Iroku Tart 'Yuzu'

Hisui no Ichiroku Tart (Hisui Kisui Special Edition)

A special edition of the Ichiroku Tart featuring box art by Hisui Kisui, a pioneer of Japanese graphic design. Originally from Matsuyama, Hisui was a leading figure of Art Nouveau, known for his work on Mitsukoshi posters. The contents are the familiar single-piece Yuzu-flavored Ichiroku Tart. This edition was created to commemorate an exhibition at the Ehime Prefectural Museum of Art, representing a fusion of Matsuyama's art and cuisine.

Kamei Seika Bite-sized Tart

A popular product from Kamei Seika, featuring the famous Matsuyama confection 'Tart' cut into easy-to-eat bite-sized pieces. It maintains its authentic flavor, with smooth yuzu-scented bean paste wrapped in a fluffy castella dough in a spiral shape. Individually wrapped with a shelf life of 45 days. They are used as guest treats in many hotels around Dogo Onsen and can also be found at Matsuyama Airport.

Super Special Selection Tart 70 (Single Piece)

A premium tart released by Rokujiya in 2003 to commemorate their 70th anniversary. It uses carefully selected ingredients, including rare 'ao-tamago' (blue eggs), granulated sugar, and top-quality adzuki beans from Hokkaido. It is crafted to have an even deeper flavor than their standard tart. This special single piece represents the full dedication of Rokujiya, which has been a purveyor to the Emperor and Empress since 1953.

Iyo no Okurimono (Iroku Tart Slices & Botchan Dango)

A gift set from Iroku Honpo containing slices of Iroku Tart and Botchan Dango. This luxurious combination allows you to taste two of Ehime's most iconic sweets at once, making it the definitive Matsuyama souvenir. You can enjoy a comparison between the yuzu-flavored Iroku Tart and the three-colored bean paste Botchan Dango. The packaging features landscapes of Ehime, including the Dogo Onsen Honkan.

Rokujiya Tart

The roots of this recipe trace back about 300 years to a method brought from the Netherlands and carried back by Matsuyama feudal lord Matsudaira Sadayuki. Rokujiya hand-rolls each piece using castella sponge filled with their in-house made paste from premium Hokkaido adzuki beans, finished with a unique flavor of fresh yuzu paste and honey.

Hitokire Iroku Tart - Yuzu, Matcha, and Sweet Mandarin

In addition to the classic yuzu flavor of Iroku Tart, this assortment features three varieties in single-serving sizes: Uji Matcha from the long-established Kyoto shop 'Morihachi' and sweet mandarin (Natsumikan) from Ehime. With 15 pieces per box, you can enjoy a variety of tastings, making it an ideal choice for casual gifts.

Kamei Seika Strawberry Milk Tart

A spring-colored tart sold by Kamei Seika exclusively from late December to May. It features a strawberry milk filling made with Ehime-grown strawberries and condensed milk, wrapped in a light pink castella dough. Each piece is 100kcal with a shelf life of 45 days.

Iroku Tart 'Yuzu'

The flagship product of Iroku Tart, featuring yuzu peel from Ehime Prefecture kneaded into smooth bean paste and rolled in the shape of the character 'no' within a fluffy baked castella sponge. The yuzu aroma, preserved by Iroku Honpo since its founding in 1883, is known nationwide as a synonym for Matsuyama souvenirs.

Single Slice Iroku Tart Amaou Strawberry

A seasonal Amaou strawberry flavored single-slice tart sold by Iroku Honpo. This gorgeous item features Amaou strawberry puree from Fukuoka Prefecture kneaded into the bean paste and rolled in a pink castella sponge. The sweet and sour flavor offers a fresh change from the classic yuzu flavor.

Ichiroku Tart Single Slice 'Mikyan & Dark Mikyan' [Matsuyama Castle Box]

A limited edition set of Ichiroku Tarts shaped like Ehime's characters 'Mikyan' and 'Dark Mikyan,' packed in a Matsuyama Castle design box. Mikyan is yuzu flavored, while Dark Mikyan is Uji matcha flavored (by Morihan). The box can also be reused as a small accessory case after eating.

Ichiroku Tart: Chestnut Delight

A chestnut-focused tart sold exclusively by Ichiroku Honpo during the autumn season. Ehime is also a famous producer of chestnuts, and this tart features an anko (sweet bean paste) that fully utilizes the flavor of chestnuts, rolled in castella sponge cake. It offers a luxurious autumn taste that differs from the classic Yuzu version.

Iroku Tart

A tart continuously crafted by Iroku Honpo, founded in 1883, as a representative confection of Ehime. This Nanban sweet, introduced from Portugal, evolved uniquely within the Matsuyama Domain into a style where castella is rolled with red bean paste. The harmony between the aroma of yuzu and the moist dough is the very essence of Matsuyama's flavor.

Iroku Tart Amanatsu Mandarin

A seasonal tart crafted by Iroku Honpo, featuring the peel of Ehime-grown Amanatsu mandarins kneaded into smooth red bean paste. It is characterized by a refreshing bitterness different from Yuzu, making it a perfect treat for summer. This flavor is second only to the classic Yuzu in popularity.

Ichiroku Tart Matcha

A tart crafted using Uji matcha from "Morihachi," a long-established Kyoto tea shop with over 100 years of history, by Ichiroku Honpo. By incorporating matcha into both the dough and the bean paste, it offers a bittersweet and deep flavor that differs from the standard yuzu flavor. This popular flavor has been available since 2014.

Iyokan Tart

A famous confection beloved by the people of Ehime Prefecture, known from the commercial 'Eat! Eat! Eat! Kamei Seika's Iyokan Tart♬. It features a double use of citrus: smooth yuzu-flavored bean paste combined with Iyokan yokan, all wrapped in castella sponge cake. It comes pre-sliced into 11 pieces for easy sharing.

Hitokire Iroku Tart - Sakura

A spring-limited sakura-flavored tart sold by Iroku Honpo. The subtle saltiness reminiscent of pickled cherry blossom leaves harmonizes with the gentle sweetness of the sakura bean paste, while the pale pink dough adds a seasonal spring elegance. It is also popular as a gift during graduation and school entrance seasons.