宮城県·日本酒
Hoyo
Founded all the way back in the first year of Kanbun (1661). This is a fine sake brewed by a long-established brewery in Tomiya, considered the oldest active brewery in Miyagi Prefecture. The second generation head, Uchigasaki Sakuzaemon, was granted permission to brew sake by the Lord of the Sendai Clan, and they have continued to brew sake for over 360 years since then. The name of their flagship brand, "Hoyo," is derived from the Chinese idiom "Houming Chaoyang" (a phoenix cries at the rising sun), which suggests that wise ministers gather under a virtuous emperor; it was named with the wish for the prosperity of the family fortune. They aim for a gentle flavor with a mild aroma and a soothing taste that brings a sense of relief with every sip. This full-bodied sake, which never becomes tiring to drink, is a bottle that carries the weight of history and has long been loved on dining tables across Miyagi.
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