愛媛県·特産品
Kihoku Rice
The clear streams and significant temperature differences in the Kihoku Basin produce delicious, well-defined grains. Located in the upper reaches of the Shimanto River, Kihoku Town is a hidden gem among rice-producing regions. Kihoku Town, where the untouched nature of the Shimanto River headwaters remains, is a land blessed with pure water and dramatic day-to-night temperature shifts in the mountains. Rice carefully cultivated in this environment is plump, sweet, and exceptionally delicious when served as steamed rice. It is one of the representative rices of Nanyo, produced amidst abundant nature. When you take a bite of freshly cooked rice, the gentle sweetness of the glossy grains spreads softly through your mouth. Rice nurtured by Kihoku—a village of clear streams and untouched nature—is a delightful addition to any daily meal. Please enjoy its simple, authentic deliciousness.
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