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Hatsuyuki-hai

愛媛県·日本酒

Hatsuyuki-hai

This is 'Hatsuyuki-hai,' a local sake brewed in Tobe, the home of Tobe ware. The brewery, Kyowa Shuzo, has a prestigious history; it began brewing as Mitani Shuzo in 1887, faced an interruption during the war, and was revived in 1955 when four sake brewers came together. We pride ourselves on small-batch brewing, producing approximately 100 koku per year. By using traditional pressing methods with vats and bags, we carefully extract the full umami of the rice. The brewery's philosophy—'Not sake for getting drunk, but sake for savoring'—is gently conveyed in every cup. When poured into a Tobe ware sake cup, the texture of the ceramic and the softness of the sake harmonize beautifully. It is a bottle you will want to savor slowly after a stroll through the town of Tobe.

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