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Nishiya Koi Shite Ippai

山形県·洋菓子

Nishiya Koi Shite Ippai

A fun souvenir that turns the tradition of Yonezawa's carp cuisine into a pun-filled pie. In Yonezawa, being an inland area far from the sea, carp was carefully raised as a precious source of protein, and the culture of carp cuisine dating back to the Uesugi Clan era still remains today. Nishiya's 'Koi Shite Ippai' shapes the confection like a carp, making a lighthearted pun on the phrase 'Koi shite ippai' (meaning both 'full of carp' and 'full of love/longing'). The visual novelty of a carp-shaped pie is bound to elicit a chuckle. It is guaranteed to spark conversation when given as a gift. This is a unique souvenir where Yonezawa's food culture and playfulness coexist. It is a product you will definitely want to choose at the end of your Yonezawa trip, complete with an extra dose of smiles.

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