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Maesawa Beef

岩手県·肉料理

Maesawa Beef

A brand of beef from Maesawa, Oshu City, renowned nationwide for its beautiful marbling and fine texture. Its journey was not always smooth; when it was first shipped to Tokyo in 1969, it was harshly criticized as 'Iwate's Garlic Beef.' Since then, farmers have steadily worked to introduce superior lineages and improve rearing techniques. In 1986, it won the top 'Honorary Award' at the National Beef Carcass Competition, rapidly growing into a brand recognized across the country. With a melting texture and a rich flavor that fills the mouth, it is exceptional whether served as steak or sukiyaki. This masterpiece, a treasure of Tohoku that continues to impress gourmets, is something you must experience for yourself.

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