群馬県·和菓子
Shichifukujin Arare
Salad, soy sauce, cheese, seaweed—these bite-sized rice crackers bring seven distinct personalities together in one box, known as Shichifukujin (Seven Lucky Gods) Arare. This is a long-selling product produced by Sai-senbei in Maebashi City. It was born in 1977. Sai-senbei, which was founded in Nihonbashi, Tokyo, in the 29th year of the Meiji era and later moved its headquarters to Maebashi, selected these seven flavors from 50 different candidates. It is said that the name was decided by the chairman's single comment, "If there are seven, it's the Seven Lucky Gods," inspired by Benzaiten, a deity at a temple in Maebashi. The colorful packaging that allows you to see the contents was also an innovative feature for its time. Reaching into the box to wonder which flavor comes next—even that small moment of joy makes it a lucky souvenir.
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Shichifukujin Arare
An assortment of small rice crackers (arare) shaped like the Seven Lucky Gods. With their auspicious appearance and light texture, they have long been loved in Gunma as New Year's gifts or presents for celebratory occasions. A stylish Japanese confection that delivers seven types of good fortune in a single bag.
