福岡県·和菓子
Menbei Plain
A new staple of Fukuoka souvenirs, tightly packed with the savory flavor of mentaiko (spicy cod roe). Menbei was released in 2001 by Yamaguchi Aburaya Fukutaro, a company known for its mentaiko. It was born from the president's dream to "create a product with a long shelf life," and it is baked by incorporating the savory flavors of squid and octopus handled by the company into high-quality mentaiko. While it initially started being sold in the fish section of supermarkets, its crispy texture and addictive spicy aftertaste gained a reputation, achieving nationwide recognition solely through word-of-mouth. Today, it is so popular that hundreds of thousands of pieces are baked at their factory every single day. It is a proud "sea-blessed" cracker from Fukuoka, perfect as a snack with alcohol or as an accompaniment to rice. Please try this addictive flavor that keeps you coming back for more.
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View all flavors/varieties (9 total)
Menbei Mayonnaise Flavor
A mayonnaise-flavored version of Fukutaro Menbei. The mildness of the mayonnaise envelops the spiciness of the mentaiko (cod roe), resulting in a rich flavor that differs from the plain version. It has a mild spiciness that makes it easy to eat, making it a popular flavor among children.
Menbei Spicy Flavor
A spicy version of Fukutaro Menbei. With approximately twice the spiciness of the plain version, the sharp sting of chili pepper and the umami of mentaiko hit you simultaneously. It is highly regarded as a snack to accompany beer and is a classic souvenir for spice lovers.
Menbei Plain
The original mentaiko (spicy cod roe) rice cracker released by Fukutaro in 2001. A single piece concentrates the spicy kick of mentaiko with the savory umami of squid and octopus, making it a classic Fukuoka souvenir that sells over 10 million pieces annually.
Menbei Spicy Version
A spicy version of Fukutaro Menbei. To the original mentaiko flavor, extra chili pepper has been added to provide a sharp, stimulating heat. Spice lovers specifically seek this version out.
Menbei Mentaiko Butter Flavor
Fukutaro Menbei in Mentaiko (spicy cod roe) Butter flavor. The classic umami of mentaiko is enhanced by the rich richness of butter, resulting in a mellow and luxurious taste. It is highly popular among women within the Menbei series.
Saga Beef Menbei
A local version of Menbei infused with the flavor of the brand beef, Saga Beef, produced by Fukutaro. The spiciness of mentaiko and the umami of beef are concentrated into a single piece, making it a cross-prefecture collaboration souvenir available at Hakata Station and Fukuoka Airport.
Menbei Bonito Flavor
A bonito-flavored version of the mentaiko (spicy cod roe) rice cracker 'Menbei.' This hit Hakata souvenir was released by Fukutaro in 2001, featuring a crispy, light texture that combines the spiciness of mentaiko with the savory umami of bonito. It is a new sensation of a rice cracker created by a long-established shop founded in 1909, utilizing their expertise in producing spicy cod roe.
Menbei Mayonnaise Flavor
A mayonnaise-flavored version of 'Menbei' produced by Fukutaro, a spicy mentaiko manufacturer in Hakata. The spicy kick of the spicy cod roe is complemented by the mellow richness of mayonnaise, creating an addictive deliciousness. With its crispy, thin cracker texture and rich flavor, it is also perfect as a snack to accompany drinks.
