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Oiri Soft Serve

香川県·和菓子

Oiri Soft Serve

Oiri Soft Serve is cute in appearance, featuring colorful and round oiri. 'Oiri' is a traditional wedding confection from the Seisan region of Kagawa, made by roasting glutinous rice into small rounds. It is characterized by its lovely color palette, consisting of five pale colors—yellow, green, purple, pink, and red—mixed with white. Legend has it that the tradition originated during the Azuchi-Momoyama period, when farmers presented five-colored puffed rice to a princess of the Ikoma clan, the lords of Sanuki, upon her marriage. It is also said that the name 'oiri' comes from a play on words between 'yomeiri' (marriage) and 'iru' (to roast with fire). Oiri Soft Serve is created by topping soft serve ice cream with these oiri. The combination of the light, crunchy texture and the rich soft serve is incredibly popular and highly photogenic.

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