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Saijo Danjiri Senbei

愛媛県·和菓子

Saijo Danjiri Senbei

This is the story of 'Danjiri Senbei,' a snack that captures the spirited essence of the brave festival town, Saijo. The 'Saijo Festival,' held in autumn, is one of Ehime's premier autumn festivals, featuring magnificent Danjiri (floats) parading through the streets. This senbei is shaped after those splendid floats. The pride of the Saijo locals who love the festival is infused into every single piece. With a crisp, light texture and a simple, timeless sweetness, it is a souvenir that is fun to look at and delicious to eat, conveying the excitement of the festival just by viewing it. When you visit Saijo, please enjoy it while imagining the festival nights illuminated by the glow of lanterns.

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