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Kito-kito Fish

富山県·特産品

Kito-kito Fish

When you take a bite, the flesh bounces with a plump texture, and the sweetness of the freshly caught sea spreads instantly through your mouth. A clear, untainted flavor that only high-quality fresh fish possesses—in Toyama, we call this 'Kito-kito'. 'Kito-kito' is a Toyama word expressing the lively, splashing state of being freshly caught. The deep and rich Toyama Bay is a treasure trove of the sea, yielding seasonal delicacies one after another, such as winter yellowtail, whelk, white shrimp, and firefly squid. Because the fishing grounds and ports are close together, we pride ourselves on freshness, bringing seafood to the table on the very same day it is landed. It is excellent as sashimi, wonderful simmered, and delicious grilled. Please enjoy the extraordinary freshness of Toyama Bay's 'Kito-kito' exactly as it is.

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