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Oranda Senbei

山形県·銘菓

Oranda Senbei

With a light, crisp sound, these thin-baked rice crackers melt in your mouth. The gentle sweetness of rice grown in the Shonai Plain combined with a moderate saltiness creates a deliciousness that makes you feel like you could eat them forever. Born in 1962 from Sakata Beika. The origin of its name comes from the Shonai dialect, where 'orada' means 'us.' The idea was: 'Orada no kome de tsukutta, orada no senbei' (Our rice, our crackers)—and when pronounced with a bit of flair, it became 'Oranda Senbei,' making the name quite charming. It became a massive hit due to its light texture during an era when hard-baked soy sauce flavored crackers were the mainstream. Continuing to sell over 200 million pieces since its launch, it is the soul snack of the Shonai region.

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