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Joshan

福井県·日本酒

Joshan

When poured into a cup, it releases a clear, crisp aroma. A sharp, dry finish that glides smoothly down the throat—Joshan is a sake that pursues transparency, brewed in the heart of Fukui City. The roots of the Joshan family are said to trace back to a merchant house that operated a cotton shop in Mikuni-minato. Having flourished as an official money changer for the Fukui Domain, they are said to have begun sake brewing in 1804, during the Bunka era of the late Edo period. While they previously brewed other brands such as 'Habutae Masamune,' it is said that in 1997 (Heisei 9), the seventh generation established the current 'Joshan' brand with the desire to 'make its name known as a fine sake.' A brewery dedicated to using Fukui-grown rice to brew light and aromatic Junmai sake. The four seasons of Fukui are reflected in every glass.

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