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Tamaiya Honpo Nobori-ayu (Climbing Sweetfish)

岐阜県·その他

Tamaiya Honpo Nobori-ayu (Climbing Sweetfish)

An adorable sweet shaped like a young sweetfish climbing the Nagara River. It is said that Tamaiya is the origin of Ayu confectionery. Produced by this long-established shop founded in 1908, Nobori-ayu consists of flavorful castella dough made with flour and eggs, enveloping our prideful gyuhi (soft mochi). It has been beloved for a long time as a representative confection of Gifu. The combination of the fluffy, fragrant castella and the chewy, sweet gyuhi is exquisite. With one bite, the fragrance of the dough and the softness of the gyuhi overlap to create an incredibly elegant taste. Served with tea, it evokes the refreshing scene of young sweetfish climbing the Nagara River.

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  • Tamaiyahonpo Nobori-ayu

    Founded in 1908, Tamaiyahonpo is considered the pioneer of ayu (sweetfish) confectionery in Gifu. This treat is shaped like a young sweetfish swimming up the Nagara River, with gyuhi (soft mochi) wrapped in castella sponge cake. The name 'Nobori-ayu' (climbing sweetfish) is an auspicious symbol representing success and development, and it has been loved for over 100 years as a representative souvenir of Gifu.

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