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Sekito's Shinko Mochi

秋田県·和菓子

Sekito's Shinko Mochi

With an expiration date of only the day it is made—Sekito's 'Shinko' is a mochi sweet that prioritizes freshness so much that it has been long loved by the people of Noshiro. It is one of the representative famous sweets of Noshiro, sold since 1940. Sekito is a long-established Japanese and Western confectionery shop that began in 1937 in Noshiro City, manufacturing and selling oyaki (savory dumplings). Its signature product, Shinko, features a simple flavor consisting of mochi made from Akita-grown uruchi rice gently wrapped in premium smooth red bean paste. Because it contains no preservatives, it does not keep long, but in exchange, you can enjoy a freshness akin to freshly pounded mochi. Smooth bean paste and chewy rice mochi. It is Noshiro's soul food—unpretentious enough that you would want to eat it every single day.

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