The savory aroma rises from the iron pans. The skin is crispy, and with a single bite, flavorful meat juices overflow from the abundant vegetables. It is a light deliciousness that allows you to eat as many as you like.
The connection between Utsunomiya and gyoza is said to date back to the war. It is believed to have begun when soldiers of the 14th Division of the Imperial Japanese Army, stationed in the city, became familiar with authentic gyoza in Manchuria and other parts of mainland China, bringing the recipe back after the end of the war. Gyoza, which are rich in vegetables and easy on the household budget, spread to homes, later becoming known for having one of the highest per-household purchase amounts in the country, leading to regional revitalization.
From specialty shops to famous restaurants with long lines, the number of shops is countless. It is now the pride of this gyoza city, renowned throughout the nation.
When you bite into the thick batter, it makes a crunchy sound. What is revealed is an equally surprisingly thick slice of ham. Packed tightly with coarse-ground pork, it offers a satisfying texture that is hard to believe is just 'ham katsu.'
The maker behind this Utsunomiya Ham Katsu is Haga Foods, a local specialist manufacturer of ham katsu. They prepare thick-cut ham from coarse-ground pork and coat it in an even thicker batter. They are particularly particular about the spices used in the ham; it is said that the blend was perfected by the previous president over many years.
Widely loved in local diners and supermarkets, this is a familiar side dish for the people of Utsunomiya. We hope you will experience the impact of this dish when freshly fried.
On the iron griddle, the thick noodles dance with a chewy texture. The sauce is applied lightly, allowing you to enjoy it simply at first. If you prefer a stronger flavor, you can add more sauce from the table to suit your taste—that is the Utsunomiya way.
Utsunomiya Yakisoba is a local specialty enjoyed in approximately 50 shops throughout the city. Its defining characteristics are the use of thick noodles and a savory sauce seasoning. It is said that yakisoba shops spread for several reasons: the ease of opening a shop with just an iron griddle, the high number of sauce manufacturers within the city, and a culture of eating takeout at home. During the food shortages following the war, it is even said that cabbage was the only ingredient used.
Topping it with a fried egg is also a popular style. It is a simple yet profound taste of daily life for the people of Utsunomiya.
Simple and warm vessels that fit comfortably in your hands. Mashiko ware continues to convey the spirit of Mingei (folk art) that stays close to everyday life.
Its origins date back to the Kaei era in the late Edo period, when Keizaburo Otsuka, who trained in Kasama, established a kiln in Mashiko. Initially, the production focused on kitchenware such as water jars and teapots. However, in the early Showa era, Shoji Hamada—a future Living National Treasure—moved to the area, making it a hub for the Mingei movement and spreading its fame nationwide.
Approximately 600,000 people visit the pottery fairs held in spring and autumn. Searching for that one special piece among the rows of ceramics is like a treasure hunt. Please come and experience such a wonderful time in Mashiko.
Eating soba from beautiful pottery makes even the flavor feel extraordinary. Mashiko is a town where such luxury can be realized.
Due to its well-drained land, Mashiko is known as a production area for soba. It is also, of course, a famous village for pottery. Many soba shops in the city serve noodles made from locally produced buckwheat flour in their prideful Mashiko ware vessels. You can enjoy authentic handmade soba made with stone-ground local flour in deep-flavored dishes crafted by artisans. Some shops even produce their own original Mashiko ware.
Eating local soba in pottery acquired at the Pottery Festival—that is how a true Mashiko enthusiast enjoys the town. Please come and experience firsthand this culinary encounter between two blessings nurtured by earth and water: soba and pottery.
A clear soy sauce soup paired with smooth, flat, curly noodles. As you slurp, the supple noodles lift the soup and glide effortlessly down your throat. The light, savory umami from the chicken carcass offers a gentle flavor that makes you want to eat it every day.
The star of Sano Ramen is the 'Aotake-uchi' (green bamboo) noodles. Artisans use their body weight on green bamboo to press and stretch the dough, creating unique noodles that are soft yet elastic and filled with tiny air bubbles. These moisture-rich noodles have a smooth texture in the mouth. Their slightly irregular, curly shape helps them cling perfectly to the light soy sauce soup.
With low fat content and a clean aftertaste, it is both light and deeply nourishing. It is a bowl Sano is proud of, packed with the joy of tasting fine noodles.
Take a big bite of the piping hot skewer after dipping it into the sauce. The coating is crispy, while the potato inside is fluffy. The simple sweetness of the potato blends with the rich, savory aroma of the sauce, making it impossible to stop at just one skewer.
Sano's Imo Fry is a beloved local snack consisting of steamed potatoes on a skewer, coated in flour and panko breadcrumbs, then deep-fried and topped with plenty of sauce. Because the potatoes are steamed before frying, the inside remains moist and fluffy. It is traditionally served with locally made sauce, making it a versatile soul food that works perfectly as both a snack or a side dish for a meal.
With the steam rising from the freshly fried potato and the irresistible aroma of the sauce, it is unpretentious yet addictive. This hot, delicious skewer has been a long-time favorite among the people of Sano.
Take a bite of this glossy, black-shining karaage. The coating is crispy and crunchy, releasing the savory aroma of sauce and a lingering spicy kick with every chew. It is an irresistible dish that pairs perfectly with both rice and beer.
Sano is a town where sauce culture is deeply rooted, starting with its famous potato fries. This 'Black Karaage' was developed into a local gourmet specialty by a group of volunteers who love their hometown, taking the fried chicken that families used to marinate in sauce and elevating it. With its sauce-based flavor, crispy coating, black color, and spicy aftertaste—it is said that only those who meet all these specific criteria can truly call themselves 'Black Karaage.'
The black appearance, the aroma of the sauce, and the stimulation of the spices make comparing the unique flavors of different shops a pleasure unique to Sano.
A bountiful serving of vibrant green chives rests atop cold soba noodles served in a zaru (tray). As you lift them with your chopsticks and dip them into the dipping sauce, the crunchy texture of the chives and the smooth glide of the soba noodles rush together in your mouth. The aroma of the chives is unexpectedly gentle, with a subtle sweetness that softly enhances the flavor of the soba.
Kanuma is one of the leading soba towns in the Kanto region and is also a famous producer of chives. Chives in season from winter to spring are so succulent that they release juice when bitten; simply blanching them and placing them on top transforms a simple bowl into a feast.
The delicacy of the soba meets the lively strength of the chives. This unexpected pairing is addictive—a nutritious specialty that the people of Kanuma have savored for generations.
Aroma, texture, and sweetness. If you want to fully experience the charm of soba, Kanuma City is highly recommended.
Located at the southern foot of the Nikko Mountains, Kanuma features significant temperature fluctuations between day and night, providing ideal conditions that enhance the sweetness of the buckwheat.
Soba has been produced here since the Edo period, and both its cultivation area and production volume are among the highest in Tochigi Prefecture. The 'Kanuma Native Soba,' passed down for 150 years, is characterized by smaller grains, thinner hulls, and a more intense aroma compared to standard varieties. The city is lined with many handmade soba restaurants, and even features a certification system for 'Kanuma Soba' that regulates the content of Tochigi-grown buckwheat flour.
A bowl made with locally stone-ground flour and chilled water offers an elegant sweetness without any impurities. Be sure to also try the local specialty, Nira (garlic chive) Soba. It is one of Kanto's premier soba towns that will surely impress any soba lover.
Agricultural products that local residents can vouch for with absolute confidence. These gathered treasures make up the 'Oyama Brand' of Oyama City.
Oyama City is one of the leading agricultural towns in Tochigi Prefecture. The city certifies and promotes excellent specialty agricultural products as a brand, including 'Tochiotome' strawberries, kanpyo (dried gourd strips) with a cultivation history of over 300 years, and Nijō barley used as a raw material for beer. Each product is filled with the pride of the producers and the character of the local climate.
As a major rice-producing region, it also features Koshihikari rice grown with a commitment to safety and security. When you visit Oyama, please come and taste the rich bounty nurtured by this land.
Pick up a single berry and take a bite. After a crisp texture, a high level of sweetness and a pleasant acidity spread throughout your mouth along with an overflow of fruit juice. The flesh, which is dyed red all the way to the center, is a berry that provides great satisfaction in both appearance and taste.
Tochiotome is a strawberry variety developed by the Tochigi Prefectural Agricultural Experiment Station and introduced to the world in 1996. It was created with the goal of being larger and more flavorful than the then-mainstream 'Nyuhou' variety. With its firm fruit and excellent shelf life, it serves as the flagship of Tochigi, the Strawberry Kingdom, where it is the most widely grown variety in Eastern Japan.
Whether eaten plain or used as a star ingredient on a cake, it is truly top-tier. It is the jewel of Tochigi, to be enjoyed from winter through spring.
When you lift the lid, a glossy cutlet sits grandly in place. When you pick it up with your chopsticks and take a bite, the breading is crispy and the meat is juicy. The crunchy shredded cabbage underneath and the rice soaked in sweet and sour sauce come rushing into your mouth all at once.
Ashikaga is known as one of the birthplaces of Sauce Katsudon, and an established shop founded in 1948 is said to be the original. The tradition is not to cover it with egg, but to place a cutlet that has been dipped in special sauce on top. Each shop has a different sauce flavor, making it fun to compare them.
Some shops serve it with lemon, others sandwich it with cabbage—the styles vary greatly. It is an Ashikaga delicacy that makes it impossible to stop eating the rice.
With just one bite, you experience a soft, chewy texture. The sweetness of the onion spreads juicily, creating an incomparable elasticity that lingers in your mouth. When drizzled with plenty of Chuno sauce (thick Worcestershire-style sauce), the savory aroma and sweetness layer together, making it impossible to stop eating.
Ashikaga Shumai is a local specialty featuring onion and potato starch as the main ingredients. Because finely minced onions are kneaded with potato starch and then steamed, a uniquely chewy texture is created. It is so common here that local supermarkets distinguish the meat-filled version by calling it 'Niku (Meat) Shumai.'
Delicious whether steamed or fried, this is Ashikaga's simple and beloved soul food coated in sauce.
On the iron griddle, the noodles and potatoes dance together, coated in savory sauce. The noodles are chewy, while the potatoes are fluffy. Despite sharing the same sauce flavor, the two different textures collide, offering double the enjoyment in a single dish. It is a satisfying dish that truly fills you up.
The potato yakisoba of Tochigi City is a local flavor made by stir-frying boiled potatoes or fried potatoes with yakisoba. Since Tochigi is originally a major potato-producing region, it is said that the abundant potato harvest naturally led to their inclusion in the yakisoba. Many shops reportedly use locally produced sauce as well.
Carbohydrates on top of carbohydrates—it might sound surprising, but one bite and you will understand why it's so delicious. The fluffy potatoes enhance the savory aroma of the sauce-based noodles. This is a famous specialty yakisoba of Tochigi City that has long been loved by the local people.
If you love spicy food, this is a town you must visit at least once. This is Otawara City, the home of chili peppers.
Otawara has a long history of chili pepper cultivation, and in the 1960s (Showa 40s), it boasted the highest production volume in the country. The most famous variety is 'Tochigi Mitaka.' Developed through selective breeding in 1955 (Showa 30), this chili pepper is characterized by its intense heat and beautiful luster. Although production once declined, through a passion for regional revitalization and the cooperation of over 150 producers, it reclaimed its status as Japan's number one production area in 2019 (Reiwa 1).
A culture of enjoying spiciness, including super-hot gourmet foods and processed goods, is deeply rooted throughout the town. Please come and experience the sharp, stimulating flavors of Otawara.
On the iron griddle, the noodles and potatoes sizzle as they coat themselves in sauce. The noodles are chewy, and the potatoes are fluffy. Two distinct textures collide on a single plate, while the savory aroma of the sauce spreads throughout your mouth.
In Tochigi City, it is perfectly normal for yakisoba to contain potatoes. Steamed potatoes are cut into bite-sized pieces and stir-fried with the noodles. Some shops use 'double-steamed noodles' that are thoroughly steamed, allowing the plump, soft noodles and the crumbly potatoes to blend beautifully with the sauce.
Carbohydrates on top of carbohydrates—it might sound surprising, but one bite will make you understand. It is a comforting dish from Tochigi City that satisfies both the stomach and the soul.
The cityscape, with black-painted warehouses lined along the river, feels as if time has stood still. The 'Kura no Machint' in Tochigi City is known for its atmospheric scenery, often referred to as 'Little Edo.'
During the Edo period, this town flourished as a post station on the Nikko Reihi-shi Highway and as a distribution center for goods utilizing the Uzuma River's water transport. Using shallow-bottomed boats, timber, hemp, rice, and other goods were transported to Edo, allowing the town to develop significantly as a merchant hub. This prosperity gave rise to the group of heavy, traditional earthen warehouse (kura) buildings that remain today.
Sightseeing boats float on the Uzuma River, allowing you to tour the Warehouse District while listening to the boatmen's songs. Please experience the history of Tochigi's merchant city through walking and river cruises.
If you lift a single slice of sashimi with your chopsticks and hold it up to the light, it is so thin that the pattern of the plate shows through. When you take a bite, an elegant umami unique to fugu spreads slowly after a firm, bouncy texture. If cooked in a hot pot, the broth overflowing from the plump flesh deeply soaks into your body.
In landlocked Tochigi, this is truly a seafood treasure born from the mountains. The hot spring water welling up in Nakagawa Town has a salinity level close to physiological saline, and the farming of tiger pufferfish in this water was started as a regional revitalization project. A mountain hot spring has raised a fish that should originally only be tasted at sea.
Firm flesh and clear broth. This is a pride of Nakagawa Town, born precisely because it is a land far from the ocean.
The wind blowing across the river surface and the savory aroma of charcoal fire. In summer, the Naka River bustles with people seeking Ayu.
With the highest Ayu catch volume in the country and the second highest rate of natural upstream migration, the Naka River is truly a treasure trove of Ayu. From August to October, 'Yana' (fish weirs) are set up in various locations to trap fish by damming the river flow into a V-shape. The salt-grilled natural Ayu, slowly grilled over charcoal immediately after being caught, is plump and highly aromatic, possessing a flavor truly worthy of its title as the 'Queen of the River.'
The unique aroma of Ayu, also known as 'fragrant fish,' is most prominent when grilled over charcoal. Enjoying salt-grilled Ayu at a Yana site is a delicacy unique to summer in Tochigi. Please visit during the peak season.
One sip brings a rich, creamy depth, yet leaves a clean aftertaste. The milk from cows raised in the cool air of the Nasu Highlands has a mellow and gentle flavor.
The Nasu Highlands is one of the leading dairy farming regions in the Kanto area. Among them, the Nasu Senbonmatsu Farm is a historic ranch opened in 1893 by Masayoshi Matsukata, a key figure of the Meiji era. It is said to be named 'Senbonmatsu' (Thousand Pines) because of the vast red pine forests that once spread across the area. On a massive site equivalent to 176 Tokyo Domes, dairy cows are raised to produce milk, ice cream, and cheese. In recent years, this small farm has also gained a reputation for its artisans crafting cheese in a workshop located right next to the milking parlor.
Milk, ice cream, and aromatic cheese. It is the taste of Nasu, filled with the blessings of the highlands.
Filling the bowl is a warm, steaming soup, with plenty of sauce-fried yakisoba submerged within. As you slurp the noodles, the savory sauce and the flavorful dashi-infused soup merge, spreading a comforting deliciousness.
It was born at Kamahiko, a diner in the Shiobara Onsen village. It is said that the idea originated when the previous generation was delivering both yakisoba and ramen; they thought combining them would make it less likely to spill. From there, they spent two or three years refining the flavor to arrive at the bowl served today.
The sweet sauce and light soup pair together in a mysterious harmony. It is a taste of the hot spring steam, beloved by the people of Nasu Shiobara.
With a single sip of well-chilled milk, you experience a smooth texture followed by a deep, rich milkiness and sweetness that rises from within. The ice cream is smooth from the moment your spoon touches it, melting luxuriously in your mouth. It captures the pure deliciousness of fresh milk, as if just milked.
The Nasu Highlands are dotted with vast pastures, where the cool climate and abundant grasses nurture high-quality raw milk. Milk sterilized slowly at low temperatures, rich Jersey cow cheese, fermented butter, and creamy yogurt—all boast a freshness unique to the farm.
Mellow milk, aromatic cheese, and smooth ice cream. A collection of luxurious flavors nurtured by the highland breeze and the cattle.
When you take a bite of yuba infused with dashi, it gently melts in your mouth, releasing the gentle sweetness of soybeans. Its thick, creamy, yet elegant texture is a flavor that is hard to find elsewhere.
Yuba is considered a type of Shojin Ryori (Buddhist vegetarian cuisine) brought back to Japan by monks who studied in Tang Dynasty China. It was also introduced to the mountains of Nikko, where the monk Shodo Shonin established a temple in the year 766. After Ieyasu-ko was enshrined at Toshogu, it became rooted as a Buddhist dish used to entertain pilgrims. In Nikko, it is specifically written as 'Yuba' (湯波). It is said that the character for 'nami' (wave) comes from the way the soy milk film is lifted with a golden skewer and folded in layers, creating a plump, thick, and undulating surface.
Whether simmered, served as sashimi, or deep-fried, it is an elegant specialty nurtured by the history of Nikko.
Enjoy a single, crunchy shallot. Infused with amber-colored tamari, the flavor is sweet and rich, pairing perfectly with both rice and sake. Once you start snacking, you won't be able to stop.
Tamari-zuke was created by the Umezawa Buitarou Shoten, which is said to have been founded in the early Edo period. It began as a storehouse responsible for managing the tax rice of the Nikko shrine lands during the construction of Toshogu Shrine. In the Shimotsuke region, there was a custom of preserving mountain bounties in tamari to prepare for the harsh winters. It is said that after the war, during an era of scarce ingredients, the second-to-last generation leader, Buitarou, used the thick tamari—a byproduct of miso making—to create these pickles.
With shallots, ginger, and myoga, this Nikko preserved food offers a delightful taste for every ingredient.
The refreshing aroma wafting through the air makes you want to take a deep breath instinctively. Mogi Town is known as a specialty area for yuzu.
In Mogi, a nature-rich mountainous area where about 70% of the town is covered in forest, highly fragrant yuzu are grown. The production of processed goods utilizing that juice is thriving, featuring an array of handmade seasonings such as yuzu ponzu, yuzu miso, and yuzu syrup. Notably, the 'Yuzu Salt Ramen,' which uses yuzu juice as a base, is a powerhouse that has won the roadside station gourmet competition for three consecutive years.
When the season arrives, a colorful variety of yuzu products lines the shelves at Michi-no-Eki Mogi. Please take home the refreshing scent of yuzu nurtured by the mountains of Mogi as a souvenir.
Take a bite of the thin skin and let it crumble. Inside, a smooth white bean paste infused with butter reveals itself. The subtle aroma of butter and elegant sweetness pair perfectly with both Japanese tea and coffee.
'Chat' is a Western-style manju released in 1961 by 'Usagiya', which was founded in the 4th year of Taisho (1915). It is said that the incredibly adorable name was created and the design was handled by the poet and calligrapher Mitsuo Aida. In English, 'Chat' means 'to talk.' The name carries the wish that this sweet becomes an essential companion for moments of conversation.
The somewhat nostalgic, retro packaging is also part of its charm. It is a famous confection of Utsunomiya that continues to be loved by the people of Miya.
A generous amount of filling is wrapped in a rolled cone-shaped dough. The soft dough is close to that of Castella, and when you take a bite, the gentle sweetness of local milk and eggs spreads through your mouth.
Toteyaki is a local food of Shiobara Onsenkyo (Nasu Shiobara City). While it looks like a crepe, the dough made with milk and eggs from Nasu Shiobara is thick and fluffy. The name originates from the 'Tote Horse Carriages' that once ran through the hot spring town, and its cone shape is said to mimic the horn of those carriages. It is a relatively new specialty, created in 2011 by the local Chamber of Commerce in an effort to bring back tourists who had decreased following the Great East Japan Earthquake.
Fillings vary by shop, ranging from sweet types like red bean paste and cream to savory types like tsukune (chicken meatballs) and tempura. It is a delightful snack to enjoy while walking around.
So soft that a fork sinks right in. Once you take a bite, the moist sponge melts in your mouth, spreading a rich cheese flavor and gentle sweetness. It is not too heavy, leaving a clean, light aftertaste. An elegant deliciousness that makes you want to eat it again and again.
Goyoutei Cheesecake is a baked cheesecake introduced by Nasu Cheese Garden in 1994. It is baked using carefully selected ingredients, such as fresh milk from the Nasu Highlands and nutrient-rich eggs from free-range chickens. Since its release, it has maintained its position as our flagship confectionery and most popular item.
A smooth melt-in-the-mouth texture with a milky richness. A moist and gentle cheesecake that has been loved in Nasu for over thirty years.
A confection with an elegant and lovely name inspired by the Imperial Villa in Nasu. 'Goyotei no Tsuki' is one of the representative sweets of Nasu.
Produced by 'Okashi no Shiro Nasu Heartland,' it features a soft castella sponge gently enveloping a carefully prepared original custard cream. Its reliable deliciousness is so highly regarded that it has been selected as a recommended confection of Tochigi Prefecture. The 'Ripe Tochiootome' flavor, made with Tochigi's famous Tochiootome strawberries, won a gold medal at the National Confectionery Expo.
With its moist sponge and the gentle sweetness of mellow cream, it is a perfect item for accompanying tea or as a gift. It has been long loved as a staple Nasu souvenir.
The moist, baked sponge is fluffy and sweet, melting delicately on the tongue. Adorned with gold leaf, each slice is visually magnificent, offering an elegance perfectly suited as a souvenir from Nikko.
Castella is originally a 'Nanban' (Western) confection introduced from Portugal. During the Edo period, the Dutch Chief of Dejima in Nagasaki used to present Castella to the Shogun. It is said that Castella was also offered before the deities when lanterns were dedicated to Toshogu Shrine, which is believed to be how Castella became rooted in Nikko. At the Nikko Castella Honpo, they reportedly craft the cake by representing the gold leaf as the Yomeimon Gate of Toshogu and the matcha as the cedar-lined paths.
With the shimmer of gold leaf and the rich green of matcha, it is a delightful sweet that reflects the scenery of Nikko.
When you snap it, the aroma of butter gently wafts out. The saltiness and the mellow richness of the butter melt together, creating a taste that is Western-style yet somehow nostalgic. It is a light snack that is impossible to stop eating.
These rice crackers are baked by Ishidaya, a company founded in 1907 (Meiji 40). Located at the foot of Nikko Toshogu Shrine, they are a long-established shop that has continued the art of senbei making for generations. The name is inspired by the master craftsman Sa Jinagoro, who is said to have carved the 'Sleeping Cat' at Toshogu.
The exquisite combination of salt and butter oil creates a flavor unlike any other. With its light mouthfeel, it pairs well with both tea and coffee. It is a quintessential souvenir filled with the history of Nikko and the skill of artisans.
When you break open the crispy fried skin, the brown sugar dough crumbles delicately. The kinako (roasted soybean flour) sprinkled on the surface is fragrant, making it a simple yet irresistible snack that keeps you reaching for more with every bite.
'Kariman' is a deep-fried manju made by frying brown sugar buns in rapeseed oil. It is produced by Takabayashi-do, which was founded in Utsunomiya in 1885 (Meiji 18). After reinventing 'Kariman' in 2007, they opened a shop in Nikko. The brown sugar used is a blend from Tarama and Hateruma islands in Okinawa. It is said that sprinkling freshly fried buns with kinako made from locally milled Nikko soybeans was a brand-new experiment.
Crispy, fluffy, and fragrant. This is a Nikko-style deep-fried manju that you'll want to devour while it's piping hot.
There is nothing quite as exciting as watching something being prepared right before your eyes after you order it. That is exactly what the specialty of Michi-no-Eki Motegi offers.
'Otome Milk' is finished by mixing freshly picked, ripe Tochiootome strawberries with milk ice on the spot. The sweet and sour flavor of 'Tochiootome'—the brand strawberry that Tochigi, the kingdom of strawberries, is proud of—melts into the gentle sweetness of mellow milk. It is a delightful taste to enjoy from winter through spring when strawberries are in season.
The strawberry milk drink, which uses plenty of Tochiootome juice, is also popular. If you stop by Motegi, please come and fully enjoy the deliciousness of Tochigi's strawberries.
It would be wonderful to end a drive by raising a toast with beer born from the local land. Romantic Village is a vast 46-hectare stay-and-experience farm park located in Utsunomiya, and its on-site craft brewery is where this beer is brewed.
Brewed with a commitment to local production for local consumption, each glass uses malt from Utsunomiya—a major production area for Nijō barley—offering a flavor truly unique to the region. The lineup also includes unique offerings designed to complement local specialties, such as 'Gyoza Roman,' developed in collaboration with the Utsunomiya Gyoza Association.
After a full day of enjoying the facility's hot springs and farm produce market, quenching your thirst with freshly brewed local beer is the perfect way to finish. This is the ideal bottle for your holiday destination.
When poured into a glass, it releases a soft, rich aroma. On the palate, it offers a gentle mouthfeel with delicate sweetness and a clean, crisp finish. It is an elegant sake that subtly complements your food.
Shikisakura is brewed by Utsunomiya Shuzo, founded in 1871 (Meiji 4). The brewing process utilizes the subsoil water of the Kinu River. The name 'Shikisakura' was originally 'Shiki no Tomo' (Friend of the Four Seasons), but it is said to have been changed in honor of a poem composed by the first generation: 'No friend like the moon or snow, except for the Shikisakura.' Driven by the philosophy that 'to make good sake, one must start with rice cultivation,' they are known to grow their sake rice alongside local farmers in Yanagida-machi.
As a representative local sake of Tochigi with numerous awards at domestic and international competitions, it is a true taste of Utsunomiya, nurtured by the local terroir.
When poured into a cup, it releases a clear, crisp aroma. Upon tasting, the rich umami of the rice spreads bountifully, followed by a sharp and elegant finish. It is a sophisticated drink that gently complements your meal.
Kaika is brewed by Daiichi Shuzo, established in 1673. As the oldest brewery in Tochigi Prefecture, it has accumulated over 350 years of history. By carefully engaging with every element—the rice, the water, and each step of the brewing process—and brewing in small, meticulous batches, they create a highly refined flavor. At the National New Sake Awards, they have achieved gold prizes eleven times over the past twenty years.
A reliable skill and taste nurtured by long periods of time. It enhances your food and brings deep richness to your evening drink. This is a famous sake of Sano, brewed by Tochigi's oldest brewery.
From the same water and soil, sake with distinct personalities is born. Oyama is a town where you can enjoy the profound depth of such sake brewing.
Multiple breweries are scattered throughout the city, actively utilizing the clear waters of the Omo River and the subsoil water from the Nikko Mountains. Historic breweries remain active today, such as Wakakoma Shuzo, the city's oldest, founded in 1860, and Nishibori Shuzo, which possesses a brewing cellar registered as a National Tangible Cultural Property, founded in 1872. It was once a sacred land for sake, with ten breweries lining the streets.
The local sakes produced by each brewery are unified under the brand name "Oyama Hyotei." Why not try comparing the flavors of each brewery to find your favorite bottle?
When poured into a cup, a soft aroma gently rises. With a single sip, the mellow mouthfeel unique to soft water and a clean taste spread across the palate. It is a graceful sake that enhances the flavor of food.
Tsuji Zenbe Shoten was established in 1754 by Tsuji Zenbe, an Omi merchant who was captivated by the waters of Moka. It has woven a history spanning nearly 270 years. The brewing process utilizes the underground water of the Kinu River to bring out its soft flavor. Its flagship brand, 'Sakuragawa', is a highly skilled sake that has won ten consecutive gold awards at the National New Sake Awards.
A single cup nurtured by pure water and long traditions. A renowned sake of Tochigi, deeply rooted in the land of Moka.
As you tilt your glass, a rich aroma gently wafts up. With a single sip, the vibrant, natural fruitiness of the grapes spreads across your palate. Each carefully nurtured glass offers a profound, soulful flavor that warms the heart.
Coco Farm is a winery born from vineyards spreading across the steep slopes of Ashikaga. Our vineyard workers meticulously cultivate the grapes and brew the wine. Its excellence is well-established, having been selected for numerous international conference banquets, including the 2000 Kyushu-Okinawa Summit.
A single bottle nurtured slowly in mountain vineyards close to the sky. This is a wine of pride, woven from the terroir of Ashikaga and the hands of its people.
When poured into a cup, a clear and pure aroma rises. Upon taking a sip, the rich umami of the rice spreads softly across the palate, followed by a crisp, tight finish that vanishes cleanly. It is a pleasant drink that gently complements your meal.
Brewed by Kikunosato Sake Brewery, founded in 1866, the brand name was created with the wish for a 'Great Nasu.' Much of the sake rice used is Gohimmoku, grown by contract farmers in Nasu and Kuroiso. The brewing water is a soft, low-impurity water springing from the 'Horyu Well,' which was discovered by the brewery's founder.
The umami of the rice paired with a clean finish. This Junmai sake, nurtured by the earth and waters of Nasu, enhances the deliciousness of your food. It is a flavorful local sake that Otawara is proud of.
As you bring the cup to your lips, a crisp, dry flavor flows across your palate. Within its sharp, tight profile, a gentle umami unique to organic rice expands, leaving a clean and light finish. It is a versatile drink that pairs well with any cuisine, making it easy to enjoy cup after cup.
Tenryu is brewed by Tenryu Sake Brewery in Otawara, founded in 1914. They brew their sake using the abundant waters of the Nasu mountain range and organic rice produced with a commitment to safety and security, holding organic certifications not only from Japan's Organic JAS but also from the US and EU. They are a highly skilled brewery that was the first to win a gold medal at the National New Sake Awards for an organic sake.
A clean dryness paired with the mellow umami of organic rice. This single bottle, brewed by a brewery that treasures soil and water, is highly regarded even overseas. It is an organic local sake that Otawara is proud of.
When poured into a glass, the aroma of yeast rises gently. With a single sip, you will experience the mellow richness unique to unfiltered beer and a spreading fruity flavor. It is a cup filled with pure, natural umami without any impurities.
Nasu Kogen Beer is a craft beer brewed using the snowmelt from the Nasu mountain range. Since brewing began in 1996, our style has been to avoid filtration, bottling the live yeast directly into the bottles. This method has earned numerous awards in both domestic and international competitions, such as the International Beer Cup.
A flavor nurtured by the cool highland air and pure water. This is a bottle that allows you to taste the nature of Nasu exactly as it is.
The pure underground spring water that emerges after a long period of time originates from the rain and snow that falls on the Nikko Mountain Range. This is the water used to brew the sake produced by Katayama Sake Brewery in Nikko City.
Founded in Meiji 13 (1880), the brewery continues to uphold a labor-intensive production method using the traditional 'Sase-shiki' press, where the mash is carefully layered and pressed slowly over several days. It is said that breweries in Tochigi Prefecture that still use this method are very few. The clear taste, free of impurities, is a testament to this meticulous craftsmanship.
In addition to their flagship brand 'Hakushō,' they also offer exquisite products made from the natural droplets that drip before pressing. Please enjoy this local sake, born from the waters of Nikko and the skill of master artisans.
When poured into a cup, the soft aroma of rice gently rises. With a single sip, a mellow mouthfeel and rich rice umami spread across the palate, followed by a clean, clear finish. It is a sake that invites you to savor it deeply, whether served chilled or warm.
Nikko Homare is brewed by Watanabe Sahei Shoten, founded in 184传承1842. They brew their sake by utilizing the pure spring water from the foothills of Mount Nikko and the winter chill blowing down from the Nikko mountain range. Under the conviction that 'Junmai brewing is the true essence of local sake,' approximately 90% of their production consists of Junmai sake, boasting the highest Junmai ratio in Tochigi Prefecture.
A mellow and straightforward flavor nurtured by famous spring water. This is a local Nikko sake born from the connection between the underground waters of the Oya River and locally grown rice.
A heartwarming sweet named with the wish to be a companion for pleasant conversation.
Produced by Usagiya, a long-established Japanese confectionery shop in Utsunomiya founded in 1915. It features smooth, milky white bean paste wrapped in a crumbly butter dough. The name "Chat" and its adorable packaging were created by Mitsuo Aida, a poet from Ashikaga City. It embodies the desire to be an essential presence in places where conversation flourishes.
This Japanese-Western fusion sweet has a soft, gentle mouthfeel. As a representative confection of Utsunomiya, it has been cherished by locals for a long time. Please enjoy it during tea time along with a chat with someone.
Take a thin, baked langue de chat and snap it. From between the light, crispy layers, a lemon-flavored milk cream emerges. The sweetness is subtle, with the refreshing acidity of lemon floating through to cleanse the palate.
This confection is a langue de chat that reflects the flavor of the famous yellow "Lemon Milk" that has been loved for a long time in Tochigi. A smooth lemon milk cream is gently sandwiched between crispy cookie layers. It is a popular souvenir packed with the essence of Tochigi.
With its light, crunchy texture and gentle lemon aroma, the nostalgic sweet and sour taste makes it impossible to stop at just one. A true taste of Tochigi that pairs perfectly with both tea and coffee.
The familiar Collon has arrived, dressed in Tochigi's strawberries. This is a treat that will leave you surprised by its authentic strawberry flavor.
This is a Tochigi-exclusive version of Glico's popular snack, 'Collon.' Remarkably, it contains 20% Tochiotome strawberry juice powder. Filled with plenty of strawberry cream inside a crispy waffle dough, the aroma of strawberry spreads the moment it enters your mouth.
Tochigi is the strawberry kingdom, boasting Japan's highest strawberry production for 57 consecutive years since 1968. We have condensed the sweet and sour taste of its flagship variety, 'Tochiotome,' into this convenient box. With a size perfect for sharing as a small gift, you can easily enjoy the deliciousness of Tochigi strawberries.
Adorable waffle cookies shaped like cherry blossom petals. The name 'Okagesan' brings a warm feeling to the heart.
With a subtle scent of cherry blossoms and a crispy texture, they are perfect as an accompaniment to tea. The name 'Okagesan' embodies feelings of daily gratitude, making these sweets easy to give as a small token of thanks or a greeting gift. Their lovely appearance is sure to bring a smile to the recipient.
Since they are individually wrapped, they are easy to distribute and are well-received as souvenirs for women and the elderly. Enjoy the gentle scent of cherry blossoms and the light texture along with a feeling of 'thank you.' Please consider adding them to your selection of Tochigi souvenirs.
The fragrant aroma of soy sauce and the natural sweetness of rice. Its unpretentious deliciousness provides a soothing sense of comfort.
Kita-Kanto Senbei is a 100% domestic rice cracker nurtured in the rice-producing region of Kita-Kanto. Spanning Tochigi, Gunma, and Ibaraki, Kita-Kтельно is known as a producer of high-quality rice and soy sauce. Utilizing the blessings of this land, these crackers are baked using traditional methods to create a simple, timeless flavor that never gets old.
With a crispy texture and the toasted aroma of soy sauce spreading through your mouth, they are perfect with tea and make a wonderful gift for elders. This is a classic rice cracker that reflects the enduring food culture of Kita-Kanto, unaffected by passing trends.
The sweetness of green onions combined with the savory richness of miso. This rice cracker is so irresistibly delicious that you won't be able to stop reaching for them. Negimiso Sen is a local specialty familiar in Northern Kanto, made by baking green onions and miso together for a fragrant finish. By using fresh green onions, the natural sweetness and aroma are preserved, harmonizing perfectly with aged sweet miso. It offers a simple yet powerful flavor where the aroma of miso and the umami of green onion become one. A reliable snack that pairs well with both rice and beer. Served with tea, its fragrance allows you to take a relaxing break. You can often find this unpretentious, delicious cracker in Tochigi souvenir shops.
Country Ma'am, famous for its moist, freshly baked texture, returns in a limited edition featuring strawberries from Tochigi.
This is a Tochigi-exclusive version of Fujiya's long-selling 'Country Ma'am.' The moist dough is kneaded with Tochiotome strawberry juice and sprinkled with two types of chips: white chocolate and sweet chocolate. The sweet and sour strawberry flavor spreads softly in your mouth.
An all-strawberry treat unique to the strawberry kingdom of Tochigi. The 16 individually wrapped pieces are perfect as a souvenir to distribute at work or to friends. Because it is a familiar snack, this regional limited flavor is a special treat. This box is an easy choice as a standard Tochigi souvenir.
A steamed cake themed after Tochigi's soul drink, 'Lemon Milk,' with a sweet aroma rising from its yellow sponge.
Its official name is 'Kanto/Tochigi Lemon.' It is a milk beverage created by Utsunomiya's Kanto Milk shortly after the war during an era when sugar was precious. Although it once disappeared due to the closure of Kanto Milk, the recipe was revived in 2005 by Tochigi Nyugyo in Tochigi City. That nostalgic flavor has been transferred into this moist and soft steamed cake.
For the people of Tochigi, the gentle sweetness of milk that spreads with a single bite is the very essence of childhood memories. Please enjoy it for breakfast or as a snack.
This is a traditional large-sized rice cracker (senbei) baked to be so hard that it requires significant effort to break by hand.
Made from 100% domestic Japanese rice and slow-baked, each approximately 12cm diameter cracker is thoroughly infused with the deep umami of Tamari soy sauce. Tamari soy sauce is a rich, highly aromatic soy sauce made primarily from soybeans, which provides the cracker with a unique richness and savory fragrance. Despite its simple appearance, it offers a profound flavor.
As you chew, the sweetness of the rice and the aroma of the soy sauce gradually spread, creating a deliciousness that makes it impossible to stop at just one. It is a classic, timeless cracker perfect for enjoying slowly during tea time. Its satisfying presence and substantial texture make it more filling than it looks.
This petit cake captures the world of 'Kanto/Tochigi Lemon,' the soul drink of Tochigi residents, in a single bite-sized treat.
Lemon milk was born in post-war Utsunomiya and was revived in 2005 by Tochigi Nyugyo in Tochigi City. This cake reproduces that nostalgic flavor in an adorable form, resembling a miniature castella about 3.5 cm in size. The taste features the richness of butter layered with a subtle, refreshing hint of lemon.
Since each piece is individually wrapped, it is perfect as a souvenir to distribute at work or to friends. Its round, cute appearance makes it an easy way to share a piece of Tochigi. Because it can be carried at room temperature, it is also a convenient choice for gifts traveling long distances.
A lovely pink-colored sablé representing Tochigi, the kingdom of strawberries.
Tochigi is one of Japan's leading strawberry production areas. The 'Tochiotome' variety, developed by the Prefectural Agricultural Experiment Station and registered in 1996, is now a symbol of Tochigi strawberries. It is a popular variety known for its large size, strong sweetness, and glossy appearance. This baked treat captures that Tochiotome flavor in a light, crispy texture.
With one bite, the aroma of butter and the sweet-and-sour taste of strawberry spread softly. Individually wrapped for easy sharing, it is a classic choice for a souvenir to give to strawberry lovers. Its cute appearance also makes it highly useful as a small gift or treat.
A chocolate daifuku with a cute, rounded appearance that fully encapsulates the sweet and sour flavor of strawberries.
It features a chewy pink mochi dough kneaded with the juice of 'Tochiotome,' a representative strawberry from Tochigi, gently enveloping a special chocolate cream. Tochiotome is a major variety born in Tochigi and registered in 1996, characterized by its large size and strong sweetness. It is an enjoyable combination that blends the traditional Japanese daifuku with Western-style chocolate.
With a single bite, the aroma of strawberry spreads softly amidst the sweetness of the chocolate. Its affordable price is also a charm, making it a creative Japanese confection highly recommended for strawberry lovers. Eating it chilled makes the strawberry aroma and chocolate sweetness even more refreshing.
A two-layered confection featuring a soft layer with the flavor of lemon milk placed atop a tart-shaped cookie.
The theme is Tochigi's soul drink, 'Kanto/Tochigi Lemon.' It expresses the nostalgic flavor of the dairy beverage born in post-war Utsunomiya and inherited by Tochigi Nyugyo in Tochigi City in 2005, through a layer with a thick, melt-in-your-mouth texture similar to Nama chocolate. The combination of crispy tart dough and a subtle lemon aroma is addictive.
Each piece is about 5 cm in diameter and quite satisfying; the large box is perfect for sharing as souvenirs at the workplace. This playful item allows you to enjoy the essence of Tochigi through a sweet treat. The thick, Nama-chocolate-like layer leaves a lasting impression with every bite.
A crunch chocolate with the flavor of 'Lemon Milk,' bringing the familiar yellow packaging to life as a confection.
The theme is Tochigi's soul drink, 'Kanto/Tochigi Lemon.' It expresses the nostalgic world of the dairy beverage that was born in post-war Utsunomiya and revived in 2005 by Tochigi Nyugyo in Tochigi City, all through crispy crunch chocolate. The gentle sweetness and aroma characteristic of lemon milk spread with every bite.
A fun piece of trivia is that 'lemon milk' actually contains no lemon juice. This individually wrapped souvenir is full of Tochigi charm and serves as a great conversation starter whenever shared. With its crunchy texture and gentle sweetness, it can be enjoyed by children and adults alike.
Popcorn made using powder from Tochigi's proud premium strawberry, 'Skyberry.' It has a cute pink appearance, and the crunchy texture combined with the sweet and sour strawberry milk flavor is addictive. A light snack souvenir that you won't be able to stop eating.
The moment you open the bag, the sweet aroma of strawberries gently spreads—this is a Tochigi-exclusive version of Happy Turn. This special edition takes the long-selling classic from Kameda Seika and adds a generous amount of fruit powder from 'Tochioitome,' a representative strawberry of Tochigi. Registered as a variety in 1996, Tochioitome is a major variety born in Tochigi, characterized by its large size and strong sweetness. It offers a flavor unique to Tochigi, where the classic Happy Powder is enhanced with the sweet and sour notes of strawberry. The crispy, light texture pairs perfectly with the sweet and tangy powder. Easily available at roadside stations and service areas, it is perfect as a casual souvenir. With the addition of Tochigi's essence to a familiar taste, it is so delicious you won't be able to stop at just one.
This limited edition of Fujiya's Milky, recognizable by Peko-chan, is packed with the charm of Tochigi, the strawberry kingdom. The theme is Tochigi's representative strawberry, 'Tochioitome.' This large, sweet variety was registered in 1996, and its juice is used to create the signature smooth melt-in-your-mouth texture of Milky. The package features Peko-chan holding a strawberry, making it a box full of Tochigi's strawberry essence. The gentle sweetness of milk is softly layered with the sweet and sour notes of Tochioitome. It is a convenient limited edition souvenir that allows you to experience both nostalgia and the spirit of Tochigi at once. With six small boxes included, it is also delightful for sharing.
A candy that, when placed in your mouth, allows the nostalgic sweet flavor of lemon milk to spread softly. The theme is Tochigi's soul drink, 'Kanto/Tochigi Lemon.' Created by Utsunomiya's Kanto Nyugyu shortly after the war, it once disappeared following the closure of Kanto Nyugyu, but was revived in 2005 by Tochigi Nyugyo in Tochigi City, which inherited the recipe. This candy captures that gentle flavor in a convenient, portable form. An interesting trivia point is that lemon milk actually contains no lemon juice. Nevertheless, the lingering sweet and sour flavor remains an unchanging taste for the people of Tochigi Prefecture. This bag makes for a great conversation starter. If you keep it in your bag, you can be reminded of the taste of Tochigi at any moment.
A classic Tochigi souvenir that captures the sweet and sour flavor of strawberries within crispy pie pastry. It uses 'Tochiotome,' a representative strawberry of Tochigi. Registered as a variety in 1996, these large, sweet berries are an icon of the Strawberry Kingdom of Tochigi. The aroma of Tochiotome is gently tucked into light, buttery layered pastry. With one bite, the crispy texture of the pie and the sweet-and-sour strawberry flavor overlap. Because they are individually wrapped and have a long shelf life, they are easy to pick up at stations or service areas as a typical Tochigi souvenir. Their durability and ease of distribution make them a reliable choice for gifts for large groups.
A limited edition of Bourbon's Alfort that features the delightful aroma of strawberries grown in Tochigi Prefecture.
It uses powder from "Skyberry," a large-sized strawberry that Tochigi is proud of. It is a popular combination of crispy biscuits and strawberry-flavored chocolate, and the individual wrappers feature Disney characters, offering three different designs to enjoy. This box combines the essence of Tochigi with cuteness.
With a shelf life of about 180 days at room temperature, it is available seasonally from around October to May at tourist spots and service areas within the prefecture. It is a perfect Tochigi souvenir that will delight both strawberry lovers and character fans.
A famous Utsunomiya confectionery from Usagiya, founded in 1915, with a name and design created by the poet Mitsuo Aida. Thin, buttery pastry is generously filled with white bean paste made from Tejiman-mame beans, offering an unpretentious flavor true to its name, 'Casual Chat'.
This is a unique souvenir that rearranges the famous Sano Ramen into a snack-like form that you can crunch on.
Sano Ramen is a local ramen that developed in Sano City, Tochigi Prefecture, characterized by its flat noodles pressed with green bamboo ('Aodake-uchi') and a light soy sauce soup based on chicken bones. It spread from small diners after the war and is now known nationwide. We have transformed that authentic flavor into a form that is easy to take home.
As a non-sweet souvenir, it is also very useful as an accompaniment to alcohol. It will be appreciated as a small gift for Sano Ramen lovers. You can enjoy it just as it is, or even as a light snack with drinks.
An assortment of crispy sablés featuring the cute face shape of Sano's local character, 'Sanomaru.'
Produced by New Andersen, founded in 1974. This item was created in response to the request for 'easy-to-carry Sano souvenirs' and is shaped like Sanomaru wearing a Sano Ramen lid and carrying an imofry (potato fry) sword. Sanomaru is a popular character that became the first mascot from Tochigi to win the Yuru-chara Grand Prix 2013 out of approximately 1,580 entries.
Includes two types: Plain and Cafe Mocha, allowing you to enjoy two different shapes and flavors of Sanomaru. This box is perfect as a souvenir for Sano sightseeing. When collected and lined up, the two Sanomarus appear to be smiling together, making this a heartwarming box.
Bite-sized cream puffs featuring 'Sanomaru,' the champion of the Yuru-chara Grand Prix. Sanomaru is Sano City's local mascot, wearing a Sano Ramen bowl as a hat and wielding a sweet potato fry sword. He became a sensation by being the first character from Tochigi to reach the top in the 2013 Yuru-chara Grand Prix, which had approximately 1,580 entries. Featuring Sanomaru on the package, these small choux pastries are generously filled with cream. An easy-to-eat souvenir that children will love. This adorable sweet is an easy choice available at the Sano Tourism Products Hall and roadside stations. It is a friendly treat that is sure to please young children.
These are approximately 4cm square cookies printed with the face of 'Sanomaru,' the mascot character of Sano City. The box contains 14 individually wrapped cookies, and because the patterns are random, there is an element of fun when opening them. This is a casual box that can be purchased at Michi-no-Eki Domannaka Tanuma or the Sano Tourism Products Hall.
A celebratory Daruma-shaped rice cracker that is as pleasing as a good luck charm as it is as food.
The Sano Yakuyoke Daishi mentioned in the name is officially Sosoji, an ancient temple of the Tendai sect. Along with Aoyagi Daishi and Kawagoe Daishi, it is counted among the 'Three Great Masters of Kanto,' and many worshippers visit during the New Year to ward off bad luck. This rice cracker, made at the foot of this temple, is shaped like a Daruma, symbolizing wishes for good fortune.
It is a palm-sized, crunchy, hard soy sauce rice cracker that fills your mouth with a savory aroma. It is perfect as a souvenir of a temple visit or as an auspicious gift. This unique piece from Sano can be found at the Ajinohanamaru main store and various roadside stations. The celebratory design of the fortune-bringing Daruma is sure to bring a smile to your face.
A total of 24 pieces including 6 Daruma Sen, 6 Sano Ramen Sen, 4 Mizusource Sen, and 8 bags of various okaki. This generous assortment packs the entire food culture of Sano into rice crackers, featuring flavors such as chicken bone soy sauce for the Sano Ramen Sen and Madros sauce for the famous potato fry flavor.
Strawberries grown in our very own farm are generously transformed into jam. This is a luxurious taste delivered directly from the farm, created by 'Ichigo no Sato' in Oyama City.
Ichigo no Sato is a slow-life resort in Oyama City where you can also enjoy strawberry picking. Using 'Tochiotome' strawberries and blueberries grown on our private farm, we carefully hand-remove the stems to cook a jam bursting with fruitiness. The flavor, finished using an original recipe unchanged for over 25 years, is the very embodiment of the maker's love.
Whether spread on bread or mixed into yogurt, the aroma of strawberry and blueberry spreads softly. Please take home a jar straight from the farm, packed tightly with the deliciousness of fruit.
An assortment of jams crafted by Ichigo no Sato in Oyama City using Tochiotome strawberries from their own farm and domestic honey. The handmade jam retains the texture of the strawberry fruit, combined with the mellow sweetness of honey; spread on toast, it offers a luxurious taste that brings the fresh morning air of a strawberry field straight to your table.
An assortment of jams made by Ichigo no Sato in Oyama City, using Tochiotome strawberries from their own farm and fresh milk. The beautiful contrast between the vibrant red of the strawberry jam and the creamy white of the milk jam turns breakfast into a little luxury when served with pancakes or scones.
An assortment of Tochiotome strawberry jam and Natsumikan (citrus) jam produced by Ichigo no Sato in Oyama City. This two-color set offers a contrast between the sweet acidity of strawberries and the refreshing bitterness of citrus, enjoyable regardless of the season. The careful taste, crafted using handmade recipes that have continued for over 25 years, conveys the sincerity of the farm.
A sparkling jam made with Tochiotome strawberries cultivated by the 'Ichigo no Sato' strawberry farm in Oyama City. Its bursting sweet and sour flavor pairs perfectly with pancakes or yogurt, making it a luxurious jar unique to Tochigi, the kingdom of strawberries.
As the name 'Otome no Hoppe' suggests, this is an adorable strawberry sweet with a plump, round form.
Produced by 'Ichigo no Sato,' a tourist farm located in Oyama City, Tochigi Prefecture. This strawberry picking spot cultivates several varieties, including Tochiootome and Skyberry, and uses Tochiootome grown on their own farm to bake these sweets. The round shape, reminiscent of a strawberry cheek, is packed with sweet and sour flavor.
Bite-sized and easy to eat, its charm lies in the fresh taste characteristic of Ichigo no Sato. This is a cute sweet you'll want to gift to strawberry lovers as an Oyama souvenir. It is a gentle snack typical of Ichigo no Sato, filled with the aroma of fresh strawberries.
A heartwarming and gentle castella cake welcomed by the mascot 'Oyama Kuma' on the package. Produced by 'Ichigo no Sato,' a tourist farm in Oyama City, the batter is kneaded with Tochiotome strawberries grown in their own fields and baked to a fluffy perfection. Tochiotome is a representative strawberry of Tochigi, registered as a variety in 1996, known for its large size and strong sweetness. The flavor is simple and approachable, true to the style of Ichigo no Sato. It features a soft melt-in-your-mouth texture with a gentle aroma of strawberry. The adorable Oyama Kuma packaging makes it perfect as a souvenir for children. This castella is easy to use for both everyday snacks and small gifts.
A strawberry-flavored maple syrup featuring the package of Oyama City's character, 'Oyama Kuma.' This item is a staple on the tables of the Ichigo no Sato cafe for use with pancakes; its reddish, viscous syrup offers a rich sweetness. You can take the taste of the cafe home as a souvenir.
A tart cake that makes your heart dance just by looking at it, luxuriously topped with strawberries. It is produced by 'Ichigo no Sato,' a tourist farm in Oyama City, Tochigi Prefecture. Using Tochiotome strawberries grown on their own farm, they sandwich sponge and strawberries between layers of pastry, then line the top with even more strawberries. Tochiotome is a flagship variety of Tochigi registered in 1996, characterized by its large size and strong sweetness. Available only during the strawberry season, it allows you to fully enjoy a fresh, sweet, and tangy flavor. It can also be purchased through their online shop, making it an irresistible item for strawberry lovers. Because it is seasonal, it is a special treat you'll want to grab whenever you see it.
A Japanese-Western fusion confectionery that adds the sweet and sour taste of strawberries to crispy, fragrant karinto.
Produced by 'Ichigo no Sato,' a tourist farm in Oyama City, Tochigi Prefecture. Using Tochiootome strawberries grown on their own farm, they have finished traditional karinto with a strawberry flavor. Tochiootome is a major Tochigi variety registered in 1996, characterized by its large size and strong sweetness. The elegance of strawberry has been added to the rustic karinto.
After the crunchy texture, a light sweetness and sourness of strawberry follows. With a long shelf life and an affordable price, it is an easy choice for an Oyama souvenir.
A monaka (wafer sandwich) shaped like a round pot, decorated with an illustration of an octopus. Its adorable appearance makes it hard to resist.
It is crafted by Takoya, a traditional confectionery shop headquartered in Oyama City, Tochigi Prefecture. This long-established wagashi maker has expanded its shops primarily across Northern Kanto. The wafer uses Kogane rice from Niigata, and it is generously filled with homemade crushed bean paste made from Hokkaido adzuki beans. Interestingly, the motif for this 'pot' is not an octopus pot, but rather a Sueki pottery jar excavated from the Oyama Castle ruins. It is fascinating to see a touch of local history subtly engraved into the sweet.
With its crispy wafer and elegantly sweet bean paste, this simple treat truly allows the artisan's skill to shine.
Crunchy, popping popcorn is coated in a luscious strawberry honey glaze. The sweet and tart aroma spreads throughout your mouth.
Produced by 'Ichigo no Sato' in Oyama City, Tochigi Prefecture. This is a slow-life resort where various types of strawberries, such as Skyberry and Tochiotome, are grown in 180 greenhouses, offering strawberry picking experiences. Their on-site shop, 'Berry Berry Marche,' features a wide array of sweets made from their prideful strawberries. This popcorn is one of those treats. The richness of sweet caramel overlaps with the fruitiness of the strawberry.
A fun-looking snack truly representative of Tochigi, the kingdom of strawberries. Once you take a bite, the addictive deliciousness will keep you coming back for more.
It becomes a joy to dip your spoon into the chunky fruit pieces. This jam allows you to taste the full flavor of 'Skyberry,' the premium strawberry that Tochigi is proud of.
Skyberry is a variety created by Tochigi Prefecture over 17 years from more than 100,000 plants. It is known as a 'three-star strawberry' for being large, beautiful, and delicious. The producer, 'Ichigo no Sato,' boasts one of Japan's largest cultivation areas for Skyberry. To lock in its authentic flavor, no additives such as coloring or flavoring are used. Because of this, the natural aroma and sweetness of the strawberries truly come alive.
Served with bread or yogurt, it brings a luxurious strawberry experience to your breakfast table. Please enjoy the blessings of Tochigi in your own home.
Just pour it into milk, and in an instant, you have a gorgeous strawberry au lait. Your heart will flutter at the pink color spreading through the glass.
Produced by 'Ichigo no Sato' in Oyama City, Tochigi Prefecture, this farm is beloved as a slow-life resort where you can also enjoy strawberry picking. This 'Strawberry Au Lait Base' is a syrup packed with the pulp and sweetness of strawberries grown in Tochigi. Simply mix it with milk at a 1:3 ratio to enjoy a rich strawberry au lait. Since it contains no artificial colors, preservatives, or flavorings, you can serve it to children with peace of mind.
It is also delicious drizzled over yogurt or ice cream—a true blessing from the strawberry kingdom of Tochigi. Enjoy an authentic strawberry taste easily at home.
A moist and rich gateau chocolat accented by the sweet and tart notes of strawberries. The richness of the chocolate and the fruity acidity harmonize beautifully.
Produced by 'Ichigo no Sato' in Oyama City, Tochigi Prefecture. This farm features 180 greenhouses where varieties like Skyberry and Tochiotome are grown, and even offers strawberry picking. This gateau chocolat is sandwiched with jam made from 'Skyberry,' a premium strawberry grown on their own farm. It is a meeting of carefully selected chocolate and the authentic fruitiness unique to a strawberry farm. A single slice allows you to experience true luxury.
Perfect for a special moment alongside coffee or tea. This prideful creation is packed with the blessings of Tochigi, the kingdom of strawberries.
With one bite, rum-scented truffle chocolate melts in your mouth. This luxurious creation is wrapped in strawberry chocolate cake and further coated in strawberry-infused chocolate.
Produced by 'Ichigo no Sato' in Oyama City, Tochigi Prefecture. The farm is well-loved as a slow-life resort where you can also enjoy strawberry picking. The rich depth of the chocolate and the refreshing sweetness and tartness of the strawberries overlap in your mouth. Packaged in an elegant box, it is perfect as a gift for special occasions. This exquisite preparation is only possible because it comes from a strawberry farm.
An adult-oriented strawberry sweet to accompany your tea time. Please savor it slowly with coffee.
A moist baumkuchen baked layer by layer, incorporating dried strawberries and strawberry powder using 'Sanroku Eggs' from Tochigi Prefecture and locally grown wheat. With a diameter of approximately 14cm, it is the perfect size for family tea time.
The flagship product of Ichigo no Sato, which sold out 1,000 units a day after being featured on a TV program. This artisan-baked cheesecake features homemade strawberry jam swirled into the batter, offering an exquisite balance of strawberry acidity and rich cheese flavor.
A plain baumkuchen from Ichigo no Sato, carefully baked layer by layer using 'Sanroku Eggs' from Tochigi Prefecture and locally grown wheat. Unlike its strawberry-flavored sister product, this version features a simple butter flavor that directly conveys the quality of the ingredients.
A classic jam from Ichigo no Sato, made by simmering freshly picked Tochiootome strawberries from our own farm to preserve a rich, fruity texture. Compared to the Skyberry version, it has a stronger sweetness and a mellow acidity, making it versatile for both bread and yogurt.
A chocolate-flavored version of the traditional French pastry, dacquoise, baked using 100% Tochigi-grown barley by Roa Barley Workshop in Ashikaga. The crispy, fragrant dough is made with 'Mugi-kogashi' (roasted barley flour) from barley grown by local farmers, harmonizing beautifully with the bittersweet cacao cream. A long-selling product that has continued since its release in 1997.
A dacquoise unique to Tochigi, the kingdom of strawberries. This treat features the signature dough from Roa Barley Workshop sandwiched with sweet and tangy Tochigi-otome strawberry cream—a Western-style confection born in Ashikaga where the toasted aroma of barley meets the floral brightness of strawberries. The pink packaging also makes it a popular choice for gifts.
Inspired by Ashikaga School, known as Japan's oldest school, this is a confection with an intellectual charm.
Ashikaga is a city of history and learning, home to the Ashikaga School which was referred to as the 'University of Bando' during the Muromachi period. The 'Ashikaga Gakusha Cocoa Sand' is a sandwich cookie featuring cream sandwiched between bittersweet cocoa dough. Accompanied by sophisticated packaging fitting for a city of learning, it is a beloved souvenir for strolling through Ashikaga.
The subtle bitterness of cocoa and the mellow sweetness of the cream are a perfect match. It is ideal as a small treat after visiting the Ashikaga School. Please enjoy it along with the lingering memories of the city of learning.
Opening this colorful assortment of Dorayaki brings back the magnificent floral scenery of Ashikaga Flower Park. It is a truly luxurious collection.
Ashikaga Flower Park is a famous flower destination known for its great wisteria trees, some over 160 years old. The large wisteria, designated as a natural monument of Tochigi Prefecture, fascinates all who visit. This original confectionery, 'Fujinohance Monogatari,' is a colorful assortment containing four types of Dorayaki: Ogura (red bean), Chestnut, Cherry Blossom, and White Bean Paste.
Each type offers a different flavor experience, creating excitement every time you open the box. The beautiful packaging, inspired by the flowers in the park, is also a major attraction. It is a unique souvenir from Ashikaga Flower Park that allows you to take the emotion of the flowers home with you.
A dacquoise from Ashikaga's Oomugi Kobo Roa, infused with Kyoto Uji Matcha. A vibrant green matcha cream is sandwiched between a crispy yet fluffy dough baked with Ashikaga-grown barley flour and domestic rice flour. It is an elegant treat where the simple sweetness of barley meets the subtle bitterness of matcha, transcending the boundaries between Japanese and Western confectionery.
If only I could take home the emotion of looking up at that great wisteria tree, over 160 years old—. Fuji Manju fulfills that very wish.
This is the most popular souvenir at Ashikaga Flower Park. It is a homemade specialty the park is proud of—a simple and gentle manju with domestic red bean paste wrapped in a thin skin. The purple packaging, inspired by wisteria flowers, is beautiful and perfect for gifts.
The mystical beauty of the great wisteria was highly acclaimed even by CNN in the United States. You can recall the lingering impression of that floral scenery along with the sweetness of the manju. It is a famous confection from a floral landmark that you must pick up when visiting Ashikaga Flower Park.
A confectionery with a story, named after the origin of the place name 'Ashikaga.' The maker is Yoshida-ya, a Japanese confectionery shop in Ashikaga founded in 1963. Named after the 'Ashikagamibwake theory,' one of the origins of the local name, this baked good is an almond-rich cracker. Developed as a souvenir for tourists, it has also received official Ashikaga Brand certification. You can enjoy its light, crispy texture and the fragrant aroma of almonds. A delightful touch is the packaging, which features illustrations and introductions to local sightseeing spots like Ashikaga School. It is a local pride that you'll want to savor along with your memories of touring Ashikaga.
A different size of the strawberry dacquoise from Barley Workshop Roa. This combination, typical of Tochigi, pairs crispy dough made from Ashikaga-grown barley with Tochiotome cream; the size range makes it easy to choose for both personal enjoyment and gifts. It is also popular among health-conscious individuals as a healthy snack that provides dietary fiber from barley.
Cookies that bring a smile just by looking at them, printed with the image of Ashikaga City's mascot, Takauji-kun.
Takauji-kun is a popular character wearing a hat modeled after the gate of Ashikaga School and the helmet of Ashikaga Takauji. Ashikaga Takauji, who established the Muromachi Shogunate, is a name closely linked to the Ashikaga clan and is loved throughout the city as a symbol of Ashikaga, the town of learning. These quintessential souvenir cookies feature the character on individual wrappers.
With a light, crispy texture, they are perfect as a gift for small children. Available at places like Ashikaga Flower Park and tourist information centers, these cookies bring a sense of local charm. They will also delight anyone who loves local mascots.
A different packaging of the popular cacao chocolate flavor from Barley Workshop Roa. A bitter cacao cream is sandwiched between fragrant mugikoshi (roasted barley flour) dough born from the barley fields of Ashikaga, offering a sophisticated taste with moderate sweetness. Tasting samples of all products are available at the factory outlet store near the Ashikaga IC.
Local cookies infused with the flavor of Ashikaga-grown tomatoes. The unexpected taste features a subtle acidity and umami from the tomato amidst the sweetness, making it an easy snack for tourists visiting Ashikaga School or Banryu-ji Temple.
A jelly confection exclusive to Ashikaga Flower Park. It contains 10 bite-sized jellies finished with wisteria syrup, with packaging designed to resemble a cluster of wisteria flowers. With an elegant floral aroma that isn't too sweet, it is the perfect item to commemorate seeing the great wisteria.
A seasonal Yuzu flavor of the Koin Monaka, produced by the main store of Koundo, founded in 1868. The yuzu bean paste, made with plenty of honey, is thick and rich, while the refreshing acidity of the yuzu provides a clean finish to the sweetness. A specialty confection of Ashikaga that offers a different experience from the standard red bean version.
A Liege-style waffle that offers a satisfying chew and moderate sweetness.
Produced by Renga Honey Garden, a honey specialty shop located near Banryuji Temple in Ashikaga. It is characterized by being baked using domestic natural pure honey and Belgian pearl sugar. The pearl sugar does not fully melt during baking, leaving a crunchy texture and rustic sweetness on the outside. This high-quality product was also selected for Gurunavi's 'Business Gift Selection 2017.'
The gentle aroma of honey and the crunchy texture leave a lasting impression. We hope you will pick up these waffles as a souvenir while strolling through Ashikaga.
A gift set featuring the signature honey waffles from Ashikaga's honey specialty store 'Renga Honey Garden,' including winter-limited chocolate-covered waffles. It features a luxurious aroma of domestic honey selected by an advisor certified by the Japan Honey Sommelier Association.
A baked confection from Ashikaga with a gentle texture that is easy to eat for everyone from children to the elderly. It is produced by Koundo Honten, a long-established shop founded in 1868. While they are famous for their 'Kodai Kawara Senbei' (Ancient Tile Senbei), modeled after ancient tiles excavated from Ashikaga School, this Jinya Senbei is characterized by being baked softer than their standard version. It reflects the history of Ashikaga, a town of learning, in a single piece with a gentle texture. A moderate crunch and the characteristic savory aroma of senbei spread slowly through the palate. This is an Ashikaga-style flavor that will be enjoyed even by those who dislike hard rice crackers or elderly people. It is a gentle, local taste perfect for enjoying slowly during tea time.
This is a fun souvenir featuring Morinaga Choco Balls in a limited-edition design for Ashikaga Flower Park.
Ashikaga Flower Park is a famous floral spot in Ashikaga, known for its large wisteria trees over 160 years old. It attracts visitors from all over the country for the spring Wisteria Festival and the winter 'Garden of Light,' which is counted among Japan's three largest illumination events. This exclusive Choco Ball features that beautiful scenery on its box.
The contents include two types: sweet chocolate and white chocolate, with a limited-time illumination package also available. The box, adorned with photos of wisteria and flowers, is the perfect memento of an Ashikaga sightseeing trip. It is an adorable souvenir full of Ashikaga charm that will delight both children and adults.
A representative confection from the Koun-do main store that lets you hold a thousand years of Ashikaga's history in your hands. These 'Ancient Tile Crackers' are baked using molds based on ancient tiles excavated in Ashikaga, dating from the Nara to Muromachi periods; each cracker is imprinted with historical patterns such as arabesque, ogre tiles (onigawara), and tomoe (comma) tiles. It is a prestigious sweet fitting for Ashikaga, a town of learning. The soft texture and fragrant aroma of the cracker spread gently through your palate. The Koun-do wrapping paper and bookmarks feature works created by Mitsuo Aida, a calligrapher connected to Ashikaga, during his youth, making this an exquisite Ashikaga souvenir that offers enjoyment not just in taste but in its origins. Please savor it slowly with tea while reflecting on the long history of Ashikaga.
Koundo Honten's Koin Senbei uses patterns from tiles excavated from the Ashikaga School ruins as molds for the baked goods. Featuring a light texture baked to a golden color and a simple flavor, it is a staple Ashikaga souvenir alongside Koin Monaka. The calligraphy on the package is by Mitsuo Aida.
Plump raisins are enveloped in a mellow, yogurt-flavored coating. The sweet and tart flavors with a gentle acidity melt in your mouth.
Produced by Coco Farm Winery in Ashikaga City, Tochigi Prefecture. Its origins date back to 1958, when a junior high school teacher and students from a special needs class reclaimed a steep mountain slope to create a vineyard. This eventually led to the creation of 'Kokoromi Gakuen,' a community where people with intellectual disabilities live, which naturally evolved into making wine as a grape processing endeavor.
This is a simple and warm confection produced by a village of grapes. You won't be able to stop picking them up one by one.
Plump raisins and mellow cream are sandwiched between moist cookies. There is no aroma of rum, so even those who dislike alcohol or children can enjoy it with peace of mind.
Produced by Coco Farm Winery in Ashikaga City, Tochigi Prefecture. Beloved by the nickname 'Coco Farm,' it is a winery known to those in the know, where people from 'Kokoromi Gakuen' hand-cultivate vineyards on steep slopes. The stylish white box is also attractive and makes for a popular gift. It is a finished product that reflects a dedication to raisins, fitting for a grape-producing region.
This item, produced by the winery, is packed with the concentrated sweetness of raisins. Please enjoy it slowly along with coffee or tea.
Crispy on the outside, fluffy on the inside. One bite fills your mouth with the aroma of strawberry and barley.
Dacquoise is a traditional confection said to originate from the Dax region of France. This Skyberry Dacquoise features cream made with 'Skyberry'—Tochigi's proud premium strawberry—sandwiched between layers of dough baked from 100% domestic barley. The base 'Barley Dacquoise' is a representative popular product of Tochigi, having won a Gold Medal at the Monde Selection and surpassing 200 million units in cumulative sales.
With the fruitiness of strawberry and the toasted aroma of barley, this is a souvenir packed with the essence of Tochigi.
A crispy baked cookie packed with affection for Ashikaga. This is a local souvenir born from the town associated with Chisato Moritaka's famous song, 'Watarase Bridge.'
The Watarase Bridge spans the Watarase River flowing through Ashikaga City, Tochigi Prefecture. It remains a popular spot where many fans visit seeking the sunset scenery depicted in the song. This cookie was created as part of the town's revitalization efforts in Ashikaga. In 2021, it was renewed with an accompanying 'Watarase Bridge Card,' further capturing the hearts of fans. It is a delightful souvenir that allows you to take a piece of the song's world home with you.
Please enjoy it as a memento of your trip to Ashikaga while immersing yourself in the lingering emotions of this masterpiece. Its simple and warm flavor is perfect for accompanying tea.
Enjoy the same delicious taste as always, but with a little extra value. That is the joy of 'waresen' (broken rice crackers).
Produced by the 'Ganko Shokunin' brand of Momenya, headquartered in Tochigi City. These rice crackers are meticulously crafted by artisans using their specialized production methods. 'Waresen,' which consists of pieces that broke during the manufacturing process, is a popular bag that allows you to enjoy the same flavor as the regular product at an affordable price.
These round-shaped, fragrant baked rice crackers have an exquisite texture—neither too hard nor too soft. They pair perfectly with both tea and alcoholic beverages. This is a value-packed rice cracker that has been loved locally for a long and long time, filled with the spirit of the artisans.
This baked confection captures the eye with its delicate and beautiful appearance, resembling many layers of flower petals.
True to its name 'Hanakasane' (layered flowers), this Japanese-style sweet from Tochigi features an elegant form infused with the aroma of yuzu. Yuzu is a highly fragrant citrus that has been beloved in Japan since ancient times, adding a refreshing flavor and a hint of bitterness to the pastry. Combining visual beauty with a wonderful aroma, it is a perfect item for gifting.
The freshness of the yuzu harmonizes softly with the elegant sweetness of the dough. Its light texture pairs well with tea, making it a delightful souvenir for elders. With its gorgeous appearance, it also shines as a treat for special hospitality occasions.
A seasonal set filled with colorful Japanese sweets themed around the colors of autumn. It is produced by Momenya, a rice cracker manufacturer in Tochigi City known for its 'Ganko Shokunin' brand. As a long-established local business with its main store in Tochigi City and another branch in Tobu Utsunomiya, they utilize techniques cultivated through making senbei and okaki. 'Momiji Zanmai,' inspired by autumn leaves, is an assortment that allows you to enjoy Japanese sweets with a different flavor from your usual senbei. With many different flavors packed into one box, you can feel the season every time you open it. This set of Tochigi-style Japanese sweets is perfect for tea time or as a gift. It is an assortment meant to be enjoyed slowly, sharing small bites with your family.
A confection with a soft, gentle flavor, named after Mount Mikamo, a famous peak in Tochigi.
Mount Mikamo is a beautiful mountain spanning Sano City and Tochigi City, a historic place mentioned in the Nara-period 'Man'yoshu' anthology as 'the small oaks of Mt. Mikamo in Shimotsuke...'. The name of this mountain, which has been beloved by people since ancient times, is layered onto this moon-shaped sweet. A smooth cream is gently wrapped in soft castella sponge.
The moist sponge and cream pair excellently together, complementing both tea and coffee. It is a long-selling local favorite available at confectionery shops around Tochigi City. This approachable sweet is perfect for everyday snacks or as an accompaniment to tea for guests.
Despite containing no preservatives, it can be carried around at room temperature. This convenience has made Goyotei Cheesecake a representative souvenir of Tochigi.
Released in 1994, it is the flagship product of Cheese Garden. Based in Nasushiobara, an area with one of the highest raw milk production rates in the country, each cake is carefully baked one by one in a dedicated factory using a blend of several types of cheese. The origin of this confection lies in the innovation of a manufacturing process that allows for a long shelf life at room temperature, making it easy for tourists to purchase as a casual souvenir.
Loved by fans to the point of selling 1.5 million units annually, it offers a moist and rich flavor. It is the quintessential cheesecake you should first pick up when visiting Nasu.
A roll cake bursting with milkiness, nurtured in Nasushiobara, a region prosperous in dairy farming.
Nasushiobara City is one of Japan's leading dairy towns in terms of raw milk production. With pastures scattered across vast highlands, fresh milk is produced here every day. This roll cake uses plenty of milk from this land, infusing the fluffy sponge with a gentle milky sweetness.
With just one bite, the gentle flavor evokes images of the pastures in the Nasu Highlands. As it is a fresh confectionery that should be taken home refrigerated, it is perfect for personal enjoyment or as a small gift for nearby visits. Please experience the blessings of Nasu's nature. The gentle taste, which conveys the quality of the ingredients directly, will soothe your heart.
A slightly sophisticated, non-sweet cookie that also serves as an excellent accompaniment to wine.
Produced by Cheese Garden, a specialty cheese confectionery shop in Nasu, this item combines two types of cheese—Parmesan and Edam—with almonds and butter. Furthermore, black pepper and paprika are added for a spicy accent, baked into a light, crumbly texture. The umami of the cheese and the stimulation of the spices are exquisite.
It is perfect as an appetizer for champagne or wine, and it conveniently has a shelf life of over 20 days at room temperature. This cookie is highly recommended as a Nasu souvenir for alcohol lovers. It also makes for a great snack when you're feeling a bit hungry, making it hard to stop at just one.
A winter-limited product featuring Goyotei cheese cookies with a hint of black pepper, coated in white chocolate. Each cookie is carefully wrapped in an individual small box, making them resistant to breaking and easy to carry safely. The perfect balance of sweetness and saltiness is the reason for its popularity.
This is a sub-product of Cheese Garden that brings the flavor of their popular cheesecake to a crispy, light rusk.
Cheese Garden, a specialty cheese confectionery shop in Nasu, is famous for its signature Goyotei Cheesecake. These rusks are crafted by baking them to a fragrant perfection while preserving that rich cheese aroma. Responding to those concerned about the shelf life of fresh cheesecake, this is a delightful item that can be taken home and stored at room temperature.
You can enjoy both the rich aroma of cheese and a crunchy, light texture simultaneously. It is an easy choice for a Nasu souvenir and pairs perfectly with coffee. A wonderful bonus is the pleasant aroma of cheese that wafts out as soon as you open the bag.
A slightly luxurious baked cheese confection with an irresistible crunchy texture.
Produced by Cheese Garden, a specialty cheese confectionery shop in Nasu. The thick-baked dough firmly locks in the flavors of cheese and Western spirits. Its charm lies in its satisfying substance, which is different from their signature Imperial Villa Cheese Cookies.
Since each piece comes in a small individual box, it is resistant to breaking during transport and easy to distribute. The rich aroma of cheese and the savory flavor that spreads as you chew pair well with both coffee and alcohol. This galette is an excellent choice for a Nasu souvenir. The fragrant aroma that wafts when you open the bag is also a unique pleasure of this sweet.
A bite-sized rusk that won a gold medal at the National Confectionery Expo. French bread baked with Nasu Highlands water and carefully selected wheat is coated in butter and sugar and toasted to perfection, leaving a lingering aroma of browned butter.
With a single bite, you first experience a fluffy, then crunchy texture. From within, a sweet, melting milk jam overflows. The aroma of butter wafts through your nose, creating an enjoyable deliciousness where three different textures transition one after another in your mouth.
Butter no Itoko is a confection created in 2018 by GOOD NEWS in Nasu. Instead of discarding the fat-free milk produced during the butter-making process, it is carefully simmered to create a milk jam, which is then sandwiched between buttery waffle dough. It is a product that has transformed 'mottainai' (wastefulness) into deliciousness.
Fluffy, crunchy, and melting. A lingering milk aftertaste woven from three textures. This is a popular souvenir from Nasu that frequently sells out instantly.
Fragrant rusks baked to a golden brown in the clear air of the Nasu Highlands. This popular souvenir features eye-catching panda packaging.
Produced by a specialty rusk shop operated by the bakery "Schlenbaum" in Nasushiobara. French bread baked specifically for rusks is cut into bite-sized pieces, coated with butter and sugar, and slow-baked. Its quality is proven, having won the Gold Award at the 2nd National Confectionery Expo held in Himeji.
With a light, crispy texture and a rich buttery aroma, the cube shape makes it easy to eat, making it hard to stop at just one. The adorable panda tins and packaging make this item a wonderful memory of a trip to Nasu.
A derivative product born from 'Butter no Itoko'. This handmade granola features oatmeal combined with walnuts, almonds, figs, prunes, and cranberries, baked with maple syrup and olive oil. A breakfast proposal from a confectionery brand born from the dairy farming culture of Nasu.
These rusks are created in the spirit of 'mottainai' (avoiding waste) by using the leftover scraps produced when baking the gauffrette dough for our other product, 'Butter's Cousin.' They feature a new, crunchy cookie-like texture and come in a wide variety of flavors including butter sugar, chocolate, and matcha. An eco-friendly snack from Nasu that balances food loss reduction with deliciousness.
Baked goods handmade one by one with prayer. Nasu Trappist Galettes possess a quiet warmth unique to a monastery.
Founded in 1954, the Nasu Trappist Monastery features sisters who bake sweets while praying for peace under the spirit of "Ora et Labora" (Pray and Work). The production method was passed down from Belgian missionaries. These waffle-shaped galettes are carefully baked to cherish the natural flavors of the ingredients without using any additives.
With a crunchy texture and a modest, rustic sweetness, the sincerity of the makers is conveyed with every bite. Known as the "origin of flavor," it is a soothing sweet. Please enjoy it as a memento of your visit to Nasun.
Fluffy pumpkin and moist, sweet sweet potato. This is an assortment of simple, gentle pies that seem to capture the blessings of autumn.
Produced by "Okashi no Shiro Nasu Heartland" located in the Nasu Kogen highlands. Pumpkin paste and sweet potato paste are wrapped in crispy pie crust. The sweetness is subtle, making it a baked good where you can enjoy the flavor of the ingredients themselves.
This facility includes an adjacent confectionery factory where you can observe the production process through glass. Choosing your favorites while being lured by the aroma of freshly baked goods is a delightful experience. Individually wrapped for easy sharing, it is a staple Nasu souvenir loved by all. A box that the whole family can enjoy.
A long-shaped pie pastry inspired by the paths of the Nasu Highlands. The slender form, featuring cream sandwiched between crispy baked pie crust, evokes the tree-lined avenues of Nasu. Individually wrapped for easy distribution, it is a staple and highly popular item found in Nasu souvenir shops and service areas.
The sweet aroma of eggs spreads the moment you open the lid. The smooth texture will instantly make you smile.
It uses "Nasu Goyotan," a brand of eggs from Nasu. These eggs were created with the desire to reproduce the taste of eggs from an era when free-range was the norm, produced by chickens raised in a blessed environment with special feed. This pudding luxuriously uses rich, deep eggs backed by the dedicated research of the producers.
The smooth and rich mouthfeel is nothing short of luxurious. Since it comes in a type that can be carried at room temperature, it is also convenient for souvenirs. It is a dish that captures the abundant blessings of the Nasu Highlands. An irresistible pudding for egg lovers.
A refreshing breeze blowing through the Nasu Highlands. This is a gentle milk pie that embodies such a crisp image in its name.
'Nasu no Soyokaze' features a creamy filling made by kneading milk into white bean paste, wrapped in a moist pastry crust. It is produced by a long-established confectionery maker in Nasu. With a light sweetness, it is finished with a flavor that is easy to enjoy for all generations, from children to the elderly.
The combination of the crunchy pastry and the mellow milk filling is exquisite. The refreshing blue packaging is also cool, making it perfect as a summer souvenir. It is a popular Nasu confection that is easy to distribute due to its individual packaging.
A pie confection presented by Nasu Heartland, a complex facility of Izumiya, known for the award-winning 'Goyotei no Tsuki' (Moon of the Imperial Villa) at the National Confectionery Expo. Featuring a simple sweetness with cream wrapped in crispy pastry, its convenient location—just a 5-minute drive from the Nasu IC—makes it a standard souvenir on the way home from sightseeing.
True to its name, 'In Love with Nasu...', this is a cheesecake with a soft and gentle melting texture.
It features meringue whipped with Nasu Imperial Eggs combined with New Zealand cream cheese, baked into a soufflé-like texture with the addition of kuzu starch. Utilizing ingredients unique to the dairy-rich region of Nasu, it is finished with a light and melt-in-your-mouth taste. It is a high-performance confection that has won a gold medal at the National Confectionery Expo and has been certified as a recommended confectionery of Tochigi Prefecture.
Each piece is an individual serving size of about 5.5 cm in diameter and comes individually wrapped. Since it can be carried at room temperature, it is an easy choice for a Nasu souvenir. Eating it chilled further enhances its fluffiness and cheese flavor.
A chocolate-flavored baumkuchen carefully baked over 1 hour and 10 minutes by artisans at Okashi no Shiro Nasu Heartland. The moist and gentle texture brings out the essence of Nasu's ingredients, making it one of the most popular items at the Nasu Highland Service Area.
Baked at Okashi no Shiro Nasu Heartland 3 to 4 times a day, each cake takes an artisan over an hour to complete. Using a luxurious amount of eggs and milk from the Nasu Kogen area, the moist tree rings melt in your mouth. A staple that is a regular in the Nasu Kogen Service Area popularity rankings.
First, enjoy these bite-sized mille-feuilles with your eyes. Layers of caramel and cheese alternate between crispy layers of puff pastry. One bite allows the bittersweet caramel and rich cheese to spread across your palate.
Produced by Cheese Garden, famous for their 'Goyotei Cheesecake' in Nasu Highland. They have crafted a rich flavor using a combination of multiple cheeses with different characteristics, all wrapped in light puff pastry. Coated in white chocolate, the melting texture that changes with temperature is also a highlight.
Since each piece is individually wrapped, it is perfect for souvenirs or small gifts. Please enjoy it alongside coffee or tea.
Inside the fluffy choux pastry, coffee-flavored chocolate flows smoothly. The balance of bitterness and sweetness offers a sophisticated adult flavor.
Produced by Cheese Garden, famous for their 'Goyotei Cheesecake' in the Nasu Highlands. As a specialty cheese confectionery shop, their main store in Nasu is popular for enjoying parfaits and cakes at their cafe. This Coffee Chocolat Chou is an individually wrapped baked pastry. The aroma of coffee and chocolate gently expands in your mouth. The compatibility between the crispy choux pastry and the smooth chocolate is outstanding.
A slightly luxurious treat that is perfect with coffee or tea. Please consider adding this to your Nasu souvenirs.
First, enjoy the strawberry-shaped sablés with your eyes. Sandwiched between two sablés is a gently sweet cream inspired by strawberry milk.
Produced by 'Okashi no Shiro Nasu Heartland' in the Nasu Highlands, this is a representative confectionery manufacturer of Tochigi, known for products like 'Goyotei no Tsuki.' The process of piping the strawberry cream and combining it with the sablés is reportedly done entirely by hand. The crisp texture of the dough pairs perfectly with the milky cream.
With its cute appearance, it is perfect as a souvenir. It is a heartwarming sweet truly representative of Tochigi, the kingdom of strawberries.
A pleasant, crunchy texture. These bite-sized choux rusks feature a savory cheese aroma that spreads throughout your mouth.
Produced by Cheese Garden, famous for their "Goyoutei Cheesecake" in the Nasu Highlands. As a specialty cheese confectionery shop, they have grown into a representative sweets brand of Tochigi. This choux rusk is a confection made by baking cheese-flavored choux pastry until crispy. It has a light flavor that even those who do not prefer sweets can enjoy. The fact that each piece is individually wrapped is also a delightful feature.
It pairs perfectly with coffee or wine. A classic Nasu souvenir that you won't be able to stop eating.
A recommended confection of Tochigi Prefecture from Nasu Heartland, consisting of hard-baked cookies sandwiching a cream filled with dried blueberries. The crisp yet moist texture is layered with the freshness of blueberry, pairing excellently with tea.
A light, crispy dough with a creamy cheese flavor. It features a three-layer structure consisting of thin langue de chat wafers sandwiched with white chocolate and cheese cream.
Produced by Cheese Garden, famous for their 'Goyoutei Cheesecake' in the Nasu Highlands. All sweets are handmade by artisans at their much-owned factory in Nasu. The gentle sweetness of white chocolate combined with the moderate saltiness of the cheese cream creates an exquisite sweet and salty balance that is the secret to its hidden popularity. Since each piece is individually wrapped, they are also very easy to distribute.
An authentic Nasu souvenir that pairs perfectly with coffee or tea. Please give it a try.
A recommended confectionery of Tochigi Prefecture from Nasu Heartland, which received the Kikuka Eikoushou award at the 2008 National Confectionery Expo. The process of sandwiching raisin-infused butter cream between hard-baked cookies is entirely finished by hand by artisans.
Crispy on the outside, moist on the inside. The rich aroma of butter in this financier is subtly layered with the deep flavor of cheese.
Produced by Cheese Garden, known for their 'Goyotei Cheesecake' in the Nasu Highlands. As a specialty cheese confectionery shop, they have grown into a representative sweets brand of Tochigi. All sweets are handmade by artisans at their much-owned factory in Nasu, crafted with care to preserve the fragrance of freshly baked goods. Since each piece is individually wrapped, they are also easy to distribute as souvenirs.
Enjoy a relaxing moment accompanied by coffee or tea. Please savor these baked goods packed with the blessings of Nasu.
Fluffy dough filled with gently sweet smooth red bean paste. A traditional hot spring manju that perfectly suits a misty hot spring setting.
Produced by 'Okashi no Shiro Nasu Heartland' in the Nasu Highlands. This facility belongs to 'Izumiya,' a representative Nasu confectionery manufacturer known for 'Goyotei no Tsuki' and recipient of the Tachibana Flower Glory Award at the National Confectionery Expo. The grounds also offer factory tours and day-trip hot springs with free-flowing spring water. When it comes to hot spring souvenirs, this onsen manju is a classic choice. The freshly steamed, fluffy dough pairs beautifully with the elegant sweetness of the bean paste. It is a comforting flavor that makes you crave it right after a soak.
Please enjoy it with warm tea at the conclusion of your Nasu trip. A classic souvenir that the whole family can enjoy.
A fluffy castella sponge gently envelops a smooth custard cream. With just one bite, the rich flavor of milk spreads through your mouth.
Produced by Izumiya Co., Ltd., which operates 'Okashi no Shiro Nasu Heartland' in the Nasu Highlands. 'Goyotei no Tsuki' is a reimagined version of the famous confection 'Nasu no Tsuki,' which was born in 1989, featuring both updated flavor and presentation. It uses an original custard made with carefully kneaded fresh cream. It has received the Tachibana Eiko Award at the National Confectionery Expo and has been selected as a recommended confection of Tochigi Prefecture.
It is a quintessential souvenir of Nasu that tastes even more delicious when chilled in the summer.
A heavy, baked pastry packed with dried fruits and nuts. It is a Christmas treat to be enjoyed slice by slice.
Stollen is a traditional confection originally from Germany. There is a custom of slicing it bit by bit while waiting for Christmas. This version is crafted by Cheese Garden, known for their 'Royal Residence Cheesecake' in the Nasu Highlands. It appears as a seasonal limited item with a unique arrangement unique to a cheese specialty shop. One of the joys of Stollen is that the flavor deepens as the days pass.
Please enjoy a relaxing winter moment along with tea or wine.
The fragrant aroma of sesame gently tickles the nose. This is a simple manju (steamed bun) featuring a moist dough wrapped around a gently sweet bean paste.
It is produced by 'Okashi no Shiro Nasu Heartland' in the Nasu Highlands. This facility belongs to 'Izumiya,' a representative confectionery manufacturer of Nasu, known for their 'Goyotei no Tsuki' and recipient of the Tachibana Eiko Award at the National Confectionery Expo. The grounds offer plenty of enjoyment, such as observing the candy-making process through glass or relaxing in natural hot springs fed directly from the source. This sesame manju is a classic staple of this 'Castle of Sweets.'
Please enjoy it when you want to take a relaxing break along with some warm tea.
"Tradition is a continuous series of innovations." This spirit is infused into a single rusk born from a Japanese confectionery shop.
Produced by Nisshodo, a Japanese confectionery shop established in 1937 and a purveyor to Nikko Toshogu Shrine. Utilizing long-cultivated techniques of wagashi (Japanese sweets) making, artisans carefully bake each piece of buttery dough. The unexpected nature of a Western-style sweet made by a traditional Japanese confectionery maker has garnered much attention, with cumulative sales exceeding 1 million pieces.
In 2012, it won the Tochigi Design Award, spreading its name nationwide. With a light, crispy texture and an elegant buttery aroma, this box is the perfect souvenir for visiting Nikko.
Take one bite and hear the pleasant crunch and snap. Following the light texture, a subtle saltiness and a mellow, butter-like flavor spread across the palate. The saltiness is mild, creating an addictive deliciousness that you can't stop eating once you start.
Nikko Jingoro Senbei is baked by Ishidaya, established in 1907, which has honed its skills at the foot of Nikko Toshogu Shrine. Named after the master craftsman Saizo Kittetsu (left as Jingoro), this senbei is characterized by being lightly and crispily baked and seasoned with a blend of butter oil and salt.
It possesses a unique, light texture that sits between crispy and crunchy. The gentle flavor of salt and butter has been loved across generations. It is a classic staple of Nikko souvenirs.
The moment you open the box, gold leaf sparkles brilliantly. This is a treat that captures the very splendor of Nikko Toshogu Shrine.
Because one never tires of the beauty of the Yomeimon Gate at Nikko Toshogu, it is also known as the 'Gate of Eternal Day.' Nikko Castella Honpo's gold-leafed castella expresses this image of magnificent luxury. Using premium brand eggs from Tochigi Prefecture, the batter features a yolk ratio 30% higher than usual, resulting in a rich egg flavor and a moist texture.
Finished with 24k gold powder, it is a glamorous item perfectly suited for gifting. Please try our signature product, which continues to be baked at the foot of Nikko Toshogu Shrine.
The familiar KitKat takes on a special form that can only be found in hot spring resorts. It is the perfect local sweet to commemorate your travels.
Nestlé's "KitKat Onsen Manju Flavor" is developed specifically for hot spring areas across Japan. The KitKat is designed to resemble an Onsen Manju (hot spring steamed bun), with the outer chocolate finished in a thin, light brown color reminiscent of a bun, and the wafer filled with cream containing red bean powder. It is a playful flavor where Japanese and Western styles meet.
The packaging is a collaboration with "Neko Hyakkei," a popular character for hot spring souvenirs. You can find them in souvenir shops at Kinugawa Onsen and Nasu Onsen. This adorable box allows you to take the feeling of a post-bath relaxation home with you.
Nikko Castella meets Tochigi strawberries. This is a gorgeous item where two local specialties unite.
Produced by Nikko Castella Honpo. The dough is kneaded with Tochigi-Otome strawberry jam grown at "Ichigo no Sato" in Oyama City, bringing out the sweet and sour aroma of strawberries and a natural pink color. It is finished with familiar gold leaf. This adds a colorful touch characteristic of Tochigi, the kingdom of strawberries, to the traditional Castella making of Nikko.
The vibrant flavor of Tochigi-Otome spreads through the moist sponge. Combined with the shimmer of gold leaf, it is visually stunning and perfect for gifts. Please enjoy this seasonal Castella that allows you to experience the charms of both Nikko's tradition and Tochigi's fruit all at once.
The most classic sugar flavor within Nisshodo's Nikko Rusks series. The gentle sweetness of granulated sugar and the richness of butter melt together in your mouth, with a light, crispy texture that keeps you coming back for more. A masterpiece of craftsmanship, each piece is baked uniformly through the careful heat control unique to traditional Japanese confectionery makers.
A traditional sweet nurtured by the temple town of Nikko. These bite-sized Nikko Ren-Yokan are the perfect souvenir to commemorate your visit.
Since the Edo period, Nikko has flourished as a temple town for the two shrines and one temple, including Toshogu. Because Ren-Yokan has a long shelf life, it became a popular souvenir for pilgrims, and it is said that many shops specializing in Yokan lined the streets of the temple town. That Yokan culture remains deeply rooted in Nikko today.
Wrapped in bamboo skin, it features a traditional charm with a rich sweetness packed with the flavor of adzuki beans. The mini size is convenient for snacking while walking or as a small gift. Please enjoy the taste of this historic temple town.
A masterpiece slow-baked in the oven using carefully selected cream cheese by the pastry chefs of Nikko Castella Honpo. As expected from a castella specialist, the use of eggs is masterful, creating a coexistence of rich cheese flavor and a fluffy texture reminiscent of castella. It is attracting attention as a new standard for Nikko souvenirs.
A single piece of Nisshodo's Nikko Rusks infused with the amber sweetness of Canadian maple syrup. The rich aroma of maple layers over the buttery flavor, making it an excellent match for tea or coffee. It is the second most popular flavor after sugar and is frequently chosen as a gift for those who love sweets.
Made with water from Nikko, the village of famous springs, and domestic glutinous rice. Because the ingredients are so simple, the skill of the maker truly shines in these okaki (rice crackers).
Produced by Maruhiko Seika, founded in 1927. Operating under the motto "The product is the heart of the company," they continue to protect traditional flavors with a commitment to 100% domestic rice and water from Nikko's famous springs. Their direct sales shop, "Meisui no Sato Nikko Okaki Kobo," is also popular as a tourist factory where you can observe the okaki-making process.
One of the joys of this workshop is being able to find your favorite flavor while tasting over 10 different types of okaki. Please try selecting your own personalized bag from the variety of toasted rice crackers. It is a taste from a famous rice cracker shop, perfect as a souvenir from Nikko.
The adorable cat drawn on the box is reminiscent of the 'Sleeping Cat' at Nikko Toshogu Shrine. This is a lovely Baumkuchen that will tickle the hearts of cat lovers.
Produced by Nikko Castella Honpo, it is baked to be soft and fluffy using flour and eggs from Tochigi Prefecture. The sweetness is subtle, making it a perfect daily snack that pairs well with both coffee and tea. Warming it slightly in the microwave further enhances its fluffiness and buttery aroma.
The Sleeping Cat of Nikko Toshogu is known as a famous sculpture that adorns the World Heritage site. This design, inspired by that cat, will be appreciated as a gift for cat lovers. Please enjoy this item to bring a moment of warmth to your Nikko souvenirs.
A gorgeous piece featuring Nisshodo's Nikko Rusk coated in strawberry chocolate. The sweet and sour flavor of strawberries—typical of Tochigi, the kingdom of strawberries—overlaps with the sweetness of chocolate and the savory aroma of butter rusk to create a trinity of flavors. The pink appearance is also cute, making it popular as a small gift for women.
The plump, egg-like shape is incredibly adorable. When broken open, a vibrant pink strawberry paste reveals itself inside. It uses 'Skyberry,' the premium strawberry that Tochigi is proud of—a high-end variety that excels in size, beauty, and taste. Smooth paste made from its puree is wrapped in castella sponge and coated in white chocolate, resulting in a sweet and tangy flavor where you can still sense bits of strawberry. The cute appearance, with eggs lined up, looks just like a luxury strawberry gift box. This manju (sweet bun) allows you to enjoy both the look and taste characteristic of Tochigi, the kingdom of strawberries. It is a highly recommended souvenir for women.
An elegant monaka shaped like the Tokugawa family crest, 'Mitsuba Aoi' (three-leaf hollyhock), evoking the historical romance of Nikko.
Produced by Nikko Castella Honpo, which has its main store located near Nikko Toshogu Shrine. This specialty shop continues a tradition of confectionery making inspired by the historical anecdote of castella being presented to Toshogu during the Edo period; this Aoi Monaka is as well-loved as their gold-leafed Nikko Castella. Inside the crisp, fragrant wafer, there is a generous amount of smooth red bean paste with chestnut pieces tucked inside.
This treat features the smooth sweetness of adzuki beans layered with the fluffy texture of chestnut. It is the perfect souvenir to commemorate a visit to Nikko Toshogu Shrine. It is a dish you'll want to savor slowly with tea during a break after your pilgrimage.
A sophisticated treat for adults, featuring Nisshodo's Nikko rusks coated in bitter chocolate. The subtle bitterness of cacao matches perfectly with the saltiness of the butter rusk, making it popular even among those who do not prefer overly sweet treats. Presented in chic packaging, it is an ideal gift to accompany coffee or whisky.
This baumkuchen is a popular souvenir from Nikko, known for its moist and smooth melting texture.
It features a soft batter made with a generous amount of Hokkaido fresh cream. The elegant packaging is adorned with the Mitsuba Aoi (triple hollyhock) crest, associated with the Nikko Toshogu Shrine—a World Heritage site dedicated to Tokugawa Ieyasu—making it an ideal gift for superiors.
A delightful bonus is that chilling it slightly in the refrigerator enhances its moist texture even further. It is a high-quality confection that you'll want to pick up for yourself or as a gift after visiting the shrines and temples of Nikko. The moist, layered structure makes it perfect for slicing and sharing with your family.
A matcha-flavored Nikko rusk baked with the skill of Japanese confectionery artisans by Nisshodo, founded in 1937 and a supplier to Nikko Toshogu Shrine. The fragrant aroma of butter and the subtle bitterness of matcha are concentrated into bite-sized pieces, and the resealable bag makes it easy to store leftovers.
A brown sugar flavored Nikko rusk finished with Japanese confectionery techniques by Nisshodo, a purveyor to Nikko Toshogu Shrine. The deep sweetness of brown sugar layers with the fragrant aroma of butter, offering a calm flavor different from matcha or sugar varieties. It is part of a popular series that has exceeded 1 million units in cumulative sales.
A premium rusk from Nisshodo made using French bread baked with Tochigi Prefecture milk and delicious water. Compared to the standard version, this 'Takumi' (artisan) flavor uses a luxurious amount of butter, offering a rich depth within a crispy, light texture. With a 120-day shelf life, it is suitable for gifting to distant locations.
A flavor sold exclusively at the Nikko Rusuku Cafe that recently opened in the Nikko Monzen-machi area. In addition to classics like sugar and matcha, bold flavors such as Camembert & Parmesan and Bacon & Black Pepper are also available. You can enjoy them along with a drink at the cafe on the second floor.
A famous confection from Nikko Kinugawa consisting of smooth ogura (sweet red bean) paste gently sandwiched between two Japanese-style cookies. It is produced by Torahiko Seika, which has ties to Kinugawa Onsen. High-quality adzuki beans are cooked into ogura paste and sandwiched between fragrant Japanese-style cookies. The crispy aroma of the cookies and the moist texture of the bean paste harmonize beautifully, making it a product that has been loved by visitors to Nikko and Kinugawa for over half a century. It features an elegant, easy-to-eat flavor where Japanese and Western styles gently melt together. As a representative souvenir of Kinugawa Onsen, it can be enjoyed safely by everyone from small children to the elderly. With a long shelf life and a taste that appeals to all generations, it is a reliable choice for gifts.
This is a dish that reflects the solemnity of Nikko Toshogu in a moist Japanese confection.
Nikko Toshogu, a World Heritage site dedicated to Tokugawa Ieyasu, is a famous landmark in Tochigi known for its magnificent shrine buildings. "Nikko no Miyabi" entrusts this elegant worldview to a sweet, featuring a moist baked skin paired with refined bean paste. Its charming appearance truly evokes the atmosphere of the shrines and temples of Nikko.
The gentle sweetness of the soft skin and smooth bean paste provides a sense of tranquility. Available at roadside stations like Michi-no-Eki Nikko and souvenir shops in the temple town, it is a Japanese sweet worthy of a souvenir from a pilgrimage to Nikko. Please enjoy it slowly with tea and reminisce about the elegance of Nikko's shrines and temples. It is a souvenir that allows you to feel the characteristic charm of Nikko.
A Japanese sweet with a gentle sweetness, reminiscent of the lovely flowers blooming in the highlands of Nikko.
The name is derived from the Nikko Kisuge (Daylil) that grows in clusters on the Kirifuri Highlands in Nikko. These yellow flowers bloom across the landscape in early summer and are a hallmark of summer in Nikko; "Nikko Kisuge no Yume" captures their lovely appearance in a sweet. It is finished as a product that feels like the rich nature of Nikko has been packed directly into a box.
The fluffy melt-in-your-mouth texture and subtle, gentle sweetness spread comfortably. Available at Nikko Bussan Shokai and souvenir shops in the temple town, it is a Japanese sweet that allows you to take home a piece of Nikko's nature. With its gentle appearance and authentic Nikko feel, it is also perfect as a gift.
A gift specification containing six varieties—Sugar, Maple, Matcha, Brown Sugar, Bitter Chocolate, and Strawberry Chocolate—packed in bags designed with famous landmarks of Nikko. The 10-bag set allows you to compare flavors with two bags of each type, making it a formal souvenir available at Odakyu Department Store and Fukudaya Department Store.
An adult-oriented neriyokan (sweet bean jelly) with a subtle aroma of sake, crafted by a local brewery in Nikko.
Produced by Katayama Sake Brewery, founded in 1880. This brewery, established by a master brewer from Kashiwazaki, Niigata, has continued to produce its flagship undiluted sake 'Hakusari' using the underground water from the Nikko mountain range. This neriyokan uses that very sake in its preparation, offering a rich aroma and depth unique to the brewery amidst its sweetness.
With every bite, the delicate scent of sake wafts through your nose. It is a special treat you'll want to pick up as a sophisticated souvenir after touring the temples and shrines of Nikko. It is also a delightful gift for sake lovers.
A marble chocolate-coated baumkuchen inspired by the Nikko Cedar Avenue, where trees are over 300 years old. Nisshodo, founded in 1937 and a purveyor to Toshogu Shrine, provides these individually wrapped treats in luxurious black-themed packaging, making them perfect for gifting.
The flagship rice cracker of Ishidaya, founded in 1907 and named after the master craftsman Saizo Jingoro (associated with the 'Sleeping Cat'). It features a light texture with a buttery, salty flavor and is an ultra-standard Nikko souvenir, also available at GINZA SIX.
A subtle aroma of sake rises from the fluffy dough. One bite spreads a gentle sweetness of bean paste throughout your mouth.
Yuzawaya was founded in the first year of the Bunka era (1804). It is a long-established shop that has continued for over 200 years in front of the gates of the Nikko World Heritage shrines and temples. It is said to have started by selling sweets to townspeople visiting for 'Nikko Pilgrimages.' Using natural yeast passed down since its founding, they continue to make them with great care without relying on additives. This is a prestigious sake manju that was even presented as an offering to Emperor Taisho.
Please enjoy this traditional, simple taste as a companion to your visit to Nikko.
This is the highest-grade product from Nikko Castella Honpo, featuring 30% more egg yolk than standard products and baked individually by artisans. It is a rare castella that cannot be mass-produced, characterized by its elegant sweetness from acacia honey and a remarkably moist texture.
Yuzawaya's Mizu Yokan (soft red bean jelly) is crafted using only adzuki beans, agar, and sugar, kneaded with pure water from the Nikko mountain range and Hokkaido adzuki beans. Using a method that intentionally omits heat treatment to preserve flavor, it was selected as one of the Nikkei Plus One Top 10 nationwide.
Soft and moist, with the aroma of chocolate gently wafting as you take a bite. This is a luxurious item that layers cocoa flavor onto a traditional castella born in Nikko.
Castella became associated with Nikko during the Edo period. It is said that the head of the Dutch trading post brought it as an offering when visiting Toshogu Shrine. Nikko Castella Honpo is a long-established shop located near Toshogu. This Special Selection Chocolate Castella is part of the "Special Selection Castella" series, which contains 30% more egg yolk than usual. Because each piece is hand-baked, it is a rare masterpiece that cannot be mass-produced.
Please enjoy the elegant sweetness of the moist sponge.
A crispy skin with a savory aroma unique to 100% glutinous rice. One bite reveals the elegant sweetness of Hokkaido red beans.
Produced by "Furusato Honpo," the only Japanese confectionery shop in Yunishigawa Onsen. This area is a village where it is said that the remnants of the Heike clan, defeated in the Genpei War, lived in hiding. The monaka features two embossed crests: the Heike family crest "Maru-ni-Ageha" (circle with swallowtail) and the "Maru-ni-Katagane" (circle with cinquefoil), which was allegedly used by the fugitives to hide their identity. A story of history is softly engraved into the sweet. Another charm is that no additives are used, preserving the true taste of the ingredients.
This is a prestigious confection that has been cherished as an accompaniment to tea at hot spring inns.
With one bite, the aroma of sake gently rises. This is a moist, sophisticated cake thoroughly soaked in 'Genshu Hakumori,' a local sake from Nikko.
Produced by Katayama Shuzo, established in 1880. This brewery uses underground water from the Otani River, which flows from the Nikko mountain range, and has passed down the techniques of Echigo Toji (master brewers) through generations. This sake cake was born about 25 years ago after numerous trials with a confectioner, driven by the desire to let even those who do not drink alcohol enjoy the flavor of the brewery. It is now a popular product, selling approximately 2,000 units per month.
A unique specialty of Nikko, packed with the essence of Japanese sake. Please enjoy it with coffee.
Fluffy and moist, bite-sized castella. Two flavors, Honey and Matcha, can be enjoyed in convenient single-serving sizes.
Produced by Nikko Castella Honpo, located near Nikko Toshogu Shrine. It is said that the name was given in connection with Nikko, where Tosho Daigongen (the deified Tokugawa Ieyasu) is enshrined. This castella is a prestigious Nanban-style sweet, said to have been offered to the gods when lanterns were dedicated to Toshogu during the Edo period. The package features illustrations of the Sleeping Cat and the Three Wise Monkeys, making it delightful just to look at.
Since they are individually wrapped, they are perfect for personal enjoyment or as a small gift. It is a product that lets you feel the history of Nikko.
A set of five types of chocolate rusks from Nisshodo, made using a patented method that allows chocolate to soak deep into the bread. Includes two bags each of Bitter, Strawberry, White, Cafe au Lait, and Caramel, featuring exclusive flavors available only in this set.
Crispy baked cookies paired with the smooth sweetness of chocolate. A gentle flavor perfect for when you want to take a relaxing break.
Kinugawa Onsen is one of Kanto's leading hot spring destinations, stretching along the Kinugawa River gorge in Nikko City, Tochigi Prefecture. Discovered during the Edo period, it is said that only monks on pilgrimages to Nikko and feudal lords could bathe there. Today, it is a popular hot spring area lined with many traditional inns. These chocolate cookies are one of those souvenirs that add color to your trip to Kinugawa Onsen. Individually wrapped for easy distribution, they are also very useful for sharing.
Please enjoy them as a treat with tea after relaxing in the hot springs. A simple confection you'll want to take home along with your travel memories.
The flagship product of Nikko Castella Honpo, featuring gold leaf scattered on the surface to evoke the Yomeimon Gate of Toshogu Shrine. Baked to a moist texture using acacia honey and malt syrup made from Kyushu-grown glutinous rice, it is widely loved by everyone from children to the elderly.
A premium version created to celebrate the 40th anniversary of Kinunishiki sales. Finished with carefully selected flour, honey, butter, farm-fresh eggs, and red beans from Hokkaido, this is a Nikko Toshogu tribute confectionery with a richer flavor than the standard version.
A chewy mochi with the gentle flavor of sekihan (red bean rice). It is a simple yet nostalgic sweet.
It originated in Yunishigawa Onsen, located in Nikko City, Tochigi Prefecture. This mountain village is said to be where the remnants of the Heike clan, defeated in the Genpei War, fled to live in hiding. Even today, thatched-roof houses remain, and a culture connected to the Heike lives on. This Sekihan no Mochi has been cherished as a souvenir from this historic hot spring area. It features the red bean rice essential for celebrations, transformed into an easy-to-eat, chewy mochi. The color of the azuki beans also feels quite auspicious.
Please take home this taste of the steaming hot spring village as a souvenir. Its comforting flavor pairs perfectly with warm tea.
A popular product from Nikko Castella Honpo, this matcha castella is adorned with gold leaf to evoke the lush greenery of the Nikko Sugi Namiki cedar avenue. It features a subtle sweetness with a rich matcha aroma, making it delightful to compare with the honey-flavored version.
A light, crispy wafer sandwiched with white cream. The surface is topped with rice puffs made from Koshikari rice grown in Tochigi Prefecture, offering a delightful aroma and a new texture.
Produced by the original Nisshodo, founded in Nikko in 1937. With over 80 years of history, it is a Japanese confectionery shop that serves Nikko Toshogu Shrine. "Aoi no Hikari" was created as a commemorative confection for the shrine's once-in-50-years grand festival, the "400th Anniversary Festival." The name itself carries a sense of tradition, inspired by the "Aoi" (hollyhock) crest of the Tokugawa clan. At approximately 7.3cm in size, it is a perfect portion to finish in two or three bites.
An elegant souvenir where history meets modernity, deeply connected to Nikko Toshogu. It pairs perfectly with coffee or tea.
A regional KitKat that wraps the sweet and elegant flavor of Tochigi's pride, the 'Tochiotome' strawberry, in white chocolate. At only 63 kcal per piece, the 10-piece pack is a staple for sharing at the workplace.
A cute souvenir that brings a smile just by looking at it, featuring Hello Kitty perched atop a cookie sandwiched with strawberry chocolate.
Tochigi Prefecture is known as the 'Strawberry Kingdom,' boasting the highest strawberry production in Japan. Among its varieties, 'Tochiotome' has long been a popular representative of the prefecture. This treat is a meeting between sweets from this strawberry town and the globally beloved Kitty-chan. Each piece is carefully crafted, sandwiching sweet and tart strawberry-flavored chocolate between crispy cookies.
It is perfect as a souvenir for small children or for sharing with a group. It is an item that allows you to take home both the essence of Tochigi and pure cuteness.
An official collaboration with the prefecture's soul drink, 'Kanto/Tochigi Lemon.' Manufactured by Tochigi Nyugyo and Wako Foods of Nikko City, this is a Tochigi-exclusive snack that transfers the sweet and sour flavor of lemon milk onto popcorn.
Crispy and fragrant rice crackers (kaki no tane) featuring local flavors unique to the Kita-Kanto region. This bag is delightful both as a snack or an accompaniment to alcohol.
Produced by Kameda Seika, a rice cracker manufacturer born in Niigata. The 'Omiyage Kaki no Tane' series features different flavors for each region. The Kita-Kanto limited edition is an assortment of four varieties: Utsunomiya's famous Gyoza flavor, Umami Cheese, Roasted Green Onion, and Plum Shiso.
This fun souvenir allows you to compare various flavors. Since they are individually wrapped, they are easy to distribute and perfect for sharing. Please take them as a memento of your travels through Kita-Kanto.
A bite-sized cheesecake combining maple-scented soufflé batter with Camembert cheese powder. An award winner at the National Confectionery Expo, it has a shelf life of 90 days at room temperature and comes individually wrapped, making it ideal for sharing as a souvenir at the workplace.
A light, crispy, and crunchy texture. The familiar Kappa Ebisen is now enhanced with the savory aroma of garlic and soy sauce. Once you start eating, you won't be able to stop.
Produced by Calbee, a well-known name in rice crackers and snacks, this Garlic Soy Sauce flavor is exclusive to the Tohoku and Kanto-Koshinetsu regions. It uses whole natural shrimp (shells included) and is non-fried, roasted rather than deep-fried. Based on dark soy sauce popular in the Kanto region, it features 100% garlic powder from Aomori Prefecture.
The spreading garlic flavor is perfect for both snacks and appetizers. This is a bag you can only encounter in this specific region.
Inside a clear, blue dome-shaped jelly, a white dolphin floats gently. Its refreshing appearance brings a smile to everyone from children to adults.
The refreshing Ramune-flavored jelly is perfect for the hot season. The lid of the cup features illustrations of coral and fish, making you feel as if you are peering into an underwater world. This is a classic souvenir jelly loved at aquariums and tourist spots across the country. Both the box and the cup are cute, making it a delightful small gift for women.
It is fun to look at and delicious to eat. If chilled in the refrigerator, the refreshing sensation becomes even more intense. It is the perfect item as a souvenir for children or as a summer snack.
Despite being potato chips, they have a subtle hint of strawberry aroma. One bite will leave you surprised with a 'What is this?!' sensation—a mysterious and addictive flavor.
We use 'Skyberry,' the premium strawberry that Tochigi Prefecture is proud of. Developed at the Tochigi Prefectical Agricultural Experiment Station, it is a juicy variety known for its prominent sweetness. These wave-cut potato chips are carefully prepared using a kettle-cooked method to bring out the natural flavor of the potato. The combination of sweet and tart strawberry with a touch of salt makes this a true product of Tochigi, the kingdom of strawberries.
This souvenir has been a hot topic on television and serves as a great conversation starter. Please give it a try.
