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Hanamatsuri (Flower Festival)

愛知県·特産品

Hanamatsuri (Flower Festival)

Demons dance through the night. This is the 'Hanamatsuri,' a National Important Intangible Folk Cultural Property passed down in Oku-Mikawa, including Toei Town in Aichi Prefecture. Performed as Shimotsuki Kagura (sacred Shinto dance) at shrines in various villages from late autumn to early spring, it is said to have a history of over 700 years. The rituals and dances continue all night long, with brave demons and dancers performing under the light of bonfire flames. Accompanied by the rhythmic chants of 'Tehohe Tehohe,' this festival is considered the very soul of Oku-Mikawa, passed down through generations by the local people. It is a living tradition, protected and transmitted by the entire community. We also offer souvenirs inspired by this solemn worldview. We invite you to experience the essence of this festival of prayer that lives on in these mountain villages.

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