静岡県は東日本と西日本のほぼ中央に位置し、東西の食文化が交差する場所として1140品目を超える多彩な農林水産物が生産されています。お茶の栽培面積と荒茶産出額は日本一で、緑茶の出荷量も全国トップを誇り、牧之原台地を中心に広がる茶畑は静岡の象徴的な風景です。浜名湖は100年以上の歴史を持つうなぎ養殖発祥の地として知られ、うなぎの蒲焼きは全国に名を馳せる名物グルメです。駿河湾でしか漁獲されない桜エビは「駿河湾の宝石」と呼ばれる希少な特産品で、かき揚げにして食べるのが定番です。黒はんぺんを使った静岡おでんは濃い黒いだし汁が特徴の庶民の味で、安倍川もちやとろろ汁など東海道の宿場町から伝わる郷土料理も豊富です。温室メロンやみかんの生産量も全国トップクラスで、マグロやカツオなど焼津港の水産物と合わせて、お取り寄せやふるさと納税で静岡の食の豊かさを存分に楽しむことができます。
Food
📍伊東市
Specialties from 伊東市 are also available via furusato nozei
特産品
When poured into a teacup, a deep green color rises beautifully. With the first sip, you are greeted by a mellow richness and sweetness. The astringency is soft, gently lingering on the palate.
Guricha is a tea born in Izu, produced by thoroughly steaming fresh leaves to their core. Because the 'seimo' process (shaping the tea leaves) is intentionally omitted, the leaves take on a twisted shape similar to a magatama bead, which is the origin of its name. This technique is also the secret to its smoothness, allowing the components to dissolve easily. It has a history dating back to the late Taisho era, when it was created as an export-quality Gyokuro.
It is a cup you'll want to savor slowly while gazing out at the Izu sea. Perfect as a souvenir.
特産品
When grilled to a golden brown, a fragrant steam rises softly. As you pick it up with your chopsticks, the juices seep from the plump flesh. Taking a single bite, the concentrated umami makes you want to eat bowl after bowl of rice.
Ito is a town of dried fish, with shops lined up along the coast. Known as a hot spring resort, dried fish is a staple even for breakfast at local inns. Fresh fish caught on the same day is slowly dried by the sea breeze and sunlight. The drying process firms the flesh and intensifies the savory flavor. Being able to taste it freshly grilled right in front of the shop is a pleasure unique to Ito.
From classic horse mackerel to splendid splendid alfonsino, the variety makes choosing just as much of a treat. Please enjoy a freshly grilled piece for your breakfast.
📍伊豆の国市
Specialties from 伊豆の国市 are also available via furusato nozei
特産品
Taking a big bite of a glossy, red strawberry. A melting sweetness and a pleasant acidity overflow in your mouth. The juiciness provides a deliciousness that brings an involuntary smile to your face.
Blessed with a warm climate, the Izu Peninsula is an area where strawberry cultivation thrives. Inside the greenhouses, you can enjoy them for a long period from around December to May. Popular varieties born in Shizuoka, such as the rich 'Benihoppe' and the elegantly sweet 'Akihime,' grow one after another. Both are prideful varieties loved throughout the country.
From winter to spring, strawberry picking is a staple of Izu sightseeing. The happiness of devouring a freshly picked berry on the spot is exceptional. Enjoy a sweet moment in warm Izu.
特産品
A perfectly toasted, rustic bread. From deep within its crispy crust, the aroma of pepper gently rises. This is the flavor said to be the beginning of bread in Japan.
It is told that Tarozaemon Hideyori Egawa, the Nirayama Magistrate during the end of the Edo period, baked the first bread in Japan in 1842 as a portable food for coastal defense, earning him the title 'Pan-so' (the Father of Bread). Because cooking rice produced smoke that could alert enemies, he turned his attention to bread as an excellent supply for soldiers due to its ease of preservation and transport. Local producers have recreated the taste of that era based on recipes remaining at the Egawa Residence.
A heavy, rustic bun filled with historical romance. If you visit Izunokuni, please be sure to try it.
📍伊豆市
Specialties from 伊豆市 are also available via furusato nozei
特産品
When grated, it offers a refreshing pungency that tickles the nose along with a subtle sweetness. Whether served with sashimi, soba, or atop hot rice—as a wasabi bowl, you can fully enjoy its refreshing flavor.
Shizuoka ranks number one in Japan for both the cultivation area and production volume of water wasabi. In particular, the Amagi mountain range is a major production area blessed with abundant rain and pure spring water maintained at approximately 13–15 degrees Celsius throughout the year. The cultivation has a history of over 250 years, and the beautiful stone-walled wasabi fields have been recognized as a Globally Important Agricultural Heritage System.
Authentic wasabi possesses a delicate aroma that can only be cultivated in clean water. Please savor the blessings of Shizuoka's clear streams with a freshly grated piece.
特産品
When grilled with the cap open, they release a burst of savory umami and a fragrant aroma rises. The thick flesh spreads a rich flavor throughout your mouth with every bite.
In the lush forests of the Izu Peninsula, the traditional method of log cultivation—where shiitake spores are planted into natural logs—is passed down through generations. The warm and humid climate of Izu nurtures these thick-fleshed, highly aromatic mushrooms. When sun-dried, the umami becomes concentrated, and even the soaking liquid makes for a premium dashi (broth). This deep flavor is unique to the slow process of log cultivation.
Great for grilling, great for simmering, and great for making dashi. Please bring the nutrient-rich flavors nurtured by the mountains of Izu to your dining table.
📍下田市
Specialties from 下田市 are also available via furusato nozei
特産品
With eyes that glint golden and flesh of a vibrant vermilion, the Splendid Alfonsino is a premium fish representing Izu.
In particular, the 'Inatori Kinme' caught off the coast of Inatori in East Izu is a renowned brand known for its rich fat content due to favorable bait and fishing grounds. Research also indicates that Alfonsino from the Inatori coast has high fat levels. The peak seasons are early summer during the spawning period, and autumn to winter when the fat content is at its highest. Simmering it in a sweet sauce made of soy sauce, sake, and sugar (nitsuke) is the best way to bring out its natural flavors.
When you pierce it with chopsticks, the white flesh flakes apart easily, and the elegant fat spreads across your palate. The skin, coated in the sweet and savory simmering liquid, becomes melt-in-your-mouth tender, making it an exceptional match for rice. The plump, soft white flesh is also exquisite when served as shabu-shabu or sushi.
ご当地グルメ
The diameter of the bun is approximately 12 centimeters. The Shimoda Burger is a magnificent local burger that you can barely hold with both hands.
The star of the show is the splendid alfonsino, a premium fish representing the Izu region. A thick fillet is fried until crispy and placed inside a large bun along with lettuce, tomato, and cheese. It is the signature menu item of Cafe & Hamburger Ra-maru, located at the 'Kaikoku Shimoda Minato' roadside station in Shimoda City, and is a popular item that even appeared in the manga 'Laid-Back Camp' (Yuru Camp).
When you take a bite, the fluffy white meat of the alfonsino emerges from beneath the crispy coating, and the fragrant sweet and savory sauce spreads through your mouth. The richness of the cheese and the freshness of the vegetables layer together for a highly satisfying experience until the very last bite. It is a luxurious treat to enjoy in this seaside town.
📍河津町
Specialties from 河津町 are also available via furusato nozei
特産品
Upon opening the lid, the rich aroma of sake lees gently wafts out. Taking a bite atop a spoonful of rice, the sharp pungency of the wasabi and the mellow sweetness of the sake lees blend exquisitely.
This is a traditional delicacy made by finely chopping authentic wasabi from Shizuoka—including both stems and roots—and marinating them in sake lees. It is a flavor born from the meeting of fragrant wasabi nurtured by clear streams and high-quality sake lees. During the Edo period, it was a famous specialty along the Tokaido road enjoyed by travelers, and even today, it continues to be loved as a perfect accompaniment to rice or as a snack for sake.
The sharp sting that pierces the nose is an addictive deliciousness once you try it. Please enjoy it alongside steaming hot white rice.
📍掛川市
Specialties from 掛川市 are also available via furusato nozei
特産品
When poured from the teapot, it displays a thick, deep green color. With a single sip, a mellow richness and sweetness gently spread across your tongue. There is little astringency, leaving only a profound, lingering umami.
The tea fields of Kakegawa consist of gentle slopes bathed in ample sunlight. The Fukamushi method involves steaming the thick, well-grown tea leaves for more than twice the usual amount of time. This extended steaming breaks down the leaf structure, allowing the sweetness and umami to dissolve into the hot water. Kakegawa is renowned nationwide as a major production hub for Fukamushicha.
Rich yet gentle, this is Kakegawa's pride in a cup. Please enjoy it whenever you need a moment of relaxation.
📍吉田町
Specialties from 吉田町 are also available via furusato nozei
特産品
There is a good reason why many locals proudly say, 'When it comes to eel, it's Yoshida Town.'
During the Taisho era, rice paddies at the mouth of the Oi River were devastated by flooding, making it impossible to grow rice. This led to the start of eel farming, taking advantage of the abundant groundwater. A fish farming cooperative was formed in 1922, and after the war, the area grew into one of Japan's leading production sites. Eels raised under the subsoil water of the Oi River and a warm climate have little odor and firm, plump flesh.
In town, numerous eel restaurants line the streets, offering the unique opportunity to taste both the Kanto-style steamed method and the Kansai-style grilled method. Lured by the fragrant aroma of the savory sauce, you will find yourself wanting to visit time and time again. Please come and enjoy the flavors of this eel-farming town, perfected over a century, right here on site.
特産品
When piled high atop freshly cooked rice, shirasu becomes a feast in its own right.
Shizuoka's shirasu are raised in Suruga Bay, which is fed by the snowmelt from Mount Fuji and nutrients from the Southern Alps. The nutrient-rich seawater welling up from the bottom of Japan's deepest bay nurtures plankton, which in turn gives the shirasu a plump and tender texture. Ports such as 用宗 (Moyonozu) and 舞阪 (Maizaka) are close to the fishing grounds, and because the catch is chilled with ice immediately after being caught before returning to port, its high freshness is guaranteed.
Freshly landed 'nama-shirasu' (raw whitebait) melts in your mouth; when boiled (kamaage), it becomes white and fluffy; and when dried (shirasu-hoshi), its umami becomes concentrated. Taking a large bite of a shirasu-don feels like having the bounties of Suruga Bay all to yourself. Please come to Shizuoka and savor this gift from the sea that can only be tasted because of its freshness.
📍湖西市
Specialties from 湖西市 are also available via furusato nozei
特産品
Once you open the shell, you are met with plump, swollen meat. They are excellent grilled, steamed, or fried. With a single bite, a rich umami and sweetness burst forth along with the minerals of the sea.
Lake Hamana is a brackish lake where seawater and freshwater mix. It is said that the history of oyster farming began during the Meiji era, when natural oysters were discovered growing among the stones during the construction of a bridge for the Tokaido Line. Growing for approximately one and a half years in this nutrient-rich lake, these oysters boast large, thick meat with a deep, intense flavor.
The season runs from November until early spring. In winter, the oyster huts lined up along the lakeshore are a quintessential part of the Lake Hamana landscape. Please come and enjoy piping hot grilled oysters.
📍御前崎市
Specialties from 御前崎市 are also available via furusato nozei
ご当地グルメ
'Nabura' is a fisherman's term for a school of fish. This is a marinated bonito bowl unique to Omaezaki, a place that boasts one of the highest landings of fresh bonito in the prefecture.
Omaezaki Fishing Port is one of Shizuoka's leading ports for bonito. Bowls made by slowly marinating freshly caught bonito in sesame sauce or marinade are popular in market cafeterias and local eateries. As the marinade soaks into the bonito flesh, it combines with a rich umami flavor that makes you want to keep eating.
Generous portions of glossy, amber-colored slices are placed atop white rice. The flavor of the creamy sesame sauce melds perfectly with the chewy texture of the red meat. Devouring this bowl while feeling the sea so close is a true delicacy unique to this port town.
特産品
Fish caught in the morning are lined up at the restaurants near the fishing port. Devouring a bowl topped with fresh whitebait and cherry shrimp allows you to feel the full bounty of the sea.
Facing two seas, the Enshu-nada Sea and Suruga Bay, Omaezaki is a prime fishing ground brought by the Kuroshio Current. A diverse variety of seafood, such as bonito, whitebait, and spiny lobsters, is landed depending on the season. Because it is a cape that juts out into the ocean, it can fully receive the blessings of the tidal currents. Being right next to the fishing port, its freshness is second to none.
It is also a pleasure to be able to buy freshly caught seafood at reasonable prices at the direct sales market. When you visit Omaezaki, please enjoy the delicacies delivered directly from the port to your heart's content.
📍御殿場市
Specialties from 御殿場市 are also available via furusato nozei
郷土料理
The smooth texture of the noodles glides down your throat, perfectly coated in a savory broth infused with the umami of chicken. Sipping this warm bowl, accompanied by toppings of chicken and shiitake mushrooms, provides a flavor that warms you to the very soul.
This soba was born in Mikuriya, at the foot of Mount Fuji. In this historic land that once supplied grains to the Ise Grand Shrine, the traditional method involves kneading the noodles without using water, instead adding mountain yam (yamato) as a binder. The broth is carefully prepared from chicken carcasses. It is a bowl filled with the wisdom of farming families who cultivated large amounts of buckwheat and barley.
This was a feast used to entertain guests during New Year's Eve and celebratory occasions. Please come and experience this true soul food of Gotemba.
📍三島市
Specialties from 三島市 are also available via furusato nozei
ご当地グルメ
When you split a freshly fried croquette in half, steam rises gently. The coating is light and crispy, while the inside is creamy. With just one bite, the natural sweetness of the potato spreads softly throughout your mouth.
We use 100% Mishima potatoes (May Queen). These are a brand of sweet, dense-textured potatoes, each individually hand-harvested from fields at the western foot of Hakone. The well-drained volcanic ash soil nurtures fine-grained tubers. This flavor is extremely precious, as they are shipped for only about one month during the summer.
Perfect as a snack or a side dish. Please enjoy the natural sweetness nurtured by the earth of Mishima while it is still piping hot.
ご当地グルメ
When you gently slide your chopsticks into the plumply grilled eel, the meat falls apart beautifully. The fragrant sauce combined with the melting fat spreads a profound sense of happiness the moment it touches your palate.
Mishima is a city of clear streams fed by the snowmelt of Mount Fuji. The technique of 'tateba'—letting the eels swim in this pure spring water for several days to remove any mud or odor—creates its sophisticated taste. Since the era of the Mishima-juku post town, which bustled with travelers crossing Hakone, eel has been cherished as a culinary delight for travelers. This is why the city is lined with many long-established eel restaurants.
A single, refined fillet polished by the waters of Mount Fuji. It is a specialty we truly want you to taste when you visit Mishima.
📍沼津市
Specialties from 沼津市 are also available via furusato nozei
特産品
Fragrant steam rises softly from the perfectly toasted dried fish. When you flake the plump flesh with your chopsticks, you'll find a concentrated burst of savory umami.
Numazu is known as the premier destination for making dried horse mackerel. The area benefits from the bounties of Suruga Bay, the deepest bay in Japan, and is blessed with rich spring water from Mount Fuji. It is said that the tradition began in the late Edo to early Meiji periods when fishermen would butterfly and dry leftover fish, and full-scale production expanded around the Taisho era. Today, Shizuoka Prefecture boasts the highest production of dried horse mackerel in Japan, with Numazu accounting for a significant portion.
With just one piece at breakfast, you will feel completely satisfied. It is a flavor that Numazu is truly proud of.
ご当地グルメ
When you lift the bun, a plump and thick fry is revealed. As you bite through the crispy coating, the white flesh is light and airy. Its mild, elegant sweetness blends perfectly with the richness of the sauce.
The fish selected for this patty is 'Nigisu,' a deep-sea fish caught in Suruga Bay, the deepest bay in Japan. This is a unique dish only possible in Numazu Port, which boasts the highest deep-sea fish catch in Japan. After testing various types of deep-sea fish, this specific species was chosen as the one that best suits a burger. Occasionally, collaboration menus with the Numazu Deep Sea Aquarium are released.
Bringing the blessings of the deep sea into such an approachable single item. It is a flavor you must bite into when visiting Numazu Port.
ご当地グルメ
When you open the lid, cherry blossom pink, translucent white, and glossy red spread beautifully over the rice. It is a luxurious bowl that brings together three blessings from Suruga Bay in a single dish.
The sakura shrimp melts in your mouth with a subtle, sweet scent of the sea. The raw whitebait (shirasu) is creamy and soft, dissolving on your tongue. Layered with these is the firm, savory umami of local horse mackerel. This exceptional freshness can only be tasted at Numazu Port, located right by the sea. Because all three ingredients are landed on that very same day, the intensity of their flavors is incomparably different.
Please enjoy the bounties of Suruga Bay in all their luxury, savoring a different texture with every bite.
📍焼津市
Specialties from 焼津市 are also available via furusato nozei
特産品
When shaved, the flakes dance lightly like pale pink flower petals. When making dashi, a savory aroma rises to fill the entire kitchen, profoundly deepening the flavor of Japanese cuisine.
Yaizu is one of the three major katsuoboshi production areas, alongside Makurazaki and Ibusuki. During the Meiji era, 'Yaizu-bushi' was created by incorporating the best manufacturing methods from Tosa and Izu, eventually becoming the industry standard. Bonito landed in Suruga Bay are slowly smoked, then undergo repeated cycles of mold cultivation and sun-drying—this painstaking process results in the completion of premium Honkarebushi.
Within every single drop of dashi resides the skill of the artisan. Please enjoy the taste of Yaizu, trusted by chefs nationwide, at your own dining table.
特産品
Glistening, tender red meat served atop steaming hot rice—. With just one bite, the rich umami and fat melt across your palate. It is pure bliss for any tuna lover.
Yaizu Port is a major base supporting deep-sea fishing for skipjack tuna and bluefin tuna. Boasting the highest landing value in Japan, approximately one-third of all tuna in the country is gathered at this port. Southern bluefin tuna caught in distant southern seas are flash-frozen at -60 degrees Celsius, ensuring they arrive with their freshness perfectly preserved.
From Bluefin tuna to Southern bluefin tuna, the variety is vast. Please come and savor an extraordinary bowl at a local eatery near the port—a true experience unique to this tuna mecca.
特産品
A grey, crescent-shaped ingredient that is an absolute must in Shizuoka's oden pots: that is Kuro-hanpen.
Because mackerel or sardines are minced along with their bones and skin and then boiled, it does not have the fluffy texture of white hanpen; instead, it offers a firm, dense bite and retains the intense umami of the fish itself. Since the bones are used, it is also rich in calcium, iron, and DHA. It has been a staple of local dining tables along Suruga Bay, including in Yaizu, for a long time.
If lightly seared, it develops a fragrant aroma with a crisp exterior and a moist interior. When prepared as a fry, the flavor of the fish bursts from beneath the crunchy coating. Eating a piece that has soaked up the broth of Shizuoka oden, topped with green seaweed (aonori) and dashi powder, provides a deliciousness you can only experience here.
📍西伊豆町
Specialties from 西伊豆町 are also available via furusato nozei
郷土料理
A whole bonito hanging from the eaves of a house. Exposed to the cold sea breeze, its umami is tightly concentrated; it is a traditional preserved food of Izu. When grilled, flaked, and served over rice or udon, its deep, savory saltiness is irresistible.
The history of Shiokatsuo is said to be even older than katsuobushi (dried bonito flakes), and it was once produced all over the country. However, today, the Tago district of West Izu is almost the sole production area. The process involves curing the bonito in salt and exposing it to the winter westerlies for three weeks. The custom of offering this as a 'New Year's fish' on the household altar (kamidana) alongside rice straw decorations still lives on in this land.
A phantom flavor that has been protected alongside the faith in the Toshigami (New Year deity). Please enjoy this traditional delicacy unique to West Izu.
特産品
Take a smooth, single bite of translucent tokoroten. Its refreshing sensation as it glides down your throat is a delightful treat, especially during the hot season.
The raw material used is 'Amakusa,' a type of seaweed harvested from the seas of Izu. The warm seawater carried by the Kuroshio Current and the intricate rocky reefs nurture high-quality Amakusa. Izu has long been known as a major production area for Amakusa; when boiled and solidified, it becomes tokoroten, and when further frozen and dried, it becomes kanten. Two distinct Japanese flavors are born from this single seaweed.
With sanbaizu (vinegar sauce), with black syrup—ways of eating vary by region. Please enjoy the cool, refreshing taste of Izu, brought to you by the blessings of the sea.
📍静岡市
Specialties from 静岡市 are also available via furusato nozei
ご当地グルメ
A row of ingredients on skewers sits within a deep, dark broth. Once lifted from the pot, they are sprinkled with bonito-based 'dashi powder' and green seaweed (aonori). This is the authentic way to eat Shizuoka Oden.
The broth is black because it is seasoned with dark soy sauce after being made from beef tendon, and the liquid has been replenished for many years. It is said that after the war, using discarded beef tendons and offal as ingredients became highly popular. The use of aonori began when fine particles from seaweed cultivation in Shimizu were used rather than being thrown away.
A source of pride for the people of Shizuoka, it has long been a beloved staple in front of local candy stores. The casual charm unique to this oden is the experience of simply counting your skewers to pay when you are finished.
郷土料理
Enjoy plenty of thick, creamy grated mountain yam poured over warm barley rice. With every slurp, the rich, savory aroma of the mountains gently spreads through your senses.
Known as a specialty of the Mariko (Maruko) station on the Tokaiden highway, the long-established shop 'Chojiya,' said to have been founded in 1596, still flies its curtain at the same location today. It is said to have begun when the shop served winter-harvested mountain yam to travelers preparing to face the difficult Utsunoya Pass to help them regain their strength. In 1691, Matsuo Basho composed a poem about Mariko's tororo-jiru, and the appearance of this teahouse was also depicted in Utagawa Hiroshige's 'The Fifty-three Stations of the Tokaido.'
You can savor this bowl that has supported travelers for generations, amidst a landscape that remains almost unchanged from the past.
特産品
Enjoy these translucent, cherry-blossom pink shrimp as kakiage, kamaage (boiled), or sometimes even raw. When you take a bite, a gentle sweetness rises through the plump texture of the shell.
Suruga Bay is the only place in Japan where Sakura shrimp fishing is permitted, and Yui is known as its central hub. Legend has it that the history began in 1894 (Meiji 27), when fishermen on an evening horse mackerel haul accidentally forgot to load the barrels used to float their nets; the resulting deeper net happened to catch a massive amount of shrimp. Fishing takes place only twice a year, in spring and autumn, as fishermen continue this tradition carefully to protect the resources.
Known as the 'Jewel of Suruga Bay,' it is a seafood delicacy that can only be tasted here.
📍袋井市
Specialties from 袋井市 are also available via furusato nozei
郷土料理
When you dip your spoon in, the egg collapses like a delicate foam. This is the famous 'Tamago Fuwafuwa' of Fukuroi-juku, one of the fifty-three stations of the Tokaido.
The only ingredients used are eggs and dashi broth. It is a dish with a storied history, recorded as having been served to travelers for breakfast at the Waki-honjin (sub-inn) of Fukuroi-juku during the Edo period. By pouring well-beaten eggs into carefully prepared dashi made from kombu and bonito and steaming it instantly, a cloud-like light foam is created. It is a historic breakfast flavor that even makes an appearance in Jippensha Ikku's 'Tokaidochu Hizakurige'.
As you take a bite, the egg melts softly in your mouth, allowing the aroma of the dashi to expand. Despite being unsweetened, it possesses a gentle, rustic simplicity that makes you feel like you could eat bowl after bowl. Because it is so simple, the quality of the dashi directly determines the taste, making this a profound and deep egg dish.
特産品
As you slice into it, a rich aroma gently wafts out. Bringing the juicy flesh to your mouth, a luxurious, melting sweetness spreads across your palate. It is a flavor truly worthy of being called the king of melons.
Fukuroi is one of the birthplaces of greenhouse melon cultivation. Around the Taisho era, cultivation using glass greenhouses began in this region. Using the 'single fruit' method—where only one fruit is left to grow on each vine—nutrients are concentrated intensely into that single piece. Known nationwide as a premium brand, the 'Crown Melon' gets its name from its net-like pattern that resembles a crown.
With beautiful netting like a work of art and a deep, rich sweetness, this is a luxurious fruit that makes for a wonderful gift on special occasions.
📍島田市
Specialties from 島田市 are also available via furusato nozei
特産品
When poured into a teacup, a clear green color and a gentle aroma float upward. With a single sip, a pleasant balance of clean umami and moderate astringency spreads through your palate. It is a cup with a refreshing aftertaste.
Shimada is a tea-producing area embraced by the flow of the Oi River and the Makinohara Plateau. At the beginning of the Meiji era, samurai who had lost their livelihoods reclaimed the Makinohara area, carving out vast tea plantations. The river mist settling in the mountains and the temperature fluctuations between day and night nurture highly aromatic tea leaves. Today, a massive tea garden, boasting the largest area in Japan, stretches across the entire plateau.
When finished as deep-steamed tea, it offers a mellow and rich flavor. Please enjoy a cup of this bounty grown by the tea plantations that stretch as far as the eye can see.
特産品
An Onna-dono, adorned with a magnificent Maru-obi sash on her sword, parades gracefully through the streets—. Every three years, the city of Shimada becomes its most vibrant during the 'Shimada Grand Festival (Obi Matsuri)'.
This festival is held by Ooi Shrine to pray for the safety of the Oi River and for easy childbirth. Since the ritual form was established in 1695, it has been passed down for 330 years. Legend has it that the tradition began when women who married into the area would parade through the post town displaying their obi sashes to pray for safe delivery; over time, this evolved into a spectacular procession where Onna-dono carry large Maru-obi sashes. It is even counted as one of Japan's three most unique festivals.
Souvenirs inspired by this heroic festival are the perfect memento of your trip to Shimada. Please take home a piece of this festive splendor.
📍東伊豆町
Specialties from 東伊豆町 are also available via furusato nozei
特産品
Peel the skin thinly just like an apple, and take a big bite including the white pith. The refreshing acidity and the subtle sweetness of the pith overlap, spreading the scent of early summer throughout your mouth.
This citrus fruit, known by this name in Izu, is called "Hyuganatsu" in Miyazaki and "Konatsu" in Kochi. It is said to have been introduced to Izu around the beginning of the Taisho era. The traditional way to bring out its deliciousness is to peel only the outer skin thinly and eat the white pith (albedo) along with the pulp. When the gentle sweetness of the pith meets the acidity of the pulp, it achieves its true flavor.
There is also an abundance of processed products such as juice and jam. If you travel to Izu in early summer, please be sure to try this juicy citrus fruit.
特産品
Thick fillets simmered in a rich, sweet and savory sauce—. When flaked with chopsticks, elegant fats overflow from the plump white flesh. The melt-in-your-mouth texture is truly superb.
A premium brand of Kinmedai landed via daily pole-and-line fishing at Inatori Fishing Port in Higashi-Izu Town. The thick, rounded flesh and rich fat content are exceptional, commanding prices 1.5 to 2 times higher than those from other regions. In 2008, it was trademarked as 'Inatori Kinme' and has been certified as part of Shizuoka Prefecture's 'Itadaki' brand.
While exquisite as simmered fish (Nitsuke), it is also superb as shabu-shabu or sashimi. If you visit Inatori, please be sure to taste this ultimate Kinmedai.
📍藤枝市
Specialties from 藤枝市 are also available via furusato nozei
ご当地グルメ
At the morning ramen shop, two bowls sit side by side. One warm bowl releasing steam, and one smooth, cold bowl. Eating these from the early morning is the Fujieda way.
First, you sip the gentle umami of the clear soup in the warm ramen. Next, you slide the firm, chilled noodles down your throat. As you savor these two different expressions—hot and cold—your body begins to wake up alertly. It is said that this tradition began with tea workers in Fujieda, which flourished as a tea production center, eating this as their breakfast.
A refreshing seafood-based soy sauce soup is gentle on the stomach even in the morning. Please enjoy these two bowls of happiness at the start of your day.
特産品
When poured from a teapot, a deep green color rises smoothly. With a single sip, the astringency is soft, and a mellow sweetness spreads across the tongue. The aroma is wonderful, making you want to drink cup after cup.
Fujieda is one of Shizuoka's leading tea-producing regions. In particular, the Asahina district along the Asahina River is a renowned area counted among Japan's three major Gyokuro production sites. The mist that settles in the mountains softens the sunlight, allowing the tea leaves to accumulate deep sweetness and richness. Local tea farmers carefully nurture every single leaf with great care.
From highly aromatic Sencha to thick, sweet Gyokuro—please enjoy a cup of Fujieda tea when you want to take a relaxing break.
📍南伊豆町
Specialties from 南伊豆町 are also available via furusato nozei
特産品
When you crack open the shell of a freshly steamed spiny lobster, plump and firm meat is revealed. With a single bite, a rich sweetness and the aroma of the sea overflow in your mouth.
The Izu Peninsula, blessed with warm waters brought by the Kuroshio Current, is an excellent fishing ground for spiny lobster. Raised in seas with many rocky reefs, the meat is perfectly firm and stores a deep sweetness. Once the fishing season opens in autumn, long-awaited spiny lobster dishes appear one after another in Izu's inns and restaurants. In Minami-Izu, an Ise-ebi festival is also held to celebrate the opening of the season.
Whether served as sashimi (sugata-zukuri), in miso soup, or grilled in its shell (onigara-yaki)—there are many ways to enjoy it. Please savor this representative seafood of Izu to your heart's content.
特産品
Along the coastline, aloe fields stretch out in long rows. In winter, red flowers bloom all at once at the tips of the slender stalks. This is a scene unique to Minami-Izu, often referred to as the 'Village of Aloe.'
Blessed with a warm climate, the town of Minami-Izu is a major production area for aloe. Even aloe, which is sensitive to the cold, grows vigorously in this land warmed by the Kuroshio Current. The 'Aloe Flower Festival,' held from December to January, has become a winter tradition where the blue of the sea and the red of the flowers beautifully contrast. Since ancient times, aloe has been an integral part of local life.
Products used for both food and beauty—such as jellies, juices, and cosmetics—are perfect as souvenirs. They are bountiful gifts filled with the warmth of Minami-Izu.
📍熱海市
Specialties from 熱海市 are also available via furusato nozei
特産品
When grilled to a golden brown, a fragrant steam rises softly. As you break into it with your chopsticks, the succulent flesh releases a burst of savory juices. The drying process concentrates the umami, creating a flavor that makes you want endless bowls of rice.
The production of dried fish in Numazu began when fishermen started preserving fish for their own use, and it developed into a full-scale industry around the Taisho era. Today, its production volume is among the highest in the country. Fresh horse mackerel and splendid alfonsino caught in Suruga Bay—the deepest bay in Japan—are slowly dried under abundant sunlight and the dry sea breezes brought by the mountains of Mt. Fuji and Hakone.
From classic horse mackerel to splendid alfonsino, the joy of choosing your favorite is part of the feast. Please enjoy a freshly grilled piece for your breakfast.
📍磐田市
Specialties from 磐田市 are also available via furusato nozei
ご当地グルメ
Pork trotters coated in a sweet and savory sauce, grilled to perfection over charcoal—featuring a melting gelatinous texture and a fragrant char. This is 'Omoro,' a beloved dish in Enshu, Iwata.
'Omoro' is an old name used in the Enshu region to refer to pork trotters. It is a local specialty of Iwata where pre-processed trotters are simmered in a sweet and savory mixture of sugar and soy sauce, then served either with vinegared miso or grilled on the surface. Rich in collagen, it offers a surprisingly light taste despite its appearance. In recent years, 'Omoro Curry,' which utilizes this unique flavor, has also become popular as a local specialty for regional revitalization.
A melting texture and a lingering umami flavor make this a pride of Iwata, perfect as an accompaniment to alcohol.
特産品
When you gently slide your chopsticks into the Ebimimo, which is saturated with dashi, it feels as if it might crumble, yet it holds its shape perfectly. A fine, creamy texture and a refined sweetness spread throughout your mouth.
The name originates from its curved shape and striped pattern, resembling a shrimp. Introduced to Iwata in the early Showa era, the fertile soil of the Tenryu River basin proved ideal, and it now boasts the highest production volume in Japan. Throughout the summer, the soil is manually gathered around the tubers many times to cultivate that beautiful shrimp-like shape. The more care taken, the better both the shape and flavor become.
It is a superb ingredient that does not easily fall apart even when simmered, making it highly valued as a premium ingredient in Kyoto cuisine. Please enjoy its elegant flavor through dishes slowly simmered to perfection.
📍浜松市
Specialties from 浜松市 are also available via furusato nozei
ご当地グルメ
In the middle of beautifully arranged circular dumplings sits a small portion of boiled bean sprouts. When you bite into the crispy skin, the light sweetness of cabbage spreads through your mouth.
It is said that the origin dates back to the post-war era, when people returning from China began pan-frying them at food stalls. At the time, they only had frying pans, and to serve the surging crowds quickly, they arranged the dumplings in a circle to cook; the empty space created in the center was then filled with easily accessible bean sprouts. Serving as a perfect palate cleanser for the light flavor, they eventually became an indispensable supporting character of Hamamatsu Gyoza.
Because the filling is light and cabbage-centric, you can eat as many as you want. It is a dish that Hamamatsu is proud of and continues to be loved by locals.
特産品
A sweet and savory sauce seeps into the perfectly grilled eel. As you split the plump flesh with your chopsticks, fragrant steam rises gently.
Lake Hamana is known as the birthplace of eel aquaculture. It is said that Kurajiro Hattori began full-scale eel farming in Lake Hamana around 1900 (Meiji 33). With its warm climate, abundant groundwater, and an ideal location for sourcing feed and fingerlings, the conditions perfect for aquaculture have been passed down for over 100 years.
From the classic, fragrant Kabayaki glazed in sauce to Hitsumabushi enjoyed with condiments and dashi, or Shirayaki that highlights the natural flavor of the ingredient—Lake Hamana's eel continues to be loved as a representative delicacy of Shizuoka.
📍富士宮市
Specialties from 富士宮市 are also available via furusato nozei
ご当地グルメ
On the iron griddle, the chewy noodles sizzle loudly. The finishing touch is a light sprinkle of sardine powder. The fragrant steam is irresistibly appetizing.
The star of Fujinomiya Yakisoba is the steamed noodles with a firm, bouncy bite. To this, the umami of 'niku-kasu' (pork fat bits) clings, while sardine powder from Suruga Bay adds an aromatic layer. It is the combination of these three elements that creates its one-of-a-kind flavor. This dish is a true powerhouse, having won the first-ever B-1 Grand Prix—a festival of local gourmet foods—and subsequently being inducted into its Hall of Fame.
Chewy, fragrant, and deeply satisfying. Please enjoy this signature dish of Fujinomiya while it's hot.
特産品
When poured into a glass, it has a subtle creamy color. With just one sip, a mellow richness and a clean sweetness spread throughout your mouth. The aftertaste is smooth and light. It is a natural taste with nothing added.
The Asagiri Plateau, stretching across the western foot of Mount Fuji, is a dairy farming village with high altitude and cool summers. This milk is produced by cows that roam freely in vast pastures, drinking pure underground water filtered through Mount Fuji. The cool climate provides a comfortable environment for the dairy cows.
Freshly milked raw milk is bottled without any additives at a nearby factory. Please enjoy this luxurious glass that captures the full bounty of Mount Fuji.
📍牧之原市
Specialties from 牧之原市 are also available via furusato nozei
特産品
When poured from a teapot, it has a thick, deep green color. With a single sip, a mellow richness and sweetness spread across the tongue, with minimal astringency. The profound umami lingers indefinitely.
The Makinohara Plateau is a vast tea garden boasting the largest production volume and area in Japan. In the early Meiji era, samurai who had lost their positions and laborers from Oigawa cleared the wilderness to create these expansive tea fields. It was here that "Fukamushicha," which is steamed longer than usual, was born. By steaming for a longer period, the bitterness is softened, resulting in a mellow and rich flavor. This region is also considered the birthplace of Fukamushicha.
A vibrant green infusion and a rich aroma. Please take your time to savor this cup, filled with the blessings of the plateau.
特産品
Freshly landed shirasu shines with a clear, sparkling brilliance. Placed atop piping hot rice in a Shirasu-don, one bite offers an irresistible plump texture and the fragrant scent of the sea.
For shirasu landed along the coast of Suruga Bay, including Sagra Port, freshness is everything. When freshly caught shirasu is immediately boiled (kamaage) near the port, it achieves a soft and fluffy finish. Beyond eating it raw, there is a wide variety of processed types such as kamaage or sun-dried chirimen, each offering a different deliciousness.
It pairs perfectly with white rice. Please enjoy this small treasure from the sea, an essential part of the Shizuoka dining table.
Sake
📍掛川市
Specialties from 掛川市 are also available via furusato nozei
日本酒
When poured into a cup, a gentle and soft aroma wafts up. Upon taking a sip, a clear, transparent taste glides smoothly across the palate. It is an elegant drink that subtly enhances the flavors of your food.
Brewed by Doi Shuzojo, which has been continuing in Kakeganwa since 1872. The brewing water is drawn from the subsoil springs of the Southern Alps, located at the foot of Takatenjin Castle, a famous battlefield of the Warring States period. The Shizuoka yeast 'HD-1', discovered within the brewery, creates this clear taste. The dedication to in-house rice polishing and the traditional techniques of Noto Toji support this renowned sake.
A representative bottle of Shizuoka that has repeatedly won gold medals at the National New Sake Awards. True to its name 'Kaiun' (Good Fortune), please enjoy it at celebratory occasions.
📍御殿場市
Specialties from 御殿場市 are also available via furusato nozei
ビール
A brewery born in 1995 in Gotemba, at the foot of Mount Fuji. That is Gotemba Kogen Beer.
Our brewing water is subsoil water from Mount Fuji, refined over approximately half a century. By combining this with malt, hops, and yeast imported directly from Germany, we brew authentic local beer. Our lineup includes classics such as Pils, Schwarz, and Weizen; notably, our Weizen and Pils have been honored with gold medals in international beer competitions.
When poured into a glass, a fine foam forms, releasing a rich aroma of malt. From the crisp and refreshing Pils to the fragrant and deep Schwarz, and the fruity and light Weizen—each variety's personality stands out more the more you compare them. A glass enjoyed while gazing at Mount Fuji is truly exceptional.
📍沼津市
Specialties from 沼津市 are also available via furusato nozei
日本酒
With a single sip, you experience a smooth and light mouthfeel, followed by a gentle rise of rice umami. Neither the aroma nor the flavor is overly assertive, making it a perfect companion that blends seamlessly with food.
The brewery is Takashima Sake Brewery, which has continued in Numazu since 1804. The brewery's name is derived from the fact that Zen Master Hakuin, renowned for his teachings, was a native of Hara, Numazu. The brewing water is pure soft water polished by the snowmelt of Mount Fuji. Aiming to create 'sake that can be sipped continuously without fatigue,' every bottle is carefully crafted using only Junmai and Ginjo methods.
Featuring the soft acidity of the Kimoto method and a crisp, dry finish, it is a bottle you will want by your side at the dining table, as it never becomes tiring to drink.
📍焼津市
Specialties from 焼津市 are also available via furusato nozei
日本酒
Isojimann is a representative premium sake of Shizuoka, brewed by a brewery that has continued since the Tempo era in the fishing port town of Yaizu.
The sake rice used is exclusively the highest grade Yamada Nishiki grown in the Special A district of Kato City, Hyogo. Brewed with subsoil water from the Mount Fuji system, and through thorough low-temperature management and long-term aging, it produces a gorgeous aroma and a delicate, smooth mouthfeel. It has been cherished since ancient times as a refreshing "sake of the sea," nurtured in Yaizu, which faces the ocean.
When poured into a glass, an elegant and clear ginjo aroma gently rises. Upon taking a sip, a refreshing taste without heaviness spreads smoothly, leaving a clean aftertaste. It is a masterpiece from a prestigious Shizuoka Ginjo house that enhances the flavor of food while being deeply satisfying on its own.
📍静岡市
Specialties from 静岡市 are also available via furusato nozei
日本酒
The flagship brand brewed by Sanwa Shuzo in Shimizu Ward, Shizuoka City. It was named 'Garyuume' after the famous plum tree at Kiyomi-dera, a renowned temple located near the brewery.
While many Shizuoka sakes are crisp and light, Garyuume maintains an impactful Ginjo style with sweet and floral aromas. The brewing water is sourced from the underground waters of the Okitsu River, famous for its sweetfish (ayu), and all sake rice is hand-washed. It is carefully brewed through a long-term, low-temperature fermentation process lasting over 30 days.
Upon opening the bottle, a sweet and floral aroma reminiscent of fruit spreads. On the palate, a rich umami expands gracefully, with the fragrance lingering through the finish. With a diverse lineup featuring different rice varieties, it is a fine sake full of the joy of comparison.
日本酒
Upon taking a sip, it is light and mellow. A clean aftertaste spreads gently, making it easy to drink without becoming tired of it.
The producer is Kanzagawa Sake Brewery, located in the Yui Post Town. Founded in 1912 by the father-and-son duo Kinzo and Yoshimatsu Mochizuki, the brewery was named 'Kanzagawa' after the name of its brewing water.
The flagship brand name 'Shosetsu' is inspired by Yui Shoseki, an Edo-period military strategist believed to have originated from this area of Yui. By drawing soft water containing almost no iron or magnesium from the headwaters, they have aimed to create a clean sake that is 'light, round, and easy to drink.'
The white chimney serves as a symbol of the town. This is a local Shizuoka sake that has been carefully passed down for over a hundred years in the land of Yui.
📍藤枝市
Specialties from 藤枝市 are also available via furusato nozei
日本酒
When poured into a cup, a soft and gentle aroma rises. Upon taking a sip, a clear and clean taste glides smoothly across the tongue. It is a perfect cup for the dining table, subtly enhancing the flavors of your food.
Brewing this sake is Shida Izumi Sake Brewery, which has continued in Fujieda since 1882. Using the underground water from the Setogawa River that flows through the Shida Plain as brewing water, they carefully brew using gentle-scented Shizuoka yeast. Rather than making a bold statement, they have prioritized creating 'food-pairing sake' that accompanies everyday meals. Its clean and soft taste has been cherished locally for a long time.
When paired with local fish or vegetables, the flavors of both are further enhanced. It is a bottle that you will never tire of, nurtured by the climate of Fujieda.
📍浜松市
Specialties from 浜松市 are also available via furusato nozei
日本酒
Hana no Mai is a local sake brewed by a brewery with 160 years of history, continuing since the first year of the Genji era (1864) in Hamamatsu.
The brand name is derived from 'Hana no Mai,' a traditional ritual dance passed down through the Tenryu River system, embodying prayers for rice blossoms and bountiful harvests. Driven by the brewery's commitment to using only Shizuoka-grown ingredients—rice, water, and the expertise of the Toji (master brewer)—it is brewed using Yamada Nishiki from local contract farmers and soft water from the Akaishi Mountains of the Southern Alps.
With a single sip, you experience a clean, light texture with a gentle rice umami. Yet, the aftertaste is refreshing and easy to drink without any harshness. This is a sake designed to be enjoyed alongside meals without becoming tiring; it is a perfect food-pairing sake from Hamamatsu that enhances your dishes and keeps the sake flowing.
📍富士宮市
Specialties from 富士宮市 are also available via furusato nozei
日本酒
When poured into a cup, it releases a soft and gentle aroma. Upon taking a sip, a mild mouthfeel and a subtle sweetness spread slowly across the palate. It is an easy-to-drink cup nurtured at the foot of Mount Fuji.
Brewing since 1830 in Fujinomiya, Fuji Takasago Sake Brewery uses pure soft water—the subsoil water of Mount Fuji filtered through layers of basalt. For generations, the Noto master brewers (Toji) have meticulously passed down the 'Yamahai' brewing method, which utilizes lactic acid bacteria naturally occurring in the brewery. By allowing the yeast starter (shubo) to develop over a long period, the umami of the rice is extracted to its fullest.
You can also observe the sake-making process up close during brewery tours. Please take your time to savor this sake, crafted by both Mount Fuji and human hands.
Souvenirs
📍伊東市
Specialties from 伊東市 are also available via furusato nozei
スイーツ
📍 平塚駅、熱海温泉街
A cheese tart where the aroma of citrus bathed in the Izu sun gently rises.
Produced by Ishifuan in Ito City, "Mikan no Hanasaku Oka" is their signature product, combining New Summer Oranges—a specialty of Izu—with cream cheese. The refreshing acidity blends with the richness of carefully selected cheese, creating a taste that is rich yet clean on the finish. Its gentle sweetness, featuring honey made from rare mandarin flowers kneaded into the mix, is also a major charm.
Even after 25 years of sales, it remains the number one popular item at Ishifuan. The sweet and sour flavor of the moist-baked cheese base reminds you of the blue seas and warm sunshine of Izu with every single bite.
和菓子
📍 平塚駅、熱海温泉街
The shape of the flower changes with each season—an elegant confection from Izu that is as delightful to behold as it is to eat.
Created by Ishifun-an in Ito City, "Hyakafu" was inspired by the literati who were close friends with Rosanjin Kitaoji. This fusion of Japanese and Western confectionery features a milk filling made from a blend of cream butter and mascarpone, gently enveloped in vanilla sponge. The design, shaped like flowers of the four seasons, adds an air of sophistication perfect for gifting.
Experience a gentle flavor that captures the best of both worlds: a mellow, rich milk filling paired with fragrant vanilla sponge. You can feel the changing of the seasons each time the floral shape transforms. Please enjoy this heartfelt sweet from Izu, a treat designed to delight both the eyes and the palate.
スイーツ
📍 平塚駅、熱海温泉街
A representative confection of Izu, released by Ishifun-an in 1999 and now celebrating its 25th anniversary. This tart harmonizes the refreshing acidity of Izu-grown New Summer Oranges with the richness of cream cheese; seasonal flavors are also available.
洋菓子
📍 伊東温泉街
A stick cookie with a moist texture made using mandarin oranges from Shizuoka Prefecture. Its stick shape makes it easy to hold, and despite its satisfying volume, its addictive deliciousness allows you to finish it in one go.
This is a popular souvenir enjoyed around Ito Onsen on the east coast of the Izu Peninsula. With a subtle sweetness and a light flavor, it is an item that is easy to give even to those who do not particularly enjoy sweets. You can also detect a hint of cheese flavor, resulting in a deep, well-rounded taste.
The individual packaging makes it convenient for sharing. It is perfect as a souvenir from a hot spring trip or as a small gift. Please enjoy a relaxing moment with coffee or tea.
洋菓子
A cherry blossom-flavored Baumkuchen inspired by the Izu Kogen area, known as a famous spot for cherry blossoms. Each layer is carefully baked to create a moist and fluffy cake infused with the gentle aroma of sakura.
The cherry blossom trees extending from the Izu Kogen station form a tunnel of approximately 600 trees, making it a famous flower-viewing spot in Ito. In spring, the area is illuminated and bustling with visitors. This seasonal baked good evokes that very springtime scenery.
Because Baumkuchen symbolizes 'layering annual rings,' it is considered auspicious and is a popular gift. Please enjoy an early taste of spring along with the gentle scent of cherry blossoms.
📍伊豆の国市
Specialties from 伊豆の国市 are also available via furusato nozei
和菓子
Founded in 1945 in Izu Nagaoka Onsen, Kuroyanagi was the first to sell onsen manju in the Nakaizu hot spring village. They use thin dough kneaded with fresh spring water and the highest quality ingredients, selling them without preservatives on the same day they are made. This honest shop closes as soon as they sell out.
📍伊豆市
Specialties from 伊豆市 are also available via furusato nozei
和菓子
Bringing the world of Nobel Prize-winning author Yasunari Kawabata's 'The Dancing Girl of Izu' to Japanese confectionery. These thin-skinned steamed buns, steamed with hot spring vapor, have a soft and gentle texture and have been beloved in the Izu hot spring towns for a long time.
📍掛川市
Specialties from 掛川市 are also available via furusato nozei
その他
📍 静岡空港
A buッセ (biscuit) confection by Takoman, created with the image of the Enshunada sand dunes. It features a fluffy sponge coated in powdered sugar, generously sandwiched with a cream made from a blend of fresh cheese and butter.
Takoman is a confectionery shop that carries the motto 'A gift from pure Enshu.' This Dai-Sakyu has been a long-selling favorite for over 30 years. The subtle saltiness of the cheese cream enhances the flavor of the light, sweet sponge.
A key attraction is its moist texture, avoiding the dryness often found in buッセ. It is easy to eat even for those who do not prefer overly sweet things, making it a classic Enshu souvenir enjoyed by all generations.
その他
📍 静岡空港
A strawberry cream flavor that was once part of Takoman's Oisakyū series. It was a seasonal flavor featuring a sweet and sour strawberry cream paired with fluffy boscue (biscuit) dough. Although sales have ended, many people still call for its revival.
📍御殿場市
Specialties from 御殿場市 are also available via furusato nozei
和菓子
This is a product that has turned Mount Fuji, a World Heritage site, into tiny rice crackers. These bite-sized 'Mt. Fuji Senbei' are shaped like the mountain itself.
Seeing the white sugar placed delicately atop the soy sauce-flavored dough to represent snow brings a sense of joy just by looking at it. In fact, these crackers feature a wide variety of flavors, mirroring how Mt. Fuji changes its expression depending on the season and time of day. The Mt. Fuji-shaped box is filled with an assortment of different flavors, allowing you to gift the fun of tasting them all.
With a light, crispy texture and a size that makes it easy to keep reaching for more, this cute-looking Mt. Fuji is your reliable choice when you want to take home a piece of Shizuoka easily.
洋菓子
📍 強羅駅、箱根湯本駅、石和温泉駅 ほか1件
The familiar Apollo chocolate has arrived in the Mt. Fuji area in the form of a celebratory Red Fuji. Named 'Mt. Fuji Apollo Big,' it is a powerful single piece that is much larger than the regular Apollo. The top is strawberry chocolate, the bottom is milk chocolate, and it is coated in white chocolate to represent the auspicious Red Fuji. The strawberry chocolate uses more real strawberry than the regular Apollo for a rich flavor. The package features Katsushika Hokusai's masterpiece 'Fine Wind, Clear Morning,' making it perfect as a Japanese souvenir for international visitors. The usual Apollo takes on a majestic form of Mt. Fuji. When you bite into this large piece, the sweetness of strawberry and milk spreads through your mouth, making you feel like you've gotten a little extra treat.
スイーツ
A fluffy and adorable steamed cake shaped exactly like Mt. Fuji. Its cute appearance is sure to bring a smile to anyone who receives it.
Inside the softly steamed dough is a generous amount of cream made with milk from the foot of Mt. Fuji. Powdered sugar is sprinkled on the summit to represent the snow cap of Mt. Fuji. This is a quintessential Shizuoka souvenir that fun-lovingly captures the image of the World Heritage site, Mt. Fuji, in a sweet treat. The fluffy texture offers a flavor that is approachable for everyone from children to the elderly.
When you break open the soft dough, smooth cream appears from within. With its gentle sweetness, it is light enough to finish in one sitting. It is an enjoyable Mt. Fuji souvenir that brings joy whether you are looking at it or eating it.
その他
📍 山中湖
Shizuoka and Yamanashi. These two neighboring prefectures, separated only by Mt. Fuji, have come together in a single Hi-Chew product. This is an exclusive souvenir from the Mt. Fuji area, created by Morinaga Seika.
Each Mt. Fuji-shaped box contains 10 pieces each of Shizuand Mandarin Orange flavor and Yamanashi Peach flavor. It is a truly stylish combination, made possible because Mt. Fuji straddles the border of both prefectures. You can gift the joy of comparing two flavors that highlight the famous local fruits of each prefecture. The long shelf life also makes it easy to carry home.
Open the box and start with the mandarin, then move on to the peach. As you chew softly, the refreshing fruit flavors spread through your mouth. It is an indulgent souvenir unique to the Mt. Fuji area, allowing you to taste the blessings of both prefectures in one box.
洋菓子
This baumkuchen is carefully baked one by one by Fugakukan, a welfare corporation in Gotemba. We use 100% fresh, locally produced eggs.
By carefully baking the batter layer by layer, beautiful layers resembling tree rings are created. The moist cake, with a subtle hint of rum aroma, pairs perfectly with both coffee and tea. In 2013, it won a Gold Medal at the Monde Selection. This is also a heartfelt confection born from initiatives to support the independence of people with disabilities.
As you take a bite, the moist, soft texture and the faint scent of rum spread through your mouth. The flavor conveys the warmth of careful craftsmanship. It is a gentle souvenir filled with the passion of the people of Gotemba.
📍三島市
Specialties from 三島市 are also available via furusato nozei
和菓子
A black mask and the scent of mugwort—this is Fukutaro, an auspicious mochi that continues to be loved on the approach to Mishima Taisha Shrine. The name originates from a character named Fukutaro who appears in the "Otauchi Shinji" (Rice Planting Ritual) at Mishima Taisha. Known as "Fukutaro, the sower of fortune," it has been cherished as an auspicious item for praying for good health and bountiful harvests. Mugwort has been believed since ancient times to ward off evil and is a nutritious wild herb. This mugwort-infused kusamochi (grass mochi) is gently wrapped in smooth red bean paste made from carefully selected adzuki beans. This simple, additive-free kusamochi features a harmony of mugwort aroma and the elegant sweetness of the bean paste. At the Fukutaro Chaya located within the shrine grounds, you can enjoy freshly made pieces with tea. How about this auspicious mochi to accompany your break after visiting the shrine?
和菓子
A thin, net-patterned rice cracker that carries the aroma of the sea, made with shirasu (whitebait) from Suruga Bay.
Fujiyamaki's Shirasu Senbei is a product baked by kneading shirasu from Suruga Bay directly into the dough. Suruga Bay, fed by the snowmelt of Mt. Fuji and nutrients from the Southern Alps, is known as a major production area for shirasu. The oceanic aroma of green seaweed (aonori) overlaps with the umami of the shirasu, and it is wonderful that the crispy texture is well-preserved through individual packaging.
It features a light mouthfeel with the concentrated blessings of the sea—shirasu and aonori. The seaside aroma spreads with every bite, making it perfect as both a snack and an accompaniment to drinks. Available at Mishima Station and Numazu service areas, this cracker allows you to feel the sea breeze of Suruma Bay.
和菓子
📍 熱海温泉街、伊東温泉街
A thin-baked rice cracker luxuriously using sakura shrimp, the 'jewel of the sea' raised in the deep waters of Suruga Bay. Produced by Izu Mura-no-Eki and an award-winning product that has received a Gold Medal from the Monde Selection. It features a standout crispy texture and the savory aroma of sakura shrimp.
洋菓子
📍 三島スカイウォーク
This crunch chocolate shrinks the 3,776-meter tall Mt. Fuji to approximately 1/180,000th of its size. A miniature Mt. Fuji only a few centimeters high sits neatly in your palm. The design is meticulous, using a brownish surface to represent the rocky terrain and white chocolate at the peak to represent snow. The crunchy texture is enjoyable, and milk and white chocolates are packed into a Mt. Fuji-shaped box. Seeing these tiny, realistic Mt. Fujis lined up will bring a smile to your face the moment you open it. Take a pinch and bite. The crispy chocolate melts lightly in your mouth. It is a fun form of Mt. Fuji souvenir that is as much a joy to look at as it is to eat.
📍沼津市
Specialties from 沼津市 are also available via furusato nozei
その他
📍 静岡空港、JR御殿場駅、JR沼津駅
A fluffy two-layer custard cake generously infused with milk from the foot of Mount Fuji.
Produced by Doi Seika in Numazu City. Using milk from the base of Mt. Fuji, they have enveloped custard within two types of fluffy sponge: an egg cake and a caramel cake. Having won the Honorary President's Award at the 26th National Confectionery Expo, its excellence is well-certified. This is a treat that captures the full bounty of Fuji's nature.
The harmony of the soft two-layer sponge and melting custard offers a gentle flavor that is enjoyed by all generations. Eating it chilled further enhances its smoothness. As a gift from Shizuoka overlooking Mt. Fuji, it is the perfect choice for a souvenir.
和菓子
These are cute, bite-sized rice crackers shaped like Mount Fuji covered in snow.
Established in 1907, Numazu Hanami Senbei is a specialty rice cracker shop in Numazu that prides itself on handmade quality. Numazu has long been known as a spot for breathtaking views of Mount Fuji, and 'fujisen' was modeled after that very mountain. The dough, baked using domestic non-glutinous rice, features a white peak reminiscent of a snow cap, and you can enjoy a variety of flavors such as soy sauce, matcha, and plum in individually wrapped pieces.
Each cracker offers a delightful, light, and crispy texture unique to handmade goods, with each piece providing a slightly different taste. The adorable appearance, where the shape of Mount Fuji has been transformed into a sweet treat, is also a major charm. These cute rice crackers are the perfect souvenir from Numazu, located at the foot of the World Heritage site, Mount Fuji.
和菓子
📍 河口湖駅
A seasonal chestnut manju delivered by Doi Seika in autumn. Inside the fluffy, thoroughly steamed dough, a luxurious filling is packed with chestnut chunks and kneaded with chestnut skins.
Doi Seika is a confectionery shop in Shizuoka that produces local specialties from the Izu, Hakone, and Fuji areas. They are also known for products like Fuji White Snow Custard. Kuri Mangetsu is their seasonal delicacy crafted only during the bountiful autumn.
Upon taking a bite, the mellow sweetness of the chestnut harmonizes with the subtle bitterness of the chestnut skin. It is a perfect accompaniment to autumn tea. Because it is limited to the season, it is a blessing of the harvest you'll want to taste only at that time. Please seek it out this autumn.
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An assortment from Gashinen, which has its main store in Numazu, bringing their pride-and-joy Japanese and Western-style sweets into one box. They are a popular local confectionery with stores across eastern Shizuoka, including Numazu, Mishima, and Gotemba.
Their signature product is 'Gashin Dango'—soft mochi filled with red bean paste and coated in plenty of mitarashi sauce, offering a gentle flavor perfect for a snack. This assortment allows you to enjoy a variety of Japanese and Western-style sweets made with local ingredients, including the famous Gashin Dango.
Filled with the blessings of the sea and mountains at the foot of Mt. Fuji, this box is also highly appreciated as a gift. It is a colorful selection perfect for a souvenir from your travels through eastern Shizuoka.
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'Sakura Goyomi' is an elegant Japanese confection that heralds the arrival of spring, delicately adorned with cherry blossom petals. Its appearance alone makes you feel as though spring has arrived.
It is crafted by Gashinen, a shop located in eastern Shizuoka Prefecture. They are a confectionery shop specializing in both Japanese and Western sweets, beloved by locals around Numazu, Mishima, and Gotemba. Because this 'Sakura Goyomi' is made only seasonally, it leaves an even deeper impression as it can only be encountered during that specific time. The delicate craftsmanship shines through its pale colors and fine preparation.
Enjoying one with tea allows the soft presence of spring to spread through your mouth. As a gift that captures the season, it serves as a hallmark of spring in eastern Shizuoka.
📍焼津市
Specialties from 焼津市 are also available via furusato nozei
その他
With a satisfyingly crunchy sound, the savory umami of bonito spreads throughout your mouth.
Produced by Sea Lack in Yaizu City, 'Bari Katsuo-kun' is a snack born in Yaizu, the home of dried bonito flakes. The product name is a double entendre, representing both the 'bari-bari' (crunchy) texture and the idea of working 'bari-bari' (vigorously) with DHA power. This Shizuoka Souvenir Wasabi Edition is a collaboration with Tamaruya Honten, a company with over 140 years of history, using their wasabi.
It features a lingering spicy flavor where the sharp pungency of wasabi, the umami of bonito, and the aroma of peanuts intersect. A limited-edition wasabi version packed with Shizuoka charm, it is a delightful companion for beer or a small personal treat.
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📍 富士駅
A limited edition of Bari Katsuo-kun featuring a striking Red Fuji package. It consists of thinly shaved bonito from Yaizu Port, baked until crispy, and sprinkled with peanuts in a sweet and savory soy sauce flavor. Since its release in 2010, it has rapidly grown into a new staple of Shizuoka souvenirs.
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The original bonito chip where Sea Lack handles everything from development and processing to design and sales. This hit product born in Yaizu features a soy sauce flavor that concentrates the umami of bonito flakes, with a crispy texture that is truly addictive.
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A playful bag of chips where you sprinkle Yaizu bonito flakes onto dashi-flavored potato chips yourself.
These potato chips from Shizuoka were born from a collaboration between Shinmaru-masa, a long-established bonito flake shop in Yaizu City, and Tamaruya Honten, which has over 140 years of history. It features a 2-way style where you can enjoy changing the flavor by sprinkling the included Yaizu-produced bonito flakes onto the dashi-infused chips. The sharp pungency of wasabi provides a lingering accent.
It is a snack that can be enjoyed in two ways—delicious both as is and with the bonito flakes added. The umami of the dashi, the spiciness of the wasabi, and the aroma of the bonito flakes overlap for a flavor that keeps you coming back. This local potato chip is perfect as a snack accompaniment, packed with the charms of Shizuoka's bonito and wasabi.
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A 2-way potato chip set featuring bonito flakes finished in a direct-fire drying room by Shinmarumasa, a Yaizu-based bonito flake shop founded in 1935. First, enjoy them as they are; then, sprinkle the bonito flakes and shake to coat each chip in savory umami. This product became an explosive hit after being featured on television.
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A staple ginger soy sauce flavored bonito chip made by Sea Lack, a bonito processing company in Yaizu. Thick-cut dried bonito flakes are non-fried and baked, combined with peanuts for a crunchy texture that keeps you coming back for more.
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Sea Lack's bonito chips in a wasabi mayonnaise flavor. The sharp pungency of Shizuoka's famous wasabi and the richness of mayonnaise intertwine with the savory umami of bonito, making it the perfect snack for beer.
📍静岡市
Specialties from 静岡市 are also available via furusato nozei
和菓子
📍 JR富士駅、浜松町駅、JR沼津駅 ほか1件
This Abekawa Mochi is a famous specialty of the Tokaido highway that travelers in the Edo period eagerly sought out. Abekawa Mochi has been a well-known confection since the era of Fuchu-shuku (present-day Shizuoka), and legend has it that Tokugawa Ieyasu himself gave it its name. It also appears in Jippensha Ikku's "Tokaidochu Hizakurige" and has been enjoyed as one of the most famous specialties along the highway. Although production almost ceased due to the chaos of the war years, the founder of Yamadaichi worked tirelessly to revive it, achieving sales at Shizuok Station in 1950. This elegant treat consists of soft, chewy mochi wrapped in flavorful smooth red bean paste and kinako (roasted soybean powder). Why not enjoy a piece with some tea while reminiscing about the nostalgic atmosphere of the Tokaido highway?
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📍 JR清水駅
When you peel back the bamboo skin, a glossy, dark-shining yokan appears—a taste dating back to the Genroku era (1688–1704).
Oiwake Yokan was founded in 1695. Legend has it that the founder learned the yokan making method after tending to a Ming Dynasty monk who collapsed in Hakone during the era of Tokugawa Iemitsu. The shop name comes from its location at 'Oiwake,' where the roads to the Tokaido and Shimizu Port diverge. They continue to adhere to traditional methods: mixing Hokkaido red bean paste with glutinous rice, wrapping it in bamboo skin for its antibacterial properties, and steaming it.
This steamed yokan, faintly infused with the scent of bamboo, is a masterpiece said to have been favored by Tokugawa Yoshinobu during his retirement in Shizuoka. Its chewy texture and gentle sweetness once captivated daimyo traveling on the Sankin-kotai system and weary travelers alike. Please enjoy this taste of the Tokaido, passed down for over three hundred years.
洋菓子
Quilfe Bon is famous nationwide for its fruit tarts. This honey pie is one of their signature baked goods.
In French, 'Quilfe Bon' means 'What a lovely day.' The shop actually originated in Aoi Ward, Shizuoka City, a region known for its fruit production, where it opened its first store in 1992.
The honey pie features pastry dough shaped like a flower, coated in honey and sugar, and baked to a fragrant crisp.
After a light, crispy texture, the gentle aroma of honey and the sweetness of sugar softly spread across your palate. This is an item that allows you to easily enjoy the authentic taste of a famous shop known nationwide for fruit tarts in a long-lasting baked form. Please experience the high quality unique to a shop born in Shizuoka.
洋菓子
This treat captures the sweet and tangy flavor of Shizuoka's pride, the 'Benihoppe' strawberry, within chocolate.
Benihoppe is a strawberry variety developed by the Shizuoka Agricultural Experiment Station by crossing Akihime and Sachinoka, registered in 2002. It is named so because it is so delicious that your 'cheeks might fall off' (a Japanese expression for deliciousness), with flesh that stays red all the way to the center.
This chocolate confection uses strawberry powder and features a delightful crispy texture created by caramelization that enhances the sweetness of Benihoppe, paired with 576 layers of mille-feuille pastry.
It is a trio of sweet and tangy strawberry, rich chocolate, and a light texture. Please enjoy the true excellence of Shizuoka strawberries through this confectionery.
和菓子
📍 静岡空港
The sharp, nose-clearing sting of authentic wasabi—a masterpiece from a long-established shop founded in 1875.
Tamaruya Honten, known for its wasabi pickles (wasabi-zuke), was founded in Shizuoka in 1875. With the opening of the Tokaido Main Line, they acquired the rights to sell wasabi-zuke at Shizuoka Station, spreading their name nationwide. This Wasabi Senbei is a product that captures the fragrant spiciness of wasabi within a rice cracker. Using a unique production method, they take a long time during the seasoning process to bake it without losing the spiciness of the wasabi or the flavor of soy sauce and seaweed.
With a single bite, the pungent spiciness and the savory aroma of soy sauce and seaweed rush through your nose. With an addictive stimulation, it pairs well with both tea and alcohol. Please enjoy this cracker, unique to Shizuoka—the birthplace of those committed to authentic wasabi.
洋菓子
A matcha sweet crafted by a tea shop, so rich that it can be described as 'almost raw chocolate.'
Managed by Koyazu Seiichi Shoten, a tea manufacturing company founded in 1949, this project began with the desire to 'make people feel closer to tea' amidst the growing decline in tea consumption. This Nama Chocolate Sablé features a luxurious ratio where the amount of dough and raw chocolate is 'almost all raw chocolate.' The surface is decorated with patterns reminiscent of the tea plantations at the foot of Mount Fuji.
As the rich matcha raw chocolate slowly melts on your tongue, the perfect balance of bitterness and sweetness unfolds. Combined with the toasted aroma of the sablé, it is an irresistible flavor for matcha lovers. This is a luxurious treat for adults that allows you to fully experience the excellence of Shizuoka, the heart of tea production.
洋菓子
A souvenir confection that captures the sweet and sour flavor of 'Beni-hoppe,' an original variety from Shizuoka Prefecture, in crunchy chocolate. Crispy puffs are coated in strawberry chocolate, complemented by the striking bright red packaging of the Beni-hoppe brand.
洋菓子
📍 JR清水駅
Green, leaf-shaped cookies truly representative of tea-growing Shizuoka. Crafted by Ichijotei in Shizuoka City, these are baked with a commitment to quality ingredients, using 100% Gyokuro tea from Okabe, along with Hokkaido butter and fresh cream.
A highly skilled product, having won the Gold Award in the "Fujinokuni New Product Selection" and certified by Shizuoka City's "Shizuoka Aoi Premium." The small holes in the cookies serve as a mark of being additive-free, adding a playful touch suggesting they were nibbled by a little caterpillar from the tea plantation.
With a light, crispy texture, fragrant buttery flavor, and the gentle aroma of tea, these are a gift from the land of tea, also available at Shizuently and Shimizu Stations.
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A Chubu region exclusive product that lets you enjoy Nagoya's famous chicken wings in the form of Glico's Giant Pretz. It features a sweet and savory sauce flavor with a hint of pepper and the fragrant aroma of sesame, making it a perfect snack to pair with alcohol.
As the name 'Giant' suggests, these are thicker and longer than regular Pretz. Each stick is substantial enough to be satisfying on its own, and the crunchy texture becomes addictive. It also comes in a convenient pack with plenty of individually wrapped pieces.
A great travel companion found in stations and service areas throughout the Chubu region. It's perfect as a small souvenir to distribute, allowing you to easily take a taste of Nagoya's chicken wings home with you. It is also an ideal snack for alcoholic beverages.
和菓子
A thin, crispy baked rice cracker made by kneading shirasu (whitebait) caught in Suruga Bay into the batter. True to its name 'Karusen' (Light Senbei), its charm lies in its light mouthfeel. One bite allows the umami of the whitebait to spread softly throughout your mouth.
Suruga Bay is known as a prime fishing ground for shirasu, and its fresh seafood has long graced the dining tables of Shizuoka. This product captures that rich bounty directly within a cracker, offering a flavor unique to the local area.
With a lightness that makes it perfect for both tea time and as a snack with drinks, the deliciousness is hard to stop once you start. Please enjoy this piece of Shizuoka that evokes the breeze of a seaside town.
洋菓子
📍 東京国際空港(羽田空港)、強羅駅、箱根湯本駅 ほか3件
A limited edition Bourbon Alfort featuring adorable chocolates shaped like a snow-capped Mount Fuji. Using Mount Fuji—registered as a UNESCO World Heritage site in 2013—as its motif, it combines crunchy biscuits with sweet, melt-in-your-mouth chocolate.
Both the packaging and the chocolate feature Mt. Fuji designs. It is perfect as a travel memento or souvenir, conveying the essence of Shizuoka the moment you pick it up. Since it has a long shelf life, you can feel confident giving them out to many people.
While maintaining the classic Alfort deliciousness, it adds a pinch of Mount Fuji's special charm. Please enjoy it slowly with tea or coffee as you savor your travel memories.
スイーツ
📍 JR御殿場駅
A matcha version of the famous Shizuoka confection 'Kokko.' Rich matcha from Shizuoka Prefecture is kneaded into a steamed cake batter made with carefully selected ingredients, sandwiched with an exclusively developed milk cream. The bitterness of the matcha and the gentle sweetness of the cream are harmonized by the subsoil water of the Southern Alps.
その他
📍 静岡空港、中部国際空港、JR岐阜駅
Giant Pretz exclusive to the Tokai region, featuring kneaded Sawa wasabi from Shizuoka Prefecture. These large sticks, 0.8cm thick and 21cm long, deliver a sharp, clear wasabi pungency that hits the nose. An adult-oriented local specialty that pairs perfectly with beer.
和菓子
A Japanese confection truly representative of Shizuoka, bearing the name of the year Meiji 9 (1876). It was created to evoke thoughts of the history of early Meiji-era Shizuoka, as it began its journey as the capital of tea.
Shizuoka has flourished as a tea-producing region since ancient times, and during the Meiji era, its reputation spread throughout the nation. This flavorful item gently reflects that local history within the confection using traditional production methods. It pairs perfectly with tea.
With every bite, a gentle, somewhat nostalgic sweetness spreads. Available at souvenir shops around Shizuoka Station, this sweet will resonate even with history lovers. It is a treat you will want to enjoy alongside warm tea while reflecting on the stories of the local land.
スイーツ
Kocco's summer-limited flavor. A steamed cake made with 'Pure White' white egg yolks, sandwiched with white chocolate and banana cream, finished with a refreshing sweetness perfect for summer. Available exclusively from May to August, it can be enjoyed as a chilled dessert when kept in the refrigerator.
洋菓子
These are round baked cookies printed with 'Michimaru-kun,' the mascot of NEXCO Central Japan, familiar to anyone who travels on expressways. They are a staple drive souvenir, available exclusively at Service Areas and Parking Areas.
Each cookie features an adorable depiction of Michimaru-kun, and because they are individually wrapped, they are easy to distribute. Since they have a long shelf life at room temperature, you can choose them with confidence as a souvenir for long trips.
The crunchy cookies have a gentle flavor that children and adults alike can enjoy. It is an item you can take home along with your memories of driving on the expressway. It will make your next break at a service area something to look forward to.
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A simple candy inspired by the UNESCO World Heritage site, Miho no Matsubara. Miho no Matsubara is a scenic spot where approximately 30,000 pine trees line the seashore facing Mt. Fuji, and is also known for the legend of the Celestial Maiden's Robe (Hagoromo). This is a treat you can enjoy while reflecting on that beautiful landscape.
The Legend of the Hagoromo tells of a fisherman named Hakuryu who found a beautiful robe caught on a pine branch and returned it to a celestial maiden in exchange for a dance. It has been depicted in songs and paintings since ancient times and has long been loved by people.
A candy with a nostalgic taste, picked up in this legendary land. Between sightseeing stops, you can take home a memory of your trip unique to Miho no Matsubara. It is a gently sweet treat, perfect for accompanying tea.
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📍 中部国際空港、JR岐阜駅
This is a Calbee Jagabee limited edition for the Chubu region, recreating the sweet and savory taste of Nagoya's famous chicken wings in potato sticks. This exclusive flavor can be found at shops in the Tokai area, including Gifu, Aichi, Mie, and Shizuoka.
The crispy yet fluffy texture unique to potato sticks made with skin-on potatoes perfectly matches the rich sweet and savory sauce and pepper seasoning. With an aroma reminiscent of chicken wings, it is a delicious snack you won't be able to stop eating once you start.
Since they are divided into individual small packets, they are perfect as souvenirs to share at the workplace. The colorful packaging also makes them a popular choice as Nagoya souvenirs. Please take a bag home with you as a companion for your travels.
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A signature confection unique to Shizuoka, combining the World Heritage Mount Fuji with the 'jewel of Suruga Bay,' sakura shrimp. The savory aroma of sakura shrimp is tightly captured within this baked treat.
Sakura shrimp are an extremely precious seafood product, as their harvest is permitted only in Suruga Bay, Japan. Known as the 'Jewels of Suruna Bay' due to their beautiful, translucent pink color, they are fished only during limited periods in spring and autumn. This item uses that special bounty to offer a true taste of Shizuoka.
The packaging featuring Mount Fuji makes it perfect as a travel souvenir. It can be found at Shizuoka Station and service areas. Its flavor pairs well with both tea time and as a light snack.
洋菓子
📍 福岡空港、伊丹空港、関西国際空港 ほか5件
A limited-edition Cream Colon that can only be purchased at Glico's directly managed store, 'Guriko-ya.' This bite-sized snack features crispy waffle dough generously filled with smooth chocolate cream.
'Guriko-ya' is an exciting spot lined with Glico's exclusive sweets and goods. Even the familiar Cream Colon appears here in a special package. The compatibility between the crunchy texture of the waffle and the melting chocolate cream is outstanding.
The limited edition packaging found during your travels becomes a memory in itself. It is also perfect as a souvenir from station shops. It is a treat that everyone, from small children to adults, can enjoy.
その他
📍 中部国際空港、JR岐阜駅、大曽根駅 ほか6件
A Tokai area exclusive flavor that recreates Nagoya's famous chicken wings in the form of Jagarico. This local taste can be found in shops across the Tokai region, including Gifu, Aichi, Mie, and Shizuoka.
The sweet and savory sauce of chicken wings is thoroughly infused into the crunchy sticks. With a sharp accent of pepper, it is an irresistible deliciousness that you won't be able to stop eating once you start. The familiar Jagarico has undergone a complete transformation into the taste of Nagoya's specialty.
You can find this item in souvenir corners at Shizuoka Station and service areas. Its convenient size makes it ideal for travel snacks or as a casual gift to share, making it hard to resist.
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📍 熱海温泉街
A Shizuoka-exclusive version of Kaki no Tane made using powder from the 'jewel of Suruga Bay,' sakura shrimp. Produced by Ajical, a member of the Kameda Seika group, the savory aroma of sakura shrimp spreads with every bite, pairing perfectly with the familiar spicy kick.
Sakura shrimp is a precious seafood that is only permitted to be harvested in Suruga Bay, Japan. By using powder that concentrates this flavor, we have created a taste unique to Shizuoka. It transforms your usual Kaki no Tane into a special local souvenir.
Packaged in sets of 5 bags (110g each), it is the perfect size for sharing at the workplace. It is an ideal item both as a snack or as an accompaniment to alcohol.
洋菓子
📍 福岡空港、伊丹空港、関西国際空港 ほか3件
Almond chocolates exclusive to 'Glico-ya,' a directly managed store of Glico. This item features a special package for this long-selling classic that has been loved since its release in 1958.
At the time of its launch, when chocolate bars were the mainstream, this sweet became a huge hit by placing a whole almond inside each individual chocolate piece. You can enjoy that quintessential deliciousness in an exclusive design available only at 'Glico-ya.'
The set contains four boxes of individually wrapped bite-sized pieces, making them easy to distribute. The combination of crunchy almonds and smooth chocolate is a flavor loved across generations.
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In the town of Shimizu, an atmosphere of affection for the outlaw Shimizu Jirocho still lingers today. Fugetsu-do's 'Jirochogasa' is a magnificent jumbo dorayaki shaped like the sandogasa (traditional straw hat) worn by Jirocho. Born in the land of Minowa, the same birthplace as Jirocho, this famous confection boasts a fluffy, soft dough made with fresh eggs and honey. It features bean paste kneaded with traditional family techniques, sandwiched with large chestnuts and chewy rice flour gyuhi. This award-winning treat has won numerous prizes at national confectionery expos. Holding the heavy hat in both hands and taking a bite, the gentle sweetness of the dough, the fluffy chestnut, and the chewy gyuhi overlap, making you feel as if you are devouring the very history of Shimizu.
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From Shizuoka, a famous strawberry production region, comes 'Ichigimichi,' a baked confection that tightly captures the sweet and sour essence of strawberries. Bite-sized and easy to pick up, it is perfect for a small gift. Shizuoka has long been an area active in strawberry cultivation, producing renowned varieties such as 'Akihime' and 'Benihoppe.' Utilizing ingredients unique to such a strawberry-rich region, the strawberry flavor is kneaded into a moist dough. The round, cute appearance makes it hard to stop at just one. Upon tasting, a refreshing strawberry acidity follows a gentle sweetness, offering a bright flavor reminiscent of Shizuoka's spring fields. Please enjoy one alongside your tea.
洋菓子
Benihoppe is a masterpiece of strawberries sent to the world by Shizuoka. This Western-style confectionery generously incorporates that fruit juice into a cheese tart.
Benihoppe is a variety born in Shizuoka Prefecture from the crossbreeding of 'Akahime' and 'Sachinoka.' Registered as a variety in 2002, it has now expanded its fanbase nationwide as a representative strawberry of Shizuoka. Its specialty lies in possessing both a sweetness that makes your 'cheeks fall off' (delicious) and a sharp acidity. That sweet and sour flavor melts into the richness and smooth texture of the cheese.
As you break through the crispy tart crust, the richness of the cheese and the freshness of the Benihoppe rush in together. It is a slightly mature strawberry sweet that isn't just sweet. You can taste the true power of Shizuoka strawberries in a single slice.
スイーツ
A seasonal limited tart from Qu'il fait bon, which originated in Shizuoka. It is topped generously with 'Hatsukoi no Kaori,' a rare white strawberry with red-colored seeds, where the buttery pie crust and bavaroa cream enhance the delicate sweetness of the fruit.
スイーツ
The winter version of Quilfe Bon's No. 1 most popular signature tart. Featuring seasonal winter fruits such as strawberries, pears, and citrus beautifully arranged on custard cream and crispy pie crust, this dish changes its expression with every season.
スイーツ
A gorgeous red-themed tart from Qu'il fait bon, which originated in Shizuoka. Red fruits such as strawberries and raspberries are beautifully arranged atop custard and pastry, creating a performance of vibrant visuals and sweet-tart fruit flavors.
洋菓子
When you think of Shizuoka, you think of tea. This is a Japanese-Western fusion sweet consisting of cookies kneaded with deep-steamed tea, sandwiched with cheese-flavored chocolate cream.
The cookie dough uses mellowed deep-steamed tea from Shizuoka, providing a subtle hint of bitterness. Sandwiched inside is a chocolate cream blended with French cheese, crafted so that the bitterness of the tea and the sweetness of the cream perfectly balance each other. This is a Shizuable-exclusive item that can be found at highway service areas.
With one bite, you first experience the rich sweetness of the cheese, followed by the pleasant bitterness of the tea. The reason it isn't overly sweet is thanks to the Shizuoka tea. It is a flavor that makes you want to pick it up whenever you encounter it during a journey.
その他
📍 福岡空港、伊丹空港、関西国際空港 ほか2件
The familiar Pocky has become impressively large, exclusively available at Glico's direct-managed store, "Glico-ya." This is the strawberry flavor of the Giant Pocky, measuring approximately 18 cm in length.
It is generously coated with crunchy strawberry chocolate containing 22% fruit pulp. The sweet and sour aroma of the strawberry stands out clearly, while the acidity from the bits of fruit scattered throughout perfectly balances the overall sweetness. Each stick is individually wrapped and comes in a generous quantity, making it perfect for sharing.
Holding the long Pocky and taking a crunchy bite, the bits of strawberry provide an accent that keeps you enjoying it until the very last piece. Just seeing the usual Pocky grow larger brings a sense of excitement. It is a treat that will surely delight anyone you share it with.
洋菓子
A KitKat available only in Shizuoka and Kanto, created in collaboration with the authentic wasabi pickles from Tamaruya Honten, a long-established shop founded in 1875. Behind the sweetness of the white chocolate, an elegant, sharp sting of real wasabi follows through.
洋菓子
A baked confection perfect for a gift, produced by Qu'il Fait Bon, a name famous for its fruit tarts. Whole fragrant almonds are enveloped in sweet chocolate.
Qu'il Fait Bon is known to have originated in Shizuoka. Their Amande Chocolat consists of bite-sized pieces where whole almonds are coated in chocolate and dusted with cocoa powder. The sweetness is subtle, and the pleasant crunchy texture of the almonds makes them so light that you could eat many.
Taking a bite, the bitterness of the cocoa is followed by the fragrance of the almond and the richness of the chocolate. An elegant morsel that pairs well with both coffee and tea. This is a reliable choice when you want to give a thoughtful gift.
洋菓子
📍 福岡空港、伊丹空港、関西国際空港 ほか3件
A big-sized Pocky (approx. 18cm in length) in the classic chocolate flavor, exclusive to Guriko-ya. Featuring a thicker pretzel than the regular version coated heavily in chocolate, a single stick is quite satisfying. Contains 16 bags.
洋菓子
The sugar-coated version of Qu'il fait beau's Almond Chocolat. Unlike the bittersweet cocoa version, this one features a crunchy sweetness from its sugar coating. It pairs perfectly with the savory aroma of almonds.
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📍 JR清水駅
Shizuoka is a well-known tea region. The 'Suruga Rusks' express the essence of this land through Western-style confectionery.
Handmade French bread is coated with rich butter flavor and a subtle aroma of tea, then baked to a crispy perfection. Fitting for the name of the Suruga tea region, a gentle hint of tea drifts through every bite. Since they can be easily purchased at JR Shizuoka Station, they are perfect as a final souvenir of your trip or as a small gift.
The crisp, light texture is layered with rich butter and the scent of tea. Because it is simple, you won't get tired of it, and you'll find yourself reaching for more. It pairs well with coffee, and of course, green tea. You can easily take a taste of Suruga home with you.
洋菓子
📍 福岡空港、伊丹空港、関西国際空港 ほか5件
The No. 1 assortment box from Guriko-ya. Featuring five flavors—Chocolate, Strawberry, Matcha, Melon, and Kyoho Grape—each in a giant size of approximately 18cm with 4 sticks per flavor, this is the definitive souvenir for enjoying a variety of tastes.
洋菓子
A bite-sized baked goods series from Quilfe Bon. The rich flavor of macadamia nuts and bittersweet cocoa melt into a crispy, light-textured cookie. At 563 yen per bag, it makes for an easy little gift.
📍島田市
Specialties from 島田市 are also available via furusato nozei
和菓子
📍 静岡空港
A unique Shimada confection with a jet-black appearance and a subtle hint of kombu (kelp) saltiness.
Kuro-yakko is a traditional sweet born in the Meiji era. It was named after the 'Yakkko' which is the star of the 'Shimada Obi Festival,' one of Japan's three most peculiar festivals held once every three years. Its unique manufacturing method involves wrapping red bean balls made from Hokkaido adzuki beans in yokan (sweet bean jelly) infused with kombu. The manufacturer is the long-established Shimizuya of Shimada.
The faint saltiness of the kombu kneaded into the yokan greatly enhances the sweetness of the Hokkaido adzuki beans, resulting in a flavor that keeps you coming back for more. Please take your time to savor this simple yet profound jet-black masterpiece from the Tokaido, which has continued since the Meiji era, alongside some tea.
その他
A taste of autumn from Miura Seika of Kawane, a renowned tea region. This yokan features kneaded local Kawane tea with whole chestnuts luxuriously embedded inside. The subtle astringency of the tea and the gentle sweetness of the chestnut harmonize in every bite.
Kawane tea is a famous tea grown in areas such as Kawane-cho, Shimada City, in the upper reaches of the Oi River. It is known for its clear liquor and refreshing aroma. This yokan, which fully utilizes the flavor of those tea leaves, has long been a flagship product of Miura Seika.
The retro cylindrical package evokes a nostalgic tea canister. Its design also allows for easy slicing without getting your hands dirty, making it popular. Enjoy this quintessential item from the tea region, a long-time staple at Shizuoka Station.
📍藤枝市
Specialties from 藤枝市 are also available via furusato nozei
和菓子
📍 伊東温泉街
A fragrant and crispy rice cracker kneaded with Sakura shrimp, the 'jewel of Suruga Bay.' Produced by Yamaki Honpo in Fujieda City, these crackers are crafted using Shizuoka-grown rice dough generously mixed with Suruga Bay sakura shrimp and baked with master craftsmanship. 100% of Japan's sakura shrimp catch comes from Suruga Bay, making it a precious gift from the sea, as only about 120 vessels hold the fishing permits. With one bite, the elegant flavor and aroma of the sakura shrimp spread softly throughout your mouth. The light, crispy texture makes it impossible to stop at just one. This popular souvenir representing the land of Suruga is perfect both with tea and as an accompaniment to beer.
その他
A Shizuoka Matcha polvorone produced by 'Nanaya,' known for the 'world's richest matcha gelato.' Polvorone is a traditional Spanish sweet that crumbles in your mouth upon eating, and this version is mixed with chopped walnuts.
Nanaya is operated by Marushichi Tea, founded in 1907. Using high-quality matcha from Fujieda without hesitation, it achieves both authentic tea bitterness and elegant sweetness. The rich aroma of matcha spreads softly from the fine, crunchy texture.
The packaging featuring Mount Fuji is also popular, making it perfect for souvenirs. It is a product packed with the charm of matcha, truly representative of Shizuoka, the land of tea.
洋菓子
📍 静岡空港、JR御殿場駅
A matcha Baumkuchen created by Oyaizu Tea, founded in 1949, under the theme of 'enjoying tea through eating.' This is a flagship product from their directly managed shop 'Gaseian,' using a luxurious amount of 100% premium matcha from Shizuoka Prefecture.
It incorporates 'Bikoran,' an original brand egg delivered from a poultry farm in Ashikubo, Shizuoka City, and the exterior of the cake is coated with sugar fondant. The contrast between the green matcha and the white sugar is beautiful. It won the Gold Medal at the German Agricultural Society (DLG) Contest 2020, one of the world's highest-level competitions.
The bitter richness and abundant aroma of tea spread from the moist cake. It is a high-performance product representing Shizuoka, the home of tea.
📍熱海市
Specialties from 熱海市 are also available via furusato nozei
スイーツ
📍 熱海温泉街
The nostalgic design, resembling a milk bottle, makes you stop in your tracks. That is Atami Pudding.
Established in 2017, a local company specializing in souvenir planning opened the first pudding specialty shop in the hot spring town with the desire to "create a new specialty for Atami." Inspired by the salt-rich hot springs of Atami, the motif is "Kabasan," a character who loves salt. Taking inspiration from the steam rising from the hot spring sources, the pudding is steamed slowly and carefully.
Renowned for its perfect balance of firmness and melting smoothness, the small shop in the hot spring town is constantly crowded with people. When you pour the special caramel syrup over it, the layers of bittersweetness and sweetness spread a happiness similar to enjoying a treat after a soak in the hot springs.
和菓子
A masterpiece by Nobel Prize-winning author Yasunari Kawabata has been transformed into a sweet to color your travels in Izu.
'Izu Odoriko Manju' is a creative confection inspired by Kawabately's 'The Dancing Girl of Izu.' It draws from the story of a young man who falls in love with a dancing girl from a traveling troupe while crossing the Amagi Pass from Shuzenji. This highly skilled sweet, which won an Honorary Gold Award at the National Confectionery Expo, features white bean paste with walnuts wrapped in sable dough and baked to perfection.
Loved since its release in 1966, it allows you to enjoy the aromatic sable, gentle white bean paste, and the texture of walnuts all at once. It is perfect with tea—an elegant item unique to Izu that you can savor while immersing yourself in the afterglow of literature.
和菓子
📍 熱海温泉街
A fragrant steamed bun made by kneading "Mugi-kogashi," an auspicious item from Atami, into the dough.
Mugi-kogashi is an ingredient closely related to Atami, made from roasted and powdered barley. Kogashi Manju, which uses plenty of this in its dough, is a popular item at Lusca Atami. It is a steamed bun featuring smooth bean paste made from domestic adzuki beans, generously coated in a special black syrup made with domestic brown sugar.
The flavor features multiple layers: the chewy dough, the richness of the brown sugar, the elegant sweetness of the adzuki beans, and the toasted aroma of the barley. This is a unique steamed bun characteristic of Atami, where fragrance and gentle sweetness coexist. Please enjoy one with tea while strolling through the hot spring town.
和菓子
📍 熱海温泉街
The first-ever hot spring manju (steamed bun), steamed using the steam from hot springs, can be found here in Atami.
Enmeido, founded by Zenshiro Iwashita in the early Taisho era near Atami's Oyudo Onsen, is the original creator. It is said that he came up with the idea of steaming manju with spring steam after seeing the steam rising from the backyard. They continue to uphold a method of steaming for approximately 10 minutes using spring steam, utilizing Hokkaido red beans, natural salt from Izu Oshima, Okinawa brown sugar, and hot spring water.
Created with wishes for longevity and prosperity, Enmei Manju has been loved by imperial family members and literati alike. The rich flavor of the brown sugar dough harmonizes moistly with the gentle sweetness of the smooth red bean paste. Please enjoy this original taste unique to Atami, as if tasting the history of the hot spring town itself.
スイーツ
📍 熱海温泉街
Amanatsu oranges, bathed in the Atami sun, melt gently with smooth annin (almond) jelly.
Amanatsu Annin is an almond dessert using Amanatsu oranges, which are beloved in Shizuoka and Atami. The refreshing acidity and subtle bitterness unique to Amanatsu harmonize gently with the smooth sweetness of the almond, resulting in a refreshing taste that is delightful even in the hot season.
The smooth texture of the jelly and the juiciness of the Amanatsu melt together in your mouth. It is perfect for snacking while walking through the hot spring town and is also a popular souvenir to take home. Please try this cool and refreshing dessert, unique to the citrus-producing region of Atami.
その他
📍 熱海温泉街
The quality of ingredients directly determines the taste—that is why this Atami 'Black Kintsuba' is so unapologetically pure. Kashi-po Mase is a long-established Japanese confectionery shop founded in 1872 in Ajiro, Izu, boasting over 150 years of history. Their signature Black Kintsuba uses large Hokkaido adzuki beans, wrapped in a crust blended with black soybeans and black sesame, then finished with natural salt from Izu Oshima. Its charm lies in its simplicity, relying on the power of ingredients without unnecessary additives. The rich umami of the large adzuki beans is sharply enhanced by the subtle saltiness of the Izu Oshima natural salt. Combined with the savory aroma of black soybeans and black sesame, every bite offers a profound deliciousness. Please experience the true essence of this historic shop from Izu/Atami that has endured for over 150 years.
洋菓子
📍 熱海温泉街
The hot spring resort version of 'Local KitKat' features the flavor of onsen manju (hot spring steamed buns).
Nestlé releases these local-exclusive KitKats at tourist destinations across Japan. This hot spring version skillfully reproduces the taste of manju by hiding red bean powder between chocolate and wafers flavored like steamed buns. In Atami, you can recognize them by their packaging featuring cute cat characters.
The unexpected deliciousness, combining the familiar crunchy texture with the Japanese flavor of red bean, is a joy unique to this local edition. They are perfect for small gifts to distribute, serving as a great conversation starter. Ideal as a travel souvenir, they bring back memories of your time in the hot spring town every time you open them.
和菓子
📍 熱海温泉街
A manju with ties to Atami, bearing a name reminiscent of the Tanabata night sky.
Amanogawa Manju is a product sold at the Atami main store of Wagashi Murakami, founded in 1911. Murakami is an established confectionery originating from Kanazawa, renowned for its elegant bean paste production. The main store, located in Atami's Heiwadori Shopping District, is well-loved, and this confection has gained popularity as a masterpiece where Kanazawa-style bean paste meets Atami's hot spring culture.
The smooth and elegant taste of the bean paste wrapped in moist dough offers the reliable deliciousness only an established shop can provide. Its gentle sweetness makes it perfect with tea. Why not take home this treat along with your memories of Atami, something you'll want to savor after strolling through the hot spring town?
その他
📍 熱海温泉街、彫刻の森美術館
A steamed Kintsuba from the confectionery shop Mase, bearing the name "Yamazuto," which means "Gift from the Mountains." This long-established shop, founded in 1872 in Ajiro, Izu, continues to entrust the blessings of Izu's nature into its sweets.
Combining Hokkaido red bean paste (Ogura-an) with mellow egg yolk paste and chestnut pieces, the sweetness is subtle. The elegantly flavored, fluffy steamed dough is packed with richness. The unique flavors of each ingredient gently layer together with every bite.
A staple souvenir enjoyed by those traveling through Atami and Izu. Served alongside tea, it allows you to savor the lingering memories of your journey. Please enjoy slowly with a warm cup of tea.
和菓子
📍 熱海温泉街、彫刻の森美術館
A simple confection that combines soft mochi with the fragrant aroma of walnuts. It is one of the long-beloved staples from Mase, a confectionery shop founded in 1872 in Ajiro, Izu.
Mase is a long-established shop that has entrusted the natural blessings of Atami and Izu to its sweets. This walnut mochi features a perfect compatibility between chewy mochi and rich walnuts; once you eat one, you'll find yourself reaching for another. It has been enjoyed for a long time as a flagship product alongside their Amanatsu Mochi.
The affordable price for a 12-piece pack is one of the reasons it is chosen as an Izu souvenir. This gentle treat is perfect both as a snack while strolling through Atami and as a gift for your family.
その他
📍 湯河原駅、熱海温泉街、伊東温泉街
This is the representative confection of Kashi-ho Mase, inspired by the masterpiece 'The Dancing Girl of Izu' by Nobel Prize-winning author Yasunari Kawabata. Roasted walnuts are mixed into white bean paste and encased in a Western-style sablé dough, then baked to a fragrant finish.
Founded in 1872 in Ajiro, Izu, Mase is a long-established confectionery that has entrusted the blessings of Atami and Izu to its sweets. This 'Izu no Odoriko' won the Prime Minister's Award at the 1994 National Confectionery Expo and is a proud product certified as an Atami brand.
The richness of the walnuts and the fragrant butter flavor pair well with both Japanese tea and coffee. Please take your time to savor this Atami souvenir, which carries the scent of literature.
スイーツ
📍 熱海温泉街
The No. 1 most popular classic pudding made by the first specialty pudding shop in the Atami hot spring district. It features a smooth texture achieved through slow steaming, accompanied by a special syrup that blends sweet and bittersweet caramel. Priced at 380 yen per unit, it is a new specialty of Atami with over 2 million units sold to date.
スイーツ
📍 熱海温泉街
A strawberry milk-flavored pudding made by the first specialty pudding shop in the Atami hot spring district. Finished in a gentle pink color using puree from Shizuoka-grown strawberries, the sweet and sour flavor becomes even more prominent when topped with the included berry sauce.
和菓子
📍 熱海温泉街
The 'Amanogawa Manju' is the signature item of Wagashi Murakami, located in front of Atami Station. This 'Chocolate Amanogawa' is a dark chocolate version of that very manju.
Amanogawa Manju is a small-sized steamed bun said to have originated in Kanazawa. Wagashi Murakami has continued to sell this manju in the land of Atami for a long time. The Chocolate Amanogawa features bite-sized pieces with cocoa-flavored dough wrapping a gentle bean paste, making it charmingly easy to snack on. Many tourists purchase it alongside the classic Amanogawa Manju.
After warming up in a hot spring, one piece after another... The subtle bitterness of the cocoa and the sweetness of the bean paste nestle together, gently soothing your palate after a bath. It is a small but essential supporting character of Atami souvenirs.
スイーツ
📍 熱海温泉街
The Japanese-style line of Atami Pudding. It features the bittersweet richness of matcha from Shizuoka Prefecture, with large black beans from Tanba hidden inside, served with black honey instead of caramel. Originally a seasonal limited item, it became a permanent staple due to its popularity.
和菓子
📍 熱海温泉街
A juicy 'Ichigo Daifuku' made by Nagatoya in Atami/Izu Taga. Large strawberries from Shizuoka Prefecture are softly wrapped in chewy mochi and gentle white bean paste. Shizuoka is one of Japan's leading strawberry-producing regions. This Ichigo Daifuku puts those blessed strawberries center stage, bursting with juicy juice upon the first bite. The chewy mochi, soft white bean paste, and sweet-and-sour strawberry create a harmony of three textures and flavors in this fresh confection where freshness is everything. It can be found around Atami Station. When you bite into the large daifuku, the strawberry juice and the gentleness of the mochi fill your mouth. Since its charm lies in its freshness, you'll want to enjoy it as soon as you find it.
スイーツ
📍 熱海温泉街
A rich cheese pudding from Atami Pudding, bearing the name 'Furo-maju' in connection with the hot spring town. It is a sophisticated flavor for adults, featuring a pure white base made with Mascarpone from Hokkaido, accompanied by a bittersweet espresso sauce.
洋菓子
📍 熱海温泉街
On Atoshima, floating off the coast of Atami, a legend of a woman named Hatsukihime is passed down through generations. Inspired by that story, Sumiyoshiya of Atami created 'Atoshima Romance.' It is a fresh sensation of a chocolate sable, featuring a moist sable made with wheat from Shizuoka Prefecture gently enveloping smooth Nama chocolate. As you bite into the soft dough, luscious chocolate reveals itself. This is a local pride, even certified as an Atami brand. In addition to the black sweet chocolate version, a white version is also available.
With a single bite, the moistness of the sable and the smoothness of the Nama chocolate melt together softly. A romantic confection bearing the name of a legend. It is a treat you can enjoy while reflecting on the stories of Atami and Atoshima.
その他
📍 熱海温泉街
This is the number one popular product from 'Kashi no Ki,' a confectionery shop in Atami with a long history dating back to 1891. This is the 'Atami Daidai Dacquoise.'
Daidai (bitter orange) is a citrus fruit closely associated with Atami. Its marmalade is kneaded into smooth buttercream and sandwiched within the dacquoise. The subtle bitterness of the daidai harmonizes with the gentle sweetness of the buttercream, creating a warm flavor that spreads in your mouth. It is a local pride, officially certified as an 'Atami Brand' product.
Crispy on the outside and moist on the inside, the refreshing aroma of daidai rises with every bite. It is approachable yet somehow elegant. You will understand why it has been loved for so long with just one bite. It is a reliable choice as a classic Atami souvenir.
📍磐田市
Specialties from 磐田市 are also available via furusato nozei
洋菓子
When you break the cookie, raw chocolate flows out from the center—that moment is irresistible.
Produced by Gyokado, a long-established shop founded in Iwata in 1890. The company name originates from the 'Gyokka-ran' flower favored by the founder. Introduced in 2012, these raw chocolate cookies blend ingredients unique to Japanese confectionery, such as rice flour and kuzu (arrowroot) powder, with carefully selected couverture chocolate. Baking them with long-cultivated techniques creates a unique melting sensation.
With a rich cacao flavor and a melt-in-your-mouth texture, it is easy to understand why they sell 1.5 million pieces annually. Eating them chilled offers a different texture to enjoy. Please take a bite of this new sweet created by a traditional Japanese confectionery master bringing all their skills together.
洋菓子
A hit product from Gyokado, which has been operating in Iwata City for 128 years, selling 1.5 million units annually. Featuring Mount Fuji packaging, it has become the face of Shizuoka souvenirs. The melting new texture created by baking raw chocolate wrapped in cookies is also available in a Jubilo Iwata collaboration version.
和菓子
The flagship product of Gyokado, founded in Iwata City in 1891: Miso Manju. The dough is kneaded with naturally brewed, aged country miso and generously filled with smooth red bean paste from Hokkaido.
A long-selling classic loved nationwide since its release in 1974, it even won the Grand Prize at the 24th National Confectionery Expo. It offers a deep flavor where the gentle sweetness of brown sugar and honey is complemented by a subtle hint of miso.
The pairing of the chewy dough and smooth red bean paste is exceptional. This is a prestigious confection that Enshu is proud of, perfect for enjoying with tea. Please savor it slowly alongside a warm cup of tea.
スイーツ
The strawberry version of the popular 'Kiwami Pudding,' which sells 350,000 units annually from Gyokado, established in 1890. Originally a long-established shop trading in mochi and dango in Iwata, it now attracts many fans with its Japanese and Western-style confectionery.
This pudding uses puree made from domestic fully ripe strawberries. Combined with natural vanilla beans, it is finished as a smooth, pink-colored pudding. Topped with mascarpone cheese, you can enjoy a two-layered flavor.
When scooped with a spoon, the sweet and tart strawberry flavor and melting smoothness spread throughout your mouth. It is a luxurious reward pudding that is best enjoyed chilled.
和菓子
"Jusanri (Thirteen Ri) is tastier than Kuri (Nine Ri) or Shiri (Four Ri)." This phrase, born from the wit of Edo residents, became the name of this confection. This is Yukkado's "Jusanri."
Adding nine ri and four ri makes thirteen ri. The origin lies in a clever wordplay from the Edo period, suggesting that roasted sweet potatoes are more delicious than chestnuts. Yukkado, an established shop founded in Iwata at the beginning of the Meiji era, continues to produce these baked sweets modeled after the roasted sweet potatoes that have been loved in the region for a long time. The simple, warm sweetness of the sweet potato evokes a sense of nostalgia.
With a single bite, a gentle sweetness, much like the roasted sweet potato itself, spreads through your mouth. It is an unpretentious, comforting flavor. This is a long-beloved item where the wit of Edo meets the craftsmanship of Enshu.
📍浜松市
Specialties from 浜松市 are also available via furusato nozei
洋菓子
📍 静岡空港、東京国際空港(羽田空港)、中部国際空港 ほか13件
With the bold catchphrase "The Nighttime Snack," Unagi Pie is something you won't forget once you've heard it. It was born in 1961. Inspired by the second-generation president being told during a trip that "Hamamatsu is a place where eel is delicious," the creation of a snack truly representative of Hamamatsu began. Through repeated trials based on the French pastry palmiere, a unique flavor featuring hints of eel powder and garlic was perfected. The name "Nighttime Snack" embodies Shunkado's wish for families to enjoy their moments of togetherness. This Hamamatsu specialty features a crispy, light texture with a fragrant sweetness that gently spreads. It is a classic Shizuoka souvenir that continues to be loved across generations. If you are unsure what to buy as a gift, please try this one first.
洋菓子
The moment you open the lid, cheers erupt as if opening a jewelry box—that is what this confectionery tin is like.
Produced by Atelier Yamako in Hamamatsu City, 'Madon Bijou' is a collection of colorful icing cookies and meringues shaped like rings and flowers, all packed into a single tin. Operating without a physical storefront and focusing on social media and department store events, it has gained popularity through its gorgeous visuals.
It is a confectionery that hits three marks: fun to look at, delicious to eat, and delightful to give. Each small sweet is carefully handmade, bringing excitement every time the tin is opened. This tin is perfect as a gift for special occasions or as a treat for yourself.
洋菓子
📍 JR富士駅、JR沼津駅
These cookies have a crunchy, granola-like texture that is impossible to stop eating once you start.
'Ageshio,' made by the long-established Marutaya Pastry Shop in Hamamatsu, was inspired by cornflakes the founder purchased at an Ameyoko black market around 1949. After much trial and error, it was completed and named around 1960. 'Ageshio' means 'rising tide,' carrying the wish that good fortune will flow into the person eating it like a rising tide.
The fragrant texture created by cornflakes, walnuts, and dried fruits is so delicious you can't help but reach for another. Combined with its auspicious name signifying rising luck, it has long been cherished as a souvenir from Hamamatsu and as a gift.
その他
📍 恵比寿駅、JR大阪駅、渋谷駅 ほか4件
These are specially crafted rusks that only a craftsman with profound knowledge of bread can create.
Yataro in Hamamatsu, the maker of Jiichiro, is a popular brand known for its Baumkuchen. These rusks use French bread baked specifically for rusk production, and the elegant sweetness of Sudakari sugar enhances the natural aroma of the wheat. It is a luxurious treat into which all the techniques of breadmaking have been generously poured.
After a light, crispy texture, an elegant sweetness of butter and sugar spreads gently through your palate. They are perfect accompaniments to coffee or tea, making it easy to lose track of how many you've eaten. Please enjoy the charm of this baked confection created by Hamamatsu's skilled artisans, which offers a different appeal from their Baumkuchen.
洋菓子
📍 恵比寿駅、川崎駅、JR大阪駅 ほか6件
A gateau chocolat where the deep flavor of cacao is packed into a moist, rich batter.
Jiichiro is a brand that became famous overnight with the Baumkuchen created by Hamamatsu's Yataro in 2002. Its origin lies in a moist, easy-to-swallow texture that was accidentally created by an old-fashioned baking machine. Inheriting that dedication, the gateau chocolat also features carefully baked chocolate batter, pursuing a smooth melt-in-the-mouth sensation.
Loved as a staple following the Baumkuchen, its charm lies in a rich yet not overly heavy, elegant, and deep sweetness. With every bite, the aroma of cacao wafts through your nose. This is a Hamamatsu sweet that can be confidently recommended as a souvenir for chocolate lovers.
その他
📍 天王寺駅、六本木ヒルズ
A limited-edition chocolate sweet that we want you to pick up if you visit a Jiichiro store.
Jiichiro is operated by Hamamatsu's Yataro, famous for its Baumkuchen. The 'Bikkuri Chocolat' (Surprise Chocolat), created by applying those same artisanal skills, is a treat that creates surprise through the contrast of cacao aroma and texture. The sense of exclusivity as a store-only item increases the joy of finding it.
With every bite, changing textures and deep, rich chocolate flavors layer upon each other in your mouth. It is an impactful sweet that can only be tasted by visiting the shop, allowing you to discover a different side of Jiichiro's charm compared to their Baumkuchen. If you see it in the store, please be sure to pick one up.
その他
📍 六本木ヒルズ
This famous dorayaki was created by a long-established shop with over 150 years of history during a crisis caused by renovations.
Ganyudo is a Japanese confectionery shop in Hamamatsu, whose name originates from the fact that its founder was a samurai of the Gan-yu domain in Mino Province. Since moving to Enshu at the end of the Edo period and establishing the business, it has made history through five generations. The dorayaki began in 2004 during renovations when the fifth-generation owner, a lover of dorayaki, created a product that could be made in a limited space for his own snack. Its unique flavor, featuring Hateruma brown sugar, soy sauce, and mirin, gained great popularity.
It is a masterpiece born from a coincidence, becoming a staple due to customer requests saying, "Please keep making this." The rich depth of the brown sugar, the chewy and moist dough, and the generous amount of bean paste harmonize beautifully. Please enjoy this item that showcases the skills of a shop with over 150 years of tradition.
洋菓子
📍 JR御殿場駅
A unique Hamamatsu souvenir crafted into a sable by Shunkado, the makers of the famous Unagi Pie.
Shunkado, known nationwide for its Unagi Pie, has baked butter dough infused with "unagi powder," which is powdered extract from Lake Hamana eel. The interesting part is the light, crispy texture that features unagi powder as a hidden spice. It can be considered a sister product to the Unagi Pie.
The unexpected combination of rich butter flavor and the subtle aroma of unagi powder creates an addictive deliciousness. This unique sweet from Hamamatsu is also a great conversation starter; when given as a gift, people will surely be excited, asking, "Wait, this is eel flavored?"
和菓子
📍 JR岐阜駅、金山駅、御園座
A traditional Enshu-style miso manjiu featuring a bumpy surface of granulated sugar and smooth Hokkaido adzuki bean paste.
Shunkado, the makers of Unagi Pie, has uniquely arranged the 'Miso-man' passed down in the Enshu region. By incorporating Hatcho Miso from Kakukyu, a long-established shop in Okazaki, they have added a deep richness to the flavor. Beneath the crunchy texture of the granulated sugar lies a soft dough, enveloping smooth Hokkaido adzuki bean paste.
This is a well-known item locally, even featured in famous CM songs. Its simple sweetness, subtly enhanced by the flavor of Hatcho Miso, evokes nostalgia and is loved across all generations. A trio of textures: crunchy sugar, fluffy dough, and smooth bean paste. This sweet allows you to taste the traditions of Enshu through a unique arrangement unique to Shunkado.
その他
This caramel captures the juice of Mikkabi mandarins, one of Japan's three major mandarin varieties.
Mikkabi mandarins are a brand cultivated in Mikkabi-cho, Hamamatsu City, since mandarin seedlings were brought from Kishu and Mikawa during the Edo period. The south-facing hills, warm climate, and well-drained soil produce a sweet and rich flavor. This Mikkabi Mandarin Orange Caramel is made by kneading that very mandarin juice into the caramel.
The refreshing acidity of the mandarin and the rich depth of the caramel melt together in your mouth, creating a somewhat nostalgic taste. The moment you take a bite, the warm hills of Mikkabi come to mind. Since they are individually wrapped, they are perfect as small gifts or a snack during your travels.
和菓子
A Hamamatsu specialty, these Castella Manju consist of white bean paste wrapped in fluffy castella sponge cake. Produced by Akihodo, this treat was once long loved by locals as 'Matsubishi Manju' within the Matsubishi Department Store.
Following the closure of the department store, the shop moved in 2002, renamed itself 'Castella Manju,' and made a fresh comeback. Smooth white bean paste made from white kidney beans is wrapped plumply in moist, gentle castella dough.
While not flashy, it offers a simple sweetness that provides comfort with every bite. For the people of Hamamatsu, it is a flavor filled with nostalgia. Please enjoy it when you want to take a break with some warm tea.
洋菓子
📍 JR清水駅、静岡空港
A Genji Pie exclusive to Shizuoka Prefecture, featuring a wood-grain piano design on the package in honor of Hamamatsu, the city of music. Produced by Sanritsu Seika in Hamamatsu, it was released in 2013 as a sibling product to the Piano Black version launched in 2012.
Inspired by maple, the wood used for pianos, maple sugar is wrapped between layers of buttery dough. A rich maple aroma rises from the crispy baked pie.
Available at JR Hamamatsu Station, Shizuoka Station, and service areas within the prefecture. Individually wrapped and easy to share, it is the perfect souvenir for a trip to the musical city of Hamamatsu.
和菓子
📍 御園座
A representative item from the Japanese confectionery division of Shunkado, famous for Unagi Pie. The dough is kneaded with 'Inaka Miso' (country miso) that has been naturally brewed and aged for over three years, and is generously filled with smooth red bean paste made from Hokkaido adzuki beans. The uneven texture of the crust, created by melting granulated sugar (zarame), exudes a rustic gentleness.
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A castella sponge cake unique to the tea-growing region, sold exclusively within Shizuoka Prefecture by Hamamatsu Bunmeido. It features two layers: a Shizuoka tea castella made from tea grown under contract on the Makinohara Plateau, and a traditional honey castella, all wrapped in a skin reminiscent of a dorayaki.
The subtle astringency of the tea and the gentle sweetness of the honey melt softly together in your mouth. This is Bunmeido's original castella roll, designed to preserve the natural aroma and color of Shizuoka tea.
The moist sponge provides an elegant flavor where the taste of tea spreads with every bite. As a limited edition item available only in Shizuoka Prefecture, it is perfect as a travel souvenir. Please enjoy a moment quintessential to Shizuoka along with a cup of warm tea.
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This is a florentine made with sweet potatoes called 'Unagi-imo' (Eel Potato), which has a somewhat surprising name. It uses a brand of potato unique to Hamamatsu, grown using fertilizer made from eel bones and heads that are normally discarded in Lake Hamana.
Sweet potatoes have been cultivated in the Enshu region for hundreds of years. This 'Unagi-imo' connects the blessings of that local land with the eel culture of Lake Hamana. The paste is kneaded into an almond and caramel base to create a crispy florentine.
The gentle, sweet aroma of the sweet potato spreads beautifully alongside the fragrant texture of the almonds. It is one of the representative souvenirs of Hamamatsu.
洋菓子
📍 東京国際空港(羽田空港)、恵比寿駅、川崎駅 ほか18件
A Baumkuchen born in Hamamatsu that pursues a moist texture so delicious it can be enjoyed even without a drink. It is produced by the Yataro Group, headquartered in Hamamatsu. Following the concept of 'layering happiness,' each layer is carefully baked one by one.
Jiichiro was born in 2002. The flavor was created through over 100 trial productions by artisans, and it was named 'Jiichiro' after the name of one of the artisans from that era.
The dough melts moistly in your mouth, bringing a profound sense of happiness. It is a staple Hamamatsu souvenir available at Hamamatsu Station and Entetsu Department Store. It is also highly recommended as a gift for loved ones.
洋菓子
📍 JR富士駅、JR御殿場駅、JR沼津駅 ほか2件
The highest grade version of the 'midnight snack,' Unagi Pie. The name V.S.O.P. is derived from brandy classifications; it luxuriously envelops the rich aroma of premium brandy with the flavor of macadamia nuts. With limited availability, even 30 years after its release, it remains a rare masterpiece with less than 20% recognition in Tokyo and Osaka.
洋菓子
These moist-textured cookies have the juice of Mikkabi mandarin oranges—one of Japan's three major mandarin varieties—kneaded into the dough. The sweet and tangy aroma of mandarins grown on the shores of Lake Hamana floats gently from each bite.
Mikkabi mandarins are a historic variety cultivated in Mikkabi Town, Hamamatsu City, since the mid-Edo period. The warm, sunny land along Lake Hamana nurtures a rich flavor with a perfect balance of sweetness and acidity. This cookie captures that entire harvest in a sweet treat.
Individually wrapped for easy sharing, they are the perfect citrus souvenir from Hamamatsu. Please enjoy the gentle flavor of mandarin orange alongside your coffee or tea.
和菓子
A spring-like milk manju (steamed bun) produced by Ogashishi Kogiku, a long-established confectionary in Hamamatsu with over 130 years of history. It features butter and milk-flavored dough enveloping sakura bean paste mixed with cherry blossom leaves.
The name 'Kogiku' is said to originate from praise received when the sweets they presented were described as 'as lovely as small chrysanthemums.' Otome Sakura is the spring offering from this long-beloved shop, with the light pink sakura bean paste gently releasing the scent of spring.
The packaging, inspired by the female castle lord of Hamamatsu, Ii Naotora, adds a unique character as a Hamamatsu souvenir. Please enjoy it with some tea and feel the early arrival of spring.
洋菓子
A unique Hamamatsu souvenir featuring Enshu dialect phrases printed on the surface of the cookies, such as 'Baka atama ii ya' (You are very smart) and 'Sou dara?' (Right?).
Enshu-ben is the dialect used in western Shizuoka Prefecture. The package features various words that will make you chuckle, such as 'Shanbee' (a talkative person) and 'Oyu ga chinchin danii' (The water is hot), all accompanied by standard Japanese translations. It offers the fun of guessing the meanings while you eat.
These are crispy, biscuit-style cookies with moderate sweetness that pair well with coffee or tea. As a fun souvenir unique to Hamamatsu, they serve as a great conversation starter and are sure to bring joy to anyone you give them to.
和菓子
A mandarin orange manju from Yukado that highlights the flavor of Shizuoka-grown Mikkabi mandarins. The sweet and tangy flavor of oranges grown under abundant sunlight is softly wrapped in a gentle dough.
Mikkabi mandarins are a renowned variety grown in the warm, sunny lands by the shores of Lake Hamana. Using the whole fruit, the filling includes candied peel for added richness, all encased in a dough kneaded with butter. The compatibility between the mandarin orange and the dough is outstanding.
The adorable appearance, shaped like an orange, makes it a delightful souvenir. As the name 'Blessing of the Sun' suggests, this is a treat that allows you to enjoy a gentle flavor filled with the bounty of the sun.
スイーツ
📍 うなぎパイファクトリー
A jelly made with high-sugar Mikkabi mandarin oranges, finished with a smooth mouthfeel. The juicy pulp and refreshing aroma are captured perfectly within the wobbly jelly.
Produced by Shunkado of Hamamatsu, well-known for their Unagi Pie. By leveraging the balance of sweetness and acidity of the Mikkabi mandarins, it has become a beloved product from early summer to summer. When chilled well, it becomes a cool and refreshing snack that is wonderful during the hot season.
Each piece is quite substantial, providing a satisfaction similar to eating the fruit itself. It is a dish where you can intensely taste the blessings of the sun, grown by the shores of Lake Hamana. It is also perfect as a summer gift.
その他
From the eel city of Hamamatsu comes a somewhat new eel-themed confection. Named 'Unastick Cake,' it is a new sensation in sweets, designed in a stick shape for easy eating. Speaking of Hamamatsu, it is the birthplace of the nationally famous 'Unagi Pie.' The idea of using eel as a motif for confectionery has taken root as a unique food culture characteristic of this region. The Unastick Cake's charm lies in its casual size, following this tradition, and it is highly valued as a convenient souvenir to distribute. Being bite-sized and easy to eat with one hand, it can be enjoyed casually. It is the perfect item when you want to subtly gift a piece of Hamamatsu.
和菓子
When it comes to Hamamatsu's soul food, there is the 'Hamamatsu Gyoza,' pan-fried in a circular arrangement. The 'Hamamatsu Gyoza Senbei' captures that very flavor in a crispy rice cracker.
Hamamatsu's gyoza gained popularity starting from post-war street stalls in front of the station and has now become a locally famous gourmet item known nationwide. This cracker, which incorporates the savory aroma of garlic and soy sauce into the dough, is a reliable substitute when you can't take real gyoza home with you. Its popularity also stems from its ease of snacking.
With one bite, the aroma of the gyoza itself wafts through your nose. It pairs perfectly with beer, making it an item that allows you to bring the atmosphere of a Hamamatsu dining table back home as a souvenir.
洋菓子
📍 浜名湖ガーデンパーク
A Shizuoka-exclusive Genji Pie released in 2012 by Sanritsu Seika, located in the 'City of Music,' Hamamatsu. Chocolate and cacao nibs are kneaded into the dough, creating a bittersweet flavor inspired by the black keys of a piano.
洋菓子
This commemorative confection was created in honor of Hamamatsu, the setting of the 2017 NHK Taiga Drama 'Onna Joshu Naotora.'
Naotora Ii, who survived the Warring States period as a female castle lord, is a figure closely associated with Iinoya, Hamamatsu. This moistly baked baumkuchen comes in red packaging reminiscent of the Ii clan's 'Akazonae' (red armor), conveying the history of Hamamatsu through confectionery. The layers of dough, stacked like tree rings, evoke the accumulation of passing eras.
Enjoy a slice of the moist cake with some tea. As you savor it while reflecting on Naotora's story depicted in the drama, the long history that flowed through the land of Hamamatsu will feel even more intimate.
洋菓子
When thinking of Hamamatsu's Shunkado, the first thing that comes to mind is the 'nighttime snack,' Unagi Pie. In contrast, this 'Daytime Snack: Shirasu Pie' was created as a playful alternative.
Unagi Pie was born in 1961 and gained nationwide fame with its catchphrase, the 'nighttime snack' that wishes for family togetherness. Using that same expertise, Shunkado incorporated Shizuoka-grown shirasu (whitebait) into the dough to create this Shirasu Pie. This spicy version features a sharp kick of wasabi, making it an adult-oriented flavor that pairs perfectly with both snacks and light alcoholic drinks.
After the crispy, fragrant lightness of the pastry, the pungent sting of wasabi follows. It serves as a reminder that sweets don't always have to be just sweet. Shunkado's playful spirit bursts pleasantly in your mouth.
和菓子
A gently sweet sweet potato milk born from Hamamatsu's specialty, 'Unagi-imo.' The comforting sweetness of the potato and the mellow richness of the milk melt together smoothly.
'Unagi-imo' refers to sweet potatoes grown using compost made from eel heads and bones. This brand was born in 2011 from an idea unique to the eel city of Hamamatsu, utilizing varieties such as Beni Haruka. We have crafted this into an easy-to-drink beverage by blending the natural sweetness of the potato with milk. It is easily available at Hamamatsu Station.
With a single sip, the soft sweetness of the potato permeates your body. Whether served cold or warm, it is a flavor that allows you to take a relaxing break. This is a local drink born from Hamamatsu's food culture that soothes the soul.
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These dried sweet potatoes are slowly sun-dried, making the use of the cold, dry 'karakkaze' (dry wind) blowing from the Enshu-nada Sea and long hours of sunlight to their advantage.
Shizuoka's Enshu region is well known as a land for making dried sweet potatoes. We use 'Beni Haruka,' which is renowned for its sweetness. Without using any additives, we bring out the natural sweetness and chewy texture.
This is a guaranteed high-quality item that even won the Grand Prix, the highest award, at the 2023 Japan Food Selection.
As you take a bite, a honey-like sweetness from the potato gently spreads with every chew. It is simple yet addictive. Perfect with tea or as a light snack. You can taste the blessings of the Enshu wind and sun just as they are.
洋菓子
This is a moist and rich tart, generously topped with baked sweet potato puree made from the famous Hamamatsu specialty, 'Unagi-imo.' It is produced by Takoman, a long-established shop in Enshu.
'Unagi-imo' refers to Beni Haruka sweet potatoes grown using compost made from eel heads and bones. This brand of potato was born from an idea unique to the eel city of Hamamatsu and is famous for its intense sweetness. A generous mound of sweet potato puree made from these potatoes is piped onto a fragrant tart base and carefully baked.
When you pierce it with a fork, the moist potato dough crumbles beautifully. Upon tasting, the rich sweetness of the Beni Haruka spreads fully throughout your mouth. It is a satisfying bite that potato lovers will find irresistible. You can fully savor the sweetness nurtured by the soil and people of Hamamatsu.
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Nagasaka Bee Farm in Mikkabi, Hamamatsu City, has crafted round candies using honey collected from local mandarin orange blossoms.
Mikkabi is a well-known mandarin orange village across the nation. Nagasaka Bee Farm is a specialty honey shop founded in 1935. Using nectar gathered by bees when the mandarin flowers bloom, they have captured both the citrus scent of Mikkabi mandarins and the gentle sweetness of natural honey in a single piece. It is a local specialty that combines two regional blessings.
As it melts in your mouth, the refreshing scent of mandarin and the mellow sweetness of honey slowly blend together. It is a nostalgic, comforting flavor. One taste, and you can almost visualize the scenery of the mandarin orchards spreading along the shores of Lake Hamana.
洋菓子
The sweet version of Shunkado's Shirasu Pie. It is a light-textured pie that highlights the flavor of Shizuoka-produced shirasu (whitebait), finished with the sweetness of granulated sugar and the aroma of butter. Released in 2009, it comes in a cute popcorn-style bag.
📍富士宮市
Specialties from 富士宮市 are also available via furusato nozei
その他
📍 JR富士駅、JR御殿場駅、JR沼津駅
"When you think of Monaka, you think of Tago no Tsuki"—it is a product so deeply rooted in the local area that people in Fuji City say exactly that.
Tago no Tsuki began in 1952 as an Imagawayaki stall, born from a desire to brighten the dark world following the end of the war, and eventually evolved into a monaka specialty shop. The shop name is inspired by the beauty of the moon reflected in Tago Bay. The signature Monaka features a crispy shell made of domestic glutinous rice, enveloping homemade chunky red bean paste from Tokachi, Hokkaido, and gyuhi (sweet mochi).
The luxurious taste, where you can enjoy the fragrant shell, elegant bean paste, and chewy gyuhi all at once, never gets old no matter how many times you eat it. Please take home this classic Shizu-oka souvenir, a famous confection that reflects the scenery of the foot of Mt. Fuji.
その他
📍 JR富士駅、JR御殿場駅、JR沼津駅
A monaka (wafer sandwich) filled with homemade bean paste and mochi, prepared using spring water from Mount Fuji by Okashian Tago no Tsuki, founded in 1952. The anecdote of the founder requesting calligraphy from Saneatsu Mushanokoji tells a story of the early days when the shop struggled because the monaka were not selling.
和菓子
A baked confection full of Shizuoka charm, featuring a single design that depicts both Mount Fuji and Suruga Bay.
Okashian Tago no Tsuki is a beloved Japanese confectionery shop in Fuji City, so well-known that people say, "When it comes to Monaka, think Tago no Tsuki." The shop's name is inspired by the beauty of the moon reflected in Tagonoura. This "Fujinokuni" version is a certified Fuji Brand product, featuring dough made with spring water from Mount Fuji infused with a rich buttery flavor.
With a delightful appearance depicting Shizuoka's icons—Mount Fuji and Suruga Bay—the moist dough spreads a bountiful buttery aroma. This baked treat, finished with Fuji spring water, embodies a deep affection for the local region. It is sure to be appreciated as a souvenir that allows you to fully savor the essence of Shizuoka.
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True to its name, 'Yashu Sonjo' is a confection crafted to embody the simple rustic charm of a mountain village. Within its unadorned flavor, the natural essence of Japanese ingredients comes softly to life.
A nostalgic flavor using traditional ingredients such as chestnut and adzuki bean. While it lacks flashiness, each bite offers a profound deliciousness that evokes the peaceful scenery of a mountain hamlet. It is precisely because of this simplicity that you will find yourself wanting to eat it again and again.
A travel snack often found in station shops and service areas throughout Shizuoka. It is perfect for when you want to take a relaxing breath amidst a busy journey. This is a simple treat meant to be savored slowly, accompanied by a cup of warm tea.
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This is an assortment of popular sweets from Okashian Tago no Tsuki, a confectionery established in 1952. You can enjoy a variety of Japanese and Western-style masterpieces in a single box, including our signature Tago no Tsuki Monaka, Monpari, Fujisan no Youni, and Madorenu.
Located in Fuji City, Tago no Tsuki is a long-established shop blessed with the underground waters of Mount Fuji. With many locations across the prefecture, it has been beloved by locals for a long time. This assortment is a luxurious box that allows you to experience the charm of the shop all at once.
A key highlight is our commitment to quality: we do not use preservatives, and our "deliciousness guarantee period" serves as the expiration date. Please enjoy the fresh taste delivered straight from the foot of Mount Fuji.
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A Fugaku specialty confection that recreates the scenery of a mountain village at the foot of Mount Fuji. Using traditional Japanese ingredients, it is crafted with a gentle flavor that evokes the blessings of the mountains.
At the foot of Mt. Fuji, peaceful landscapes of rural villages unfold. This is an unpretentious sweet designed to be enjoyed while imagining such scenes. While not flashy, a simple, comforting deliciousness spreads slowly with every bite.
A Shizuoka travel souvenir found in gift shops and service areas around the Fuji area. It is perfect for when you want to take a break during a journey overlooking Mt. Fuji. It is a simple treat that you'll want to savor slowly accompanied by warm tea.
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📍 JR富士駅、JR御殿場駅、石和温泉駅 ほか3件
A sablé from Doi Seika, baked in the shape of Japan's highest mountain, Mount Fuji. Using plenty of fresh eggs raised at the foot of Mt. Fuji and mellow butter, it is finished with a light, crispy texture.
Doi Seika is a confectionery shop in Shizuoka that specializes in local sweets, primarily covering the Izu, Fuji, and Hakone areas. This Mount Fuji Sablé is a popular baked good for gifting, featuring a rich aroma of butter. With just one bite, you can enjoy its light texture and gentle sweetness.
Since each piece is individually wrapped, they are easy to distribute, making them a perfect, easy souvenir from a Mt. Fuji sightseeing trip. The cute shape of Mount Fuji makes it a delightful treat to receive. Please take it home as a memory of your travels.
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📍 富士駅
A version of the Bonito (Katsuo) chips produced by Sea Lack in Yaizu, featuring a Red Fuji package. The box, inspired by Katsushika Hokusai's 'Fine Wind, Clear Morning,' is eye-catching. This is a popular product exclusive to Shizuoka Service Areas, featuring an increased amount of ginger soy sauce flavor.
和菓子
📍 JR富士駅、浜松町駅、JR沼津駅 ほか1件
Yamadaichi revived this famous Tokaido confection, which is said to have been named by Tokugawa Ieyasu, after the war. They preserve a 400-year tradition of coating freshly pounded mochi with kinako (roasted soybean flour) and red bean paste, and are sold at Parche, directly connected to Shizuoka Station.
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A local specialty bread that Fuji Seipan in Fuji City has been making continuously since 1960. This is "Yokan Pan." With this assortment, you can enjoy many different flavors.
It is an ingenious bread featuring a triple layer of Japanese and Western flavors: a glossy yokan (sweet bean jelly) coating the surface of an anpan (sweet bean bun) filled with smooth red bean paste, topped with vanilla cream in the center. It is said to have been born during the period of high economic growth from the idea of "using yokan instead of chocolate, which was precious at the time," and it has been loved locally for over 60 years.
With a single bite, the moist sweetness of the yokan, the gentleness of the red bean paste, and the mellowness of the vanilla cream all rush in at once. Nostalgic yet new, you will become addicted to the mysterious charm of this long-selling product born in Shizuoka.
