福島県·日本酒
Hiroyoshi
Brewed by Hiroki Shuzo Honten in Aizusakamachi, this is a 'phantom sake' that is notoriously difficult to find across Japan. With its fruity aroma and delicate flavor, it continues to captivate sake enthusiasts. Founded in the late Edo period, this brewery once faced such hardships that they even considered closing down. In 1996, Kenji Hiroki, who took over the brewery at age 27, resolved to revive it alongside his mother. The unfiltered raw sake (muroka namagenshu) was born from his vision: 'to brew a sake like the white wine I love.' The story of rising from adversity is infused into every single bottle. True to its name—which suggests revealing joy from the land of Aizu—it is a treasure that has spread far and wide. It is a masterpiece you must taste if you ever have the chance to encounter it.
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