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Asagawa Noshiume

茨城県·その他

Asagawa Noshiume

Noshiume is a refreshing Japanese confection nurtured in Mito, the village of plum blossoms. It is crafted by Asagawa, an established shop founded in 1872. Mito is famous for Kairakuen Garden, a renowned plum blossom site, and the land has long been rooted in a culture of plum-related sweets. It is said that Noshiume originally originated as a medicinal treat to ward off the summer heat, made by combining plum pulp with sugar. Today, it has transformed into an elegant confection where the plum is kneaded into a jelly-like consistency and spread thinly over bamboo skin. When you gently open the bamboo skin, the aroma of plum rises softly. Upon taking a bite, the refreshing acidity and gentle sweetness melt away comfortably in your mouth. It is a signature sweet unique to Mito that can be enjoyed refreshingly even during the hot season.

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