三重県·銘菓
Akafuku
When thinking of Ise's most iconic souvenir, it has to be Akafuku. Founded in 1707 (the fourth year of the Hoei era), this confection is truly the face of Ise, having been loved for over 300 years. The smooth red bean paste placed atop the soft mochi features three distinct lines. These are said to represent the gentle flow of the Isuzu River, which runs alongside the Ise Grand Shrine, while the white mochi represents the pebbles on the riverbed. The name is said to originate from the phrase 'Sekishin Keifuku,' meaning to devote one's whole heart to wishing for the happiness of others. The simple, delicious taste of the smooth bean paste and mochi remains in one's heart forever, alongside the memories of visiting Ise.
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