愛媛県·和菓子
Tart (Ehime Confectionery)
This is the story of 'Tart,' a quintessential Ehime confection with an adorable cross-section shaped like the character 'の'. While the name sounds Western, it is actually a Japanese sweet made by rolling yuzu bean paste in castella sponge cake. Its origin dates back to 1647 (Shoho 4), when Matsuyama feudal lord Matsudaira Sadayuki encountered a rolled sweet brought from overseas during his maritime security mission in Nagasaki. Sadayuki brought the production method back to Matsuyama and adapted it into a Japanese style by adding yuzu, a specialty of Shikoku. For a long time, it was considered a secret recipe of the Matsudaira family and became widely enjoyed from the Meiji era onwards. With its elegant yuzu-scented bean paste and fluffy sponge cake, it is truly the pride of Ehime, with shops like Ichiroku Honpo, Rokujiya, and Hatada competing to offer their own unique flavors.
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