福岡県·菓子
Tirol Choco (Originating from Tagawa)
Tirol Choco is a familiar sight in candy stores nationwide. In fact, its origin is Matsuo Seika in Tagawa City, Fukuoka Prefecture. It was born in 1962. It was created from the desire to make chocolate—which was then a luxury item—affordable even with a child's pocket money. By arranging three bite-sized pieces together and innovating the contents, they achieved an unprecedented price of 10 yen. It became an explosive hit among children. The name 'Tirol' comes from the majestic nature of the Tyrol region in Austria, which the president visited. This small chocolate born in a coal mining town eventually became a national snack. Knowing that its origin lies in Fukuoka makes the taste feel even more profound.
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