The Origin Story
EditorialThe familiar Milky candy now features strawberries from Fukuoka.
This is a region-exclusive candy made with the juice of locally grown Amaou strawberries.
'Amaou' is a brand of strawberry born in Fukuoka, named after the initials of its characteristics: 'Akai' (red), 'Marui' (round), 'Ookii' (big), and 'Umai' (delicious). These large berries possess a strong sweetness balanced with a moderate acidity. This sweet and sour flavor layers perfectly with the mellow milkiness of Fujiya Milky, adding a touch of Hakata flair to the familiar taste.
As the richness of the milk and the sweet-and-sour strawberry flavor blend, they gently melt in your mouth. It is a comforting taste where nostalgia meets the essence of Fukuoka. This candy is perfect as a small souvenir that anyone would enjoy.
Umai Map Editorial Team
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