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Furindo Ume-tsurara

山形県·その他

Furindo Ume-tsurara

A confection that rearranges Yamagata's famous Noshi-ume into an easy-to-eat stick shape. Noshi-ume is a traditional Yamagata confectionery made by spreading ripe plums thinly with agar and drying them. During the Edo period, it was enjoyed as a folk medicine for alertness and preventing summer fatigue, and was highly valued as a souvenir for travelers visiting the Dewa Sanzan mountains. Furindo's 'Ume-tsurara' is crafted to capture the refreshing acidity of the plum in a cool appearance resembling an icicle (tsurara). Upon taking a bite, the sweet and sour flavor spreads smoothly, bringing a sense of coolness. It is a visually refreshing treat that is especially delightful during the hot season. With its clean aftertaste, you will find yourself wanting to eat more and more.

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