi is a simple and warm local dish passed down in Tono, the village of folklore. Its name comes from the cooking method of 'hittsumu' (to tear off) the wheat dough kneaded with water using one's hands.
In the Nanbu region, where cold temperatures once made rice cultivation difficult, dishes made with wheat and buckwheat flour supported people's lives. Hittsumi is one such dish. Chewy pieces of dough are simmered in a flavorful broth along with seasonal vegetables and chicken.
Because it is torn by hand, it possesses an irregular and lovely texture and a smooth swallow. This bowl, which warms you to the core on a cold day, is filled with the nature and wisdom of Tono's way of life. It is the very taste of home.
Clear soup paired with smooth, thin noodles. Topped generously is a spicy stir-fry of pork and bean sprouts, slowly sautéed with doubanjiang (chili bean paste). With just one sip, a light sweat begins to bead—Goemon Ramen is a bowl that warms you to your very core the more you eat.
The spiciness from the stir-fry melts into the light chicken broth, creating a lingering umami. It is a soul food of Iwate, having warmed the bodies of workers in this cold region for generations.
Sweating as if soaking in a hot Goemon-buro (traditional deep soaking tub)—once you take a bite, the origin of its name makes perfect sense. The thin noodles cling perfectly to the soup and spice, making it impossible to stop eating. For lovers of spicy food, this is an irresistible bowl.
When lightly grilled, clear fat oozes from the pale pink meat. The fat is not heavy, and as you chew, sweetness and umami spread—Tono Hop Pork is a delightful pork that is light yet satisfying.
The birthplace is Tono, Japan's premier hop-producing area. This brand pork is raised by mixing dried hop residue, left over from beer brewing, into their feed. It is said that the power of hop polyphenols enhances the umami and extends freshness.
Whether enjoyed as a quick shabu-shabu with thin slices, a golden sauté, or ginger pork soaked in sauce—no matter how you eat it, the aftertaste is clean. Please enjoy this pink pork raised in the home of beer, alongside an ice-cold glass.
A brand of beef from Maesawa, Oshu City, renowned nationwide for its beautiful marbling and fine texture. Its journey was not always smooth; when it was first shipped to Tokyo in 1969, it was harshly criticized as 'Iwate's Garlic Beef.'
Since then, farmers have steadily worked to introduce superior lineages and improve rearing techniques. In 1986, it won the top 'Honorary Award' at the National Beef Carcass Competition, rapidly growing into a brand recognized across the country.
With a melting texture and a rich flavor that fills the mouth, it is exceptional whether served as steak or sukiyaki. This masterpiece, a treasure of Tohoku that continues to impress gourmets, is something you must experience for yourself.
Once boiled, the noodles take on a pale yellow color. As you slurp them, a subtle sweetness of egg spreads through your mouth, accompanied by an enjoyable, firm texture—this is Iwate's Tamamen, crafted using only flour, eggs, and salt without any binding agents.
Its roots trace back to the distant Edo period. It is said to have originated from 'Ranmen,' a noodle dish brought from Nagasaki that used plenty of eggs, which later came to be known as 'Tamamen.'
The long noodles are hung on bamboo poles and slowly air-dried in a well-ventilated room. Because of this painstaking process, they boast a strong chewiness and resistance to getting soggy. Whether served in a fragrant warm broth or chilled for the summer, you can enjoy them deliciousy all year round.
Once cooked, every single grain stands glossy and plump. As you take a bite, a soft sweetness and umami gently spread through your mouth—Esashi Kinzatsu Rice is the kind of rice that reminds you with just one mouthful how delicious rice can be.
This brand of rice has been passed down for about 100 years in Esashi, Oshu City, where there are large temperature fluctuations between day and night. It is said that the name originates from its reputation when it was once sold with red tags as 'tasty Esashi rice,' which later led to the addition of 'Kinzatsu' (Golden Tag) to its name.
Only carefully selected first-class rice can bear this name, and the variety is 'Hitomebore.' It has repeatedly achieved the highest 'Special A' rank in national taste rankings. Because it remains delicious even when cold, it is perfect for rice balls and lunch boxes. This is a rice we are proud of, supporting your daily dining table.
When you bite into one, there is a crisp, pleasant sound. Along with an explosion of juice, a rich sweetness and moderate acidity burst onto your palate. Near the core, you'll find a luscious honey-like nectar—Esashi apples are the kind where you can tell 'the flavor is intense' from the very first bite.
In Esashi, Oshu City, there are large temperature fluctuations between day and night and vast areas of phosphorus-rich soil. By harnessing the power of this land and growing 'Sun Fuji' apples without bagging them so they can soak up plenty of sunlight, both their coloring and sweetness become exceptional.
Fully ripened Sun Fuji apples, harvested at the very last moment, feature sparkling nectar visible in their cross-sections. The sweetness becomes even more pronounced when chilled, so please enjoy them well-cooled. Take a big bite and savor the deep, rich sweetness.
Meat so tender it falls apart at the touch of chopsticks. Combined with the elegant sweetness of the fat, the savory juices overflow with every bite—this is Platinum Pork, the brand pork that Hanamaki is proud of.
Raised by Kogen Seibaku, founded in 1907, production as a branded pork began in 1997. Their pride lies in their integrated approach from rearing to shipping, providing the pigs with natural water from the Ou Mountains and non-GMO grains.
With its fine meat texture and mellow fat, it is delicious whether lightly cooked in shabu-shabu or enjoyed heartily as a steak—please experience the true quality of Iwate through this versatile flavor.
Hanamaki's Wanko Soba is known for its unique style of stacking bowls. It is said to have originated about 400 years ago when Lord Nanbu Toshinao visited Hanamaki Castle; he was so delighted by the small portions of soba served in lacquerware bowls that he requested refills many times.
Due to the local Iwate dialect custom of adding 'ko' to the end of words, it was called 'Owan-ko Soba,' which eventually became 'Wanko Soba.' Yabuya in Hanamaki is a long-established restaurant that Kenji Miyazawa frequently visited; it is said his regular order was always tempura soba and cider.
It is a lively and warm form of hospitality, where you finish bowl after bowl to the rhythmic chants of the servers. The soba enjoyed in Hanamaki, the home of literature, is an exceptional meal steeped in history.
When sliced into rounds, the cross-section reveals a colorful pattern resembling a flower. This is Iwate's Kinkon-zuke, often called a 'work of art in pickling,' featuring carrots, burdock, daikon radish, and bracken wrapped in kombu and tucked inside the melon.
It is made by stuffing ingredients into hollowed-out melons and allowing them to mature slowly in a miso bed. There are various theories regarding its name; one legend says it was named 'Kinkon' (Golden Wedding) because the deepening flavor over time is likened to a married couple who stay together for many years. It is a historic dish said to have been made since around the end of the Edo period.
Please enjoy the carefully cultivated flavors, thinly sliced, as an accompaniment to tea or as a side for your alcoholic drinks.
When scooped with a spoon, it possesses such a thick, dense texture that it feels almost syrupy. With just one bite, a pleasant acidity is followed by the gentle, lingering sweetness of pure milk—this is Hanamaki yogurt.
One of the most beloved souvenirs from Hanamaki is the "Hayachine Drinking Yogurt." It is known to be made using 100% raw milk from local dairy farmers, fermented slowly with two types of lactic acid bacteria without the addition of stabilizers, preservatives, or water. A unique feature is the blending of raw milk from Brown Swiss cattle, originally from Switzerland, which creates a richness reminiscent of fresh cream.
Smooth and easy to drink, it is a blessing from the mountains of Iwate. Perfect for a morning glass or as a snack.
When you bring your face close to the bowl, the amber soup sparkles with clarity. As you slurp, the light soy sauce soup clings perfectly to the ultra-thin curly noodles—measuring only about 1mm—making Kamaishi Ramen a light and delicate bowl that you can easily finish to the very last drop.
It was born in the mid-1950s. It is said that ultra-thin noodles, which cook in just a few dozen seconds, were chosen so that workers on three shifts at the steel mills could eat a quick meal before or after their shifts.
Not heavy, but light. Yet, a gentle umami seeps through the clean soy sauce broth. This kind flavor, which has stood by the workers throughout the years, is a bowl that feels profoundly delicious, especially on tiring days.
The moment it touches your palate, the aroma of the ocean gently spreads. Melting raw sea urchin, plump scallops, and fatty Pacific saury—the seafood of Kamaishi, the 'City of Iron and Fish,' allows you to feel the abundance of the Sanriku Sea with every bite.
Kamaishi faces the Sanriku coast, one of the world's three largest fishing grounds. It is a treasure trove of marine bounty, featuring sea urchin raised on seaweed nourished by the nutrients brought by the Oyashio Current, and scallops farmed in the calm waters of the rias coast.
Enjoy it grandly as a seafood bowl with glossy sashimi placed atop freshly cooked rice. Or perhaps as fragrant seared delicacies or concentrated umami in sun-dried fish—each bite overflows with the sweetness of the sea. Please enjoy this luxurious dish that lets you taste the entire Sanriku Sea.
With a single spoonful, it melts like jelly. From the deep red flesh reminiscent of ripe tomatoes, an elegant sweetness spreads through the mouth—Koshi Persimmons are persimmons meant to be eaten with a spoon.
Using a unique method passed down in the Koshi district of Kamaishi, astringent persimmons are placed in a stone chamber and slowly smoked for about a week to remove the tannins. This smoking process produces a vibrant crimson color and softness that can only be achieved through this method. It is a flavor unique to this land that no other persimmon can replicate.
When well-chilled, the syrupy mouthfeel becomes even more pronounced. In 2021, it was registered as a national Geographical Indication (GI) for its unique regional character. It is an autumn delicacy so soft that the skin can be easily peeled away by hand.
Kamaishi's Iso Ramen is like capturing the rich waters of Sanriku directly in a bowl. Various types of seaweed, including wakame and matsumo, are paired with an abundance of fresh seafood like scallops, shrimp, and squid, with the aroma of the sea rising along with the steam.
Its roots lie in 'Iso-jiru' (sea soup), which fishermen used to prepare on their boats. It is said that the dish originated in the 1960s when it was adapted into ramen to cater to the increasing number of beachgoers.
This bowl is unique to this seaside town, with the blessings of Sanriku concentrated unstintingly in both the soup and the toppings. Slurping it while enveloped in the scent of the tide allows the richness of the Sanriku Sea to spread throughout your entire body. It is a must-try local specialty when visiting Kamaishi.
Inside the rounded milk bottle, layers of sea urchin, salmon roe, salmon, and mekabu seaweed are arranged like jewels. The moment you tilt the bottle and gently open it over steaming hot rice, the glistening treasures of the sea cascade down—it is a bowl that delights the eyes first.
This local rice bowl features seasonal seafood caught in Sanriku, Miyako, packed into sterilized milk bottles. One of the joys is being able to choose your ingredients, such as sea urchin, squid, octopus, or abalone. The creamy sweetness of the sea urchin, the salty pop of the salmon roe, and the savory richness of the tender white fish—the flavor profile changes every time you scoop from the mouth of the bottle.
Add a swirl of soy sauce and take a bite. The cold seafood and warm rice melt together in your mouth, releasing a gentle aroma of the ocean. To see, to pour, and to taste—it is a Miyako specialty that lets you savor the full bounty of Sanriku.
A specialty of Miyako that heralds the arrival of summer in Sanriku, these are fresh sea urchins packed tightly into milk bottles. Because sea urchin tends to dissolve when exposed to air, packing them in bottles with boiled seawater allows them to maintain their beautiful shape without breaking apart.
It all began with using readily available milk bottles, and it quickly gained popularity due to its beautiful appearance. This fresh sea urchin uses no preservatives like alum, making its hallmark a light, elegant sweetness without any bitterness.
The season for Kitamurasaki sea urchin in Iwate is from early summer to summer. The scent of the ocean that spreads the moment you open the bottle lid, combined with the melt-in-your-mouth sweetness, is truly the ultimate summer luxury. It is a jewel-like delicacy nurtured by the Sanriku sea.
When you crack the shell, you are presented with densely packed white meat and thick, creamy crab miso. As you bring the flaked meat to your mouth, an elegant sweetness spreads along with a texture where the fibers melt away.
Miyako is one of the leading production areas for horsehair crab, second only to Hokkaido. The offshore Sanriku area is a rich fishing ground where the cold Oyashio and warm Kuroshio currents collide; the horsehair crabs raised here, while slightly smaller, have sweet meat and incredibly rich miso. The peak season is from winter to spring. During this time, they become 'kata-gani' (hard-shell crabs) with firm shells and full meat, as the umami accumulated to survive the cold deepens significantly.
First, enjoy the sweetness of the meat, then finish with the miso remaining in the shell. The melting texture and concentrated umami create a flavor that can only be born in the seas of Sanriku.
Jodogahama is a scenic area located in the heart of the Sanriku Fukko National Park. The contrast between the sharp, white rhyolite rocks, the green of the pine trees, and the ultramarine sea creates a breathtaking view truly worthy of its name, 'Pure Land.'
While gazing out over Jodogahama, you can savor the bounties of the Sanriku Sea. You can enjoy seafood bowls topped with grilled sea urchin, salmon roe, and mekabu, as well as fresh sashimi, at reasonable prices unique to Miyako.
A meal enjoyed while looking out at the white rocks and blue sea spreading before your eyes is a supreme feast for all five senses. The deliciousness of the seafood eaten while listening to the sound of the waves can only be experienced here. It is a quintessential Miyako spot where you can fully enjoy both sightseeing and fine dining at once.
Shiwa Town is a famous grape-producing region known as one of the largest 'Fruit Villages' in Iwate Prefecture. The climate, characterized by significant temperature differences between day and night, produces grapes with high sugar content and rich sweetness.
In wineries within the town, local wines are brewed from the passion of local farmers who wanted to 'make wine using the grapes we grew ourselves.' The cultivation of a diverse range of varieties, from table grapes to wine grapes, is also part of its charm.
In autumn, you can enjoy grape picking, and the happiness of biting into a freshly picked grape is exceptional. Shiwa grapes, which have basked in plenty of sunlight, directly convey the pure deliciousness of the fruit itself. It is a destination worth visiting during the harvest season.
In the hilly areas of Shiwa Town, the home of fruit, apples are carefully nurtured. In this region, where apple cultivation has flourished since ancient times, various varieties such as Fuji and Jonagold reach their harvest season in autumn.
Large temperature fluctuations between day and night produce juicy apples with a superior balance of sweetness and acidity. The crisp, pleasant texture and the burst of juice that fills your mouth the moment you bite into one offer a flavor unique to this production area.
Reaching their peak season from autumn to winter, these apples are also highly popular when ordered directly from the source. With just one bite, you can taste the rich bounty of Shiwa and the meticulous craftsmanship of the producers. They are truly special apples, overflowing with nature's blessings.
A brand of pork raised with great care in Shiwa Town, the home of fruit. Raised by being fed slowly on barley and other grains, this pork features a fine meat texture and sweet fat as its primary characteristics.
Its unique chewy texture and elegant sweetness of the fat make it perfect for shabu-shabu or tonkatsu. The umami intensifies as it is cooked, and the quality of the ingredients spreads through your mouth with every bite.
Shiwa Town is known not only for its fruit but also for its dedicated livestock farming. It is a hidden gem that can be tasted at local restaurants. Please try experiencing the true potential of pigs raised with meticulous care and time. You are sure to be amazed.
Shiwa Town is one of the premier production areas for La France pears in the Tohoku region. The climate, characterized by significant temperature fluctuations between day and night, allows the pears to develop a rich aroma and a melt-in-your-mouth texture.
When ripened to perfection, the most captivating feature of these La France pears is the juice that overflows the moment you slice into them, combined with their smooth mouthfeel. Their elegant sweetness and abundant fragrance truly live up to the title of the 'Queen of Fruits.'
In autumn, they are displayed in a colorful variety at our sales office and attract popularity every year as a gift for mail order. This special treasure, which Shiwa—the home of fruit—is proud of, is a luxurious and highly aromatic pear that will beautifully brighten your autumn dining table.
This brand of Japanese Black Wagyu from Shizukuishi Town is raised in the bountiful nature of Shizukuishi, fed by the subsoil water of Mount Iwate. Fattened using techniques refined through years of trial and error by local farmers, only those carcasses graded with the high-ranking A4 and A5 grades are permitted to be called 'Shizukuishi Beef.'
Raised in pure water and clear air, these cattle boast fine marbling and a meaty texture with a robust umami. The fat is light and elegant, truly showcasing its potential when prepared as steak or roast beef.
Each animal, raised with great care by producers at the majestic foot of Mount Iwate, is a true masterpiece that Shizukuishi is proud of. Please savor the high-quality meat and deep flavor during your special moments.
With just one taste, the intense flavor of rich milk spreads directly across your palate. While deep and creamy, the aftertaste is surprisingly light. The subtle sensation of milk fat particles remaining on the tongue provides a sense of satisfaction, as if you are eating freshly squeezed raw milk.
This single serving is crafted using only the raw milk milked from the cows at Koiwai Farm in Shizukuishi, Iwate. Because the rich milk is sterilized at low temperatures before production, it possesses a strong body and a prominent fresh milky aroma. The slightly textured sensation of the milk fat is a unique characteristic found only at this farm.
Enjoying this chilled cream while gazing out over the vast pastures makes for a truly special experience. Despite its richness, it is not cloying, leaving you feeling reluctant even as you reach the very last lick. It is an Iwate staple that allows you to taste the very essence of the farm's atmosphere.
Natural cheese made at Koiwai Farm, which spreads across Shizukuishi Town. Established in 1891 through the cooperation of the three founders—Ono, Iwasaki, and Inoue—the farm's name is derived from the initials of their names, making it one of Japan's most iconic private integrated farms.
The history of Koiwai's cheesemaking dates back to 1932. The cheese, born from the fresh milk of cows raised freely in vast pastures, features an exquisite balance between the depth of aging and the natural richness of the milk.
Some items are sold exclusively at the farm and are also highly popular for mail order. One bite evokes the clear air and generous nature of Shizukuishi. Please experience the true capability of Japanese farm-made cheese.
Shizukuishi Town brings together some of the finest gelato shops in Iwate. The handmade gelato, made with fresh milk and locally harvested seasonal fruits, directly reflects the high quality of its ingredients.
Each season's changing flavors seem to capture the natural blessings of that specific time. With every spoonful, the rich flavor of milk and the refreshing sweetness of seasonal fruits spread through your mouth.
Enjoying a cold treat in this peaceful town overlooking Mount Iwate is the perfect way to take a break during your sightseeing. It is a luxurious sweet that fills your heart, packed with the bountiful nature of Shizukuishi. There is also the joy of searching for your favorite flavor.
Clear soup and smooth, glistening noodles. The moment you slurp them, your teeth bounce off their intense chewiness—that unique elasticity is the true essence of Morioka Reimen.
It was created by Teruhito Aoki, who hailed from Hamhung (present-day North Korea). The story begins in 1954 when he opened the restaurant 'Shokudoen' in Morioka, aiming to recreate the cold noodles he ate in his hometown as a child. Initially, the noodles were not well-received, with some saying they were 'like rubber.' Through repeated refinements—changing the flour from buckwheat to wheat and making the appearance whiter—they eventually achieved the smooth texture seen today.
A savory beef bone-based soup paired with the spiciness and acidity of kimchi. Please come and experience one of Morioka's three great noodles, alongside Wanko Soba and Jaja-men, in its authentic birthplace.
Thick, chewy flat noodles are generously topped with rich meat miso. Mix it well with the cucumber and green onions, then take a bite—the savory aroma and umami of the miso spread slowly through your mouth.
The roots of this dish lie in Zhajiangmian (Jajamen), which the shop owner, Kan katsu Takashina, grew fond of in Manchuria before the war. After returning to Morioka, he began adapting the recipe to suit local tastes via a food stall. The legendary shop "Hakuryu" (Pairon), known as the birthplace of the dish, is said to have been founded in 1953.
The experience concludes with 'Chitantan,' where a raw egg is cracked into your empty bowl and hot broth is poured in. Please enjoy every last drop.
"Hai, dondon!" "Hai, jan-jan!" Accompanied by the server's rhythmic chants, soba noodles are tossed one after another into your empty bowl—it is Iwate's Wanko Soba, a style that brings a smile to even the diners.
This unique form of hospitality involves tasting bite-sized portions of soba layered over many bowls. There are various theories regarding its origin, and nothing is definitively known. Some stories suggest a Hanamaki origin, where local soba was served to a lord of the Nanbu clan and greatly enjoyed; others point to a Morioka origin, claiming that Prime Minister Taro Hara, a native of Morioka, once said, "Soba is best in a bowl (wan-ko)."
It is considered one of Japan's three great soba traditions, alongside Togakushi and Izumo. Please give it a try and see how many bowls you can handle!
The kneaded wheat flour is pulled, torn, and dropped into the simmering broth. The smooth pieces of dough coat themselves in a soy-based dashi, creating a chewy texture—Hittsumi from Iwate is a dish that warms you to your very core.
The name is said to come from the local dialect 'hittsumamu,' which means to pinch or tear with one's fingers. Because winters in the inland parts of the prefecture are severe and there were years when rice could not be harvested, wheat and buckwheat have supported the local diet since ancient times. Hittsumi is one of the dishes born from such wisdom of daily living.
Ingredients may include chicken, mushrooms, or depending on the region, even river crab. It is a hometown soup with flavors that vary from household to household.
As you lean your face toward the bowl, the fragrant aroma of saury rises gently. With a single sip, the powerful umami typical of blue-backed fish melts softly into the soup. This is a bowl where the rich aftertaste of fatty saury lingers on your tongue until the very last drop.
Born in Ofunato, which boasts one of the leading saury landings in Honshu, this local ramen is fascinating because every shop offers a completely different taste and style. Some shops make broth from scratch, some create surimi dumplings, and others infuse it with homemade saury oil—each bowl emerges uniquely from the same ingredient.
Smooth noodles paired with a clear, soy-sauce-infused soup. When you flake the topped saury and mix it in, the umami becomes even more intense. It is a ramen nurtured by the Sanriku Sea, perfect for enjoying the variety as you wander from shop to shop.
Oysters from Ofunato are nurtured by the Sanriku Ria coast. The intricate bays provide calm waters, and because nutrients from the mountains flow in through numerous rivers, the area is abundant with plankton. The oysters soak up these bountiful nutrients to grow plump and meaty.
Their creamy and intense umami is a true gift unique to the nutrient-rich Ria coast. When oysters, which grow large in the winter, are grilled over charcoal, their rich flavor overflows in your mouth along with the aroma of the sea.
Whether enjoyed smooth and raw, fragrant when grilled, or plump when steamed, Ofunato oysters are delicious in any preparation—the star of Sanriku's winter that allows you to taste the full richness of the ocean. They are truly 'milk from the sea,' a must-eat during the cold season.
Carefully nurtured within the calm bays of Sanriku, these are the scallops of Ofunato. The adductor muscles, having grown slowly in nutrient-rich waters, are characterized above all by their thick flesh and intense sweetness.
When enjoyed as fresh sashimi, the natural sweetness that overflows with every bite and the pleasant, crisp texture will bring a smile to your face. Whether pan-fried to a golden brown in butter or prepared as a fry, you can fully enjoy their rich umami.
Each single scallop contains a concentrated essence of the Sanriku sea, nurtured over time by the bountiful waters of the Ria coast. The more simply you taste them, the more clearly their true quality is conveyed. This is a masterpiece that allows you to savor the deliciousness of the ingredient itself.
The king of flavors that colors Ofunato in autumn is the fatty, delicious Pacific saury. Freshly caught from the waters off Sanriku and Hokkaido, saury are landed at the port one after another and delivered to your table in peak freshness.
When slowly grilled over charcoal, the skin becomes crispy and fragrant while the inside remains juicy. The rising smoke and aroma alone will make it impossible to stop using your chopsticks. When freshly caught, it can also be enjoyed as sashimi, allowing you to savor the melting sweetness of its fat.
Ofunato Port is known as one of Japan's leading landing sites for Pacific saury. Seasonal saury enjoyed in this autumn port town offers exceptional fat content and freshness. It is a feast from the sea that can only be experienced during this season.
The lean meat cuts smoothly when pierced with chopsticks. The more you chew, the more the pure umami of the meat gently overflows. The charm of Iwate Tankaku Wagyu lies in this intense lean meat—a straightforward beef flavor that isn't masked by fat.
They are raised using the 'Natsuyama Furusato' method, where they are released into the mountains in spring to grow freely in lush green pastures. Descended from the native Nanbu cattle of Iwate, this breed was officially registered as Japanese Short-horn in 1957.
Rich in amino acids that serve as the source of umami, this lean meat shines whether served as a thick-cut steak, slow-cooked in a stew, or quickly seared on a grill. This is the beef you want to savor on days when you crave flavor over fat.
When cracked with a crisp snap, the fragrant aroma of toasted sesame wafts through the air. Made by kneading plenty of sesame seeds or peanuts into a simple wheat dough and baking it in round molds until golden brown—the crunchy texture of the 'mimi' (the edges that overflowed during baking) is also irresistible.
In this region, where the cold 'Yamase' winds blow and rice was difficult to grow, these baked wheat crackers have long supported local livelihoods. It is said that in Ninohe, every household once owned their own baking molds, making these crackers an essential presence at celebrations and gatherings.
Whether it is the fragrant sesame, the toasted and sweet peanut, or the honest flavor of the white senbei; they are wonderful as a snack with tea, or broken into pieces to float in warm soups. It is a simple yet never-tiring, gentle taste deeply rooted in the life of Iwate.
This lacquer comes from the Johoji district of Ninohe City, producing the majority of Japan's domestic lacquer. In 2024, Iwate Prefecture produced approximately 1,400 kilograms of lacquer, and almost all of that volume consisted of Johoji lacquer. It is truly the largest production area for domestic lacquer.
Since fiscal 2018, the Agency for Cultural Affairs has established a policy to use only domestic lacquer for the restoration of structures such as National Treasures. Johoji lacquer has been used in the restoration of Japan's most iconic cultural properties, including Chuson-ji Konjikido, Kinkaku-ji in Kyoto, and Nikko Toshogu.
Lacquer artists carefully tend to each individual tree, collecting small amounts of this translucent lacquer with great care. This painstaking craftsmanship ensures that Japanese beauty is passed down to future generations. It is a true testament to the excellence that Tohoku proudly presents to the world.
With a single bite, there's a light, crisp sound. The smooth chocolate melts into the fragrant crunch of the Nanbu Senbei—it brings a smile to your face, realizing how perfectly the Japanese rice cracker and Western chocolate blend together.
Produced by Komatsu Seika, a company that continues to bake Nanbu Senbei in Ninohe. In 2009, they introduced this crunch chocolate, made by crushing specially baked senbei and coating them in chocolate. The flavor was supervised by Hideaki Sarudate, a world-renowned chocolatier originally from Ninohe.
In your mouth, the crispness of the senbei and the mellowness of the chocolate overlap and gently dissolve. Fragrant and slightly elegant. Please enjoy this new confection born in Iwate alongside your coffee or tea.
The Ichinoseki-Hiraizumi area, home to the World Heritage site of Hiraizumi, is known as the 'Land of Mochi,' boasting what is said to be the highest number of mochi dishes in Japan. The origin of this tradition dates back approximately 400 years to the Date clan that ruled this region; they would pound mochi on the 1st and 15th of every month to offer to the gods, praying for bountiful harvests and safety.
The Mochi Honzen is a formal hospitality dish prepared in accordance with samurai etiquette. A colorful assortment of mochi topped with ingredients such as red bean paste, zunda (edamame paste), walnuts, and perilla seeds is served on the tray. It is said that over 300 different ways to eat mochi are passed down in Ichinoseki and Hiraizumi, making its depth unparalleled anywhere else in the country.
Tasting this mochi set while reflecting on the glory of the three generations of the Fujiwara clan offers a luxurious moment woven from history and culinary culture.
The sizzling aroma rises from the iron griddle. The moment it touches your mouth, the fine marbling melts away, releasing the inherent umami of the meat—this is the steak of Maezawa beef, the pride of Iwate.
Maezawa in Oshu City was originally a horse-breeding region. After the war, livestock transitioned from horses to cattle, and the breeding of Japanese Black calves is said to have begun in the 1950s. The name 'Maezawa Beef' was first used at a carcass competition in 1971. Through continuous interaction and research by producers, it has grown into one of the most highly regarded brand beefs in the country.
A tender, highly aromatic slice. Please experience with your palate the true strength of Iwate's livestock industry, which has even received the highest evaluation in Japan.
Toasted mochi generously coated in a thick, luscious walnut sauce. Fragrant, rich, and sweet—this is Iwate's walnut mochi that melts in your mouth.
Along the Sanriku coast, the food culture of enjoying mochi with crushed walnut sauce has been passed down since ancient times. In particular, the locally harvested 'Oni-gurumi' (wild walnuts) have less oil compared to overseas varieties, giving them a light and elegant flavor. It is believed that this eating style originated from a desire to cherish precious mochi in coastal areas where rice was difficult to grow due to cold damage.
In some regions, even the mochi in Ozoni (New Year's soup) is dipped in walnut sauce. Please enjoy this dish with its gentle, rich depth.
A traditional doburoku brewed in Hiraizumi, the village of World Heritage sites. As Hiraizumi is designated as a Doburoku Special Zone, it is brewed with care using locally grown rice by the hands of local mothers.
'Ittone,' sold at places like Michi-no-Eki Hiraizumi, is a doburoku made from 100% Hiraizumi-grown Hitomebore rice. You can enjoy its mellow sweetness and fruity aroma, where the umami of the rice remains intact. The rustic and powerful flavor, unfiltered, is truly the essence of the rice's bounty.
Enjoy a cup carefully brewed by local people in this land of historical romance, where the glory of the three generations of the Fujiwara clan once flourished. Please savor it slowly while reflecting on the scenery of the World Heritage site.
This thick, fleshy wakame grows while being buffeted by the rough waves of Sanriku. From autumn to winter, the abundant nutrients from the Oyashio current flowing in from the north, combined with intense ocean currents and harsh winter winds and waves, cultivate a resilient and firm seaweed.
Approximately 70% of the seaweed produced in Japan comes from the Sanriku region. Iwate is one of its central hubs, boasting top-class quality nationwide under strict quality control.
When used in shabu-shabu, the brown seaweed instantly transforms into a vibrant green the moment it is dipped in hot water, filling your mouth with a crunchy texture and the aroma of the sea. It is a pride of Iwate that allows you to directly experience the power of the Sanriku sea.
Wild abalone raised among the rocky shores of Sanriku. Because they grow feeding on lushly abundant kelp and seaweed, the flesh is packed with the concentrated umami of the ocean. Iwate is known as one of Japan's leading regions for abalone production.
While much of the abalone from other prefectures reaches its peak in summer, the Ezo abalone of Iwate sees its peak fishing season from autumn to winter. During the colder months, the flesh firms up, further enhancing both its texture and flavor.
With a pleasant, crunchy texture and a rich umami that spreads with every bite, it possesses an extraordinary presence even among many luxury ingredients. This wild abalone, nurtured over a long period by the bountiful seas of Sanriku, is a masterpiece truly worthy of a special occasion dining table.
Mamebu-jiru is a local dish from Yamagata Town, Kuji City, that rose to sudden fame through the NHK morning drama series 'Amachan'. In a soy sauce-based broth flavored with dried sardines and kombu, vegetables and grilled tofu are simmered along with small dumplings called 'mamebu', which are filled with walnuts and brown sugar.
With one bite, a mysterious flavor of 'salty yet sweet' spreads through the mouth, creating an oddly addictive taste. It is also said that the name carries a wish for people to 'live faithfully (mame) in health and vigor.'
A highly accomplished dish that even won 5th place nationwide in the B-1 Grand Prix. It is a bowl of soup passed down through the households of Kuji, warming both the heart and the body.
Hittsumi is a traditional soup that has been widely loved in households across Iwate. Its simple name comes from the method of 'hittsumande' (pinching and tearing) the wheat dough, kneaded with water, by hand directly into the pot.
In the past, when rice cultivation was difficult due to the cold climate in Iwate, dishes made with wheat and buckwheat flour supported the people's livelihoods. When the dough is simmered in a flavorful broth along with chicken and seasonal vegetables, it creates a dish with an enjoyable chewy texture.
Depending on the region, it is also known by names such as 'Tottena' or 'Hatto,' and it is interesting how ingredients and seasonings vary slightly from household to household. It is a taste of home deeply rooted in the daily life of Iwate, warming the body to its core on cold days.
Founded in 1903, this traditional confection has been cherished in Ichinoseki for over a century. It is said that regular customers affectionately named them 'Kamenoko Senbei' (Baby Turtle Crackers) due to their resemblance to a turtle shell.
Thinly rolled wheat dough is baked until crisp and fragrant, then finished with a generous coating of elegantly sweet sesame paste. The greatest charm lies in the ability to enjoy two textures at once: the firm bite of the dough and the smooth mouthfeel of the sesame.
Despite being an award-winning confection that has received the Grand Prize and the President's Award at the National Confectionery Expo, its flavor remains profoundly simple and warm. It is an auspicious masterpiece that has walked alongside the long history of Ichinoseki.
These chestnut manju are crafted by an Ichinoseki confectionery shop that deeply values the deliciousness of chestnuts. It is a luxurious treat featuring a generous amount of flavorful chestnut paste inside a moist and soft dough.
With just one bite, the natural, fluffy sweetness of the chestnut and the taste of the elegantly simmered bean paste gently spread through your mouth. The flavor, which feels like the entire autumn harvest has been condensed into one, is the perfect companion to fragrant tea.
Born from the careful craftsmanship of artisans, these chestnut manju are not only wonderful for yourself but also highly appreciated as a gift. It is a deeply delicious Japanese sweet, truly worthy of an Ichinoseki souvenir, allowing you to fully enjoy the rich deliciousness of chestnuts.
Tamura no Ume is a famous confection produced by Shoeido, a long-established shop in Ichinoseki. Named after the Tamura family, the former lords of the Ichinoseki Domain, it is said that it had the honor of being presented to the Imperial Family in 1928.
Its adorable shape, reminiscent of a plum blossom, consists of plum paste wrapped in gyuhi and finished by wrapping it in a red shiso leaf. The main ingredients—plum fruit, glutinous rice, and shiso—are strictly sourced from local Ichinoseki.
With a single bite, the chewy texture of the gyuhi, the refreshing aroma of shiso, and the sweet and sour flavor of the plum spread throughout your mouth. There are two varieties: 'Densho' (coated in sugar) and 'Kenjo' (uncoated), making it an elegant, representative confection of Ichinoseki that is also highly appreciated as a gift.
A mochi-based confectionery that has been made without change since its founding in 1915 in the World Heritage village of Hiraizumi. It was named after the strength of Musashibo Benkei, the heroic warrior who protected Minamoto no Yoshitsune.
In reality, it is a walnut yubeshi featuring a generous amount of fragrant walnuts. Without relying on additives, artisans carefully preserve the same production method and flavor used since the company's founding, using only carefully selected ingredients such as glutinous rice flour and walnuts.
This substantial treat features a perfect harmony of chewy dough, the rich aroma of walnuts, and an elegant sweetness. It is a masterpiece worthy of a World Heritage village, to be enjoyed alongside the eternal historical romance of Hiraizumi.
With a single bite, it crumbles crisp, followed by the rich depth of walnuts and the fragrant aroma of black sesame spreading softly through your mouth. It has a mysterious, delicate texture—somewhere between mochi and rakugan. The more you chew, the more the savory flavors of the ingredients emerge.
This is a traditional sweet that has been beloved in Japanese confectionery shops throughout the prefecture, including Morioka. The process involves kneading walnuts and black sesame into a rice flour-based dough, gently seasoning it with starch syrup and salt, and then steaming it. It is said that the name comes from the way the cut edges of the walnuts resemble crows in flight.
The sweetness is subtle, allowing the natural flavors of the ingredients to take center stage. When enjoyed with tea, the faint aroma of sesame and walnut lingers in your mouth. It is a simple, warm, handmade confection from Iwate.
Tono Magokoro Cookies are handmade cookies, baked one by one with heartfelt care in Tono, the village of folklore.
Tono is a mountainous town in Iwate, known as the setting of the 'Tono Monogatari' (The Legends of Tono). Surrounded by rich nature, it is a land blessed with agricultural products and dairy.
Baked using local ingredients, these cookies feature an unadorned, rustic flavor. The aroma of butter and the light, crunchy texture evoke a sense of nostalgia and comfort.
It is a treat to enjoy while imagining the peaceful rural landscapes and the world of folklore passed down through generations. Packed with the nature and warmth of Tono, it is the perfect souvenir to cherish your travel memories.
Tono Hop Sweets are unique and fresh treats that can only be found in Tono, Japan's leading hop-producing area.
Tono City has been cultivating hops for beer since 1963 and boasts the largest cultivation area in Japan. Under the slogan "From the Home of Hops to the Home of Beer," farmers and local government work together to promote hop culture. These sweets utilize those very hops, offering a slightly mature taste with a subtle bitterness and refreshing aroma. Their charm lies in a personality that is distinctly different from everyday snacks.
They are also highly recommended as a gift for beer lovers. This much-talked-about local specialty is packed with the challenges and pride of Tono, the home of hops.
Tono Dobekko Ame is a simple candy created with the image of 'dobekko,' the unfiltered sake passed down in Tono.
'Dobekko' is the Tono dialect for doburoku (unfiltered sake). Tono City is known as a sacred site for doburoku culture, having been the first in the nation to be designated as a Doburoku Special Zone in 2003. This confection reflects the fermented flavors born from rice and koji in candy form, featuring the gentle sweetness of koji and a unique, nostalgic flavor.
Even those who cannot drink alcohol or children can easily enjoy a part of Tono's food culture. It is a comforting, sweet treat that evokes the lifestyle and fermentation wisdom alive in this village of folklore.
As the name suggests, Iwayado Yokan's 'Extra Chestnut' is a luxurious bar packed with large pieces of chestnut.
Iwayado Yokan is a famous confection from Iwate, produced by Kaishindo in Esashi, Oshu City, boasting a history of over 300 years. It is said to have originated in Iwayado, which flourished as a post town connecting the sea and the inland during the Edo period, where the lord of Iwayado Castle of the Date Clan protected and encouraged its production as a sweet.
Large pieces of chestnuts preserved in syrup are generously mixed into yokan made by carefully kneading domestic adzuki beans over a long period of time.
With the smooth texture of the yokan and the fluffy texture of the chestnuts, this deep, flavorful treat—as if the essence of autumn has been condensed into a single bar—is perfect for mail order or as a gift.
Iwayado Tansu is a traditional Japanese chest passed down in Esashi, Oshu City, characterized by its heavy metal fittings and striking wood grain.
Its origins date back to the Tenmei era (1781–1788), when it is said that the lord of Iwayado Castle commissioned his vassals to research the commercialization of woodworking furniture. This region is also connected to Kiyohira, the founder of the Fujiwara clan who established the Hiraizumi culture, and has long been deeply rooted in woodworking and metal casting techniques. Designated as a national traditional craft in 1982, these chests feature lacquer applied to zelkova or paulownia wood, adorned with robust, hand-forged, and hand-carved metal hardware.
With a heavy presence created by the artisan's handiwork and a character that deepens with use, they represent the essence of Tohoku's craft culture, intended to be passed down through generations.
Oshu Mini Yokan is a convenient and adorable treat, crafted into a single-serving size from the historic Iwayado Yokan.
Produced by Kaishindo in Esashi, Oshu City, Iwayado Yokan is a famous confection of Iwate that has continued since the Edo period. While maintaining the authentic deliciousness of traditional neriyokan (soft bean jelly), it has been made into a small size that can be enjoyed in one bite. The smooth and elegant sweetness, achieved by carefully simmering domestic adzuki beans over time, carries the reliable flavor inherited from the original.
Because they are individually wrapped and easy to distribute, they are perfect as souvenirs for colleagues or friends. When you want something sweet, it is an Iwate souvenir that combines authentic taste with a delightful size, allowing you to enjoy one at a time without guilt.
This monaka is a beloved treat in Hanamaki, a place closely associated with Kenji Miyazawa. It was named after his famous poem, 'Ame ni mo Makezu' (Unvanquished by the Rain). As a confection unique to Hanamaki—home to the poem's monument—it is cherished as a heartwarming sweet.
Inside the moist monaka wafer, there is a generous amount of elegant bean paste. With a single bite, the fragrant wafer and the gentle, refined sweetness of the paste spread throughout your mouth. It offers a simple and warm flavor that allows you to deeply feel the landscape of Hanamaki, which Kenji loved so dearly.
Enjoying this treat while quietly reflecting on the spirit of 'Ame ni mo Makezu' makes it the perfect souvenir for a trip to Hanamaki. It is a flavorful confection truly worthy of a literary town, allowing you to gently immerse yourself in the world of Kenji.
A variety of famous confections that have been cherished for a long time in the Hanamaki Onsen village. Featuring onsen manju and many Japanese sweets that utilize local ingredients, they have been enjoyed by travelers as quintessential souvenirs from this hot spring town.
After relaxing your body in the hot springs, enjoying these elegant Japanese sweets alongside fragrant tea is truly exceptional. The moist texture of the dough and the perfectly gentle sweetness softly soothe the pleasant fatigue of your journey.
Hanamaki is also known as a place connected to Kenji Miyazawa. These confections, enjoyed along with the happy memories of your hot spring trip, are delightful both for yourself and as gifts for loved ones. They offer a comforting taste that gently colors your travels in Hanamaki.
Nanbu senbei, carefully crafted even in Hanamaki. This representative baked confection of Iwate features an unadorned, rustic flavor, baked to perfection with flour and salt.
In addition to the classic sesame and peanut flavors, the warm texture unique to each hand-baked piece is a major attraction. The crisp, pleasant texture and the savory aroma that spreads with every bite are loved by all generations, from children to adults.
While delicious on their own, they also take on a different kind of deliciousness when broken into soup for 'Senbei-jiru,' as they soak up the broth. A timeless, classic taste nurtured by the climate of Hanamaki. This is a perfect item for souvenirs.
Hanamaki City is home to one of the largest areas for multigrain cultivation in Japan. These nutritious sweets are made using an abundance of grains unique to this land, such as foxtail millet, proso millet, and broomcorn millet.
With a delightful popping texture unique to multigrains and a simple, gentle sweetness, they offer a flavor that is hard to find in other snacks. It is a wonderful treat for those who care about health, allowing you to easily enjoy highly nutritious grains as a snack.
Born from the very blessings of the land, these sweets exist because of Hanamaki's deep-rooted multigrain culture. You can experience the traditional, nourishing flavor of ancient grains in the form of a modern confection. It is a souvenir packed with the essence of Hanamaki—simple yet profound.
Kamaishi no Umi no Shiawase Senbei is a flavorful confection that captures the rich bounty of the Sanriku Sea in every single piece.
Kamaishi is a port town facing the Sanriku coast, which is counted as one of the world's three major fishing grounds. These baked rice crackers utilize the umami of seafood such as shrimp and squid, allowing the aroma of the sea to spread through your mouth with every bite. It is a taste full of local character, using ingredients unique to a town that has lived in harmony with the sea.
Delicious on its own, it is perfect as a snack for children or as an accompaniment to alcoholic beverages. It has long been a beloved souvenir unique to the port town of Kamaishi, offering an easy way to take home the blessings of the Sanriku Sea, one of the world's three greatest fishing grounds.
Kamaishi Ramen Senbei is a playful snack that expresses the taste of the local specialty, 'Kamaishi Ramen,' in the form of a rice cracker.
Kamaishi Ramen is a regional ramen characterized by its extremely thin curly noodles and a clear, amber-colored soy sauce soup. It is a soul food for the people of Kamaishi, created in the Showa 20s (1945-1954) so that workers on shift changes at the steelworks could eat a quick meal. We have captured that nostalgic flavor in these fragrant rice crackers.
Despite the unexpected combination of ramen and rice crackers, one bite will suddenly bring back that nostalgic taste of Kamaishi. It is a fun, playful item that is perfect as a souvenir for local gourmet lovers or as a great conversation starter.
Miyako Salted Sea Urchin is a luxurious maritime delicacy created by curing high-quality sea urchin from Sanriku Miyako solely in salt.
Sanriku Miyako is renowned as a bountiful fishing ground known for producing premium sea urchin. By adding salt to the fresh sea urchin and letting it cure, excess moisture is removed, concentrating the intense umami flavor. Because it has a good shelf life, this dish is a product of traditional wisdom that has supported coastal life since ancient times.
With its rich sweetness and the aroma of the ocean spreading across your palate, it is exceptional whether served atop warm rice or as an appetizer for chilled sake. Even in small amounts, it makes you crave more rice; it remains a highly popular item for mail-order delivery and is a truly luxurious masterpiece unique to Sanriku Miyako.
Miyako Squid Senbei is a fragrant rice cracker packed with the concentrated umami of squid from the Sanriku region.
Miyako City is a representative port town of the Sanriku coast, known as a treasure trove of marine products, including squid. These crackers, baked by luxuriously kneading in fresh squid, release the flavors of the sea and the savory taste of squid with every bite. You can enjoy an authentic local flavor that makes full use of ingredients unique to a town that lives alongside the sea.
Its light, crispy texture makes it perfect as a snack for children or as an accompaniment to alcoholic drinks. It has been long cherished locally as a souvenir unique to the port town of Miyako, offering an easy way to taste the bounties of the Sanriku Sea.
Shiwa Grape Juice is a juice that feels just like wine, luxuriously pressed from grapes grown in Shiwa Town.
Shiwa Town is one of the leading grape-producing regions in Iwate Prefecture. Using 100% fully ripe Campbell grapes, it is finished as a straight juice without any added sugar or preservatives. By allowing it to age for about six months after harvest, a rich sweetness and mellow aroma are beautifully brought out.
The deep, natural flavor of the grapes is captured in every bottle, much like wine. It is a special juice that allows even children and those who do not drink alcohol to enjoy a luxurious moment unique to the wine-producing region of Shiwa.
Shiwa Apple Juice is an additive-free straight juice made by pressing whole apples from Shiwa Town.
Iwate Prefecture is one of Japan's leading apple-producing regions, and Shiwa Town is also known as a land where fruit cultivation flourishes. Our specialty is preserving the true flavor of the apples without adding any sugar or preservatives. It is a luxury unique to this production area that allows you to enjoy different flavors depending on the variety.
The balance between natural sweetness and refreshing acidity is pleasant, making it easy to drink.
It is a gentle beverage that everyone from small children to adults can enjoy with peace of mind. Whether enjoyed chilled as is, or used to savor the full bounty of Iwate's rich fruits, this is Shiwa's pride-and-joy apple juice.
The Koiwai Butter Cake is a rich cake made using an abundance of high-quality butter from Koiwai Farm.
Koiwai Farm is one of Japan's largest farms, spanning Shizukuishi and Takizawa in Iwate Prefecture. We take pride in our fermented butter production, a tradition dating back to the Meiji era, and we use the farm's unique, mellow butter generously. The moist, baked sponge spreads the richness and fragrant aroma of butter, making you feel luxurious with every bite.
Its charm lies in the changing textures: it becomes fluffy when warmed and stays moist when chilled, allowing you to enjoy different flavors. Filled with the blessings of a grand pasture and traditions spanning from the Meiji era, it is loved as a luxurious sweet worthy of an Iwate souvenir.
Koiwai Farm Cookies are a staple Iwate souvenir, baked using the farm's pride-and-joy butter and milk.
Koiwai Farm is one of Japan's largest farms, spanning Shizukuishi Town and Takizawa City. It carries a tradition of fermented butter making passed down since the Meiji era, and the cookies are baked to fully utilize its rich flavor and aroma. With a light, crispy texture and the gentle sweetness of milk, they are widely loved by children and adults alike.
Offered at an affordable price and easy to distribute, they have long been cherished as a popular representative souvenir of the farm. A reliable classic that is sure to please anyone you give it to. The charm lies in the deliciousness that directly conveys the quality of the ingredients: fermented butter and milk.
These simple traditional sweets have been passed down since the Edo period in the castle town of Morioka. Assorted treats such as Mamegin-to, Kinako Nejiri, and Karame-mochi, still made using time-honored methods, quietly convey the food culture of the Nanbu Clan to the present day.
Mamegin-to features a unique texture made from roasted soybean flour, sugar, and starch syrup; it is said that it was originally created as a tea sweet to be presented to the local lords. The nostalgic, gentle sweetness of the soybean flour and brown sugar touches the heart.
Though unpretentious in appearance, each piece embodies the long history of the castle town and the reliable craftsmanship of the artisans. As a souvenir from Morioka, it is a warm-hearted flavor that has been loved across generations.
An elegant baked treat inspired by Morioka Castle. It features a rich, airy aroma of butter and a delightful, light, crispy texture. Perfect as an accompaniment to tea, it has long been cherished as a staple Morioka souvenir.
As you take a bite while reflecting on the Morioka Castle, renowned for its beautiful stone walls, the history of the former castle town feels much closer to you. The meticulous craftsmanship infused into every single piece makes it a perfect gift for loved ones.
With its visually stunning and sophisticated appearance, this sweet is enjoyed by a wide range of generations. It continues to be chosen by many as a commemorative treat from a visit to Morioka or as a souvenir to share travel memories.
Nanbu Senbei is a signature confection of Iwate, baked to a fragrant perfection using flour and salt. Its origins are ancient; because white rice was difficult to obtain in the Nanbu Clan domain, baked goods made with buckwheat and barley became a beloved part of daily life.
From the Meiji era onward, wheat flour became the primary ingredient, leading to its production as a full-scale commercial product. The Nanbu Senbei baked in Morioka offers a vast variety of flavors—such as sesame, peanut, and pumpkin—providing the joy of choosing from many options.
With a pleasant, crisp texture and a simple, rustic flavor that unfolds with every bite, it is loved as a quintessential Iwate souvenir. It is delicious enjoyed on its own or crumbled into soup to make 'Senbei-jiru' (senbei soup).
With a single bite, the skin pops, releasing a luscious flow of black sesame nectar from within. It is an enjoyable dumpling that packs three distinct textures into one piece: chewy, smooth, and melting.
Crafted by Shoeido in Ichinoseki, Iwate, using confectionery techniques passed down since the Meiji era. Inside dumplings made with Tohoku rice, we generously enclose 'Goma Mitsu'—a mixture of crushed black sesame, sugar, and soy sauce. The nectar, made from a blend of two types of roasted black sesame, offers a deep flavor with a lingering aroma. A subtle hint of saltiness from the soy sauce perfectly sharpens the sweetness of the sesame.
Delivered frozen, you can enjoy them slightly thawed for a firmer texture or fully thawed for a melting sensation. The overflowing nectar is sure to bring a smile to your face.
Kamome no Tamago Mini is a charming item that presents the representative confectionery of Iwate, 'Kamome no Tamago,' in a single-serving size.
Kamome no Tamago is an egg-shaped sweet produced by Saito Seika in Ofunato. It is a famous confection designed to look like an egg of a seagull flying over the blue sea, consisting of yolk-flavored bean paste wrapped in castella sponge cake and coated with white chocolate. At the main store, 'Kamome Terrace,' seasonal limited flavors are also available. We have taken that same deliciousness and crafted it into a small, round size.
Because they are small, they are easy to distribute and perfect as a snack when you want something light. It is a delightful souvenir that allows you to enjoy the taste of Iwate with ease.
Ofunato Sanma Tsukudani is a perfect accompaniment to rice, made by simmering the Pacific saury of Ofunato—which boasts the largest catch on Honshu—in a sweet and savory glaze.
Ofunato City is a port town that lands the highest volume of Pacific saury on Honshu. In autumn, saury arrive in the Sanriku Sea at their fattiest state, having accumulated nutrients before spawning. By carefully simmering each fresh fish individually, the umami and sweet-savory seasoning penetrate deeply.
Placed atop warm rice, its deliciousness will make you crave a second helping. It is also highly useful for bento boxes or as a snack with tea. This is a quintessential Sanriku product, popular for mail order, filled with the wisdom of ancestors who transformed the bounties of the rich sea into preserved food.
Ofunato Reconstruction Sweets are heartwarming treats created with a prayer for recovery from the Great East Japan Earthquake.
Ofunato City is a port town on the Sanriku Coast that suffered immense damage from the 2011 tsunami. Even amidst deep sorrow, the city has worked to gradually regain its vitality through confectionery making that utilizes local ingredients without stopping its progress. Each sweet embodies the feelings of the people striving to stand up again and their gratitude toward those who supported them.
Eating these sweets serves as a small way to show support. It is a gentle, soul-soothing sweet that you can enjoy while reflecting on the journey of Ofunato through its hardships and the emotions of its people.
A masterpiece made by Iwayaya of Ninohe City, the home of Nanbu Senbei. With a wide variety of flavors including sesame, peanut, and bean, it has many fans nationwide due to its pleasant crispy texture and savory aroma.
While maintaining the manufacturing methods preserved for many years, Iwayaya's sesame senbei became the first in the industry to obtain vegan certification. It is now attracting attention as a senbei that anyone can enjoy with peace of mind, made solely from naturally derived ingredients.
Nanbu Senbei from Ninohe continues to take on new challenges while valuing tradition above all else. This is a proud souvenir from Iwate, packed with the maker's true dedication within its simple and warm flavor.
A luxurious treat crafted by Iwateya, a renowned maker of Nanbu Senbei. This masterpiece is a magnificent fusion of traditional and Western flavors, combining crushed, crispy Nanbu Senbei with specially selected chocolate.
Produced at the '2door' chocolate factory located in Ninohe City, the shop's name carries two meanings: 'Ninohe' and the 'two doors' of 'Nanbu Senbei × Chocolate' and 'Tradition × Fusion.'
It offers a harmony where fragrant senbei and mellow, rich chocolate melt exquisitely together in your mouth. This special confection is perfect as a sophisticated gift for adults or as a well-deserved reward for yourself.
In the Ninohe region, many simple snacks rooted in daily life have been passed down through generations.
Ninohe, located in northern Iwate Prefecture, is known as a prime area for Nanbu Senbei made with wheat and buckwheat. Preserved foods meant to endure the harsh winters of Tohoku and handmade sweets snacked on during breaks from farm work have been handed down from household to household, and person to person. While not flashy, their greatest charm lies in their unpretentious flavor that makes the most of locally sourced ingredients.
It carries the warmth of traditional Tohoku life, perfect to accompany a cup of tea. With just one bite, these unique local snacks from Ninohe evoke a sense of nostalgia and a feeling of relaxation.
Shiga Senbei of Ninohe is a long-established shop that has continued to protect the tradition of hand-baked Nanbu senbei since its founding in 1926.
With its workshop located in Ninohe City, Iwate Prefecture, each cracker is carefully baked using Nanbu wheat grown in Iwate. Nanbu senbei is a traditional local confection passed down since ancient times in Iwate and Aomori, made by pressing dough kneaded with flour between iron molds. The simple flavor, sprinkled with sesame seeds or peanuts, represents the very essence of Tohoku's food culture, which has supported life in lands where rice cultivation was difficult.
It offers a fragrant aroma unique to hand-baking that machines cannot replicate, and a wheat flavor that spreads with every bite. Each honest cracker produced by traditional methods allows you to quietly feel the true origins of Nanbu senbei.
A mochi confection that evokes the eternal historical romance of Hiraizumi. Fitting for its name, which honors the strength of Musashibo Benkei, the loyal retainer of Minamoto no Yoshitsune, it offers a simple yet satisfyingly substantial flavor.
This walnut yubeshi, featuring an abundance of fragrant walnuts, is a masterpiece where the chewy dough, rich walnut aroma, and gentle sweetness harmonize perfectly. Each piece is carefully crafted using carefully selected ingredients.
It is the perfect item to commemorate a visit to the World Heritage site of Hiraizumi. Enjoying it while reflecting on the powerful legends of Benkei will make your journey through Hiraizumi even more profound. It is a confection that is both powerful and gentle, carrying the weight of history.
A traditional lacquerware that continues to convey the golden culture that blossomed in Hiraizumi. Its origins are said to date back to the late Heian period, when Fujiwara no Hidehira, the third generation of the Oshu Fujiwara clan, invited skilled artisans from Kyoto to create vessels using an abundance of local lacquer and gold.
The design, featuring gold leaf and powerful patterns set against the deep luster of lacquer, possesses a beauty that seems to directly reflect the prosperity of Hiraizumi. During the 2016 G7 Ise-Shima Summit, sake cups made with this Hidehira-nuri technique were selected as gifts for the heads of state.
A masterpiece that inherits the advanced Heian-period lacquer techniques shared with Chuson-ji Konjikido. Every time you hold it, you can feel the golden dream once seen by the Oshu Fujiwara clan quietly breathing within.
Within the grounds of the World Heritage site Mōtsū-ji Temple, there is a teahouse where visitors can take a relaxing break, and Japanese sweets unique to Hiraizumi have been enjoyed there since ancient times. One such treat is this elegantly flavored dry confectionery (higashi).
With a light texture that gently melts in your mouth and a refined, subtle sweetness, it is perfectly suited for a tea ceremony. Tasting it amidst the serene atmosphere of the beautiful Pure Land Garden feels as though it clears your very soul.
Mōtsū-ji Temple is a place where the long history of the ancient capital, Hiraizumi, and the prayers of the people still live on today. Enjoying this confection along with your memories of the visit gently deepens the lingering impressions of your journey. It is a signature sweet of Hiraizumi that softly accompanies moments of tranquility.
When you pick up this monaka shaped like the Konjikido, you cannot help but be captivated by its lovely appearance. As you take a bite, the fragrant, toasted wafer crumbles delicately, revealing a moist and tender bean paste inside.
This unique local monaka is modeled after the Chuson-ji Konjikido, a World Heritage site in Hiraizumi. The wafer is light and crispy, while the sandwiched bean paste offers a rich adzuki flavor with an elegant sweetness. The contrast between the toasted aroma of the wafer and the smoothness of the paste melts comfortably in your mouth.
With its appearance reminiscent of the golden hall, it is a delightful item for souvenirs. Accompanied by a cup of tea, this Japanese sweet invites you to savor each piece while reflecting on the gentle passage of time in Hiraizumi.
Kamome no Tamago (Seagull's Egg) is a confection known nationwide as a signature treat of Iwate, designed to bring a smile to everyone's face.
It all began in 1951 when Saito Seika of Ofunato first released it. Born from the desire to create 'a sweet that reflects the seaside town of Ofunato,' it was inspired by the image of a seagull's egg flying over the blue ocean. It features an adorable, rounded egg shape, consisting of a soft yolk-flavored bean paste wrapped gently in castella sponge cake and coated in smooth white chocolate.
With its harmony of moist sponge and elegant bean paste, the flavor is beloved across all generations. As a staple Tohoku souvenir, it is a confectionery that Iwate is proud of, continuing to be loved by many for a long time.
Nanbu Senbei is a representative local baked sweet from Tohoku, cherished across all of Iwate.
It is a rustic cracker made by pressing dough kneaded with flour between iron molds and baking it, a tradition passed down since ancient times in the Nanbu region of Iwate and Aomori. The ingredients mixed into the dough are incredibly diverse, including sesame, peanuts, and walnuts. In this cold region where rice cultivation was historically difficult, it has long supported people's lives as a preserved food utilizing wheat and buckwheat.
One of its great charms is that the degree of baking, thickness, and mixed ingredients vary slightly by region and shop. The depth of this Iwate souvenir lies in the many ways to enjoy it—from finding your favorite piece by comparing different varieties to simmering them in 'Senbei-jiru' (cracker soup).
Sanriku Kaiho-zuke is a luxurious seafood preserve representing the Nakamura family of Kamaishi, packing the treasures of the Sanriku Sea into a single vessel.
With roots in a seafood restaurant founded in 194님, the Nakamura family is a renowned establishment. Using soy-marinated mekabu as a base, it is topped with abalone tenderly cooked using proprietary techniques and salmon roe that shines like jewels. This dish directly reflects the scenery of the sea: the mekabu represents the Sanriku Sea, the salmon roe represents the water's surface sparkling in the morning sun, and the abalone represents a drifting small boat.
As a pinnacle of gourmet mail-order delicacies, the aroma of the ocean and a melting texture spread throughout your mouth. It is an exquisite item truly worthy of a feast on special days or as a gift for someone important.
Iwate Kura Beer is a collection of distinctive craft beers brewed by leveraging the sake-brewing expertise of Seiki Ichino Brewery in Ichinoseki.
Seiki Ichino Brewery is a historic brewery founded in 1918. In 1995, they began brewing beer by applying the fermentation technology cultivated through sake production. Their flagship product, the Oyster Stout—which uses Sanriku oysters even with their shells—has frequently received high acclaim at international beer competitions.
With the free-spirited ideas unique to a brewery and the deep, incomparable flavors created by years of fermentation expertise, their challenging and highly individual lineup is an indispensable part of Iwate's beer culture, leaving craft beer lovers in awe.
Sekiyama is a local sake with a crisp flavor that has been brewed for a long time by Ryoban Shuzo of Ichinoseki.
Ryoban Shuzo was established in 1944 through the merger of local breweries. The name of its flagship brand, 'Sekiyama,' is derived from the mountain name of Chuson-ji Temple in Hiraizumi, a World Heritage site.
Characterized by a dignified mouthfeel and a sharp aftertaste, it has been a staple at dining tables in Ichinoseki and beloved by locals for many years.
Although its brewing came to an end in 2024 with much regret, the flavor that was loved by the community for 80 long years lives on in the memories of many. It is a bottle filled with history and stories, perfect to be enjoyed slowly alongside Ichinoseki's local cuisine.
Tono Doburoku is a traditional cloudy sake brewed in Tono, the home of Japanese folklore.
In 2003, Tono City was the first in the country to be certified as a 'Doburoku Special Zone,' making it a sacred site for doburoku culture. Under this special zone system, doburoku is carefully brewed one batch at a time using locally grown rice at farm stays and direct sales offices. It is characterized by a rustic, cloudy white flavor where the natural sweetness of the rice harmonizes with a refreshing acidity from fermentation.
Each glass reflects the rich nature of Tono and the lifestyle of its local farmers. It is a simple, unique brew meant to be enjoyed slowly, as if relaxing by an irori (sunken hearth) alongside local regional cuisine.
Tono ZUMONA Beer is a craft beer that the hop-producing region of Tono, Japan's number one, takes great pride in.
Kamioe Shuzo, the brewery behind it, is a historic sake brewery founded in 1789. The name 'ZUMONA' comes from the Tono dialect meaning 'I heard that...' and carries the wish that people across the country will say, 'I heard there is delicious beer in Tono.' It is brewed using an abundance of Tono-grown hops and subsoil water from the Mt. Hayachine mountain range.
Its charm lies in its fresh, floral aroma, smooth mouthfeel, and a deep richness that expands on the palate. Frequently recognized in competitions such as the International Beer Cup, it is an authentic brew proudly delivered by the home of hops, Tono.
Iwate Homare is a deeply rooted local sake brewed by Iwate Meijo in Maesawa, Oshu City.
Iwate Meijo was formed through the merger of breweries formerly located in Maesawa, and it is now the sole brewery remaining in Oshu City. Since 2017, they have committed to using 100% Iwate-grown rice, pursuing a brewing process that focuses intensely on local rice and water. Its characteristic flavor is gentle and approachable, making it a taste you won't tire of even with daily consumption.
With no harshness, it pairs perfectly with everything from traditional Japanese cuisine to everyday side dishes, making it an ideal choice for your nightly drink. It is an honest, warm local sake that reflects the rich agricultural landscape of Oshu, designed to be enjoyed for a long time.
Hitokabe is a sake with an impressive name, brewed by Iwate Meijo in Maesawa, Oshu City.
'Hitokabe' is a place name located in Esashi, Oshu City. It is a land steeped in history, where legends related to Sakanoue no Tamuramaro's eastern expedition during the Heian period remain. Iwate Meijo, which insists on using rice grown in Iwate Prefecture, has named this brand after that local area and carefully brews each bottle. Along with its rare name, you can enjoy a profound flavor.
This is a flavorful sake that you will want to savor slowly while reflecting on the ancient stories passed down through the land. It is a deeply tasty sake, featuring an honest brewing process focused on Iwate-grown rice, infused with the climate of Oshu and a sense of historical romance.
Nanbu Seki is a full-bodied, dry local sake brewed in Hanamaki, the birthplace of the Nanbu Toji.
Produced by Kawamura Sake Brewery in Ishidoriya, Hanamaki City. Ishidoriya is known as the origin of the Nanbu Toji, and its founder was instrumental in establishing the Nanbu Toji Guild. This sake maximizes the potential of high-quality sake rice, resulting in a robust body and a crisp finish.
Born from the pure water and rice nurtured by the rich nature of Hanamaker, it offers a powerful yet easy-to-drink flavor. It is a bottle that invites you to slowly savor the deliciousness of a local sake where traditional techniques are passed down in the birthplace of Nanbu Toji, ideally paired with local cuisine or rich, savory dishes.
Edel Wein is a leading local wine born in Osako-cho, Hanamaki.
Winemaking began in 1946 in Osako-cho, which possesses a climate and terroir similar to Bordeaux. Based on grape cultivation that took root as a recovery measure from typhoon damage, the wine is brewed using only grapes grown in Iwate Prefecture. The name is deeply rooted in the land, named after the alpine plants that bloom on Mount Hayachine.
Its fruity aroma and gentle flavor are recommended even for those not typically familiar with wine. With a proven track record of being highly regarded in numerous competitions, it is a local pride that adds elegance to the dining tables of Iwate.
Hamachidori Junmai Daiginjo is the finest bottle produced by the Kamaishi brewery, utilizing the full extent of their craftsmanship.
Founded in 1912, Hamachidori is a historic brewery located in Kamaishi. This Junmai Daiginjo uses 'Yui-no-ka,' a premium sake rice cultivated over many years in Iwate Prefecture, with the rice luxuriously polished down to 40%.
The gorgeous rising ginjo aroma and the elegant, delicate umami of the rice harmonize beautifully.
As a highly skilled producer, it has been highly acclaimed in numerous competitions, including the National New Sake Awards. This is a luxurious bottle intended to be enjoyed slowly on special occasions such as celebrations or anniversaries, served well-chilled. It is a masterpiece that allows you to enjoy everything from the aroma rising from the glass.
Senryo Otokoyama is a dry local sake brewed by Hishiya Shuzoten in Miyako, designed to complement seafood.
Hishiya Shuzoten is a long-established brewery dating back to 1852, located in the port town of Miyako near the scenic Jodogahama coast. Using pure brewing water that has been carefully preserved over many years, they continue a tradition of sake brewing that brings out the full umami of the rice. Its main characteristic is a clean, sharp finish.
It pairs exceptionally well with fresh Sanriku seafood and has long been loved by the fishermen of Miyako. When paired with locally caught seafood, its true quality shines even brighter. It is a local sake deeply rooted in the lifestyle of the region, an essential part of the seaside dining experience.
Miyako Local Sake is brewed in the port town of Miyako on the Sanriku coast, designed to pair perfectly with seafood.
Miyako City is blessed with a beautiful coastline, including the scenic Jodogahama beach, and abundant fishing grounds. A crisp and refreshing flavor that enhances the umami of fresh seafood has been long cherished by the local community. This is a unique local sake, refined through a way of life lived alongside the sea.
When paired with freshly caught seafood, you can enjoy the blessings of the Sanriku Sea even more deeply. Its refreshing taste is also perfect for a drink after sightseeing. An essential part of the Miyako dining table, this is a local sake deeply rooted in the lifestyle of this seaside town.
This is the local sake of Tsukinowa Sake Brewery, which has continued brewing sake since 1886 in Shiwa Town, the birthplace of Nanbu Toji. The brewing water is high-quality local water from the town, resulting in a flavor that brings out the umami of the rice.
The brewery's roots trace back to the Yokozawa family, who moved from Wakasa to run a koji (malt) shop. Since beginning their sake brewing business in the Meiji era, they have walked alongside the local community. Today, one of the few female Toji (master brewers) leads the brewery, continuing new challenges while inheriting tradition. Her unique feminine sensibility can be felt in the soft drinking experience.
It is a fruity and easy-to-drink bottle that is also popular with the younger generation. It is a local sake meant to be enjoyed slowly alongside the ingredients of Shiwa.
Named with the wish to 'bring joy to many people,' Hiroki is a local sake from Shiwa Town. It is brewed by Hirota Shuzoten, founded in 1902 (Meiji 36). In 2022, the brewery incorporated and began a new chapter as Shiwa Shuzoten.
Located in the birthplace of Nanbu Toji, we value meticulous brewing that brings out the umami of the rice, using Iwate-grown rice and high-quality local spring water. The brewery is led by a female Toji (master brewer), whose motto is to engage in bright and enjoyable sake making. The warm personality of the brewery owner seems to reflect directly in the character of the sake.
With its gentle and mild flavor, this is a bottle that quietly accompanies the dining tables of Shiwa. It is a local sake that has continued to be loved for a long time.
Horinoi is a local sake brewed by Takahashi Shuzoten, which has been continuing in Shiwa Town since 1923 (Taisho 12). The name originates from the pure well water that springs from 'Horigome,' where the brewery is located.
As one of the few breweries that handles everything from growing sake rice in their own fields to the brewing process in the birthplace of Nanbu Toji (master brewers), they utilize the local climate and soil to create a sake where the rich umami of the rice spreads beautifully. The meticulous craftsmanship is reflected in its flavor. It can be described as a luxurious bottle, with every step from rice planting to brewing overseen by the hands of the brewery workers.
With a handcrafted taste unique to small-scale production, it is a renowned sake of Shiwa known among connoisseurs. It is a bottle that all local sake lovers in Iwate should definitely experience.
This is the local sake of the Azumamine Sake Brewery in Shiwa Town, known as the brewery that provided the impetus for the creation of the Nanbu Toji. Its roots trace back to the 1670s, when Omi merchants established a sake shop in the land of Shiwa.
It is said that local farmers assisting with the brewing at this brewery led to the birth of the Nanbu Toji, Japan's largest group of master brewers. The brewery was formally established as the Shiwa Sake Brewery in 1781 during the mid-Edo period and has accumulated a long history. It is an indispensable brewery when discussing the history of Shiwa, the home of the Nanbu Toji.
With a flavor that shines with inherited techniques, this sake is beloved by local gourmets. Please take your time to savor it while reflecting on the origins of Iwate's sake culture.
'Shichifukujin' is a sake with an auspicious name that suggests good fortune will visit those who drink it. It is produced by Kikunosukoshi Sake Brewery, known as the oldest brewery in Iwate Prefecture, founded in 1772. Having moved its base to Shizukuishi—a place said to be one of the coldest in Honshu—the brewery carefully brews the sake amidst the severe cold.
By using Iwate-grown sake rice such as 'Yuinoka' and 'Ginginga', the sake features a clear taste that brings out the umami of the rice. It is a prestigious brand that has long been cherished as a pioneer of Ginjo sake. The slow, cold-brewing process unique to this region, considered one of the coldest in Honshu, supports this clear quality.
With its gorgeous aroma and clean aftertaste, it is perfect for both banquets and gifts. Please take your time to enjoy a cup that feels like sharing good fortune.
This is a local Iwate wine nurtured at the vast Koiwai Farm in Shizukuishi. It is crafted by leveraging the land's natural characteristics amidst clear air and abundant nature. The expansive scenery overlooking Mount Iwate also forms part of the background of this wine.
With over 130 years of history, Koiwai Farm is a comprehensive farm known for dairy farming and afforestation. This wine, which can be enjoyed alongside the blessings of the pasture, has become one of the delights for those visiting the farm. As you tilt your glass, you can enjoy a moment that feels like tasting the very nature of Iwate.
A bottle that gently accompanies your travel moments—such as sipping from a glass while gazing at Mount Iwate at Makiba-en. Its flavor is also well-received as a souvenir from the farm.
As you tilt your cup, a clean and clear sake flows smoothly over your tongue. Beneath its crisp finish, the subtle umami of the rice gently reveals itself—a refreshing sip that has been loved in the land of Morioka for a long time.
Brewed by Asahiro, founded in 1871, the sake is crafted using traditional Nanbu-style techniques with 'Daiji Shimizu,' a famous spring water flowing within the brewery grounds, as its brewing water. The pure water produces a character that is light yet rich in flavor. Its prowess is well-proven, having frequently earned gold awards at the National New Sake Awards.
It offers a rich variety of expressions whether served chilled or warm, making it easy to enjoy alongside meals. It is an ideal food-pairing sake for Iwate, tasting as if the very water and craftsmanship of Morioka have been distilled into flavor.
Kikunotsukasa is a brand from the brewery with the longest history in Iwate Prefecture, founded in 1772.
Kikunotsukasa Sake Brewery is an established brewery that has been brewing sake in Morioka for over 250 years. By using the underground water of the Nakatsugawa River as brewing water, they have continued to cherish sake brewing rooted in the natural environment of Iwate. In 2022, they established a new brewery in Shizukuishi Town, where they are challenging themselves with new styles of sake brewing while preserving tradition under the latest equipment.
It is a flavorful single bottle unique to the oldest brewery in the prefecture, offering a diverse and deep taste woven from reliable techniques cultivated over a long history and new challenges looking toward the future. It allows you to feel the very origins of Iwate's sake brewing.
Sakuragao is a local sake brewed by Sakuragao Shuzo in Morioka, featuring a pleasant, soft mouthfeel.
The name 'Sakuragao' (Cherry Blossom Face) comes from the slight cherry-blossom pink flush that appears on one's face during a pleasant tipsiness as glasses are shared.
Utilizing high-quality sake rice from Iwate Prefecture and the reliable techniques of Nanbu Toji, it is crafted to achieve a floral aroma and a mellow flavor. Meticulous brewing continues even today amidst the nature-rich environment on the outskirts of Morioka.
It pairs excellently with Japanese cuisine, adding a gentle color to your daily dining experience. Just as its name suggests, as you drink, your cheeks will flush slightly and your heart will unwind. This is a local sake that creates a comfortable and enjoyable moment, carefully brewed in the land of Morioka.
Bearren Beer is an authentic craft beer that brought traditional German brewing methods to Morioka.
Bearren Brewery was established in 2001 with the ambition to "brew delicious beer that can compete on a global scale." Using copper mash tuns over 100 years old relocated from Germany, they brew beer using traditional European methods, allowing the wort to cool slowly over time. The company name means "bear" in German, reflecting both the nature of Iwate where bears live and the sturdy, hardworking image of their craftsmen.
From Classic and Schwarz to seasonal limited editions, the flavors are truly diverse. It is a substantial, authentic brew that allows you to deeply experience the rich umami of the malt.
Suisen is the representative brand of a brewery that is beloved by the people of Sanriku and achieved an indomitable revival following the Great East Japan Earthquake.
Suisen Sake Brewery is a leading brewery in Tohoku, born in 1944 from the union of breweries located along the coast of Iwate Prefecture. Originally based in Rikuzentakata, it suffered significant damage from the tsunami during the Great East Japan Earthquake. Nevertheless, they did not stop their progress and resumed sake brewing in Ofunato in 2012. Upholding the motto 'Passing on Fine Sake,' they continue to pass down their skills and spirit from person to person.
Its powerful yet easy-to-drink, clean taste, free of impurities, embodies a firm commitment to reconstruction. It is an unforgettable bottle that stays deep in your heart with every sip, moving alongside the history of Sanriku as it overcomes adversity.
Suisen Shuzo's active genshu 'Yukikko' is a flavor you truly want to savor during the cold winter months. The thick texture, mellow sweetness, and subtle effervescence create an addictive experience after just one sip. The soft rice flavor unique to nigori sake is also a major part of its charm.
Developed in 1970 as an active sake that can be stored for long periods by suppressing re-fermentation, it has been a long-selling favorite coloring the winters of Iwate for over 50 years. The standard type with 20% alcohol provides a robust and satisfying drink.
It is delicious whether enjoyed chilled or mixed with hot water. It is a flavor that gently accompanies you through the long nights of the snow country.
Nanbu Bijin's sugar-free plum wine is a specially crafted bottle finished only with the natural sweet and sour notes of the plum.
Produced by Nanbu Bijin in Ninohe, this plum wine contains no added sweeteners such as sugar; instead, plums are slowly steeped in their own sake base. By utilizing the brewery's proud sake-brewing techniques, the natural flavor and umami of the plums are maximized. Its charm lies in its clean aftertaste and elegant drinking experience.
Its quality has been highly acclaimed on the global stage, including winning a gold medal at the Milano Sake Challenge. This is a sophisticated bottle for adults, highly recommended for those who dislike overly sweet plum wines or for those who wish to enjoy it as an accompaniment to food.
Hiraizumi Doburoku 'Yoshitsune' is an unfiltered sake bursting with the umami of rice, brewed in the World Heritage town of Hiraizumi.
Hiraizumi is a historic town known as the place where the Oshu Fujiwara clan built their golden culture and where Minamoto no Yoshitsune met his end. The doburoku produced in this area, designated as a Doburoku Special District, is a rustic beverage finished while remaining cloudy white without undergoing a filtering process. This bottle, bearing the name of Yoshitsune, embodies the historical romance that lives on in Hiraizumi.
It offers an unpretentious, powerful flavor where you can directly sense the sweetness and richness of the rice. It is a unique cup from Hiraizumi, perfect to sip slowly in this World Heritage town while reflecting on the tragic hero Yoshitsune, who fled northward.
Hiraizumi Wine is a local wine brewed by leveraging the climate and nature of Hiraizumi, a village recognized as a World Heritage site.
Hiraizumi, where the Oshu Fujiwara clan sought to recreate the Pure Land on earth, is a land enveloped in rich nature and history. From grapes nurtured by the cool climate of Iwate, a wine with a delicate and soft flavor is born. This is a unique bottle that can be found at places like Michi-no-Eki Hiraizumi.
Its delicate and soft taste gently accompanies a meal after a stroll through history. It is a wine you will want to savor while immersing yourself in the lingering impressions of a slow visit to Chuson-ji Konjikido or the Pure Land gardens of Motsu-ji Temple. This is an atmospheric local wine, carefully nurtured in this World Heritage village.
AKABU is an attention-grabbing brand that captivates sake fans nationwide. Akabu Sake Brewery, founded in 1896 in Otsuchi Town, rebuilt its brewery in Morioka in 2013 after being affected by the Great East Japan Earthquake.
Resuming its journey as a 'revived brewery,' the brewery is led by Ryunosuke Furutachi, a young brewery owner who was a university student at the time of the disaster, serving as the Toji (master brewer). The hallmark of their approach is an aggressive style of sake making that combines the traditions of Nanbu Toji with the latest brewing technologies. This results in a highly acclaimed bottle where the sensibility of a young maker meets reliable craftsmanship.
With a fresh, juicy, and aromatic flavor, it is truly a new generation of sake. It is a bottle that symbolizes the present day of Iwate, shining brightly after overcoming great hardships.
This is 'Washinoo,' a local sake from Hachimantai City, brewed using the subsoil water of Mount Iwate. Since its founding in Bunsei 12 (1829), Washinoo has continued to use the pure water springing from the foot of the mountain for brewing.
Mount Iwate was once also known as 'Iwashizan' (Eagle Mountain) because it was believed to be inhabited by a great eagle, and the name 'Washinoo' (Eagle's Tail) was given to represent the brewery located at its base. It is also said that the name originates from how the remaining snow on Mount Iwate in early spring resembles the spreading wings of a great eagle. The flavor is as if the majestic nature of Mount Iwate has been captured directly into a single glass.
With a robust and powerful taste, this sake stands firmly alongside local dining tables. It is a long-established local sake nurtured by the climate and culture of Iwate.
Shichifukujin is a sake that is widely loved within Iwate Prefecture, bearing an auspicious name that calls for good fortune. It is produced by Kikunosukoshi Shuzo, known as the oldest brewery in Iwate Prefecture, founded in 1772.
As a flagship brand that has long been loved as a pioneer of Ginjo sake, it features a fruity and easy-to-drink flavor that makes full use of sake rice grown in Iwate. It is a representative bottle from the region, a familiar sight in liquor stores across the prefecture. Fitting its brilliant name, it is a bottle that brightly illuminates celebratory occasions.
True to its name, it possesses a splendor that feels as if it is sharing good fortune with the drinker. It remains a staple of the Iwate dining table, frequently chosen for banquets and as gifts.
With just one bite, the black sesame syrup flows out—this is the "Goma-suri Dango" crafted by Shoeido in Ichinoseki City. Inside the chewy dumplings lies a rich filling made from a blend of ground black sesame, sugar, and soy sauce.
Born in 1988, after much experimentation to extend shelf life without relying on additives, they arrived at the method of frozen sales. This highly accomplished treat has even achieved the number one single-item sales spot at the National Confectionery Expo. The convenience of being able to enjoy it immediately after thawing at home is also one of the reasons for its popularity.
It is a representative famous sweet of Iwate, where you can enjoy the aromatic fragrance of sesame and the softness of mochi all at once. It is the perfect accompaniment to tea.
The cross-section of the walnut looks like a crow flying through the dawn sky—this is 'Akigarasu' from Matsuda Matsurindo in Tono City. Made with rice flour, sesame, and walnuts, it features a unique texture that sits somewhere between mochi and rakugan.
As the original product of this shop, founded in the first year of the Meiji era, its name comes from likening the outer shape to the dawn sky and the walnut to a crow. Artisans continue to preserve traditional methods without using food additives or preservatives. The name also evokes the Yatagarasu mentioned in the Nihon Shoki, adding a layer of historical depth.
It is a simple, traditional confection rooted in the land of Tono, where the savory aroma of walnuts and a gentle sweetness spread slowly through the palate.
A strawberry-flavored dacquoise created by Shoeido of Ichinoseki City, utilizing their expertise in making sesame-ground dango. The sweet and sour strawberry cream spreads through the crispy yet fluffy almond batter, allowing you to enjoy a new charm of Shoeido that is different from their traditional sesame-ground dango.
A creation from Ichinoseki's Shoeido, featuring soft mochi wrapped in a vibrant green zunda paste made from crushed edamame. This is a quintessential Tohoku flavor crafted by a long-established shop founded in 1903.
The fresh, green aroma of the edamame and the chewy mochi unite in your mouth for a comforting taste. It is a popular item from Shoeido, loved alongside their signature 'Goma-suri Dango' (sesame coated dumplings) which even appeared in 'JoJo's Bizarre Adventure.' The meticulous craftsmanship characteristic of an old establishment shines through in their commitment to local ingredients.
The vivid green color, reminiscent of summer in Tohoku, is truly appetizing. With just one bite, the gentle sweetness of the edamame spreads, soothing your soul—a perfect accompaniment to tea.
Produced by Shoeido of Ichinoseki, these dumplings feature a smooth finish created by adding cream to traditional zunda (edamame) paste. This is a new staple from a long-established shop founded in 1903, famous for the 'Goma-suri Dango' (sesame paste dumplings) depicted on the sign in 'JoJo's Bizarre Adventure.' The refreshing flavor of edamame blends perfectly with the mellow richness of the cream and the chewy texture of the dumpling dough. Their bite-sized shape makes them easy to eat, and their vibrant green color adds a refreshing visual touch. By arranging the Tohoku-familiar zunda into a modern, gentle flavor, these dumplings are even more delicious when chilled—a comforting treat that pairs perfectly with tea.
A surprising treat where biting into a chewy dango dumpling causes rich, molten chocolate to overflow from within. The maker is Shoeido of Ichinoseki, a long-established shop founded in 1903, known nationwide for its 'Goma-suri Dango' featuring melting black sesame syrup. This Choco-Toro Dango brilliantly applies that same 'melting from the inside' technique to chocolate. A popular seasonal winter product where the craftsmanship cultivated through their signature items perfectly meets chocolate. The extra care unique to a traditional Japanese confectionery maker truly shines here. Please enjoy the moment it melts along with a warm drink. This is a masterpiece we highly recommend tasting when you visit Ichinoseki.
The Nakamuraya version of the traditional confectionery 'Akigarasu' passed down in Ichinoseki. The simple flavor, made by kneading walnuts and starch syrup, allows the aromatic richness of the walnuts and the gentle sweetness of the syrup to spread as you chew. This famous confection allows you to feel the depth of the food culture for which Ichinoseki is known as a 'holy land of mochi'.
An elegant Japanese confection that captures the atmosphere of the plums once loved by the Tamura clan, lords of the Ichinoseki domain.
Produced by Shoeido in Ichinoseki, founded in 1903. It is said that the first generation created this sweet to honor the refined taste of the Tamura clan—lords renowned for their academic and poetic talents who particularly loved plum blossoms. Each piece is like a petal, consisting of candied plums wrapped in gyuhi (soft mochi) and encased in a shiso leaf.
This 'Kenjo' (Imperial Tribute) grade is an exceptional version of this historic confection. It is a subtle yet deep flavor where the faint acidity of the plum harmonably blends with the aroma of shiso. This masterpiece allows you to taste the history and elegance of Ichinoseki in a single bite.
The standard version of 'Tamura no Ume,' produced by a long-established shop in Ichinoseki that continues to preserve traditional manufacturing methods passed down through generations. It features a three-layer structure: candied plums wrapped in gyuhi (soft mochi) and then enveloped in a red shiso leaf. This representative confection of Ichinoseki achieves a trinity of flavors: the acidity of the plum, the chewy texture of the gyuhi, and the aroma of the shiso.
A somewhat rare miso-flavored busse (small sponge cake) named after Bishamonten, echoing through Hiraizumi. In the World Heritage site of Hiraizumi, the Tatsukukutsu Bishamon-do is said to be where Sakanoue no Tamuramaro enshrined Bishamonten in a cave, marking over 1,200 years of history.
A mellow miso cream is sandwiched between light, fluffy dough. It is a flavor where East meets West, with the richness of miso subtly peeking through from behind the sweetness. Iwate has long been a land where miso making flourishes, and that local climate lives softly within this confection.
A single bite with depth that doesn't end with just sweetness. If you want to choose a unique souvenir to accompany your memories of traveling through Hiraizumi, please pick this up.
The Chikurindo version of 'Akigarasu,' a traditional confection passed down in Ichinoseki. It is a simple sweet made by kneading walnuts with starch syrup, but the culture of Akigarasu in Ichinoseki allows you to enjoy subtle differences in ingredients and texture depending on the shop. Chikurindo is characterized by its sticky texture and the strong presence of walnuts.
The 'Akigarasu' made by Matsuda Shorin-do in Ichinoseki is a unique creation that adds a special touch to the traditional combination of walnuts and malt syrup. There are several Akigarasu manufacturers in Ichinoseki, making comparing them one of the joys of visiting. Matsurin-do is well-reputed for its perfect balance of moderate sweetness and walnut texture.
Akigarasu is made by Masuzawa, a confectionery shop in Ichinoseki. This candy, richly kneaded with walnuts, continues to preserve the taste of a traditional local specialty passed down since ancient times in the Ichinoseki region. A simple sweetness and the savory aroma of walnuts spread throughout your mouth.
Akigarasu is made by Takaraya Kashiten in Ichinoseki. It is a traditional candy made by carefully kneading walnuts and starch syrup, with each shop passing down their own unique recipe as one of Ichinoseki's local confectionery. The rich flavor of the walnuts leaves a lasting impression.
A Yubeshi made with plenty of walnuts by Shoeido of Ichinoseki. The chewy, soy-flavored dough is paired with the crunchy texture of walnuts, making it a long-beloved classic for tea time during winter in Tohoku.
The specialty "Goma Suri Dango" crafted by Shoeido of Ichinoseki. It features a surprising texture where black sesame paste flows out from within the soft mochi, earning it fans nationwide as a representative confection of Ichinoseki.
Akigarasu made by Tsurunoya in Ichinoseki. While adhering to the traditional recipe of walnuts and starch syrup, the slightly different proportions used by each shop speak to the depth of Ichinoseki's Akigarasu culture. It features a rich flavor unique to Tsurunoya.
A miso-flavored bread snack that has been long loved in Tono, the home of the Kappa legends. Although called 'pan' (bread), it is made from a moist dough mixed with flour, sugar, miso, soy sauce, and baking soda, making it a familiar traditional snack in Tohoku households.
Preserving a simple flavor that does not rely on additives, its slightly sweet and salty melt-in-your-mouth texture evokes a sense of nostalgia. The retro packaging is perfect for travel memories and serves as a gentle companion to your tea time.
After walking through the fields and mountains of Tono, taking a bite brings a moment of relief. It is a heartwarming taste of Tono that makes snack time something to look forward to.
In Tono, a place where legends of Kappa and folklore of Zashiki-warashi live on, Toyaube Seika continues to craft these simple, rustic manju (steamed buns). This is the authentic taste of the local people, in a land where the world of Kunio Yanagita's 'The Legends of Tono' still remains.
Its characteristic feature is a subtle, rustic sweetness enhanced by the rich depth of brown sugar and miso. Wrapped in soft dough with a generous amount of bean paste, it evokes a sense of nostalgic warmth. Though simple, the flavor deepens with every bite, conveying the warmth of traditional craftsmanship.
Paired with tea, it offers a gentle moment of relaxation. It is a heartwarming snack to enjoy while reflecting on the fields and mountains of Tono and the stories passed down through generations.
A sophisticated sake cake made using local sake from Tono, the legendary home of the Kappa. Tono is famous as the birthplace of folklore through Kunio Yanagita's 'The Tales of Tono.' It is said that Kappa still inhabit the Kappa-fuchi pool flowing behind Joken-ji Temple, and a small shrine dedicated to them stands by the waterside. True to this land, the packaging featuring Kappa illustrations will heighten your sense of travel adventure. The moist cake is infused with local sake, releasing a rich aroma with every bite. This souvenir allows you to take home the stories themselves, enjoying both Tono's folklore and its sake culture at once. You can even share the feeling of having gone on a quest to meet a Kappa.
This sweet is entirely inspired by the Kappa legends of Tono, a village famous for its folklore.
In Tono, Kappa culture is so deeply rooted that organizations like the local tourism association even issue 'Kappa Capture Permits.' On the back of these permits, one can find the unique 'Seven Rules of Capture,' which include instructions such as 'do not spill the water from the dish on their head while capturing them.'
This treat delivers that lovable worldview through both its flavor and packaging. It is the perfect companion for sightseeing in Tono—a delightful, heartwarming souvenir that allows you to take a piece of the local stories home with you. It is a product that lets you gently touch upon the tales of Tono.
A substantial and satisfying 'Iwayado Yokan' that has been carefully kneaded. This is a premium練り (neri) yokan, made by meticulously cooking flavorful red bean paste from Hokkaido beans, a tradition preserved to this day by Kaishindo of Oshu City.
Its roots trace back to the Enpo era of the Edo period, boasting a history of approximately 300 years. It was produced under the protection and encouragement of the lords of Iwayado Castle of the Date Clan, earning the prestigious right to bear the castle's name. Primarily using local red beans, it continues to pass down its traditional flavor.
Its dense flavor, concentrated with sweetness and the umami of red beans, is the perfect accompaniment to tea. This item conveys the Japanese confectionery culture of Oshu, deeply rooted in the land of Esashi.
The moment it hits your mouth, the melting texture is irresistible. 'Oshu Potato' is a sweet potato confection made by Fleur Kikuya in Oshu City, and it is a popular small souvenir throughout Iwate.
Smooth batter, made by combining highly sweet Naruto Kintoki sweet potatoes with fresh cream and eggs, is baked to perfection in an oven exceeding 200 degrees Celsius. It becomes even creamier when chilled. You can find it all over Iwate, including at Fleur Kikuya's directly managed stores.
At about 4 cm in diameter, the bite-sized pieces are easy to eat, and the individual packaging makes them convenient for sharing. This popular Iwate souvenir highlights the natural sweetness of its ingredients.
This is 'Kintsuba,' another Japanese confection from Kaishindo in Oshu City, the same makers known for Iwayado Yokan. It features whole red bean paste made from Hokkaido beans tightly wrapped in a thin crust and baked to perfection on an iron plate.
One can clearly taste the authentic flavor of the red beans and their elegant sweetness, utilizing the bean-paste expertise cultivated through their yokan production. Alongside the 300-year-old Iwayado Yokan, this sweet helps convey the confectionery culture of Oshu. Each piece is baked with care, reflecting the spirit of the artisan.
It is a delightful treat featuring the contrast between the fragrant, square-baked crust and the tender whole bean paste. A simple yet satisfying Japanese confection.
"Busunokobu" is a confection with a unique name that will make you do a double-take. This Japanese sweet consists of carefully simmered red bean paste coated in special butter and quickly baked at high temperatures; despite the impactful name, it offers a gentle flavor.
It is crafted by Sawagiku, founded in 1930 in Kuji City. The name is said to have been created by the company president, who fell in love with its sound—a place name derived from Ainu spoken in the Kuji valley. Thanks in part to its amusing name, it has become a souvenir that sparks conversation among recipients.
It offers a one-of-a-kind taste where the simple sweetness of adzuki beans meets the richness of butter. This is a hidden gem that has long been cherished as a local confection of Iwate.
A monaka (wafer) shaped like a temple bell, so realistic you can almost hear the resonant tolling. Produced by Asahido Seika in Ichinoseki City, this is a prestigious confection created to commemorate the completion of the great bell at Murone Shrine, located on Mount Murone in Murone-cho, Ichinoseki.
The crispy monaka shell is packed with bean paste. Using adzuki beans and kidney beans grown in Murone-cho, you can enjoy a variety of flavors including ogura (sweet red bean), matcha, and sesame. It is a pleasant Japanese sweet with a perfect balance between the bell-shaped shell and the generous amount of filling.
A lucky confection associated with the sound of bells used to pray for bountiful harvests and business prosperity. This heartwarming masterpiece is packed with the history of Ichinoseki and artisanal craftsmanship.
A snack that allows you to easily enjoy the deliciousness of Iwate's proud brand beef in a potato chip form. Maesawa beef is the pinnacle of Japanese Black Wagyu raised in Maesawa, Oshu City. It is Iwate's pride, known for its fine marbling and meltingly delicious flavor.
We have infused the flavor of this Maesawa beef into BBQ-flavored potato chips. The rich meat flavor and savory BBQ sauce cling to the crispy potatoes, making it impossible to stop snacking. While authentic Maesawa beef can be a luxury, the joy of this product is that you can enjoy its essence casually with just one bag.
If you are looking for a unique local snack as a souvenir from Oshu, please give this a try. Experience the deliciousness of Maesawa beef in a convenient snack format.
"Oshu Potato" is a sweet potato-style baked confection that highlights the natural sweetness of the potato. With its smooth texture and the natural sweetness of its ingredients, this popular item offers a gentle taste embodying the blessings of Oshu.
These fragrant cookies are packed with various grains nurtured by the land of Iwate. They are crafted by Mebukiya of Hanamaki, a shop known as a flour merchant for mochi and dango. This is a special item unique to a shop that insists on using domestic ingredients.
The crunchy texture and rustic aroma of grains such as foxtail millet, barnyard millet, and proso millet are layered with the richness of chocolate, resulting in a simple yet addictive flavor. With every bite, the natural flavor of the grains spreads through your mouth.
Iwate has long been known as a land of grains. This is a body-friendly snack that captures those blessings tightly within. Please enjoy it when you want to take a relaxing break with coffee or tea.
A refreshing orange cake named after the 'Wildcat Inn' appearing in Kenji Miyazawa's fairy tale, 'The Restaurant of Many Orders.' It is a popular souvenir from the 'Wildcat Inn' restaurant shop, which exists just like in the story, located right next to the Kenji Miyake Memorial Hall in Hanamaki.
Crafted by Patisserie Ange, this Western-style sweet is inspired by the high-collar (cosmopolitan) era in which Kenji lived. It is prepared as a moist and soft madeleine with a light aroma of orange spreading through it, adorned with fruit on top.
This is a unique item from Hanamaki that allows you to immerse yourself in the world of Kenji's stories. It is a dreamy sweet that you will want to take home along with your memories of visiting the memorial hall.
Grain cookies baked by Mebukiya in Hanamaki City using foxtail millet and sesame from Iwate Prefecture. The popping texture of the millet and the savory aroma of the sesame harmonize with the rustic cookie dough, creating a healthy snack that conveys the grain-rich food culture of Iwate.
A Baumkuchen made by carefully baking layer upon layer, with Iwate-grown honey kneaded into the batter. The gentle sweetness of the honey and its moist texture spread slowly through the palate.
It is a luxurious baked confection, perfect for gifts, allowing you to savor the bounty of nectar collected by bees from flower to flower amidst the rich nature of Iwate. A light glaze on the surface adds a subtle sweetness and an elegant appearance.
Please enjoy it slowly, peeling away the layers that overlap like annual rings. It offers a comforting taste that pairs beautifully with tea or coffee. Also highly recommended as a souvenir for someone special.
A voluminous Western-style confectionery beloved in Hanamaki. As its name implies—meaning 'large' in French—its charm lies in its satisfyingly hearty texture and the luxurious use of ingredients.
With a gorgeous finish featuring plenty of cream and fruit, it is exciting just to look at. One bite fills your mouth with a blissful sweetness. Its generous size is sure to bring a smile to your face.
In Hanamaki, the birthplace of Kenji Miyazawa, this heart-fluttering confectionery culture lives on. Pair it with coffee or tea for a slightly luxurious snack time. It is a delightful treat, perfect as a reward for yourself after a hard day's work.
A grain cookie from Mebukiyya in Hanamaki City, combining millet from Iwate Prefecture with hazelnuts. The gentle sweetness of the millet overlaps with the aromatic scent of hazelnuts, offering a single bite that celebrates the unique ingredients characteristic of Iwate, the land of miscellaneous grains.
Cookies from Mebukiyaya in Hanamaki City that pack in the essence of Iwate, a region known for its various grains. The simple, popping texture of foxtail millet and the gentle sweetness of pumpkin melt together in your mouth. A bag that is good for your body, transforming grain culture into a modern snack.
With just one bite, the briny aroma of sea urchin gently spreads through your mouth in this savory salt-flavored rice cracker. We have tightly packed the rich flavor of sea urchin harvested from the bountiful waters of Sanriku into every cracker. The saltiness powerfully enhances the natural umami of the sea urchin, leaving a lingering taste of the ocean with every chew. This is a luxurious treat unique to Sanriku, a treasure trove of seafood nurtured by the rias coastline.
It pairs perfectly not only with green tea but also as an accompaniment to alcohol. Since you can easily enjoy the bounty of the Sanriku sea, it is ideal for personal enjoyment or as a gift for those who love a good drink. The scent of the ocean will softly evoke memories of your travels. For seafood lovers, this briny-scented souvenir is truly irresistible.
A creative confection that rearranges Iwate's traditional steamed sweet, 'Ganzuki,' into a Florentine style.
Ganzuki is a local snack named because its appearance—round dough topped with sesame seeds—resembles wild geese flying toward a full moon. Made by steaming flour and brown sugar to create a chewy, simple flavor, it has long been enjoyed as a light snack during breaks from farm work.
By topping the dough with fragrant almonds and caramel and baking it, this treat achieves a magnificent fusion of Japanese and Western styles. It is surprising to see such a familiar local sweet reborn in such a stylish way. This is a dish where you can encounter a new side of Iwate's food culture—a way to discover a new enjoyment of local flavors.
Rice crackers made using rice flour from Iwate's brand rice, 'Ginga no Shizuku.' It has a simple flavor that directly conveys the sweetness of the rice, with the umami of the grain concentrated within a crispy texture. The name, inspired by Kenji Miyazawa's 'Night on the Galactic Railroad,' is also very characteristic of Iwate.
This is a sable cookie made from the brand rice that Iwate Prefecture is proud of. 'Ginga no Shizuku' (Drops of the Galaxy) is an original rice variety created in Iwate Prefecture. It is a rice known for its luster and sweetness, having achieved the highest 'Special A' rating in rice flavor rankings. We use its rice flour in the dough, finished with an accent of salt.
The texture is uniquely crispy and crumbly thanks to the rice flour, while a pinch of salt sharply enhances the sweetness. It is an elegant sable where the gentle flavor of the rice spreads with every bite.
The name 'Ginga no Shizuku' evokes the galactic world depicted by Kenji Miyazawa, who was born in Iwate. The packaging, inspired by the starry sky, is also lovely and makes it a perfect gift for those who love Kenji's stories.
A limited-edition Jagarico that reproduces the luxurious flavor of Sanriku sea urchin. With a meticulous flavor profile that expresses even the soy sauce glaze and seaweed aroma of a sea urchin gunkan sushi, the umami of the sea urchin spreads slowly with every bite. A product that uses major manufacturer technology to deliver the taste of Sanriku nationwide.
A creative confection that transforms Kitakami's specialty, taro, into an unexpected tart. Produced by Kagiya Kashipo, a long-established shop in Kitakami operating since 1933, this surprising treat uses 'Futako Taro,' a well-known autumn delicacy.
Futako Taro is a specialty of Kitakami, boasting a sticky and chewy texture. This taro flavor is paired with a crispy tart crust. As the crunchy pastry gives way to a chewy, creamy filling, every bite brings a fresh sense of surprise.
The idea of turning taro into a dessert is simply delightful. It is a creative confection unique to Kagiya Kashipo, which values local blessings. We highly recommend it as a souvenir for trips around the Hanamaki and Kitakami areas.
A limited edition of Kaki no Tane from Kameda Seika that packs a double dose of Sanriku seafood. The rich umami of sea urchin and the mellow flavor of scallop butter can be compared via individual packaging, both featuring a strong, impactful scent of the sea. A great value set that lets you enjoy the luxury of Tohoku's ocean twice in one bag.
Adorable cookies shaped like the swans that visit the famous cherry blossom spot. Produced by Inaba Kashipo in Kitakami City, these were created in honor of the swans that descend upon Tenshochi—a renowned cherry blossom area along the Kitakami River—during winter.
A unique feature of these cookies is that they are not made with cutters; instead, each piece of dough is hand-piped into shape. The three-dimensional swans are quite large, with the body alone exceeding ten centimeters, providing a sense of peace just by looking at them. The gentle taste of this rustic baked good is also part of its charm.
This sweet captures the essence of Kitakami's seasons: the cherry blossoms of Tenshochi and the swans of the Kitakami River. It has long been a popular souvenir for travelers in the Hanamaki and Kitakami areas. Great as a gift for children as well.
A special edition of the familiar Country Ma'am, exclusive to the Tohoku region. Fujiya's classic 'Country Ma'am' cookie is infused with the flavor of Aomori apples. The sweet and sour aroma of apple gently spreads through the moist, soft cookie dough.
Apples are a representative fruit of Tohoku, led by Aomori. In autumn, fields in Tsugaru turn red with ripe fruit. It is a joy to enjoy that familiar taste within the usual Country Ma'am format.
Individually wrapped and easy to distribute, this item is perfect as a bulk souvenir for trips to Tohoku. It will also be appreciated as a gift for colleagues or friends. This delightful local flavor adds a unique Tohoku twist to a familiar taste.
A Japanese confection with the auspicious name 'Sanjin Kago' (Protection of Three). It is crafted by Kagiya Kashipo, a long-established shop in Kitakami City that has been operating since 1933. This treat embodies the celebratory wish of being protected by three divine blessings.
It features a simple, rustic flavor, with gentle sweetness from the bean paste filling carefully baked dough. While not flashy, it is deeply delicious and perfect as an accompaniment to daily tea. It is one of Kitakami's representative famous sweets, long cherished by the local people.
Kagiya Kashipo continues to challenge itself with new flavors while preserving tradition. This is a warm confection that conveys the skill of reliable craftsmanship. With its auspicious name, it is also a delightful gift for those you are grateful to.
A sake cake from Sunadaya in Hanamaki, generously soaked in local Japanese sake. The aroma of sake rises softly from the moist sponge, creating a baked treat unique to Hanamaki with a sophisticated flavor amidst its sweetness.
A famous confection, 'Kitakami Nocturne,' crafted by the long-established Kagiya Kashipo in Kitakami City. The name 'Kitakami Nocturne' comes from a romantic song that depicts the nighttime scenery of the Kitakami River, named out of a desire to entrust that poetic world to a sweet.
Kagiya Kashipo has been loved locally since its founding in 1933. Kitakami Nocturne is a baked treat featuring light pastry dough enveloping sweet bean paste; you can enjoy two elegant varieties: Hokkaido red bean with cream cheese, and apple paste with walnut.
After a crispy texture comes a gentle sweetness that spreads softly. It is a travel-inspired baked sweet reminiscent of the stillness of a night on the Kitakami River.
Produced by Takahashi Kashikobo in Hanamaki, 'Inaho' is a Japanese-style baked confection inspired by bountiful ears of rice.
Iwate has long been known as a major rice-producing region. This sweet embodies the desire to reflect the rich harvest of golden rice stalks bowing their heads in the fields. Each piece is finished by hand by skilled artisans, offering a simple and warm flavor.
While not flashy, it features a gentle sweetness that spreads slowly with every bite. It is a soothing treat meant to be enjoyed slowly with a cup of warm tea while imagining the pastoral landscapes of Iwate. Please enjoy this nutritious taste that captures the essence of the rice lands' harvest.
A famous confection from Hanamaki's 'Kenji Monaka Honpo Suehiro,' inspired by Kenji Miyazawa's masterpiece fairy tale, 'Kaze no Matasaburo.'
Hanamaki is known as the birthplace of Kenji. When Suehiro was founded in 1955, they obtained permission from the Miyazawa family—Kenji's actual family—to begin making monaka associated with Kenji. 'Kaze no Matasaburo' is crafted in an easy-to-eat rectangular shape, and its charm lies in the ability to enjoy three different flavors: smooth red bean, white bean, and sesame bean.
Inside the crispy, fragrant shell is a generous amount of bean paste. It is a confection that carries the scent of the story, as if the winds of Ihatov are softly blowing through. It is a perfect gift for Kenji lovers or a wonderful souvenir from a trip to Hanamaki.
Mamegingato made using traditional methods by Suehiro of Hanamaki. This simple pounded confectionery is made by kneading sugar and soybean flour, and it is a traditional Hanamaki sweet said to have been loved by Kenji Miyazawa. Its gentle sweetness evokes nostalgia.
A confection baked by Kashi Kobo Shirahata of Hanamaki, inspired by Kenji Miyazawa's fairy tale 'The Star of the Nightjar.'
'The Star of the Nightjar' is a story about a nightjar that, because of its unattractive appearance, was not accepted and eventually became a star after wandering the night sky. This treat mimics the mottled pattern of its wings, featuring thinly baked karinto dough coated in black honey (kuromitsu).
The savory aroma of sesame and black honey creates an addictive flavor.
Amidst the light, crispy, and crunchy texture, the lingering emotions of Kenji's story gently unfold. It is a romantic Hanamaki specialty that evokes the starry skies of Ihatov. It is a treat you will want to savor slowly, one piece at a time, while lost in the world of Kenji.
A famous confection from Rikuzentakata, created with wishes for reconstruction. It is inspired by the single pine tree that miraculously survived the great tsunami of the Great East Japan Earthquake.
While most of the approximately 70,000 trees in the Takata Pine Grove were swept away, the one tree that endured became known as the 'Miracle Lone Pine' and a symbol of hope for the people. This confection overlays those feelings of reconstruction onto the image of the pine tree. It connects the memories of the disaster and the hope for the future to the next generation in the form of a gentle sweet.
As you enjoy the mild flavor of this baked treat, you can also share your support for the reconstruction of Sanriku through this heartfelt item.
This is a famous confection from Kamaishi that features sweetfish (ayu) swimming in the clear Koshi River—the very river that won the National Ayu Tasting Competition—transformed into an adorable treat. It is a fusion of Japanese and Western styles, featuring sable dough baked inside monaka shells shaped like sweetfish.
Produced by Kojima Seika, founded in 1945, this product is carefully crafted using local Hitomebore rice flour from Kamaishi and eggs from Iwate Prefecture. Its charm lies in the unique texture that allows you to enjoy both the fragrant monaka shell and the buttery, crispy sable at once.
This item embodies a deep connection to the land, reflecting the thought that the clear waters that raised Japan's number one sweetfish lead directly to the sea of Kamaishi. The gentle pink and white packaging is also lovely, making it a perfect souvenir from Kamaishi.
This souvenir is a fragrant sablé inspired by the heroic traditional performing art of Kamaishi, 'Toramai' (Tiger Dance). This specific item was created based on the 'Hanetora' dance, which is known for its bold and brave leaping movements.
Produced by Mondo, a confectionery shop in Kamaishi, these are baked with butter, eggs, and added coconut. Upon opening the bag, a light coconut aroma wafts out, allowing you to enjoy a crispy, light texture and subtle sweetness. The adorable wavy edges make it a lovely companion for your tea time.
Toramai is a local pride that has been passed down through the hardships of the Great East Japan Earthquake. The eye-catching package, featuring a charming tiger design, makes it the perfect memento of your trip to Sanriku.
A treat that captures the flavor of amazake brewed by a brewery in Kamaishi within a drop. Produced by Hamachidori, the only brewery in Kamaishi City. Since its founding in 1923, this long-established brewery has continued to craft sake that complements the bounties of the Sanriku sea in the homeland of Nanbu Toji (master brewers).
True to its brewery roots, these Amazake Drops highlight the gentle sweetness of rice koji. As they slowly melt in your mouth, a mellow sweetness and a subtle aroma of koji spread. It is a gentle flavor that even those who do not drink alcohol can enjoy.
A snack nurtured by the climate of Kamaishi, a port town in Sanriku, perfect for taking a relaxing break. Please enjoy a single piece during work breaks or for a quick change of pace.
A local cookie from Kamaishi, inspired by the World Heritage site, the Hashino Iron Mine.
In 2015, the Hashino Iron Mine was registered as a component of the 'Sites of Japan' Industrial Revolution: Meiji Japan' World Heritage site. A blast furnace was constructed around 1858, and its remains are designated as a National Historic Site as the oldest surviving Western-style blast furnace in the country. It is a place that served as the stage for history, announcing the dawn of modern steelmaking in Japan.
This item softly embeds the story of Kamaishi, the city of iron, into a single bite of cookie. As you enjoy the light, crispy texture, please reflect on the powerful progress of modern Japan. It is the perfect souvenir to commemorate a journey through World Heritage sites.
A single cracker that captures the bounties of the Sanriku Sea. Produced by Sugata in Miyako City, these 'Original Squid Crackers' have the rich umami of Sanriku-grown Japanese flying squid kneaded directly into the dough.
Founded in Meiji 14 (1881), we continue to uphold traditional methods, hand-baking each piece one by one. Our philosophy is centered on a crisp texture, believing that 'it must be this crunchy.' As you chew, the flavor of the squid and the aroma of the sea slowly spread through your palate. It is a cracker packed with the blessings of the sea, unique to the fishing town of Miyako in Sanriku.
With their adorable squid shape, these are a classic Miyako souvenir that allows you to easily take the taste of Sanriku home with you. They also pair perfectly with alcoholic beverages.
A simple karinto (sweet fried dough) that has been continuously made since 1923 in Taro, Miyako City, a fishing town in Sanriku. Tanaka Kashio twists two colors of dough into a spiral, slices them thinly, fries them crisp in rice oil, and coats them in dark brown sugar syrup.
With its crunchy texture and the deep sweetness of brown sugar, it is a beloved local flavor that has been cherished by residents for a long time. The dough is seasoned with salt from Sanriku Miyako, allowing a hint of saltiness to peek through the sweetness.
Taro is a town of disaster prevention that has overcome two major tsunamis during the Showa and Heisei eras. Each time, the shop has rebuilt itself, continuing to protect its unchanging flavor. It is a heartwarming snack passed down through history.
A simple donut that has been beloved in the port town of Miyako in Sanriku.
Produced by Hokusei Food in Miyako City. Fried with simple ingredients, these donuts are crispy on the outside and fluffy on the inside. While they lack trendy decorations or elaborate gimmicks, their unpretentious, traditional flavor has long been loved by locals.
They may lack flashiness or fashion, but for some reason, you find yourself reaching for them again and again. That gentle quality is the greatest charm of this donut. Please enjoy the comforting, nostalgic sweetness passed down through the lives of the coastal towns of Sanriku. Your heart will melt with this simple snack from a port town.
Donuts made using salt produced from the seawater of Sanriku Miyako by Hokusei Foods in Miyako City. A subtle hint of saltiness enhances the sweetness of the donut, creating a simple yet addictive flavor. A single item that lets you feel the blessings of the Sanriku sea.
Hand-baked one by one by Kurikko-ya in Miyako, using fresh squid from Sanriku. This crispy cracker concentrates the savory umami of the squid, with the aroma of the sea spreading throughout your mouth.
A famous confection from Miyako, bearing the name of one of Sanriku's most iconic scenic spots. 'Jodogahama' is a beautiful coastline where white rocky cliffs, pine trees, and blue seas weave together to resemble the Pure Land (paradise). This treat reflects that stunning scenery.
Produced by Tsuchiya Honpo, an established shop in Miyako City operating since 1933. Using a dough rich in butter and eggs, it encloses an original bean paste seasoned with Miyako salt, then baked individually in foil. Its rustic appearance, reminiscent of the rocky cliffs of Jodogahama, features a sophisticated sweetness with a hint of saltiness.
A perfect item for travelers visiting Miyako to take home along with their memories of the landscape. It is a memorable confection that can be enjoyed while reminiscing about the scenery of Jodogahama.
A somewhat rare seaweed (wakame) manju, unique to the wakame-producing region of Sanriku. Crafted by Wada Kashipo in Kamaishi City, this unique treat features dough kneaded with powdered locally harvested wakame, gently enveloping a smooth white bean paste.
Iwate is a 'wakame kingdom,' boasting the highest production volume of farmed wakame in Japan. Growing amidst the rough waves of Sanriku, the wakame is thick, crunchy, and rich with the aroma of the sea. By capturing that flavor within the dough, a snack with a subtle saltiness has been created that can only be tasted here.
A mysterious, addictive flavor where the scent of the ocean peeks through the sweetness. It is a quintessential Iwate souvenir that allows you to feel the blessings of the Sanriku sea.
A famous confection called 'Sakasa Ginnan' (Upside-down Ginkgo) produced by Tsuchiya Honpo in Miyako. This Japanese sweet is loved locally for its unique name and rustic flavor, often picked up by travelers to Miyako who are drawn to its intriguing name.
A lingeringly delicious butter sablé flavored with sea salt from Miyako, Sanriku. Miyako is a port town where salt is produced from the clean seawater of the Sanriku coast. We have paired that mineral-rich sea salt with a fragrant, buttery sablé.
With a single bite, the crumbly texture releases a rich buttery flavor followed by a sharp, crisp note of salt. The salt beautifully enhances the sweetness of the butter, creating a simple yet irresistible taste that makes you want another bite. The salt crystals scattered atop the sablé evoke the sea breeze of Miyako.
Each piece offers an enjoyable and exquisite balance of sweet and salty. It is a quintessential Miyako souvenir that lets you experience the blessings of the Sanriku sea. Please enjoy it alongside your favorite coffee or tea.
An original squid senbei (rice cracker) from Sugata in Miyako. Using a generous amount of fresh squid from Sanriku, the savory flavors of the sea are concentrated into a single, crispy cracker. A masterpiece from a long-established shop that continues to convey the seaside taste that Miyako is proud of.
This is 'Miso Yubesi Daifuku,' a unique creation by Hokusei Shokuhins of Miyako, which transforms yubesi (a traditional sweet) flavored with miso into a daifuku (mochi rice cake).
Yubesi is a chewy confection that has been enjoyed throughout various parts of Tohoku since ancient times; in this version, the richness and saltiness of miso are sharply applied. By wrapping it in soft daifuku, two types of Japanese sweets—yubesi and daifuku—meet brilliantly within a single confection.
The saltiness of the miso complements the chewy dough perfectly, creating depth within the sweetness. It is a somewhat rare deliciousness that showcases the creativity of Miyako, Sanriku. Please enjoy this Japanese sweet unique to Sanriku, where the richness of the miso makes it addictive and prevents it from being just simple sweetness.
A sake manju (steamed bun) unique to Iwate, featuring a subtle aroma of sake.
Produced in Shiwa Town, this area is known as the birthplace of Nanbu Toji, one of Japan's three great brewing lineages alongside the Echigo Toji of Niigata and Tanba Toji of Hyogo. Its history dates back to the 1600s, and as a sake-brewing region blessed with abundant rice and water since ancient times, it has produced numerous master brewers.
There is an exquisite balance between the aroma rising from the dough, which is kneaded with sake lees, and the gentle sweetness of the smooth red bean paste inside. This flavorful treat allows you to easily experience Iwate's long-standing sake brewing culture through a simple tea-time snack. It would also make a delightful gift for sake lovers.
These crispy cheese cookies allow you to experience the blessings of the pasture. Koiwai Farm, established in 1891, has baked these to a golden brown by kneading their pride-and-joy cheese directly into the dough.
The richness of the cheese and a subtle hint of salt melt into the crunchy texture. It is a simple, timeless flavor that brings out the essence of ingredients raised on the vast pastures of Shizukuishi. Their irresistible deliciousness pairs perfectly with both tea and wine. There are also different varieties featuring flavors like black pepper and basil, adding even more joy to your selection.
Accompanied by the peaceful scenery of Makiba-en overlooking Mount Iwate, this is a souvenir you'll want to take home as a memory of your travels.
A rich fruit cake baked with plenty of butter from the farm. The charm lies in its moist sponge, packed with the dedication of Koiwai Farm, which boasts over 130 years of history.
Filled to the brim with dried fruits and nuts, even a single slice is highly satisfying. With every bite, the mellow aroma of butter and the concentrated sweetness of the fruit spread throughout your mouth. Its long shelf life also allows you to enjoy it slowly over time.
It pairs perfectly with black tea or coffee, making it a companion for relaxing moments. It is a wonderful souvenir for gifting, allowing you to feel the blessings of the Shizukuishi farm.
Rich cookies made with plenty of butter from Koiwai Farm. They feature a mellow buttery aroma and an attractive light, crunchy texture.
This simple cookie encapsulates the commitment to ingredients unique to Koiwai Farm, which boasts over 130 years of history. Because of its unpretentious flavor, the quality of the premium butter shines through directly. It is a classic souvenir representing Iwate, also popular at Koiwai Farm's Makiba-en.
Perfect with tea or coffee, its deliciousness makes it hard to stop eating. It is one of Koiwai Farm's standard popular souvenirs, meant to be enjoyed while imagining the pastures of Shizukuishi.
A Florentine with an irresistible aroma, made with a luxurious amount of butter and almonds. Florentines are a French-born confection consisting of nuts coated in caramel baked atop a cookie base.
Produced with care by Iwate's prestigious Koiwai Farm, using their pride-and-joy eggs and fresh cream. You can enjoy two distinct textures at once: the crunchy caramelized almonds and the crispy sablé base.
Its stick shape makes it easy to eat and share. It offers a rich flavor nurtured by the pastures of Shizukuishi, with a lingering buttery richness. A perfect companion for coffee or tea.
This is an assortment of baked goods created by Koiwai Farm, themed around 'Tea Time at the Farm.' This gift set allows you to immerse yourself in the feeling of enjoying a leisurely tea time on the spacious pastures of Shizukuishi.
Featuring colorful cookies and sablés that highlight ingredients unique to the farm, opening a box feels like the start of a small tea party. The richness and aroma of the butter bring a moment of relaxation.
Filled with the warmth of Iwate's prestigious Koiwai Farm, this box is a delightful treat for both gifts to loved ones and rewards for yourself. Please enjoy it slowly, along with your memories of visiting the Shizukiishi farm.
These are stick-shaped sablés baked with butter from Koiwai Farm. The long, slender shape is easy to hold and eat, with a crispy texture and the fragrant aroma of butter spreading through your mouth.
It offers a simple deliciousness that utilizes ingredients unique to Iwate's prestigious Koiwai Farm. Its charm lies in being able to taste the pure flavor of butter without unnecessary additives. Paired with coffee or tea, it makes your everyday tea time feel a little special.
Since they are individually wrapped and easy to distribute, they are perfect as a small gift. This is a classic Koiwai sablé that you'll want to take home along with memories of visiting the vast pastures of Shizukuishi.
A plain-flavored crispy cheese stick made with Koiwai Farm's pride-and-joy cheese. The rich depth of the cheese and a moderate saltiness are thoroughly infused into the dough.
Its versatility makes it perfect as both a snack and an accompaniment to drinks, pairing beautifully with coffee or as a side for alcohol. With its light, crispy texture and the aroma of cheese that spreads as you chew, it is a delicious treat you won't be able to stop eating.
This is a product where you can fully experience the richness of dairy products unique to the prestigious Koiwai Farm in Iwate. It is a classic cheese stick that also gains popularity at the direct sales office of the Shizukuishi farm. Please enjoy its well-seasoned flavor.
A ranch-themed manju (steamed bun) from Koiwai Farm, featuring soft dough wrapped around white bean paste rich in milk flavor. It is a heartwarming, gentle Japanese-style sweet inspired by the vast pastures of Shizukuishi.
The mellow sweetness of the farm's milk spreads throughout your mouth, soothing your heart with every bite. It pairs perfectly with the moist dough, allowing you to enjoy a new kind of deliciousness where the gentleness of Japanese confectionery meets the richness of dairy. It goes well with both green tea and warm milk.
A warm flavor that you will want to take home along with your memories of visiting Koiwai Farm. Perfect for serving with tea, it is also a recommended souvenir for lovers of Japanese sweets.
An appetizer-style variation of Koiwai Farm's cheese sticks, infused with onion flavor. The richness of the cheese is layered with the savory aroma of onion, making it an excellent match for beer or wine. It is also fun to compare the taste with the plain version.
Rusks baked with an abundance of Koiwai Farm butter soaked into them. Koiwai Farm is a historic farm established in 1891 by three individuals: Yoshimasa Ono, Yasunosuke Iwasaki, and Masaru Inoue. The name 'Koiwai' was created using the initials of these three founders. Since they began commercializing pure butter in 1902, their dairy products have been loved by many for a long time. The rich aroma of the butter and the crunchy texture provide a luxurious experience where the blessings of the farm spread through your mouth with every bite. It pairs perfectly with coffee or tea, making it an irresistible masterpiece for Koiwai fans. This bag allows you to easily take home the bounty of Koiwai, the land of milk.
A traditional candy where the rich aroma of butter spreads softly the moment it touches your mouth.
Produced by Koiwai Farm, established in 1891. Named after the initials of its three founders, this farm is known as one of Japan's leading private integrated farms, and each piece of candy is carefully cooked using plenty of their fresh butter.
It possesses a simple yet somehow luxurious sweetness. As you let it melt, nostalgic memories of childhood seem to come flooding back. It is one of Koiwai's classic souvenirs that has been loved across generations. A gentle treat you'll want to keep tucked in your pocket. It is the quintessential classic that allows you to taste even the history of Koiwai.
These are stick-shaped cookies shaped like the popular squirrel from Koiwai Farm.
Established in 1891, Koiwai Farm is a popular spot loved for its rich nature and cute animals. We have shaped our mascot-like squirrel into crispy cookies. Our pride lies in the fragrant and flavorful dough, made with plenty of fresh butter from the farm.
With a stick shape that is perfect for children's hands, they are incredibly easy to eat. Their cuteness makes them something you can't help but pick up on your way back from a farm tour. As a souvenir, you can bring home the fun memories of your time at the farm. You can even share the feeling of the time spent at the farm with others.
A gentle milk-flavored baked sweet featuring a motif of Koiwai Farm's cows.
True to its name, 'The Cow's Feelings,' the package features heartwarming illustrations of cows. The mellow and rich sweetness of farm milk, nurtured at Koiwai Farm since 1s91, spreads throughout your mouth. Just looking at it makes you feel relaxed.
With its cute name and appearance, it is a perfect souvenir for women and children. It is a treat that makes you feel warm even before you take a bite. It possesses a warmth as if the very air of Koiwai Farm has been turned into a sweet. A heartwarming confection that brings a smile to your face even before eating.
A yokan (sweet bean jelly) designed for adults, infused with local sake from Shizukuishi. Shizukuishi is a land blessed with rice and water, spreading at the foot of the gentle Mount Iwate. The rich aroma of local sake, nurtured by this bountiful environment, melts gently into the elegant sweetness of the adzuki beans. A single bite allows you to indulge in a luxurious moment. It is perfect as a gift for sake lovers, and when served with tea, it creates a truly sophisticated moment. This flavorful item allows you to savor the essence of the sake born at the foot of Mount Iwate in the form of a traditional Japanese sweet. Please enjoy this stylish taste nurtured by the climate of Shizukuishi; the blessings of the foot of Mount Iwate are condensed into every single piece.
A cookie inspired by the vast cornfields of Koiwai Farm. The simple sweetness of corn overlaps with the aroma of farm butter, and after a crunchy texture, the flavor of corn spreads softly. A gentle taste that brings the scenery of the farm to mind.
A slightly sophisticated cookie that is perfect as an accompaniment to alcohol. Spreading across Shizukuishi Town, Koiwai Farm is one of Japan's leading private integrated farms, continuing since the Meiji era. One of its specialties is this "Adult Cookie" series.
The dough is kneaded with the farm's traditional fermented butter, adding a spicy kick of black pepper to the rich umami of Parmesan cheese. It features a bite-sized, crunchy texture with modest sweetness. The saltiness of the cheese and the spice of the pepper leave a lasting impression.
This item will be appreciated as a souvenir for wine lovers or those who are not fond of overly sweet treats. It is a luxurious snack cookie nurtured by the rich nature of Shizukuishi.
A product featuring Koiwai Farm cheese baked into stick shapes and seasoned with spices. The spicy flavor acts as an accent to the rich depth of the cheese, making it a versatile item perfect for both snacks and appetizers. It allows you to easily enjoy the excellence of cheese delivered directly from the farm.
A gentle-tasting cookie inspired by the sunlight falling upon the fields of Koiwai Farm. Using farm-produced butter and local ingredients, it is finished with a heartwarming sweetness. This piece is popular within the Gourmet Fun series for its heartwarming name.
An adult-oriented cookie that adds a basil herb note to Koiwai Farm cheese. The richness of the cheese overlaps with the refreshing aroma of basil, creating an Italian-style flavor. A sophisticated souvenir for those who do not prefer sweets, also serving as a perfect accompaniment to wine.
An assortment of cookies inspired by the autumn harvest festival at Koiwai Farm. This luxurious set allows you to taste the four seasons of the farm in one box, featuring an assortment of multiple flavors based on the farm's butter. It is a culmination of the Gourmet Fan series.
A cookie from Koiwai Farm inspired by a winter pasture. The white baked confection, coated in powdered sugar, perfectly resembles a snow-covered pasture, with a deep flavor created by the farm's high-quality butter spreading across the palate.
Cookies from Koiwai Farm packed with the blessings of its vast pastures. With the rich aroma of farm-produced butter and a crunchy texture, each cookie reflects the lush green landscape of Shizukuishi.
Stick-shaped cookies from Koiwai Farm shaped like small tree twigs. With a crispy texture and the aroma of farm butter, these are a classic souvenir from Shizukuishi that evokes the nature of the pastures.
An adorable cookie inspired by the small birds that gather at Koiwai Farm. With the gentle aroma of farm butter and a light texture, it offers a tender taste reminiscent of a morning on the ranch, surrounded by the nature of Shizukuishi.
A cake made with a luxurious amount of Koiwai Farm's pride: pure fermented butter. The deep richness and aromatic fragrance unique to fermented butter melt into the moist sponge, creating a treat that allows you to taste the finest ingredients boasted by the Shizukuishi farm.
These madeleines are baked using a generous amount of milk from Koiwai Farm, which spreads across the foot of Mount Iwate.
Founded in 1891 (Meiji 24), Koiwai Farm is a pioneer in Japan's livestock and dairy industry. The farm was established by three men—Yoshimasa Ono, Masaru Inoue, and Yasunosuke Iwasaki—who reclaimed the wasteland, and it was named "Koiwai" from the initials of their names. The milk from this farm, with its history spanning over a century, provides the foundation for the deliciousness of this confection.
The mellow richness of the milk permeates the fluffy sponge. It is a gentle baked sweet that evokes the clear morning air of the farm. This is a treat you'll want to savor slowly, alongside the scenery of the pastures spreading at the foot of Mount Iwate.
This butter cake is baked using a generous amount of rich butter from Koiwai Farm.
Opened in 1891 (Meiji 24), Koiwai Farm is a pioneer in Japanese livestock and dairy production. It has steadily built a long history of butter making, such as starting the commercial sale of 'Junryo Butter' in 1902. High-quality butter, nurtured by that tradition, provides the solid foundation for this cake's deliciousness.
The rich flavor of butter spreads throughout your mouth within the moist sponge. This is a single loaf that allows you to luxuriously enjoy the blessings of a farm with over a century of history to your heart's content. Paired with coffee or tea, it will greatly enrich your time spent at home.
Madeleines baked with butter from Koiwai Farm. The rich aroma of butter rises from the shell-shaped pastry, with the excellence of ingredients delivered directly from the farm concentrated within the simple batter.
A representative Baumkuchen of Morioka, characterized by its moist and fine-grained texture. Created by the popular Morioka confectionery shop 'Tarte Tatin,' it bears the name 'Kozukata,' an ancient place name for Morioka.
Interestingly, this confection is a rare creation that uses 'moromi' (sake lees) from Yagisawa Shoten, a long-established producer in Rikuzentakata, in its dough. The subtle aroma of soy sauce harmonizes beautifully with the elegant sweetness. This Baumkuchen also carries a story of miraculous revival after production was once halted by the Great East Japan Earthquake. It is a piece filled with Iwate's narrative, connecting a famous soy sauce producer with sake lees.
With a rich aroma of butter spreading softly, it is a flavor perfectly suited as a souvenir from Morioka.
A treat that allows you to take home the taste of Morioka's soul food, Fukuda Pan. Founded in 1948, Fukuda Pan is famous for its 'coppe' (small rolls) filled with various ingredients, with the 'An-Butter' (red bean paste and butter) combination boasting overwhelming popularity.
This sandwich cookie recreates that An-Butter experience. The flavor of red bean paste and the richness of butter cream are gently sandwiched between crispy cookies. Since the original coppe bread has a short shelf life, converting it into a cookie makes it an ideal souvenir. It is also heartwarming to know that a portion of the sales goes toward supporting the children of Iwate.
It is highly popular at stations and other locations as an easy way to enjoy the authentic taste of Morioka.
A chewy texture packed with large red beans—this is the Yubeshi from Senshudo, beloved in Morioka. The traditional Tohoku-style soy sauce flavored mochi dough is paired with the hearty flavor of red beans, creating a substantial taste that makes it impossible to stop at just one bite.
Senshudo is a manufacturer of mochi confectionery founded in Morioka in 1930. They continue to pass down traditional Japanese sweets such as walnut Yubeshi, butter mochi, and the famous Morioka specialty Mamegingato. It is enjoyed as an everyday Iwate confection, perfect for relaxing in the family living room.
The flavor is a harmony of subtle soy sauce saltiness, soft mochi, and the simple sweetness of red beans. It is a quintessential Iwate mochi sweet, perfect for accompanying tea.
A piece from the local "Koibito" series, inspired by the landscapes of Iwate. This is the Iwate version of the famous regional "lover's sweets" seen in places like Hokkaido, featuring milky-flavored cream sandwiched between crispy Langue de Chat cookies.
The rich cream made with condensed milk powder pairs perfectly with the fragrant, light-textured cookies. The packaging, adorned with scenes of Iwate, makes it an ideal souvenir of your travels. It is a classic baked good that is easy to pick up as a memento of your visit to Iwate.
Because it is easy to distribute and has a long shelf life, it is popular as a standard choice for group souvenirs. It is a quintessential Iwate baked sweet that anyone can enjoy.
An adorable sheep-shaped sablé from Morioka. Senshudo, a long-beloved shop in Morioka, has baked buttery, flavorful dough into cute sheep shapes.
Produced by a traditional mochi shop founded in 1930, the heartwarming appearance is sure to bring a smile to your face. The light, crispy texture offers a gentle flavor that children and adults alike can enjoy. It is a fun-to-look-at and delicious sablé that will delight children as a souvenir.
It is just right with tea or coffee, adding a sense of peace to your teatime. Since it is so cute, it is also highly appreciated as a small gift.
A baked treat from Kagetsudo in Morioka City, inspired by the frost-covered trees (juhyo) that are a winter hallmark of Hachimantai. This souvenir captures the essence of an Iwate winter, featuring white chocolate-coated sweet and sour strawberry cream, finished to look as beautiful and white as the frost-covered trees.
A banana cake baked with all the passion and effort of the popular Morioka pastry shop, Tarte Tatin. The natural sweetness of ripe bananas harmonizes beautifully with the moist cake.
Tarte Tatin began as a shop specializing in handmade sweets that highlight Iwate's apples. Their creed is careful confectionery making that brings out the best in ingredients, an attitude clearly reflected in this banana cake. It is one of the shop's flagship products, bearing the owner-patissier's name and showcasing the shop's confidence.
Because it is simple, the honest deliciousness of the banana and the cake stands out. It is a perfect flavor for taking a relaxing break alongside coffee or tea.
These are adorable flower-shaped langue de chats baked by Kagetsudo, a long-established shop in Morioka. Founded in 1947 as a grilled dango shop, Kagetsudo is now well-known for its roll cakes, and this treat showcases their expertise in high-quality confectionery.
Smooth white chocolate is sandwiched between thin, crispy cookie layers. An elegant sweetness and a light, melting texture spread throughout your mouth. The shop's dedication to valuing ingredients is packed into every single piece.
With their gorgeous appearance resembling blooming flowers, these are sure to be appreciated as gifts. This Western-style sweet from Morioka will add a touch of luxury to your tea time.
This is a delightful pumpkin pie for the autumn and winter seasons, baked with plenty of pumpkin from Iwate Prefecture. It is a seasonal specialty produced by Tarte Tatin, a representative Western-style confectionery shop in Morioka.
The natural, fluffy sweetness of the pumpkin layers with crispy pie crust, while a hint of cinnamon provides a gentle accent. Despite its rustic nature, it is so delicious you'll find yourself reaching for more.
This flavor is filled with the dedication of a shop born from the desire to 'create sweets that convey the warmth of handmade goods.' Please enjoy it during a relaxing moment alongside a warm beverage. It is a heartwarming sweet that lets you feel the changing of the seasons.
A carefully crafted baked good by Tarte Tatin, a Western-style confectionery shop in Morioka. The charm lies in its meticulous flavor, born from the shop's wish to 'create sweets that convey the warmth of handmade craftsmanship.'
With a high-quality finish packed with the pastry chef's passion, a single bite spreads a gentle sweetness and aroma. The buttery flavor rises softly, making it the perfect companion for coffee or tea. It is also highly recommended as a little treat for yourself.
Please taste this Morioka confectionery that shines with the shop's exquisite sense of style. It is an item that will gently accompany your travel memories and make your tea time at home feel a little more special.
A fusion of Japanese and Western confectionery made with blueberries grown in Iwate Prefecture. This unique item is a challenge taken on by Tarte Tatin, a representative Western-style pastry shop in Morioka, applying their Western pastry sensibility to traditional Japanese sweets.
Sweet and sour blueberry filling is gently wrapped in a moist dough. Within its Japanese appearance, the lightness and fruitiness characteristic of a Western pastry shop peek through. You can enjoy a refreshing aftertaste that is even more vibrant than it looks, thanks to this new deliciousness born from the meeting of East and West.
With a single bite, the refreshing flavor of blueberry gently spreads. It pairs well with both tea and coffee. A fun souvenir that captures the modern spirit of Morioka.
A signature confection from Ichinoseki's Shoreido, inspired by the drums used in Morioka's summer tradition, the 'Sansa Odori' dance. The name is so evocative you can almost hear the energetic chants of 'Sakkora Choi Wayasse.'
Legend has it that the Sansa Odori began as a celebration where people danced around rocks to commemorate the deity of Mitsuishi Shrine defeating an ogre. It is even said that the ogre's handprint on the rock became the origin of the name 'Iwate.' This vibrant dance, featuring simultaneous Japanese drum performances, has even been recognized by Guinness World Records for its scale.
Inside these drum-shaped sweets, you will find a generous amount of bean paste with a gentle sweetness. One bite will transport you back to the passionate summer of Morioka. Please enjoy it with a cup of tea.
A fusion of Japanese and Western confectionery from Tarte Tatin in Morioka City, featuring rich chocolate paste wrapped in a moist skin. The passion for cacao unique to a Western-style pastry shop shines through, spreading a deep chocolate flavor. An irresistible Morioka souvenir for chocolate lovers.
Cookies supervised by Fukuda Pan, the soul food of Morioka citizens. This baked treat captures the essence of the classic coppe pan (small bread roll) an-butter sandwich, with the sweetness of red bean paste and the saltiness of butter encased in a crispy dough. A single bite allows you to take home the taste of Iwate without having to wait in line at the main shop.
Italian-style hard-baked biscuits baked by the Morioka pastry shop Tarte Tatin. 'Biscotti' means 'twice-baked' in Italian. As the name suggests, the dough is twice-baked to a crisp finish and generously kneaded with nuts and dried fruits. The authentic way to enjoy them is to dip them in coffee or tea to soften them just slightly. The firm texture and crunchy bite offer increasing aroma and flavor with every chew. With a long shelf life and being light and easy to carry, they are the perfect souvenir. Ideal for those who want to enjoy a leisurely tea time.
A dish that allows you to experience the mochi culture of Morioka—freshly pounded mochi coated in various sauces such as walnut sauce or zunda. Southern Iwate, including Morioka, is a land where a 'mochi-eating culture,' using mochi for ceremonies and hospitality, has been rooted since ancient times. At Morioka Tezukuri Mura, artisans demonstrate the making of traditional Karame Mochi right before your eyes, allowing you to enjoy the entire production process. The souvenir set is wonderful because it allows you to easily recreate the experience at home. Choosing your favorite sauces with your family and enjoying the lively time spent coating the mochi feels like a continuation of your trip. It is the joy of savoring Morioka's mochi culture leisurely at home.
A traditional dry confectionery recreated by Morioka Tekuri Mura, preserving the ancient tradition of Mamegin-to passed down in Morioka. Mamegin-to is named after 'Mame-bansin,' a silver coin used in the past. It is made by kneading fragrant green soybean flour with sugar and starch syrup; during the Nanbu Clan era, it was enjoyed as an accompaniment to tea and as a portable food for war. It features a crumbly texture and the gentle flavor of green soybeans. This nutritious item quietly holds the long history of Morioka within its simple appearance. It is a treat you will want to savor slowly alongside a cup of tea. A deeply flavorful dry sweet that lets you feel the history of Morioka.
'Kozukata'—that is another name for Morioka Castle. This elegant milk confection features a sophisticated flavor, with milky-flavored white bean paste gently wrapped in soft dough. It quietly conveys the history of Morioka, which flourished as the castle town of the Nanbu Clan, through the medium of confectionery. Just hearing the name evokes the atmosphere of the old castle town. Upon tasting, the mellow sweetness of the milk softly dissolves in your mouth. A long-beloved local item, knowing the origin of its name makes every bite feel even deeper; it is a quintessential Morioka souvenir. It is a treat that allows you to bring home the charm of the castle town, Morioka.
A famous confection inspired by Morioka, where the poet Ishikawa Takuboku spent his youth. Takuboku left behind a famous poem: 'Lying in the grass of Kozukata Castle, my fifteen-year-old heart was absorbed into the sky.' Kozukata is an alias for Morioka Castle, and the poem captures the heart of a boy lying in the grass of the castle ruins. This sweet is crafted with an elegant sweetness and delicate flavor to reflect the worldview of Takuboku's tanka poetry. It is a treat you would want to pick up on your way back from a literary stroll around the Morioka Castle ruins. It offers a moist, memorable deliciousness worthy of bearing a poet's name. You can recall the literary atmosphere of Morioka through its taste. It gently accompanies the memories of your travels in Morioka.
This Japanese confection features the auspicious sight of two cranes facing each other. It is crafted by Marukiya, a long-established shop in Morioka. "Soukaku" is a highly prestigious item inspired by the family crest of the Nanbu clan, the former lords of the Morioka Domain.
It combines fragrant, senbei-style rakugan (pressed sugar candy) with a gentle, melt-in-your-mouth rakugan made from kuzu starch, finished with an elegant sweetness. The delicate shapes, formed using wooden molds, are truly like a dancing crane. When placed in your mouth, it crumbles softly, leaving a profound and lingering aftertaste.
With a level of dignity suitable for celebratory occasions or formal gift-giving, this is a signature confection of Marukiya, embodying the living traditions of the castle town of Morioka.
A red and white version of Marukiya's Soukaku. The two colors, white and red, add a festive flair suitable for celebratory occasions, making it even more auspicious than the standard version. This Morioka specialty is perfect as a gift for special days such as weddings or longevity celebrations.
A cute, rich cheesecake featuring the popular 'Wanko Kyodai' characters. Wanko Kyodai are the PR characters of Iwate Prefecture, born from Iwate's famous Wanko Soba and the prefecture's top-producing lacquerware. They promote tourism all over the prefecture.
The contents of this package, adorned with these adorable characters, is a creamy and rich cheesecake made with Camembert cheese. It offers a luxurious experience with its moist texture and deep cheese flavor. The gap between its cute appearance and authentic taste is also part of the fun.
A new Western-style confectionery souvenir from Morioka that will please both children and adults. Please take home delicious memories along with Iwate's characters.
A monaka (wafer sandwich) shaped like Morioka Castle, truly representative of a castle town. Crafted by Marukiya, a long-established shop in Morioka, this visually delightful treat is filled with plenty of sweet bean paste inside a wafer shell shaped like the castle.
Morioka Castle, also known as 'Furukawa Castle,' was built in the center of the castle town of Morioka as the residence of the Nanbu clan. Today, the site is beloved as Morioka Castle Park, where stone walls remain and serve as a place of relaxation for citizens. The joy lies in being able to reminisce about this historic castle through a sweet.
The balance between the crispy monaka shell and the moderately sweet bean paste is pleasant, making it a perfect accompaniment to tea. It is one of Marukiya's signature confections, meant to be enjoyed while tasting the history of Morioka.
A simple and warm cookie born from a convent in Morioka. Morioka has a history where nuns arriving from Belgium taught the art of confectionery making, and the baked goods born from their quiet, prayerful lives are still carefully passed down today.
'Nicknack' is a cookie with a gentle flavor, created through carefully selected ingredients and meticulous handwork. While not flashy, it possesses a profound deliciousness that brings a sense of peace with every bite.
In an era overflowing with flamboyant sweets, such simple flavors leave a lasting impression on the heart. It is a flavorful confection that true connoisseurs of Morioka might quietly gift to others. Please enjoy it with a warm cup of tea.
A fragrant sable cookie that reflects the appearance of Morioka Castle. Produced by Marukiya, a long-established shop in Morioka, this buttery, aromatic sable is modeled after the symbol of the castle town: Morioka Castle.
Morioka Castle, also known as 'Furukawa Castle,' was built in the center of the town as the residence of the Nanbu clan. The remaining stone walls are a symbol of the Morioka Castle Site Park, beloved by locals. This crispy sable captures the dignified atmosphere of that historic castle.
With one bite, the rich aroma of butter and a pleasant sweetness with a hint of saltiness spread across your palate. It is a popular Marukiya confection alongside their 'Castle Monaka,' making it the perfect souvenir from Morioka. Enjoy it with tea or coffee.
A simple and fragrant galette passed down from a convent in Morioka. Morioka has a history where nuns who arrived from Belgium in the early Showa era taught the art of confectionery making. These baked goods, born from a life of quiet prayer, have been loved by locals for a long time.
The galette is a thin, simply baked piece rich with the aroma of butter. Its crispy texture and subtle, gentle sweetness evoke a sense of nostalgia. Although production once nearly ceased, the recipe was revived by the people of Morioka who cherished its flavor, and it continues to be passed down today.
While not flashy, the taste conveys meticulous craftsmanship. It is a hidden gem of Morioka, known primarily to those in the know. Please enjoy it with a warm cup of tea.
This is an elaborate confection that expresses the stone walls of Morioka Castle through chocolate. It is crafted by Marukiya, a long-established shop in Morioka. The chocolates are designed with the image of the beautifully stacked stone walls of the Morioka Castle ruins, a symbol of the castle town of Morioka.
Morioka Castle, also known as 'Furukawa Castle,' was the residence of the Nanbu clan. The heavy stone walls that remain today are a highlight of the Morioka Castle Site Park, a beloved spot for local citizens. This chocolate is crafted with artisan skill, such that the cross-section of the layered chocolate looks just like a wall of stacked stones.
This item offers the delightful surprise of transforming a symbol of Morioka into a smooth Western-style confection. With its visual appeal and rich chocolate flavor, it makes for an excellent souvenir from Morioka.
A traditional manju inspired by a legend passed down in Morioka. Along with the folklore surrounding the name "Oyone," it has been carefully preserved by the local community. Its charm lies in its nostalgic flavor, featuring simple dough wrapped around sweet bean paste.
It offers an unadorned, comforting sweetness. In an era overflowing with flashy sweets, such a traditional item touches the heart even more deeply. One bite conveys the warm feelings that the people of Morioka have cherished for generations.
A confection enjoyed alongside a story possesses a flavor that is more than just sweet. It is a treat designed for those who wish to slow down and enjoy tea time while reflecting on the history and folklore of Morioka.
The signature baked sweet from Tarte Tatin, Morioka's representative patisserie. As Iwate is known as a major apple-producing region, this confection bears the shop's name, born from a desire to deliver handmade sweets that utilize local ingredients.
Rich in buttery flavor, the dough melts lightly and crispily with every bite. While simple, each carefully crafted piece allows you to truly feel the depth of Morioka's Western confectionery culture.
Please enjoy it during a relaxing afternoon with tea or coffee. It is a soul-soothing baked sweet that you will want to savor while imagining the streets of Morioka.
The premium version of the gateau chocolat from Morioka's patisserie 'Tarte Tatin,' which harmonizes the bitterness of matcha with the sweetness of chocolate: 'Tea Garden Gateau Chocolat Grand.'
While Iwate is known as an apple-producing region, this piece features a magnificent encounter between Japanese matcha and Western chocolate. The rich melt-in-your-mouth sensation and moist texture layer upon one another, allowing a profound flavor to slowly unfold with every bite.
The exquisite balance of sweetness and bitterness reflects the reliable skill of Morioka's Western confectionery artisans. It is a treat to be savored slowly with strong coffee when you want to indulge in a little luxury.
The 'Moist Baum Lemon Cake' is created by the Morioka patisserie 'Tarte Tatin,' combining a moist Baumkuchen sponge with the refreshing zest of lemon.
Using an arrangement unique to this shop, which specializes in Western confectionery in Morioka—a famous apple-producing region—the finely baked sponge is accented by a sharp acidity from the lemon. The balance of sweetness and freshness is so pleasant that you will find yourself reaching for it again and again.
After a moist melt-in-your-mouth sensation, the aroma of lemon gently spreads. This item is becoming a new staple in Morioka, brightening up your tea time. A delightful bonus is that the refreshing lemon flavor can be enjoyed regardless of the season.
These are cute milk puffs featuring the "Wanko Siblings," characters inspired by Morioka's famous Wanko Soba.
The Wanko Siblings are beloved local characters working to revitalize Iwate and Morioka. Their presence brightly decorates the package, making this an exciting souvenir that brings joy just by looking at it.
After a light, crispy texture, the gentle sweetness of milk softly spreads through your mouth. This is a perfect Morioka souvenir that naturally brings smiles to both children and adults. The cute packaging is sure to be a hit for casual group gifts.
A Tarte Tatin-style Baumkuchen bearing the name 'Kozukata,' the former name of Morioka. The many layers of dough are baked to a moist perfection, with the skill of Morioka's representative patisserie residing in every single ring.
This is a signature confection from Marufuji, inspired by the Ishiwari-zakura (Stone-Splitting Cherry Blossom), a symbol of Morioka.
The Ishiwari-zakura is an Edohigan cherry tree over 360 years old that towers in the center of Morioka City, growing powerfully from a crack in a massive granite boulder measuring 21 meters in circumference. Designated as a National Natural Monument in 1923, it is a famous tree that the people of Morioka take great pride in. This confection subtly reflects the resilience of the tree as it blooms by splitting through giant stone.
While this confectionery conveyed the refined atmosphere of Morioka, it has sadly come to an end. It remains a cherished memory of a flavor that was loved for a long time alongside the Ishiwari-zakura. If you ever visit Morioka, please go and see the powerful presence of the real Ishiwari-zakura for yourself.
This milk manju is baked using Iwate's condensed milk by the Morioka patisserie 'Tarte Tatin.' Leveraging their unique perspective as a Western-style confectionery shop in Morioka, an apple-producing region, they have softly layered a Western milky flavor onto a traditional Japanese manju. The rich, syrupy sweetness of the condensed milk spreads gently within the dough, leaving a delicate milky sweetness on the palate. It is a carefully crafted creation typical of a pastry shop, where Japanese and Western styles blend naturally. This item is packed with a slightly special deliciousness contained within a simple manju form. Please enjoy this milk-based treat characteristic of Morioka, which will delight both lovers of Japanese and Western sweets.
This is 'Soft Forest Baumkuchen,' baked with a focus on a soft texture by the Morioka patisserie 'Tarte Tatin.' The many layers, reminiscent of the annual rings of forest trees, overlap moistly and gently. The meticulous craftsmanship unique to this shop, which specializes in Western confectionery in the apple-producing region of Morioka, can be felt deeply with every bite. A simple sweetness from the batter spreads with a fluffy melt-in-your-mouth sensation. With a gentle flavor reminiscent of the warmth of trees, this cake is perfect for adding a touch of color to your tea time. Its soft texture makes it enjoyable for people of all ages.
This is a gorgeous baked confection featuring the camellia (tsubaki), the official flower of Ofunato. Saito Seika, known for their "Kamome no Tamago," has wrapped a gentle-tasting bean paste in moist dough.
Its adorable appearance, reminiscent of a camellia flower, makes it perfect for gifts. Utilizing the techniques for making Sanriku's famous sweets cultivated over many years through Kamome no Tamago, this item is finished with great attention to both appearance and taste. When gifted alongside Kamome no Tamago, it creates a colorful assortment from the Sanriku region.
With an elegant sweetness that is perfect for an accompaniment to tea, it will be appreciated as a gift for loved ones. This is a seasonal Sanriku sweet that evokes the essence of the seaside town of Ofunato.
A simple manju (steamed bun) inspired by Horaishima, a symbol of Otsuchi Town. Horaishima is a small, gourd-shaped island known as the model for the NHK puppet show "Hyokkori Hyoutanjima."
It features a nostalgic, classic flavor with smooth skin enveloping sweet red bean paste. One bite brings to mind the red lighthouse floating in the bay and the stories associated with the island. The island also has a shrine dedicated to Benzaiten, where prayers for fishing and maritime safety have been offered since ancient times.
Having seen its lighthouse rebuilt after the Great East Japan Earthquake, Horaishima is a symbol of reconstruction. This is a heartwarming souvenir you'll want to take home along with your memories of visiting Sanriku.
A single cracker that captures the bounty of the Sanriku sea. Niinuuma Kashipo in Kamaishi City kneads scallops harvested from Sanriku into the dough and bakes them to a golden brown.
Shaped like a seashell, this large cracker offers an enjoyable crunchy texture. The sweetness of the scallop and a gentle flavor using eggs create a simple taste reminiscent of kawara-senbei (tile crackers). Available at places like the Michi-no-Eki Kamaishi Sennin Pass, it is a wonderful item to serve as a memento of your visit to the Sanriku/Kamaishi sea.
A unique souvenir from Kamaishi that lets you easily taste the seafood of Sanriku. It is perfect both as an accompaniment to tea and as a snack.
A special item that provides an even more luxurious version of the classic Kamome no Tamago. Saito Seika has carefully selected ingredients to craft this as a high-end line.
You can enjoy an even richer flavor of the smooth bean paste and the melting coating compared to the standard version. The packaging, designed with care to resemble an egg, offers a sense of specialness and the surprise of being handed a real egg. It is finished as a product you can confidently present as a gift for special occasions.
With a long shelf life, it is perfect as a treat for yourself or a gift for someone important. This premium souvenir allows you to enjoy a long-beloved Sanriku confection with an upgraded flavor.
A baked confection born in Sanriku that captures the fruity sweetness of persimmons within its dough. 'Blanc' refers to wheat bran, which is a great feature as it provides plenty of dietary fiber. The nutty aroma of the bran harmonizes with the natural, gentle sweetness of the persimmon, resulting in a deeply satisfying taste. With its simple yet profound flavor, it is perfect for those who care about their health; its guilt-free nature is also a major charm. This product was created by the climate of Sanriku and Ofunato, blessed with rich seas and mountains. It is a rustic sweet you'll want to savor slowly with tea or coffee. Perfect for when you want to take a relaxing break.
A baked confection from the Sanriku confectionery brand 'Aya no Ka' that captures the flavor of apples within a wheat bran dough. This healthy souvenir from Ofunato balances the sweet and sour taste of apples with the high-fiber benefits of the bran dough.
A baked good where a sharp accent of salt is added to the bittersweet sweetness of caramel.
Produced by Sawagiku, a confectionery shop in Ofunato. With the exquisite balance of salt and caramel, it achieves a deep flavor that goes beyond just being sweet. The moist dough melts in your mouth, spreading the richness of the caramel with every bite.
As it is a less-sweet, mature flavor, it pairs excellently with coffee or tea. It is a treat that gently accompanies you during an afternoon snack when you want to take a breather. Please enjoy this gentle sweetness arriving from the port town of Sanriku. It is a product you will want to add to your adult snacking time.
A stylish Japanese confection crafted to look exactly like a dried persimmon.
Produced by Saito Seika of Ofunato, known for their 'Kamome no Tamago.' By wrapping persimmon paste in castella sponge and dusting the surface with persimmon powder, they have achieved both the appearance and flavor of an authentic dried persimmon. The level of craftsmanship is so impressive that you cannot help but be moved when you hold it in your hand.
This seasonal product, available only in autumn and winter, evokes a sense of nostalgia with its simple, gentle sweetness of persimmon. It is a deeply delicious confection that makes you feel the season of harvest. It is perfect to enjoy slowly with a cup of warm tea—a truly soulful treat that captures the changing seasons.
A seasonal version of Kamome no Tamago from Saito Seika, featuring melon juice kneaded into the white bean paste. The aroma of melon spreads softly from the pale green paste, pairing excellently with the white chocolate coating. A fun variation that offers a new combination of fruit and Japanese confectionery.
A mini version of the Kohaku Kamome no Tamago. These small, egg-shaped treats can be eaten in one bite while maintaining their beautiful red and white colors. The size is perfect for expressing small celebrations or gratitude, and their cute appearance is sure to please.
A treat that surprises you with its lightness, dissolving with a fizzy sensation the moment it touches your mouth. It is crafted by Sawakiku, a long-established confectionery shop in Kuji City, Iwate Prefecture. This proud souffle confection was created by a local favorite shop pursuing an ultimate fluffy texture.
True to its name, "Fuwatto Kirara" (meaning light and sparkling), it feels as light as air when you take a bite, with a gentle sweetness spreading smoothly. The weightless melt-in-your-mouth sensation is so delightful you might find yourself eating several in a row. It pairs excellently with tea or coffee.
A soft sweet delivered from the town of Kuji, near the Sanriku coast. A perfect reward for yourself during tea time. Please enjoy this softly melting happiness.
An irresistible treat for chocolate lovers, this is a masterpiece entirely made of chocolate. It is crafted by Saito Seika, the maker of the famous Sanriku confection 'Kamome no Tamago' from Ofunato City. 'Kamome no Chocolan' takes that popular sweet and transforms it into an all-chocolate delight.
Chocolate-flavored dough gently encloses a chocolate paste filled with chocolate cream, which is then coated in dark chocolate. With three layers of chocolate, it offers an incomparably rich flavor. A wonderful added detail is the use of sustainable chocolate that gives back to cacao farmers.
Since its founding in 1933, Saito Seika has been a long-established company walking alongside the Sanriku sea. Please enjoy this bitter, sophisticated chocolate treat with tea or coffee.
A fruity version of Kamome no Tamago that bursts with the sweet and sour aroma of apples. Produced by Saito Seika in Ofunato City, this is a popular seasonal variation that combines the Sanriku staple souvenir 'Kamome no Tamago' with apples from Iwate and Aomori.
White bean paste is kneaded with real apple pulp and fully coated in apple-flavored chocolate. With a single bite, a refreshing acidity and sweetness spread through your mouth, offering a different character from the regular Kamome no Tamago.
It features a bright flavor reminiscent of the bountiful harvests of Tohoku. Among the many limited flavors that appear for Kamome no Tamago, this item boasts steady popularity. It is also perfect as an autumn gift.
A unique soft-boiled cheesecake served in a vessel reminiscent of Nambu Tekki (ironware) pots. Crafted by Sawagiku, a long-established confectionery shop in Kuji City, Iwate Prefecture. With its adorable name 'Onabe-chan' and the plump appearance of its container, it is sure to bring a smile to anyone who receives it.
Inside the vessel lies a rich cheesecake with a luscious, soft texture. It offers two ways to enjoy: eat it as-is after natural thawing while cold, or warm it in the microwave to achieve an even more melty consistency. The melt-in-your-mouth texture allows you to indulge in a little luxury.
The vessel, inspired by Iwate's traditional Nambu Tekki craft, remains lovely even after the dessert is finished. It is a delightful sweet born in Kuji that is as fun to look at as it is delicious to eat.
An autumn-limited chestnut version of Sawagiku's popular 'Onabe-chan.' This luxurious treat features a soft-baked cheesecake cooked in an earthen pot, enhanced with the flavor of chestnuts. The creamy, melting cheese is paired with the fluffy texture of chestnuts, offering a seasonal taste of Ofunato's popular sweet.
A unique variation of Kamome no Tamago created by Saito Seika, combining banana and chocolate. Featuring a banana-flavored filling coated in chocolate, 'Banacho' is a snack-like flavor that can be enjoyed by both children and adults. A playful and popular product from Ofunato.
A special edition of Kamome no Tamago coated in golden chocolate by Saito Seika. It features a more glamorous appearance than the standard white coating, and the yolk filling inside has an enhanced richness. The gold packaging makes this a luxurious choice for celebratory gifts.
A seasonal limited edition from Saito Seika that pairs the flavors of autumn with chestnut in their signature Kamome no Tamago. When you break through the white chocolate shell, the aroma of autumn rises gently, featuring a yolk-based bean paste infused with chestnut flavor. A popular souvenir from Ofunato.
A seasonal limited edition from Saito Seika that pairs the sweet and sour flavor of strawberry with Kamome no Tamago. Strawberry-flavored bean paste is encased in a white chocolate shell, making this an adorable pink souvenir from Ofunato, perfect for spring.
A limited edition version by Saito Seika that pairs the refreshing flavor of mandarin orange (mikan) with the classic Kamome no Tamago. The citrus scent gently spreads through the egg yolk paste, creating an unexpected morsel where the sea breeze of Sanriku meets the sweetness of mikan.
Saito Seika's 'Meoto Kamome' is inspired by two seagulls huddling together. This auspicious arrangement features a pair of Kamome no Tamago (seagull eggs) in different sizes, serving as a gift from Ofunato that carries the wish for a happy and harmonious marriage.
A seasonal lemon-flavored Kamome no Tamago delivered by Saito Seika in the summer. This limited-edition treat features a refreshing lemon acidity enveloping egg yolk paste, spreading a sensation of coolness reminiscent of the Sanriku Coast in summer.
A special edition of Kamome no Tamago featuring the SL Ginga C58 239 on its packaging by Saito Seika. With a design reminiscent of Kenji Miyazawa's 'Galaxy Express,' this limited edition is where Iwate's railway romance meets a famous confection.
"Gaganiko" is a new brand launched by Saito Seika, the makers of the famous "Kamome no Tamago."
Founded in Ofunato in 1933, Saito Seika is a long-established confectionery company that has created many of Sanriku's most iconic sweets. This ambitious product is an exploration by our confectioners to create a new flavor that follows our long-beloved classics.
It embodies both the reliable techniques backed by tradition and a playful spirit for discovering new deliciousness. It is a taste that captures the current state of confectionery making in Ofunato. Please try it as a new addition to your Sanriku souvenirs. If paired with the classic Kamome no Tamago, it will greatly expand your gift-giving options.
A rustic Nanbu senbei cracker engraved with a pattern resembling a turtle shell. The dough, baked to a fragrant crisp with flour and sesame, features the firm texture characteristic of authentic Nanbu senbei.
With its auspicious turtle-inspired appearance, it is perfect for gifting. Some varieties are crafted using traditional handwork, where dough is baked in a bowl shape and coated with kneaded sesame paste, allowing you to enjoy both the crispy texture of the cracker and the softness of the sesame. Due to its good fortune symbolism, it is often chosen for celebrations or as small souvenirs.
This item reflects the deep-rooted Nanbu senbei culture of Iwate. Being simple yet timeless, it is a rustic snack that has been loved for generations.
A single piece baked by the long-established Nanbu Senbei maker, Iwashitaya, incorporating squid from the Sanriku region. The savory flavor of the squid spreads with every bite of the crispy, thin dough, creating a unique local taste where the tradition of Nanbu Senbei meets the bounty of the Sanriku sea.
A strawberry flavor of Iwashitaya's 'Warishimi Choco Senbei,' where Nanbu Senbei is broken and infused with chocolate. The sweet and sour taste of strawberry chocolate permeates the crunchy texture of the rice cracker, making it a huge hit with the younger generation by combining the best of Japanese and Western flavors.
An oval-shaped set packed with classic Nanbu Senbei flavors such as sesame and peanut. This single box allows you to enjoy authentic Nanbu Senbei, a tradition passed down in the Ninohe area of Iwate.
Nanbu Senbei is a traditional Tohoku confection made from wheat flour and baked crisp in round molds. It has been widely rooted since ancient times in the region spanning northern Iwate to southern Aomori, which was ruled by the Nanbu clan during the Edo period.
The firm, crunchy bake and savory aroma are truly authentic. The flavor of the wheat spreads as you chew. This is a great value assortment that lets you enjoy various flavors like savory sesame and aromatic peanut all at once. Its appeal lies in being easy to share with the whole family. Perfect as an accompaniment to tea.
An unexpected twist on Nanbu Senbei: Choco Banana. This piece was born from such a playful idea.
The maker is Komatsu Seika of Ninohe City, which boasts the largest production of Nanbu Senbei in the country. Known affectionately as 'Iwayateya,' it is a long-established shop that has dedicated itself solely to baking senbei since its founding in 1948. It is said that the founder, Shiki Komatsu, learned how to bake senbei while working in Aomori and started her business using a baking mold she had inherited. We have layered the sweet aroma of banana and a crisp chocolate coating onto that traditional dough.
It is a combination you wouldn't expect but should: the savory senbei meeting the sweetness of Western confectionery. It is the perfect treat for children or a slightly unexpected souvenir.
Nanbu Senbei has unexpectedly transformed into a Sentai hero. This 'Sen-bayger Red' is the member in charge of the Red role.
The maker is Iwateya of Ninohe, which boasts the largest scale of Nanbu Senbei production in the country. With plenty of playfulness, they have arranged the classic senbei in a hero-inspired style. Fitting for a red warrior, the flavor is a spicy and stimulating curry. The hero design on the package is so fun you won't be able to resist picking it up.
The fun lies in the crispy texture followed by the lingering spice of the flavor. It is a product that appeals to both children and adults and makes for a great conversation piece. Its charm lies in the playful spirit that makes you want to collect them all.
The yellow character from Iwayateya's Sentai Hero-style Nanbu Senbei series. A corn potage flavored powder is coated on crispy crackers, with the sweet aroma of corn wafting through the nose. With a package design that children will love, it is ideal as a souvenir for families.
A new sensation in confectionery where Iwateya has arranged Nanbu Senbei dough in a sable style and sandwiched it with zunda cream. While inheriting the crispy DNA of Nanbu Senbei, this Japanese-Western hybrid adds the textured bits and aroma of edamame through the zunda flavor.
The strongest assassin in Iwayateya's Sen-Bajer series. The intense spiciness of habanero directly hits the Nanbu Senbei, making your mouth feel like it's breathing fire the moment you eat it. The demon character on the package is full of impact, making this souvenir a true challenge to spice lovers.
A Nanbu Senbei with a name that will make you chuckle. It is produced by Iwayateya, a long-established shop in Ninohe City that continues to make over one hundred varieties of Nanbu Senbei. 'Kuma ga Kuru Mi' is a humorous pun referring to the generous use of walnuts (kuri).
The compatibility between fragrant walnuts and crispy baked Nanbu Senbei is outstanding. Nanbu Senbei has been passed down as a local flavor made from baked flour in the former Nanbu Clan lands, spanning Iwate and Aomori.
With the addition of walnut flavor, it becomes a simple yet satisfying snack. It is a souvenir that sparks conversation, making you laugh at its funny name and satisfied with its taste.
A sophisticated adult treat where Nanbu Senbei meets chocolate. Produced by the long-established Iwayateya in Ninohe City, this is a sesame-flavored premium line that further refines their flagship 'Choco Nanbu' product.
Crushed, toasted Nanbu Senbei is coated in high-quality chocolate. By layering the aroma of sesame on top, a crunchy texture and rich flavor are created. It is a refined finish worthy of its stylish name, 'Shiki's Sesame.'
A dish that will surprise you with how modern Iwate's traditional confectionery can become. Since it comes in a beautiful box, it is perfect as a gift. It also pairs wonderfully with coffee or wine.
A fun-looking item featuring a Kokeshi doll brand imprinted on Iwateya's Nanbu Senbei. This souvenir brings together two cultures in one piece: the traditional Tohoku craft of Kokeshi and the traditional food of Iwate, Nanbu Senbei. Of course, it features the signature crispy texture of Iwateya quality.
The pink character from Iwayateya's Sen-bayger series. The sweet aroma of maple syrup permeates the Nanbu Senbei (rice cracker), creating a slightly sweet Canadian-style flavor with a crispy texture. The colorful packaging, characteristic of the 'Sentai' superhero series, will surely trigger your desire to collect them all.
A wild snack featuring boldly broken pieces of Nanbu Senbei. Crafted by Iwayateya, a long-established producer that has continued making Nanbu Senbei in Ninohe City. This is the Mentaiko (pollock roe) flavor from the 'Oni-wari' (Ogre-split) series, which intentionally avoids perfect round shapes in favor of irregular, broken pieces.
The chunky, broken crackers are coated with a spicy mentaiko powder. The crunchy texture combined with the spicy-savory flavor makes it impossible to stop once you start eating. It is an enjoyable item that overturns the common notion that 'senbei must be round' through its bold concept.
Perfect as a snack with alcohol or as a treat. This is a new sensation in senbei that will surprise you with how much a traditional Iwate confection can transform into such a robust form.
A matcha flavor from Iwayataya's Choco Nanbu Premium line. Nanbu senbei (rice crackers) are coated in matcha chocolate, creating a harmony between the bittersweet matcha flavor and the savory aroma of the crackers. The vibrant green packaging is elegant.
The honey soy sauce flavor from Iwayateya's Oni-wari series. The gentle sweetness of honey and the savory aroma of soy sauce soak into Nanbu Senbei crackers that have been boldly broken apart. The sweet and salty flavor, combined with a crunchy texture, makes it impossible to stop eating. A popular, classic flavor within the Oni-wari lineup.
A berry and grain addition to the Iwateya Choco Nanbu premium line. This treat features Nanbu Senbei coated in chocolate infused with the tartness of berries and the texture of mixed grains, creating a fruity and healthy impression. It is a masterpiece that elevates Iwate's mixed grain culture into a premium sweet.
A premium line from Iwateya where Nanbu Senbei (rice crackers) are coated in chocolate. The star-shaped peanuts arranged on top add a glamorous visual appeal, elevating this traditional confectionery from Ninohe into a sophisticated sweet.
A tortoise-shell patterned Nanbu senbei produced by Iwanateya. The fragrant aroma of sesame and the crispy texture convey a traditional taste, maintaining deep popularity as a classic Nanbu senbei continuously baked in Ninohe.
A premium line from Iwateya that fuses tablet chocolate with Nanbu Senbei. It offers a new sensation by being broken into pieces like a chocolate bar, adding a modern, stylish touch to the traditional confectionery of Ninohe.
A premium line from Iwateya where Nanbu Senbei is wrapped in cookie dough and chocolate. The duet of crunchy cookies and smooth chocolate transforms the traditions of Ninohe into a brand new confection.
A premium line from Iwateya where Nanbu Senbei is crafted with almonds and chocolate. The fragrant aroma of almonds enhances the chocolate and the texture of the Nanbu Senbei, allowing you to luxuriously enjoy the traditions of Ninohe.
This is 'Amatcha de Kappore,' a famous confection made by Ogasawara Kashipo in Kunohe—a production area for amacha (sweet tea)—using local sweet tea.
Kunohe is known as the only place in Tohoku that produces amacha through pesticide-free cultivation. The name 'Kappore' originates from the rhythmic chants of 'Kappore,' a folk song popular from the end of the Edo period to the Meiji era. This item features Kunohe's specialty amacha used in white bean paste, encased in a crispy pastry crust and baked.
The gentle, natural sweetness of the amacha spreads softly, and it is also pleasingly low in calories. It is a prideful confection of Kunohe that you can only encounter here. Combined with its unique name, it is an item sure to spark conversation as a souvenir story.
A new sensation snack, 'Choco Nanbu Granola,' created by the long-established Iwateya of Ninohe, combining traditional Nanbu Senbei with granola and chocolate.
Komatsu Seika, the operator of Iwateya, is a confectionery manufacturer in Ninohe that began making Nanbu Senbei in 1948 under founder Shiki Komatsu. Nanbu Senbei is a local food that has been baked in the former Nanbu domain for over 450 years. This traditional cracker has lightly transformed into a modern snack.
With the crunchy granola layered with the sweetness of chocolate, it is an item that also suits breakfast. It is a playful confection from Iwateya where tradition meets modernity. Whether as a snack or a morning treat, it delivers a surprise that is a different flavor from your usual Nanbu Senbei.
This is a signature confection from Ogasawara Kashipo, inspired by 'Odode-sama,' the guardian deity of Kunohe Village.
Odode-sama is a mysterious legendary bird passed down in Kunohe Village; it is said to have an owl-like face and human-like two legs, with the ability to speak human language and foretell the future. Revered as a god of happiness, it is still cherished today as the village's guardian deity. The area encompassing Ninohe and Kunohe is also known as the Cassiopeia Federation.
This treat transforms that adorable guardian deity into a sweet confection. It is a souvenir that packs the local landscape and its legendary tales into every single bite. The adorable, owl-like appearance is sure to soothe the heart of anyone who receives it.
A karinto manju named after the glory of the Fujiwara clan, inspired by the World Heritage town of Hiraizumi. Hiraizumi is the land where the Oshu Fujiwara clan built Chuson-ji Konjikido and reached the height of their prosperity for a century. The name 'Fujiwara 800 Years' embodies respect for that eternal history. We deep-fry a dark sugar crust until crispy and fill it generously with smooth smooth bean paste (koshian). The enjoyable contrast between the crunchy exterior and moist interior, combined with the fragrant sweetness of brown sugar spreading in your mouth with every bite, makes this a luxurious treat perfect to accompany a visit to Konjikido. It is a satisfying item that brown sugar lovers will find irresistible.
A Japanese confection inspired by Hiraizumi, featuring the gentle aroma of cherry blossoms. It is crafted by Shoeido, a long-established shop in Ichinoseki City that has continued its tradition for over a hundred years since the 36th year of the Meiji era. This treat was created while reflecting on Minamoto no Yoshitsune and the cherry blossoms of Hiraizumi, where he met his end.
The bean paste, made with salt-pickled cherry blossoms, carries a brilliant fragrance and a moderate saltiness that enhances its elegant sweetness. It is a flavor unique to Shoeido, which has cherished the art of confectionery using local ingredients in the Ichinoseki/Hiraizumi region, where the legends of Yoshitsune and Benkei remain deeply rooted.
A famous confection you will want to savor while reflecting on history on your way back from visiting the World Heritage site of Hiraizumi. Within every cherry blossom petal, an ancient tale resides.
A brown sugar karinto manju that carries the historical romance of Hiraizumi in its name. The deep sweetness of brown sugar clings to the crispy fried crust, with moist red bean paste hidden inside. A rich bite reminiscent of the golden culture of the Oshu Fujiwara clan.
The 'Hiraizumi Kogane-mochi' is a rice cake confection that evokes the golden culture of the Oshu Fujiwara clan.
Hiraizumi is a land where the Oshu Fujiwara clan flourished for approximately 100 years across three generations during the late Heian period, and its cultural heritage, including Chuson-ji Konjikido (the Golden Hall), was registered as a World Heritage site in 2011. The memories of a dazzling golden culture, told by the Konjikido covered entirely in gold leaf, still quietly live on in this land.
This auspicious treat features a golden-glowing mochi that softly reflects the prosperity of Hiraizumi. It is a confection that travelers visiting this World Heritage town will want to take home along with the romance of history. Please enjoy this auspicious sweet, perfect for the lingering emotions of a journey after visiting Chuson-ji Konjikido.
Adorned with gold leaf, this is the 'Hiraizumi Pure Gold Castella,' unique to Hiraizumi.
Hiraizumi is a land of golden culture established by the Oshu Fujiwara clan, and Chuson-ji Konjikido, covered entirely in gold leaf, is widely known as its symbol. Adorned with glittering gold leaf, this Castella is finished with a gorgeous and elegant appearance that truly brings to mind that golden world.
In contrast to its sparkling appearance, the sponge has a moist and simple flavor. It is a treat that is fun to look at and delicious to eat. This confection allows you to take home the golden culture of Hiraizumi as a sweet, shining memory. Its glittering appearance makes it an item that will be appreciated for gifts on special days or celebratory occasions.
This roll cake allows you to taste the blessings of Iwate's mountains in a sweet treat. Using wild grapes grown in Iwate Prefecture, their intense acidity and sweetness are rolled into a fluffy sponge.
Wild grapes are wild varieties that grow naturally in the mountains of Iwate; they possess a strong acidity and astringency and have been processed into juices and jams since ancient times. They are a unique blessing of Iwate, nurtured in leading production areas within the prefecture such as Kuji and Noda. The wild grapes of Kuji and Noda are local treasures that have been enjoyed for their nutritional benefits since long ago.
With a sweet and sour flavor that harmonizes with the cream and a beautiful vibrant purple cross-section, this is a masterpiece. It is a roll cake that allows you to feel the entirety of Iwate's nature.
A slightly unusual monaka wafer where the aroma of shiso (perilla) gently spreads. The refreshing shiso-flavored bean paste is delicately enclosed in a crisp monaka shell.
The clean scent of shiso tightens the sweetness of the red bean paste, leaving an unexpectedly light aftertaste. Shiso-based Japanese sweets are well-loved even in Iwate, and this unique treat shines with its masterful use of ingredients. Just one piece with your tea time can instantly lift your mood.
A combination of shiso and bean paste that is rare to encounter. It is a unique confection that serves perfectly as an accompaniment to tea or as a conversation starter for a small gift.
A spicy snack perfect for those who aren't fond of sweets. This beef jerky-style treat leverages the savory umami of Iwate-grown beef, with the flavor of the meat spreading richly as you chew.
This dry type features a distinct kick from chili peppers, making it an excellent companion to beer or sake. 'Beko' is an Iwate dialect word for cow. As the name suggests, it is a dish that allows you to easily enjoy the deliciousness of beef. It is easy to carry at room temperature, making it suitable as a small souvenir from your travels.
An adult-oriented snack that is highly valued as an Iwate souvenir for alcohol lovers. It will add excitement to your dining table or evening drinks.
A colorful assortment of manju that allows you to enjoy many different flavors in a single box. Featuring various colored fillings such as adzuki and white bean paste, it is visually stunning and fun to choose from.
With colors so vibrant you might hesitate on which one to eat first, it is perfect for gifting. Since each piece has a different flavor, it is also ideal for sharing with family and friends. With just one box, you can instantly create a lively tea time with your loved ones.
This item allows you to experience the richness of Iwate's Japanese confectionery all at once. It is a visually delightful and delicious manju that will brighten up your tea time.
A sablé named after Kotaro Takamura, a poet with deep ties to Hanamaki. This literary-scented baked treat is beloved in the land of Hanamaki, where Takamura spent the final seven years of his life.
Named after 'Chieko-sho,' the poetry collection documenting his love for his wife Chieko, this item is crafted into a crispy sablé rich with buttery flavor. It is an item that would likely delight anyone who loves literature. It is a flavorful sweet you might find yourself wanting to pick up on your way back from visiting the Kotaro Takamura Memorial Museum in Hanamaki.
With an elegant sweetness and light texture that pairs perfectly with tea or coffee, this flavorful confection softly connects the bond between Iwate and the poet.
A simple potato snack that highlights the character of 'Noda Salt,' made using traditional methods. The mellow saltiness of direct-boiling salt production—where seawater is slowly concentrated in wood-fired kilns—gently enhances the sweetness of the potato.
In Noda Village, Iwate Prefecture, where Noda Salt is produced, there is a history of the 'Salt Road,' where salt was carried inland on the backs of oxen. Although the salt workshop was once swept away by the earthquake, it has been rebuilt on higher ground, and the tradition of salt-making continues to this day. In the salt workshop standing on the hills overlooking the sea, careful salt production is still carried out.
An item with a gentle saltiness and a lingering potato sweetness. It is a snack you can enjoy while reflecting on the story of the Salt Road in Noda Village.
A bite-sized sweet featuring mellow milk cream gently encased in a chocolate shell. When picked up and eaten, the smooth sweetness of the milk and the bittersweetness of the chocolate melt together in your mouth.
It is a flavor that allows you to feel the richness of dairy, unique to Iwate, where dairy farming flourishes. Since each piece is small and easy to eat, it is perfect for small gifts or as treats to distribute to everyone. If chilled slightly in the refrigerator, the crisp texture of the chocolate becomes even more pronounced.
With a light quality that makes you keep reaching for more, it works well as both a snack and an accompaniment to drinks. It is a casual and gentle Iwate treat that you'll want to enjoy alongside coffee or tea.
A confection that reimagines 'Ganzuki,' a traditional local sweet of Iwate, into a moist cake. Ganzuki is a classic steamed bread-style sweet made by mixing flour with brown sugar and baking soda, then steaming it to a fluffy finish. It is said to be named because its round shape topped with sesame seeds resembles wild geese flying toward a full moon.
Originally a simple snack eaten during breaks from farm work or as an everyday treat, we have gently bridged that nostalgic flavor into a modern Western-style cake. While preserving the mellow sweetness of the brown sugar, it has been arranged to have a moist mouthfeel.
This is a sweet truly characteristic of Iwate, where tradition meets modernity.
A Castella cake baked with plenty of wild grape wine from Kuzumaki Town, Iwate Prefecture, kneaded into the batter. Kuzumaki is a 'town of milk and wine' spread across high-altitude plateaus, where cold-resistant wild grapes grow freely in the refreshing climate.
The subtle acidity and mellow aroma of the locally produced Kuzumami Wine are infused deeply into the moist cake. Since the alcohol evaporates during the baking process, it can be enjoyed safely by children and those who do not enjoy strong alcohol.
This dessert allows you to immerse yourself in an adult-like afterglow with a single slice, capturing the unique alcohol culture of Kuzumaki. Please enjoy with coffee or tea.
This is a punchy garlic-flavored kaki no tane (rice cracker) released by Kameda Seika exclusively in the Tohoku region. Its standout feature is the generous coating of garlic powder sourced from Tako Town in Aomori Prefecture, a known garlic production area.
The sharp aroma unique to garlic combines with a lingering savory flavor, creating an excellent match with the spicy-sweet rice crackers. It's so addictive you won't be able to stop eating, making it a perfect snack to accompany alcohol.
Because they are divided into small individual bags, they are easy to distribute, and the cute package design has made them popular as 'baramaki' (bulk) souvenirs for trips around Tohoku. It is a fun local snack that everyone can enjoy together.
A baumkuchen with caramel-flavored batter baked to a moist finish. The bitter aroma of caramel and gentle sweetness spread through layers in your mouth. Featuring Iwate-themed package designs, it is a convenient souvenir confection that adds to your travel memories.
A magnificent confectionery from Iwate that evokes the brilliance of the golden capital, Hiraizumi. It allows you to feel the historical romance of the Heian era, when the Oshu Fujiwara clan built a glittering golden culture, epitomized by the Chuson-ji Konjikido (Golden Hall).
Chuson-ji Konjikido is known as a dazzling Amida Hall covered in gold leaf both inside and out, and remains a symbol of the Hiraizuly World Heritage site. This sweet, inspired by that radiance, is something you'll want to savor slowly along with your memories of traveling through this World Heritage site. With every bite, your imagination will expand toward that distant golden culture.
Take a bite while reflecting on the glittering history of Iwate. It is a romantic sweet that also makes for a delightful souvenir from your travels.
A castella cake baked by kneading sake lees from local Iwate sake into the batter. The rich aroma of Japanese sake melts into the moist batter, allowing you to enjoy a subtle, sophisticated adult flavor.
Iwate is a land of abundant sake brewing that has produced excellent master brewers (Toji) since ancient times. The culture of local sake brewed in the cold winters is deeply rooted here, and its blessings live on within this confectionery. The richness unique to sake lees and a hint of sweetness leave a lasting impression.
Since the alcohol evaporates during the baking process, you can easily enjoy the subtle flavor. This is a quintessentially Iwate sweet that is perfect for an accompaniment to tea or as a small gift.
A baked sweet that softly captures the sweet and sour flavor of Tohoku-grown strawberries. With a light texture featuring strawberry cream sandwiched between crispy dough, a bright strawberry aroma spreads through your mouth with every bite.
It is lovely in appearance and easy to eat due to its bite-sized pieces. Because it is light and not overly sweet, you'll find yourself reaching for another. Since it can be easily purchased at stations and airports in Tohoku, many people choose it as the perfect conclusion to their travels. Its long shelf life also makes it easy to carry home.
This item is a beloved staple for group souvenirs because it is easy to share with everyone. It is a snack that brightens your mood every time you open its pink package.
A unique type of karinto (fried dough snack) twisted into a spiral shape using plenty of milk from Iwaizumi Town. It is crafted by Nissindo, a long-established shop that continues the tradition of making karinto in Miyako City.
Featuring two colors of dough—brown sugar and white sugar—twisted into a spiral, the pattern visible in the cross-section is a delight for the eyes. Furthermore, it includes powdered salmon bone, a specialty of Sanriku, providing a great source of calcium. It is a simple yet nutritious snack.
This snack is filled with the blessings of the pure nature of Iwaizumi, famous for Ryusendo Cave, one of Japan's three largest limestone caves. Please enjoy its crispy, fragrant texture along with some tea.
This Kaki Yokan (persimmon jelly) is slowly kneaded to bring out the natural sweetness of dried persimmons. The sticky texture and flavor of the persimmon melt into the smooth mouthfeel of the yokan, creating a gentle sweetness.
Even with reduced sugar, you will be satisfied by the deep, inherent sweetness of the fruit itself. Its charm lies in its profound, subtle deliciousness that highlights the fruit's natural flavor. It is a seasonal Japanese confection that evokes the harvest season.
It pairs perfectly with green tea, providing a moment of relaxation with every bite. This nutritious yokan feels as if it has captured the autumn harvest of Iwate. Please enjoy it slowly during your tea time.
A bite-sized confection featuring strawberry chocolate with a soft, crumbly texture. As it melts softly in your mouth, the sweet and sour notes of strawberry spread alongside the sweetness of the chocolate. The lovely packaging makes it an ideal gift for women.
This is a famous confection produced by Nakamatsuya, which has been operating since the first year of the Showa era in Iwaizumi Town, home to Ryusendo, one of Japan's three largest limestone caves. The underground lakes of Ryusendo, boasting some of the highest levels of transparency in the world, are the pride of this town.
Located on Ureira Street, Nakamatsuya is a long-established shop specializing in chestnut sweets. They have continued to carefully craft their confections using the clear, famous spring water that flows from Ryusendo. You can feel the pure blessings of the town in every bite. The gentle flavor of the chestnut evokes the bounties of the mountains of Iwaizumi.
This is a unique item from Iwaizumi that you will want to take home along with your memories of exploring the mysterious caves. Please enjoy it slowly while immersing yourself in the lingering emotions of your journey.
These thin crackers feature a captivating amber beauty, as translucent as tortoiseshell. Baked to a crisp perfection using sugar and egg, they are characterized by their delicate melt-in-the-mouth texture.
When held up to the light, their elegant amber shimmer is enough to enchant anyone. The thin, light texture makes them a perfect companion for tea time, spreading a crispy texture and gentle sweetness with every bite.
With a subtle sweetness and a simple, rustic flavor, it's hard to stop at just one. Enjoyable for all ages, they also make a delightful small gift. This refined baked treat is never tiring precisely because of its simplicity. Please enjoy them during a relaxing moment alongside green tea or coffee.
A new sensation snack that transforms the familiar karinto into thin, chip-like slices. Its charm lies in its much lighter texture than regular karinto, offering a pleasant, crispy crunch.
With one bite, the rustic sweetness of brown sugar gently spreads, making it hard to stop reaching for more. It is a fun item that modernizes traditional karinto. Because they are so light, you feel like you could eat them endlessly.
Perfect as an accompaniment to tea or as a light snack with drinks. They also pair well with coffee or tea. This is a new way to easily enjoy the traditional confectionery that has been cherished in Iwate.
Karinto made by Iwaizumi Farm in Iwaizumi Town, with fresh milk kneaded into the dough before frying. The mellow flavor of milk combines with a crunchy texture, creating a gentle snack that lets you taste the blessings of Iwaizumi's dairy farming, nurtured by the pure waters of Ryusendo Cave.
Raw chocolate cookies from Nakamatsuya in Iwaizumi Town, themed after the acorns that ripen in the forests of Iwate. This confection features a unique concept reminiscent of the bounties of the lush forest. The charm lies in the texture, where moist raw chocolate and crispy cookie dough become one. The mellow sweetness of the melt-in-your-mouth raw chocolate perfectly overlaps with the fragrant cookie, bringing happiness with every bite. Chilling them slightly further enhances the smoothness of the chocolate. This is a product that evokes the warmth of nature, fitting for Iwaizumi, home to Ryusendo, one of Japan's three largest limestone caves. It offers a reliable taste crafted by a long-established chestnut confectionery maker. Enjoy a relaxing moment with coffee or tea.
A fusion of Japanese and Western confectionery featuring karinto coated in chocolate, finished with a soft, crumbly texture. This treat gently challenges the image that 'karinto is always hard.' The characteristic savoriness of karinto and the mellow sweetness of chocolate melt together in your mouth. The new, crumbly texture becomes addictive, making you want to reach for another. It takes the best of both Japanese and Western sweets. Since it pairs well with both coffee and tea, it is perfect for your teatime. A fun snack that allows you to enjoy a gentle texture and delightful flavor.
A Tohoku-exclusive version of the famous Umaibo snack, perfect for enjoying a local vibe. The package features the word 'Iginari,' which means 'very' in the Tohoku dialect; just seeing it gets you excited. While maintaining the familiar crunchy texture, it is finished with a local flavor profile featuring the savory umami of beef tongue, a sharp saltiness, and a hint of lemon. One bite spreads the fragrant aroma of beef tongue, making it perfect as both a snack or an appetizer. Since it is affordable and compact, it is an ideal souvenir for trips to Tohoku, easy to share with colleagues or friends. It is a fun item that everyone can enjoy together.
"Goen Yoroshiku" — This baked confection from Iwate is perfect for gifts accompanied by such a message. The auspicious name is ideal for expressing gratitude to those you've met while traveling or to people who have helped you, bringing a small smile the moment it is received. While not flashy, its simple and gentle sweetness is loved by all ages. The name itself softly speaks the sender's feelings.
When you are unsure of what to bring as a small souvenir, having a sweet treat that can convey your sentiments through words is truly helpful. This box is a warm expression of Iwate-style hospitality that will make the recipient relax and smile. Every time you give it, it feels as though another meaningful connection will unfold.
A simple Japanese confection inspired by straw chrysanthemums, reminiscent of the satoyama (mountain foothills) of Iwate.
With a harmony of gentle sweetness from the bean paste and fragrant dough, a single bite evokes a nostalgic, heartwarming sense of pastoral landscapes. It lacks flashy decorations or elaborate gimmicks, instead relying on its profound, quiet deliciousness rather than outward splendor.
Though rarely subject to grand advertisements, it is a hidden gem that has been steadily loved by locals. It is a sweet that allows you to taste the very essence of Iwate's rustic lifestyle. It is the kind of treat you will want to pair gently with a cup of warm tea. Because of its unpretentious flavor, you will find yourself reaching for it again and again.
A Japanese-style snack featuring karinto (sweet fried dough) in a chip form, seasoned with a savory butter soy sauce flavor. The richness of the butter and the aroma of the soy sauce intertwine with the crispy texture, offering a new salty-type deliciousness that differs from the usual sweet karinto. Perfect as both a snack and an accompaniment to drinks.
A light purple sablé baked with wild grapes from Iwate Prefecture kneaded into the dough.
Wild grapes are ancient Japanese grapes that grow wild in the deep mountains of Tohoku. Iwate is the top producer in the country, with the Kuji region accounting for about 40% of the prefecture's production. These fruits take many years to bear fruit and require much care; they are characterized by a uniquely intense acidity and a powerful flavor rich in polyphenols.
This item harmonizes the sweet and sour notes of wild grapes with the richness of butter, creating a visually beautiful cookie. It is a product that allows you to fully experience the blessings of Iwate's mountains in a refreshing baked good. It will be appreciated as a tea accompaniment or a small gift. The purple-tinted cross-section is also beautiful and pleasing to the eye.
A rice cracker baked with fresh milk kneaded into the dough, made in Iwaizumi, the town of Ryusendo Cave.
Produced by Shitaameya in Iwaizumi Town. This town is home to Ryusendo, one of Japan's three major limestone caves, whose underground water has been selected as one of Japan's top 100 waters for its purity. The dairy farming in Iwaizumi, nurtured by this water, has a history of over 120 years and produces rich, mellow milk.
This thin cracker features the gentle sweetness of Iwaizumi milk and a crisp, light mouthfeel. It is a unique piece from Iwaizumi that allows you to taste the blessings of this nature-rich land directly through a simple rice cracker. Perfect for tea time. The gentleness of the milk will transport you to the landscapes of the hometown.
This is a Tohoku-exclusive Jagarico that combines the savory umami of scallops from Sanriku with the aromatic richness of soy sauce butter.
Featuring the familiar crunchy sticks infused with the flavor of Sanriku's seafood, this special flavor allows the oceanic umami of scallops and the scent of toasted soy sauce butter to spread through your mouth with every bite, turning your usual snack into a true treat.
Since it can be easily purchased at stations and airports in Tohoku, it is popular as a standard souvenir for sharing. This box adds a touch of travel excitement to your everyday Jagarico. It also pairs well with alcohol, making it perfect for yourself. Its convenience makes it an ideal snack for journeys.
A bite-sized yokan (sweet bean jelly) made using mountain salt and the subsoil water of Mount Iwate.
Mount Iwate is a symbol of Iwate, known for its beautiful, gentle foothills. Utilizing the blessings of the mountain—its water and salt—this sweet is carefully crafted to enhance the natural sweetness of the azuki beans. The moderate mineral notes of the salt act as an accent, leaving a light and refreshing aftertaste.
Its portable size fits perfectly in the palm of your hand, making it ideal for replenishing energy after a climb or as a small accompaniment to tea. It is a reliable treat you'll want to pull from your bag whenever you crave something sweet. Despite its small size, it is a satisfying taste of Mount Iwate's bounty.
'Tangeponge' means 'a very large amount' in the Iwate dialect. It is a confection with a truly unique name.
While the naming is impactful, the contents offer a simple, rustic taste characteristic of Iwate. With its cute appearance and interesting name, it is a souvenir that naturally sparks conversation, as recipients will inevitably ask, 'What does that mean?'
This playful box allows you to share the fun of starting a little dialect discussion triggered by the local Iwate wording. It's something you'll want to keep on hand as a conversation starter. It is an lively item that lets you enjoy the reaction of the person receiving it.
A baked sweet inspired by a cat's paw pad that will make you instinctively exclaim, "So cute!"
As the name 'Nekottoru' suggests, its appearance perfectly recreates the squishy shape of a paw pad, making it incredibly Instagrammable. But it's not just about looks. Inside the moist dough is a creamy filling, providing a deeply satisfying flavor that delights both visually and palatably.
It is the perfect item to give as a souvenir to cat lovers. While it is a newcomer among Iwate's confectionery, its loveliness is steadily building a fanbase. You can almost picture the smile on someone's face the moment they open the box. Its charm lies in an adorableness that makes you almost feel it's a waste to eat it.
A baked pastry featuring custard infused with honey from Iwate Prefecture, wrapped in a crispy pie crust.
The floral, magnificent aroma of the honey blends with the mellow custard to create an elegant and deep sweetness. The contrast between the light, crunchy pie crust and the smooth, flowing cream creates a finish that brings happiness in every bite.
Since each piece is individually wrapped, they are easy to distribute and come in a perfect size for small gifts or souvenirs. It is a treat that allows you to easily enjoy the blessings of honey nurtured by the nature of Iwate. It will gently accompany you whenever you want to take a relaxing break.
A new sensation snack finished with a consommé flavor based on the traditional karinto manufacturing method. The karinto, which usually carries a sweet image, transforms into a savory chip; its crispy texture and the umami of the consommé are addictive. An unexpected bag that also serves as a perfect companion to beer.
A milk confectionery with a rich milky flavor, made using fresh milk from Iwaizumi. The maker is Nakamatsuya of Iwaizumi Town. This town is home to Ryusendo, one of Japan's three largest limestone caves, and the pure waters selected as one of Japan's Top 100 Water Sources have supported a rich dairy farming industry with over 120 years of history. The fresh milk, a blessing from this land, is kneaded generously into the moist dough. With every bite, a gentle milky sweetness spreads slowly. This is a unique product of Iwaizumi, packed with nature's blessings. It offers a comforting taste that makes you imagine the scenery of the hometown. You can enjoy the full bounty of Iwaizumi, the village of milk.
A Tohoku-exclusive version of Happy Turn, where the sweet and sour notes of Fuji apples meet the signature 'Happy Powder.' This adds the flavor of 'Fuji,' a representative apple of Tohoku, to the popular snack from Kameda Seika. The classic sweet and salty powder is layered with the refreshing acidity of apple, resulting in a new sensation of flavor that keeps you reaching for another piece. The fun part is how the aroma of apple gently wafts through your nose with every bite. Since this limited flavor can only be obtained when traveling through Tohoku, it is perfect as a personal snack or a small souvenir. It is a limited taste you'll want to bring home along with your travel memories.
A refreshing baked confection made with juice from apples grown in Iwate Prefecture. The sweet and sour notes of the apple harmonize exquisitely with the flavor of butter, creating a light mouthfeel that allows you to eat many. As Iwate is a powerhouse ranking 3rd in Japan for apple production, this treat encapsulates that excellence within a confection.
An assortment box that brings together the pride of Iwate's ingredients in a single package.
Packed with flavors utilizing famous specialties from various parts of the prefecture, every time you open the lid, you can feel the culinary richness of Iwate. Since you can enjoy a little bit of everything, this box is perfect for savoring slowly by yourself or sharing with family and colleagues.
It is also highly reliable because when someone asks, 'Where did you go?', this single box answers 'Iwate!' instantly. When in doubt about choosing a souvenir, this is a foolproof choice—a quintessential souvenir that allows you to taste all of Iwate. It is the dependable, classic Iwate souvenir: 'If you're lost, pick this.'
A Tohoku-exclusive Kaki no Tane (rice cracker) inspired by grilled Sanriku oysters. The rich umami of the oyster and the savory aroma of soy sauce cling to the spicy rice crackers, delivering a powerful burst of seaside flavor in every single bite. A dangerous Tohoku souvenir that will make you unable to stop drinking beer.
These cookies carry forward the history of Noda salt, which once supported the 'Salt Road.' They are made by Mizuki-en in Noda Village. In the Edo period, salt was produced in this region using a method called 'jiki-ni' (direct boiling), where seawater was slowly boiled down over wood fires, then loaded onto oxen and transported inland through steep mountain paths. The merchants who carried the salt were known as 'Noda Beko,' and their route eventually became known as the 'Salt Road.' The mineral richness of this historic Noda salt adds a mellow accent to the sweetness of the butter cookies. It is a deeply flavorful treat that allows you to taste the very story of its history. A single piece lets you savor the journey through Noda Village's past.
This is the Tohoku edition of Morinaga Seika's regional limited series, 'Traveling Hi-Chew.' Using apple juice from the Tohoku region, the sweet and sour flavor of apple bursts forth with every chew against a chewy texture. It is a single piece that captures the local taste, with a fresh flavor and a strong sensation of fruit juice spreading throughout your mouth. The package features famous landmarks of Tohoku, heightening the feeling of travel just by looking at it. Since they are easy to buy and great for sharing, they are perfect as souvenirs. This box will color your travel memories with sweet and sour notes. It also makes a lovely little treat for yourself. A special flavor you can only encounter while traveling.
A Tohoku-exclusive version of Kameda Seika's Happy Turn featuring zunda flavor. The green aroma of edamame and the sweet-salty Happy Powder match surprisingly well, creating a light, crispy texture that is impossible to stop eating. This bag offers an enjoyable collaboration between the flavors of Tohoku and a familiar snack.
A stick cake combining Iwate-produced honey with cream cheese. The bright, gentle sweetness of the honey mellows the moderate acidity of the cream cheese. The flavor permeates the moist cake, spreading an elegant and rich taste with every bite. The balance of sweetness and acidity is exquisite. The easy-to-eat stick shape and individual packaging are also a delightful feature. Designed as a convenient souvenir, it can be eaten quickly without getting your hands dirty. This is an item that allows you to easily enjoy the blessings of honey nurtured by the nature of Iwate. With its elegant sweetness, it is a souvenir that is suitable for any recipient.
A sable finished with Noda salt, produced using a direct-boiling method by Mizuki-en in Noda Village. The mellow saltiness blends into the buttery flavor, creating a simple yet profound taste. A unique piece from Noda Village that you'll want to enjoy while reflecting on the history of the 'Salt Road' that once transported salt to the inland areas.
A Tohoku-exclusive variation of the familiar Kappa Ebisen. A bold garlic punch and fragrant soy sauce flavor meet the savory umami of shrimp. While maintaining that unmistakable, irresistible texture, it has been finished with a much more impactful flavor.
Garlic and soy sauce are a combination that blends deeply into the dining tables of the Tohoku region. The joy lies in being able to enjoy that familiar taste in a light snack. Once you start eating, it is addictive and hard to stop.
A regional-limited flavor often found in Tohoku stations and souvenir shops. It is an ideal item for snacks during travels or as a casual souvenir to share with others.
A set of sablés and cookies baked by Mizuki-en of Noda Village using wild grapes that grow naturally in the mountains of Iwate. The intense acidity and sweetness of the wild grapes harmonize with the buttery flavor, creating a wild and elegant taste. A masterpiece from Noda Village that captures the blessings of Iwate's mountains in a confection.
'What on earth was Goro so surprised by?'—the name is so intriguing that you can't help but pick it up. This baked treat is actually a Kitakami specialty produced by the long-established Eisendo in Kitakami. The name is inspired by Goro Masaaki Kurosawajiri, who is said to be the founder of Kitakami.
It was named with the hope that 'Goro will surely be surprised by how delicious it is.' It features red bean paste kneaded with sesame, baked on a buckwheat flour dough topped with plenty of walnuts. The savory and rustic flavor makes you immediately understand the name.
A charming confection where the impact of the name contrasts with its deeply delicious contents. If you visit Kitakami, please come and experience the taste that surprised Goro.
Named after the Iwate dialect word for cow, 'bego.' The name reflects a deep affection for Iwate's proud livestock culture, and you can enjoy a flavor inspired by cattle. It is a quintessential Iwate souvenir that many people pick up because they are drawn to the cute sound of the dialect.
A fun snack that brings back the feeling of a Tohoku trip just by saying its name aloud. 'Mamedaccha' means 'it's beans' in the Tohoku dialect. The naming, which is full of local dialect, is incredibly charming with its zunda motif.
Zunda is a soul food of Tohoku, made by grinding edamame. Its vibrant green color and gentle sweetness have graced local dining tables every summer. This snack also features a strong flavor of edamame.
Just humming 'Zundatta Mamedaccha' is enough to spark conversation. It is a souvenir overflowing with Tohoku charm that delights not only with its taste but also with the fun of its name. It is perfect as a gift to distribute to many people.
A Tohoku-exclusive flavor that recreates the taste of Sendai's famous beef tongue in Jagarico. The savory umami and saltiness of beef tongue are concentrated in these crunchy sticks, with the meaty flavor spreading with every bite. A staple local Jagarico found in souvenir shops throughout the Tohoku region.
A fun sesame confection that lets you experience the feeling of traveling on the Sanriku Railway running along the coast. The Sanriku Geopark is a vast geological park stretching from Aomori to Miyagi, referring to the coastal area where you can enjoy dynamic coastal topography and the workings of nature. We deliver the charms of Sanriku through this confectionery packaging.
While looking at the train-themed illustrations, you can fully enjoy the rich aroma of sesame. As you take a bite, the richness and fragrance of the sesame spread throughout your mouth. True to its name, 'Sesame Happy,' it is a flavor that will naturally bring a smile to your face.
Perfect as a souvenir to commemorate a trip to Sanriku or to convey the charm of the Geopark. You can enjoy the lingering feeling of a train journey right at home.
Mini-sized pies made with honey from Iwate Prefecture. The bright sweetness of the honey soaks into the crispy pastry, bringing a moment of happiness in every bite. Their small size makes them easy to eat, and since they are individually wrapped, they are perfect as souvenirs to share at the office.
An adorable mochi confection that captures the essence of the festivals that color Iwate in early summer in bite-sized pieces. The 'Chagu Chagu Umakko' is a seasonal tradition in Iwate, where decorated horses parade from Takizawa to Morioka. Its name comes from the 'chagu-chagu' sound of the bells attached to the horses.
'Koma-mochi' is a treat shaped like those festive horses (koma). Soft mochi dough gently envelops bean paste, transforming Iwate's festival culture of cherishing horses into a lovely sweet. Its charm lies in its chewy texture and comforting sweetness.
This confection conveys the warm hearts of the people of Iwate, who have lived alongside horses. It is a treat you will want to savor one by one while imagining the bustle of the festival.
A local flavor that surprisingly recreates the taste of Morioka's famous specialty in a potato chip. Morioka Jaja-men is one of the 'Three Great Noodles of Morioka,' alongside Wanko Soba and Reimen. It is a local taste born from post-war adaptations of noodle dishes experienced in Manchuria, refined to suit the palates of Morioka residents.
The charm of Jaja-men lies in its rich meat miso. On these thin potato chips, the intense flavor of meat miso meets a freshness reminiscent of cucumber. It is an interesting taste that brings back memories of that bowl of noodles eaten by mixing ingredients together.
A highly talked-about bag that allows you to easily snack on Morioka's specialty. Whether you are a Jaja-men fan or have never tried it before, please come and experience the taste for yourself.
An assortment of financiers that allows you to enjoy two different flavors: gold and silver. A rich aroma of butter rises from the moistly baked dough, spreading a deep richness with every bite. The fun part is being able to compare the two different varieties.
The golden packaging possesses a splendor reminiscent of Chuson-ji Konjikido (Golden Hall) in Hiraizumi. The land of Hiraizumi, where the Oshu Fujiwara clan flourished with their golden culture, is a world heritage site and a historic stage that Iwate takes pride in. The gold-colored attire adds an elegant touch to any gifting occasion.
This item is suitable for celebrations or formal gift-giving. It is a confection you can enjoy while reflecting on the history of Iwate, accompanied by the shimmer of gold and silver.
A local snack that recreates the famous Tohoku specialty, salt-flavored beef tongue, in potato chips. The simple seasoning of beef tongue umami and salt pairs perfectly with the thin chips, making it a staple flavor for Tohoku souvenirs.
A confection with a profound name reminiscent of Matsuo Basho's famous poem, 'The flow of time is a traveler passing through for an eternity.' Crafted by Kojima Seika, a long-established shop in Kamaishi City operating since 1945, this is an aromatic sake manju made using sake lees from the local brewery, Hamachidori.
The dough, made from rice flour, is carefully filled with Hokkaido red bean paste and then steamed. The natural cracks on the surface lend a truly rustic charm. While the aroma of the sake remains, the alcohol has been evaporated, making it enjoyable for everyone from children to adults.
'Hakutai' refers to an endless, long period of time. It carries a lucky wish that the happiness of the recipient will continue forever. It is a treat to be enjoyed while reflecting on travel and the passage of time.
A crispy chocolate confection that makes use of Iwate honey. By combining waffle-like dough with Iwate-produced honey and chocolate, we have created a simple yet luxurious taste. As the name 'Chocolaffle' suggests, it is a treat where chocolate meets waffle.
The gentle natural sweetness of the honey overlaps with the richness of the chocolate, spreading a full aroma within the crispy dough. It is a product that allows you to feel the warmth of honey nurtured by the nature of Iwate, blessed with forests and flowers.
Perfect as an accompaniment to tea or as a light snack. You can enjoy the blessings of Iwate's nature through this easy-to-eat sweet. A gentle-tasting souvenir perfect for those who love sweets.
A limited edition karinto flavored with wild grapes harvested from the mountains of Iwate. The sweet and sour notes of the wild grapes accent the crunchy texture, making it a simple snack that lets you feel the bounty of Iwate's mountains and fields.
A cake with a taste that is "new yet nostalgic," crafted by a long-established miso maker. It is produced by Fujiyu Brewing, which has continued the art of brewing in Kamaishi City for many years. This unique pound cake features their pride and joy, "100% Koji Miso," kneaded directly into the batter.
Their 100% Koji Miso is a mellow miso made with equal parts soybeans and rice, using an abundance of koji. Both the soybeans and rice used as ingredients are entirely from Iwate Prefecture. The richness and umami of the miso are swirled into the batter in a marble pattern, accented by fragrant walnuts. The moderate saltiness of the miso harmonizes miraculously with the sweetness of the moist cake.
This is a new sensation in sweets, unique to Kamaishi—a city of fermentation—developed in collaboration with a local pastry shop. It is a dish that will surprise you with how well miso complements confectionery.
From Iwaizumi Town, famous for Ryusendo Cave, comes a slightly unexpected treat: "Iwaizumi Choco-man." Although the name contains "man" (as in manju), it is actually a Western-style baked confection similar to a biscotti, made with dough kneaded with cocoa and filled with egg yolk paste.
Ryusendo is one of Japan's three major limestone caves, alongside Akiyoshido and Ryugado, and is renowned for the incredible clarity of its underground lake. Born from this mystical town, this confection features a charming texture that is crispy on the outside and fluffy on the inside.
With the gentle sweetness of chocolate and a chewy mouthfeel, it is an item you'll want to pair with your travel memories, capturing a moment from the cave town.
"Ichinichi Monogatari" (A Day's Story) is a rustic country rice cracker given a European twist. Each carefully baked cracker possesses a deep flavor as rich as a story, making your everyday tea time feel a little more special.
This local specialty, 'Roasted Sea Urchin Potato,' captures the savory aroma of roasted sea urchin—a delicacy from the Sanriku Sea—in a potato snack.
The Sanriku coast is famous for its sea urchins, and roasted sea urchin has long been cherished as a local flavor that concentrates the essence of the ocean. This bag encapsulates that rich sea urchin umami into an easy-to-eat snack.
With the scent of the sea gently clinging to crispy potatoes, it is an irresistible deliciousness that you won't be able to stop eating once you start. It is a perfect local snack to enjoy with drinks while imagining the Sanriku Sea. Why not try this unique seafood snack as a souvenir of your visit to Iwate?
A unique creation, 'Shiitake Sable,' transforms the blessings of Iwate's mountains—shiitake mushrooms—into an unexpected sable cookie.
Born from the bold idea of kneading shiitake powder into the dough, the subtle mushroom flavor and buttery aroma blend together surprisingly harmoniously. This piece shines with a playful concept that could only arise in Iwate, a region blessed with abundant forest resources.
You might initially think, 'A shiitake sweet?', but one bite will make you nod in agreement. It is a sable that allows you to enjoy the full bounty of Iwate's mountains and serves as a great conversation starter. If given as a souvenir, it is sure to bring a look of surprise to the recipient's face. A single piece packed with the essence of Iwate.
Produced by Ota Ko Shoten in Yamada Town, Sanriku, these 'Yamada Senbei Balls' feature an adorably round and plump shape.
Unlike flat rice crackers, their unique ball-like appearance is eye-catching. Yamada Town is a fishing town on the Sanriku coast, and the simple, rustic charm unique to this land, where people have lived alongside the sea for generations, resides gently within this sweet.
Bite-sized and easy to eat, the light texture makes it hard to stop reaching for more. It is a simple souvenir packed with the warmth of a fishing town, enjoyable for both children and adults. Please enjoy it as a gentle memento of your travels along the Sanriku coast.
A baked confection inspired by the seagulls that soar freely over the Sanriku sea.
Created by Iwate Bussan, this item entrusts the beautiful scenery of the Sanriku coast and its rias coastline to a sweet. Many travelers to these seaside towns have likely seen the sight of seagulls dancing in the sky; this snack brings those casual travel memories to mind.
A gentle sweetness spreads softly through your mouth, offering a flavor that lets you take a relaxing breath. It is an item that allows you to quietly take home the memory of the Sanriku sea breeze and the seagulls as a confection. A baked treat you will want to hand to family and friends along with your memories of traveling through seaside towns.
An adorable named confection, 'Ayako ni Hitomebore,' inspired by Iwate's representative rice variety, 'Hitomebore.'
'Hitomebore' is a rice variety that originated in Iwate and spread throughout the nation. The naming, which subtly overlays feelings for the confectionery onto the name of the rice, is truly impressive. This baked sweet utilizes the rich harvest of the rice-producing region of Iwate, offering a gentle hint of rice flavor.
True to its name, it has a gentle taste that captures your heart in a single bite. It is an item that allows you to enjoy the full bounty of Iwate's rice paddies in a light confectionery form. Please enjoy this heartwarming taste unique to the rice-growing land of Iwate.
A somewhat rare 'Cabbage Manju' born in Iwate Town, where cabbage cultivation has been prosperous since ancient times. Since before the war, Iwate Town has been known as a production area for 'Nanbu Kanran' (cabbage) and remains an agricultural town that grows branded cabbages such as 'Iwate Harumidori.' This unique Japanese confection makes full use of its specialty cabbage, making it something you won't easily find elsewhere. The gentle sweetness of the vegetable blends surprisingly well with the bean paste, bringing a smile to your face with just one bite. It is a one-of-a-kind item packed with the pride of an agricultural town. The unexpected nature of a vegetable-based sweet is sure to be a great conversation starter. Please enjoy this taste unique to Iwate Town.
A local specialty from Iwate Bussan that bakes the rich flavor of Sanriku sea urchin into a rice cracker. The oceanic aroma of sea urchin spreads through each crispy piece, making it an easy way to savor the abundance of the Sanriku sea in a souvenir.
"Hitotsubu no Kirameki" is a creation that uses Iwate ingredients to craft the traditional Spanish sweet, Polvorón, which crumbles delicately in your mouth.
Polvorón is a baked sweet long loved in Spain, characterized by its delicate, melt-in-the-mouth texture. This product reinterprets that traditional flavor using the rich ingredients of Iwate.
Upon tasting, an elegant sweetness spreads as it smoothly dissolves. True to its name, "A Single Sparkle," it offers a moist and memorable flavor. It is a delicate confection you'll want to serve during special tea times. Please enjoy these elegant morsels where the ingredients of Iwate meet Spanish tradition.
This is 'Yamada Nama Senbei' (fresh rice crackers) baked by Kawasai in Yamada Town, Sanriku.
When people think of typical rice crackers, many likely imagine a crispy and hard texture. However, the defining feature of this 'nama' (fresh) senbei is its moist and soft mouthfeel. It is a locally-rooted flavor, carefully crafted using a unique production method in the land where the sea breezes of Yamada blow.
With a single bite, a gentle flavor spreads from the chewy dough. Please enjoy this simple taste of Sanriku, unique to Yamada Town, which differs from hard rice crackers. It is a gentle deliciousness known to those in the know, having been loved locally for a long time.
This is 'Imo Fuku Yoka,' a Japanese-style sweet that fully brings out the simple sweetness of sweet potatoes.
A sophisticated sweetness gently layers over the fluffy texture of the potato. This item is crafted with the utmost importance placed on the natural flavor of the sweet potato, featuring a nostalgic deliciousness that you can enjoy in a relaxed manner.
With one bite, just as the name 'Fuku Yoka' (meaning good fortune/happiness) suggests, you will feel a sense of relief and happiness. Perfect for an accompaniment to tea or a small snack. It is a gentle sweet that you want to pick up without pretense, designed to soothe the heart. The warmth of the potato will softly accompany you whenever you need a moment of peace.
"Menkoi Ringo" is an apple confection named after "menkoi," which means "cute" in the Iwate dialect.
Iwate is known as a major production area for apples. This treat captures the sweet and sour flavor of apples grown abundantly in that region, delivering them along with the soft warmth of the local dialect. The very sound of the word "menkoi" is quite endearing, isn't it?
With a single bite, the refreshing flavor of apple gently spreads through your mouth. It is a lovely souvenir that allows you to take home both the taste of apples and the language of Iwate. Why not share a little piece of Iwate's warmth along with the charming sound of "menkoi"?
An assortment of Ponsen delivered from Kuji City.
Ponsen is a light-textured snack made by applying strong pressure to rice and brown rice and baking it all at once; it is named after the 'pon!' popping sound it makes when expanding in the mold. Its charm lies in its nostalgic, gentle flavor unique to rice crackers.
The light texture and subtle saltiness evoke the peaceful atmosphere of Northern Sanriku. It is an unpretentious deliciousness nurtured by the climate of Kuji. This assortment is perfect for enjoying with tea, providing a moment of relaxation. Because of its light mouthfeel, it can be enjoyed safely by everyone from small children to the elderly. Please enjoy the simple, rustic flavors of Northern Sanriku.
"Almond Quick" is a baked treat that allows you to easily enjoy the savory aroma of almonds.
As the name suggests, its charm lies in its light texture, making it something you can snack on casually anytime. The pleasant, crispy texture makes you want to reach for just one more piece. While simple in its preparation, it is also delightful because the fragrant flavor of the almonds is clearly present.
It is a wonderful, casual treat that you can enjoy with tea without any fuss. It is a gentle, relaxed snack that fits perfectly into your daily routine. The savory almond flavor pairs excellently with both coffee and tea. Its greatest appeal is the effortless enjoyment it provides.
Nakamuraya's Ika Senbei are baked using squid from Sanriku. This crispy cracker concentrates the savory umami of the squid, offering a classic souvenir that conveys the taste of the Sanriku sea with an exquisite balance of oceanic aroma and saltiness.
The 'Kamome (Seagull) Manju' is inspired by the seagulls flying along the Iwate coastline. Along the coast of Iwate, where the Sanriku Rias coast continues, the sight of seagulls dancing in the sky naturally blends into the travel scenery. This simple manju evokes those casual seaside scenes. It has a somewhat nostalgic appearance, with traditional dough gently enveloping sweet bean paste. The mild sweetness of the bean paste provides a moment of relaxation during a journey. This unpretentious item allows you to take home the memories of gazing at the Sanriku sea. Its simple and warm flavor is a classic souvenir that will please all generations. Please enjoy it slowly while reminiscing about your seaside travels.
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